KUALA LUMPUR – LKE Group Sdn Bhd continues efforts for durian planting as encouragement for partners to uplift the industry and make Malaysia the ideal destination for durian exports globally.
The LKE Musang Queen has launched Phase 5 of its programme known as the NanasX, Malaysia’s first Shariah-compliant durian partnership legacy programme.
Similar to their previous phases, partners will be able to venture into the durian planting business via accessing parts of LKE Musang Queen’s 200-acre freehold land.
LKE Musang Queen’s land is split into 20 phases varying in sizes and premium durians types and only made available to potential partners after the trees within the vicinity are at least a year old. It also comes equipped with the required infrastructure, making the process transparent while at the same time, reduces risks taken by partners.
In his speech, co-founder and managing director of LKE Group Jeremy Chin, explained that Phase 5: NanasX is made up of 5-acres of land and produces the Blackthorn and Musang King durian variants, while adding that the company is committing to exhibiting legitimacy through abiding with Shariah law.
“At LKE, we have taken many steps to build credibility and transparency in our operations; abiding by the principles of Shariah is one of them. It is with great pride that I announce that LKE Musang Queen is now the first Shariah-Compliant Durian Partnership Legacy Program in Malaysia, adding yet another perk to being a partner,” he said.
When explaining another part of NanasX, Chin added that LKE is always looking at bettering the future via emphasis on sustainability and innovation. For that, LKE Legacy Plan was established which allows for the partners to build on the freehold lands where partners are able to pass down their shares for their families to benefit from the high returns over time.
Aside from that, LKE is also collaborating with Tunku Abdul Rahman University College (TARUC) to conduct research on scientifically backed methods for durian plant growth and care.
According to Chin, the research studies soil samples and its effects on the growth as well as health of durian trees. LKE hopes that researches like these could help uncover ground-breaking discoveries to develop Malaysia’s durian plantation industry as a whole so the country may effectively cater to global demands which are expected to total up to US$30 billion by 2025.
During the launching of Phase 5: NanasX, Dato’ Zahimi bin Hassan, Director-General of Agriculture (DOA) revealed that in 2020, Malaysia produced 390,635 metric tonnes of durian from land spanning over 76,895 hectares in size.
About 40% of the land (30,758 hectares) produces the Raja Kunyit or Musang King durian variants although the Department of Agriculture had estimated that production will increase to 493,397 metric tonnes by 2025.
Additionally, Malaysia had already surpassed several countries (China, Taiwan, Korea, Australia, New Zealand, USA, Singapore, Vietnam, and Japan) in durian exports since 2015 with the total exports valued at RM64.9 million while further exceeding it to reach RM74.2 million in 2020.
Furthermore, he commented that he believes adapting modern agricultural tech with the value chain can increase productivity and quality of the local durian fruits produced for the global market.
“The approach implemented by LKE coincides with smart synergies to drive the development of a sustainable agricultural ecosystem through close cooperation between departments, institutions of higher learning, and the private sector that can maximise the economic sustainability value of the country’s agro-food sector,” he continued.
For more details about the LKE Musang Queen’s programme, visit https://www.lkegroup.com.my/lke-musang-queen/.
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