KUALA LUMPUR (Sept 27, 2022) – 200 student participants of the University Entrepreneurship Challenge (UNIEC) 2022 were gathered at Malaysia Grand Bazaar on September 23 to 25, from 10am to 10pm for the Retail Competition leg, bringing them closer to the grand prize of RM10,000.
The Grand Launching of UNIEC 2022 Retail Shop Competition was held on September 24, 2022 from 11.30am to 12.30pm at Malaysia Grand Bazaar (MGB) located at BBCC Hub, Kuala Lumpur. The grand launch was officiated by YB Tan Sri Hj. Noh bin Omar, the Minister of Entrepreneur Development and Cooperatives.
The participating students consist of 18 teams from 15 universities nationwide, who showcased their products and services at Malaysia Grand Bazaar where they will be able to show customers what they have learnt throughout their UNIEC 2022 journey.
UNIEC 2022 is organised by uLearnMONEY, Hakim Academy Sdn Bhd, Money Compass Media and Max Capital Management. To date, the students have already been through five out of the six planned competitions namely the Business Plan Presentations, Website Presentations, Social Media Presentations,the Digital E-Fair programme and the Retail Shop Competition.
The event is sponsored by Prudential Assurance Malaysia Berhad, UDA Holdings Berhad and PG Mall Sdn Bhd.
This Retail Shop Competition was the second last before the Team Spirit Competition where judges would decide which team would get the RM10,000 grand prize. The First Runner Up will receive RM5,000. There are also consolation prizes and awards for the best-in categories.
The Organising Chairperson of UNIEC 2022, Ms. Amy Seok, said that this 3-day event was an exciting experience for the UNIEC participants as they have been working hard to prepare themselves to get to this point in the competition.
“Our competition has been critical to each team’s growth as the students get feedback from our 16 competition judges, led by our UNIEC Chief Judge, Mr KC See. The judges had guided and helped to support the students throughout their UNIEC 2022 journey in which they learn real-world experiences as entrepreneurs in line with this year’s theme, that is ‘Navigating and Unleashing the Potentials of Young, Aspiring Entrepreneurs,” Seok said.
Seok also added that the main objective of the competition is to expose undergraduates to a real entrepreneurship journey and guide them in developing their entrepreneurial skills and experience.
Through UNIEC, the student will benefit from the experience of real involvement on the entrepreneurial journey of online and offline retail business and marketing, acquiring skills in developing business models, business plans, branding development, website, digital marketing, social media promotion, and retail marketing.
The Retail Shop Competition for UNIEC 2022 officially started on September 23 to 25 from 10am to 10pm at Malaysia Grand Bazaar. Many guests and visitors from all walks of life came to visit the shops of UNIEC participants in supporting and getting to know the budding aspirations of young entrepreneurs from our various local universities.
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