KUALA LUMPUR, Malaysia, Sept. 24, 2025 /PRNewswire/ — The Malaysia Sarong Music Run (MSMR) 2025 brought together music and athletics in a vibrant celebration, turning Kuala Lumpur’s city center into a hub of energy and culture. JETOUR partnered with the event as its official automotive partner.
The event attracted over 10,000 runners and 30,000 concert-goers to Kuala Lumpur’s iconic landmark—KLCC square, nestled beneath the majestic Petronas Twin Towers—where they immersed in the vibrant energy of movement and music. At the heart of the experience, JETOUR showcased its DASHING and VT9 models through immersive displays and interactive engagements, bringing to life the brand’s “Travel+” philosophy and its commitment to fostering a dynamic and exploratory lifestyle.
Since launching its first model in April 2025, JETOUR has rapidly become one of the best-selling Chinese SUV brands. As the exclusive automotive partner of MSMR, JETOUR combines driving with music and sports, creating an immersive experience that redefines the car as a lifestyle.
On September 18-19, during the race kit collection period, participants had the opportunity to view static displays of the JETOUR DASHING and VT9 models up close. On the day of event, September 20, JETOUR expanded its brand presence to multiple key locations across Kuala Lumpur. The activation at Pavilion Kuala Lumpur attracted substantial crowds, where live radio interactions and unlimited commemorative photo printing engaged hundreds of attendees. At the race finish line, JETOUR welcomed runners with a mobile display vehicle and surprise gift giveaways.
“JETOUR is not only an automotive brand, but also a promoter of a youthful, adventurous, and socially engaging lifestyle,” said Ke Chuandeng, President of JETOUR International. “Through our partnership, we aim to build genuine emotional connections with the younger generation in Malaysia.”
The Malaysia Sarong Music Run breaks boundaries through music and sports, uniting the passion of young people, while JETOUR embraces its “Travel+” philosophy to accompany users in exploring a freer and more diverse way of life. It is worth mentioning that the Malaysian Ministry of Tourism has designated 2026 as “Visit Malaysia 2026,” aiming to promote diverse cultural travel experiences. This collaboration between JETOUR and MSMR serves as a vivid expression of the fusion between the spirit of “Travel+” and multiculturalism, showcasing the unique power of cross-border partnerships.
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/2025-malaysia-sarong-music-run-kicks-off-with-jetour-as-the-exclusive-automotive-partner-302565506.html
SOURCE Jetour
