CHUMPHON, Thailand, March 19, 2025 /PRNewswire/ — On March 16, the grand opening of Linglong’s first overseas training center in the Asia-Pacific region, jointly established with SANGUAN YANGYONT CHUMPHON CO., LTD (hereinafter referred to as SYY), was held in Thailand. This milestone signifies an upgraded service system for Linglong in the Asia-Pacific region, with significant implications for improving service standards, enhancing distributor capabilities, and delivering more professional and premium brand experiences to consumers.
Linglong Tire Vice President Xu Yongchao, SYY Chairman Mr. Pasert Tanpibulsak, and distributors from across the Asia-Pacific region jointly witnessed this historic moment. The opening ceremony was filled with enthusiasm, as representatives from all parties extended warm congratulations and expressed high expectations for the training center’s launch.
Located in Chumphon Province, Thailand—a gateway to southern Thailand—the training center spans 456 square wah (approximately 1,600 square meters). It features a training zone, classrooms, hands-on workshops, and a service area (Brand shop), creating a comprehensive and professional training environment for learners and distributors.
The training zone is equipped with advanced facilities and materials, accommodating over 50 trainees simultaneously. Classrooms and workshops integrate theoretical and practical learning to ensure mastery of professional skills. The service area simulates real-world scenarios, offering services such as tire disassembly/installation, wheel alignment, and wheel balancing, along with sales and maintenance of automotive parts including batteries, brake pads, engine oil, shock absorbers, and rims.
Additionally, the service area includes a spacious customer lounge and café, providing a comfortable waiting environment with beverage services. This thoughtful design not only enhances customer experience but also underscores Linglong’s commitment to exceptional service quality.
In his speech, Linglong Tire Vice President Xu Yongchao stated: “This training center, jointly developed with SYY, is a crucial component of Linglong’s strategic expansion in the Asia-Pacific region. We aim to establish service standards and safety protocols for service providers and distributors through this platform, thereby elevating their service capabilities and market competitiveness. Furthermore, we look forward to introducing Linglong’s premium brand and innovative tire products to more consumers through this center.”
SYY Chairman Mr. Prasert Tanpibulsak also expressed strong endorsement for the training center’s launch:
“Linglong Tire, as a globally renowned tire brand, has long been acclaimed for its product quality and service excellence. We are delighted to collaborate with Linglong in establishing this premium training center. We are confident that this platform will empower our distributors to serve consumers with greater professionalism and efficiency, jointly driving Linglong’s sustained growth in the Thai market.”
The inauguration of Linglong’s first overseas training center in the Asia-Pacific region further enriches its global strategy of globalization, regionalization, and localization for international sales. It not only enhances Linglong’s capabilities in local sales, network development, service quality, and brand perception among users in Thailand but also establishes a benchmark for replicating and expanding best practices to other markets.
Moving forward, Linglong will uphold its customer-centric philosophy to refine its service systems across the Americas, Europe, Africa, the Middle East, and beyond, establishing additional training centers. These efforts will provide channel partners and end-users with comprehensive tire and non-tire products and services, fostering closer collaboration and creating mutual value!
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SOURCE Shandong Linglong Tyre Co., Ltd.
