The asset enhancement initiative is part of the Group’s long-term strategy in positioning its properties as market leaders in the luxury sector
SINGAPORE, May 16, 2025 /PRNewswire/ — Against the backdrop of a resurgent travel sector and evolving guest expectations, Pan Pacific Hotels Group (PPHG) has unveiled a landmark transformation of Pan Pacific Perth. This significant investment builds on the Group’s global asset enhancement initiative strategy, which began in 2021 with the opening of award-winning Pan Pacific London. The hospitality arm of Singapore-based UOL Group Limited, PPHG continues to bring its vision of graceful luxury to life through a juxtaposition of bold and inspired designs, enhanced signature services, and sustainable innovation.
With 488 guest rooms and suites, Pan Pacific Perth is the largest of PPHG’s six properties in Australia and a flagship expression of the brand. Designed by renowned FDAT Architects, the hotel’s refreshed interiors, redesigned lobby, and elevated Pacific Club Lounge draw inspiration from Western Australia’s natural landscapes, delivering memorable experiences by thoughtfully adapting to local contexts.
As part of its commitment to responsible tourism, PPHG has integrated sustainable design into the transformed Pan Pacific Perth. Innovative features include decorative panels made from repurposed denim, hand-pressed natural herbs, and 100% recycled plastics—each crafted to reduce waste and celebrate natural materials through multi-sensorial experiences, aligning with the group’s broader sustainability goals. PPHG was recently recognised as the first hospitality brand in Oceania to receive the Global Sustainable Tourism Council (GSTC) Multi-site certification for all six of its Australian properties, underscoring its leadership in sustainable hospitality.
Its expansive 2,500sqm convention floor, the largest in Perth, has been upgraded with advanced LED screens and cutting-edge audiovisual technology. Offering versatile room configurations and seamless professional support, the space is designed to accommodate a wide range of business events, conferences, and social occasions with precision and ease.
Choe Peng Sum, CEO of Pan Pacific Hotels Group, said: “Australia is one of PPHG’s most strategically important markets, with six owned and managed properties across three states. Our investment in Pan Pacific Perth is a commitment to the city’s evolving position as a West Coast events and business hub. Backed by a national tourism rebound and Perth’s upcoming AU$5 billion airport redevelopment1, the hotel is strategically positioned to meet the city’s growing demand for premium travel and event experiences.”
Deepening Presence in Key Markets
PPHG is investing heavily in asset enhancement initiatives across its Australian portfolio, ensuring each property evolves in step with changing consumer expectations and elevated brand standards.
- PARKROYAL Melbourne Airport has recently completed a comprehensive enhancement of its 276 guest rooms, conference facilities, and public areas. It is the only airport hotel that offers direct access to both Melbourne International and Domestic Airports via covered sky bridges.
- PARKROYAL Parramatta, Sydney has undergone significant upgrades, including the revitalisation of its 286 guest rooms and meeting and event spaces. Staying true to the PARKROYAL brand, the hotel remains deeply rooted in its community, reflecting the vibrant culture and rapid transformation of one of Australia’s fastest-growing economic regions.
These properties’ enhancements come at a time of renewed momentum in Australia’s tourism and MICE sectors. According to the Australian Trade and Investment Commission, international tourist arrivals are expected to rise by 41% between 2024 and 2028. Arrivals from Singapore alone have grown by over 40% between 2022 and 20242—a trend projected to continue.
Meanwhile, bolstered by its world-class event infrastructure, government support and increasing demand for sustainable and flexible event solutions, Australia’s MICE industry is forecast to grow at a robust 11.5% from 2024 to 2032, reaching USD 42.8 billion3. Melbourne and Sydney continue to lead as key hubs for MICE activities, presenting a strong opportunity for PPHG as it expands its offerings to meet the demands of both leisure and business travellers.
“Across our hotels in Australia, we are enhancing meeting spaces to be more flexible, investing in technology for hybrid delivery, and enhancing F&B offerings to support diverse events. The ability to deliver consistent high-level MICE experiences across markets from Singapore to Australia and the UK is a strength of our integrated owner-operator model.” Choe Peng Sum added.
With an established footprint in Australia, PPHG owns and/or manages six properties in Australia: Pan Pacific Melbourne; Pan Pacific Perth; PARKROYAL Darling Harbour Sydney; PARKROYAL Melbourne Airport; PARKROYAL Parramatta Sydney and PARKROYAL Monash Melbourne. These properties cater to business and leisure travellers, offering trusted hospitality in key urban centres and travel hubs.
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a global hospitality company that owns and manages over 50 hotels, resorts, and serviced suites comprising three brands – Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL in more than 30 cities across Asia Pacific, North America, Africa and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.
Pan Pacific Hotels and Resorts delivers sincere and graceful service to every guest with a passion for excellence.
PARKROYAL COLLECTION Hotels & Resorts is driven by our passion for life and sustainability.
PARKROYAL Hotels & Resorts is distinguished by its passion for people and places, immersing every guest into local and authentic cultures.
Visit www.panpacific.com.
About Pan Pacific DISCOVERY
Pan Pacific DISCOVERY is a loyalty programme designed to enhance every guest experience. Members can savour the benefits of DISCOVERY Dollars (D$), a user-friendly digital rewards currency, granting exclusive discounts on room rates, dining experiences, and more. With each tier progression, members elevate their status to unlock enhanced privileges and the opportunity to earn and spend D$ on premium hotel amenities and experiences, including Pan Pacific Hotels Group-owned dining outlets worldwide. Pan Pacific DISCOVERY is a member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels with 40 brands and over 800 hotels around the world. To become a member, visit panpacific.com.
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1.Perth Airport redevelopment set for take-off, Western Australian Government |
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2. Stat Data Explorer (BETA) • Visitor arrivals and resident returns, Selected Countries of Residence/Destinations |
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3. Australia MICE Market Size, Share & Trends, Report 2033 |
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SOURCE Pan Pacific Hotels Group
