- The fully AI-powered model reimagines retail with real-time automation, personalised shopping, and a zero-inventory, Net Zero Energy approach.
- Marking a retail milestone, the innovation strengthens Morgan’s Retail’s position as a forward-thinking industry leader, making shopping easier for customers.
New York, 19 August 2025 – Imagine walking into a retail store with no queues, no cashiers, and no waiting around. Just scan, tap, and go! Morgan’s Retail is set to launch the world’s first fully automated, AI-powered retail concept store in Brooklyn, New York, in the fourth quarter of the year, an absolute game-changer that promises to transform the way we shop forever.
Gone are the days of long checkout lines and frustrating stock shortages. Morgan’s Retail is ushering in a new era of shopping with its cutting-edge store that uses artificial intelligence to personalise every customer’s journey in real time. From instantly recommending products tailored to your preferences to guiding you through the aisles with AR way-finding, shopping becomes effortless and enjoyable.
With easy, smart operations and management solutions, AI takes care of everything, from monitoring inventory and adjusting prices to overseeing security and even cleaning shelves. The store’s innovative smart floor sensors track each step shoppers take, converting their kinetic energy into electricity that powers the entire store sustainably. This clever energy-harvesting technology helps Morgan’s Retail achieve a Net Zero Energy footprint. Combined with a zero-inventory model that slashes waste and storage needs, this approach dramatically cuts carbon emissions and sets a new benchmark for eco-friendly retail.
Morgan’s Retail harnesses cutting-edge technology that thinks and acts, combining generative AI, machine learning, and the Internet of Things (IoT) to deliver a seamless, efficient shopping experience. Unlike traditional stores with physical shelves, Morgan’s Retail introduces its patented Customer Visualisation Unit (CVU), a revolutionary interface that allows customers to browse and interact with a vast virtual product catalogue. Customers can instantly access detailed product information from ingredients and nutrition to storage tips, empowering them to make informed choices based on their preferences, lifestyle, and needs.
Thanks to these intelligent solutions, the store operates with significantly fewer staff, as customers receive all the guidance they need to select the right products independently. Security is also enhanced through AI-powered video analytics, ensuring a safe environment. Meanwhile, smart store layouts dynamically adapt by analysing customer movements and responses to promotions, optimising product placement within the virtual environment for maximum convenience and satisfaction. This innovative blend of technologies creates a highly personalised, efficient, and secure shopping experience without the need for physical products on shelves.
Rajeev Lee, Group CEO of Morgan’s Holdings, shares a bold vision for the future, describing this innovation as “not just solving traditional retail challenges but fundamentally reinventing retail itself.” He highlighted how Morgan’s Retail is positioning itself as a global leader in tech-driven, sustainable retail solutions by embracing data, automation, and environmental responsibility.
With the global retail market projected to reach US$17.1 trillion, Morgan’s Retail AI-powered approach addresses the urgent demand for smarter, faster, and greener shopping experiences. The company plans to expand this revolutionary model not just in the United States but throughout Southeast Asia, Europe and the Middle East, actively seeking partnerships and investment to drive the next retail revolution.
This isn’t just about cutting-edge technology, it’s about transforming everyday shopping into something simpler, faster, and truly personalised, all while safeguarding our planet. Why it matters to you is simple, imagine never having to queue again, effortlessly finding exactly what you need, and enjoying the confidence that your choices are tailored to your preferences, all within a store that runs itself efficiently and sustainably. Morgan’s Retail’s AI-powered store is the future arriving at our doorstep, offering a retail experience that is smarter, greener, and more customer-friendly than ever before.
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Morgan’s Retail warmly welcomes enquiries from partners and investors eager to join us on this exciting journey.
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