SYDNEY, Oct. 2, 2025 /PRNewswire/ — Award-winning UK-based insurance disruptor GoShorty has partnered with Miroma Project Factory (MPF) to design and build a sleek, feature-packed mobile application that redefines how people buy and manage short-term car insurance, from learner drivers to van movers and everything in between.
GoShorty shifts gears with MPF: a mobile app redefining short-term insurance.
GoShorty’s website was already a high-performing digital storefront, but with 92% of traffic coming via mobile, there was a clear need for a dedicated application to serve repeat customers better, reduce friction, and drive down acquisition costs. MPF answered with an experience that combines seamless quote recall, lightning-fast repurchase flows, and smart nudges that help users insure smarter, not harder.
“Since launching 5 years ago GoShorty has seen significant growth to the stage that we’re now one of the most recognised brands in our market. Our customers already buy from us again and again via our website, and our new app will help them to get insured and on their way even quicker and easier with all of their details stored and ready to go in an instant. We’re also launching GoShare within the app to help our customers to share cars and vans within their family and friend groups, helping to get people moving whatever their reasons for travel” said Phil Evans, Managing Director at GoShorty.
MPF led a full-stack delivery across product feature research, UX/UI, development and analytics integration anchored by real user insight gathered from interviews and A/B tests. The result is an app that doesn’t just replicate the website – it evolves it.
“At MPF, we don’t just build apps – we build tools that understand user context and move the business forward,” said Kat Robinson, Global CEO of MPF. “GoShorty is a category leader in its space, and this product reflects that ambition: fast, simple, delightful, and ready to scale.”
MPF delivered the platform working shoulder-to-shoulder with GoShorty’s tech and marketing units, creating not only the app but a roadmap for future loyalty, data insights, and referral-driven grow. Following the successful build, MPF continues to provide support, testing, and feature rollout as part of a long-term shared goal of assisting GoShorty to rapidly advance in market expansion.
Built for Speed, Loyalty, and Utility
The GoShorty app was engineered around three pillars: easy re-purchasing, loyalty by design, and smarter decision support. Key features include:
- Retrieval of existing quotes and policies
- Access to purchase history, real-time quote generation, and flexible repeat purchase flows—plus the ability to buy the same cover again in just a few taps.
- In-app loyalty scheme, rewarding users for engagement and frequent purchasing, integrated with GoShorty’s CRM for deeper personalisation.
- “GoShare” functionality that allows users to share a car with friends and co-manage short-term cover within a secure group.
- Animated rewards, push notifications, SMS reminders, and real-time error-handling all wrapped in a mobile-first design optimised for Apple and Android users alike.
About GoShorty
GoShorty is one of the UK’s fastest-growing providers of short-term car, van and learner driver insurance. Established in 2020, GoShorty offers flexible, on-demand cover from 1 hour to 28 days—ideal for learners, borrowers, movers and everyday drivers. With a digital-first model and an obsession with simplicity, GoShorty is transforming how people think about car insurance. Learn more at www.goshorty.co.uk
About Miroma Project Factory (MPF)
MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.
For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
[email protected]
Graeme Stoker
Director of Marketing
GoShorty
[email protected]
