SURABAYA, Indonesia, Jan. 30, 2026 /PRNewswire/ — As the Meetings, Incentives, Conventions, and Exhibitions (MICE) sector continues to recover and the demand for productive yet inspiring meeting spaces increases, Aloft Surabaya Pakuwon City introduces its latest meeting offering. This new concept combines a stylish atmosphere, comprehensive facilities, and curated culinary experiences designed to elevate the quality of business meetings.
This meeting offering is created to respond to the 2026 MICE trend that emphasizes experience-driven meetings—where business gatherings go beyond formal agendas and focus on engaging participants while encouraging collaboration. Every meeting at Aloft Surabaya is supported by complete facilities, including an LCD projector and screen, flipchart, microphone, and stationery, as well as Marriott Bonvoy Event Points that can be redeemed for complimentary stays or room upgrades—adding extra value to event planning.
As a key differentiator, Aloft Surabaya introduces the “Meet, Mingle & Sizzle” concept. With a minimum of 50 participants, organizers automatically receive a complimentary live cooking station featuring a variety of Asian, Indonesian, and Western dishes. Guests can watch the cooking process live, interact directly with the chefs, and enjoy fresher, more personalized dishes. This live cooking concept not only enhances the atmosphere but also delivers a distinctive experience compared to a standard buffet. Offerings such as live noodle or pasta stations provide strong visual appeal alongside exceptional flavors.
“At Aloft, we believe that meetings should be more than just rooms and agendas—they should be experiences that inspire connection, collaboration, and renewed energy,” said Reza Aryawarman, Multi-Property General Manager of Aloft Surabaya Pakuwon City.
“Through this interactive meeting concept, we bring Aloft’s ‘Different by Design’ approach to life. Meeting formats are designed to be more dynamic, relevant, and lifestyle-driven, ensuring that every gathering feels more vibrant, engaging, and meaningful for participants.”
Aloft Surabaya features seven modern-designed ‘Tactic’ meeting rooms with a total capacity of up to 430 participants. Spanning 489 square meters, the venue offers high ceilings, a spacious pre-function area, bright color palettes, and interactive elements such as a claw machine that guests can enjoy.
Strategically located in East Surabaya near industrial areas and with easy access to the Suramadu Bridge, Aloft Surabaya Pakuwon City is the only Marriott brand in the area, making it a top choice for corporate, government, and local business communities. This interactive meeting experience initiative is part of Aloft Surabaya’s strategy to strengthen the contribution of the MICE segment toward the hotel’s sustainable business growth. Meeting bookings are now open via www.aloftsurabayapakuwoncity.com.
About Aloft Hotels®
With over 230 hotels now open in 33 countries and territories around the world, Aloft Hotels provides a forward-thinking hotel experience that helps guests enjoy the things they love while on the road. From gaming to cocktails and pet-friendly amenities, the brand offers flexibility with modern, welcoming spaces that encourage social interaction. The grab-and-go breakfast concept Re: fuel by Aloft® includes offerings such as cold brew coffee and breakfast sandwiches, while the W xyz bar features a vibrant social scene, unique music-inspired cocktail menu, and easy-to-share light bites. The brand’s pet-friendly program, ArfSM (Animals R Fun), welcomes guests’ furry friends to the hotel with special in-room pet amenities. Aloft connects people and places through local know-how and cultural nods that give guests the ultimate freedom to choose their own adventure. For more information, visit www.alofthotels.com and follow along on Facebook, X, and Instagram. Aloft is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits, including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
About Marriott Bonvoy®
Marriott Bonvoy, Marriott International’s award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.
Marriott Bonvoy membership is free and unlocks unique benefits, including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences, and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.
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SOURCE Aloft Surabaya Pakuwon City
