HONG KONG, March 30, 2026 /PRNewswire/ — Hong Kong-based 13 Degrees Wine Cellar has announced a new partnership with Scottish online whisky auctioneer Whisky Hammer, supporting the company’s continued diversification and strengthening its position as a leading climate-controlled storage provider in Asia.
Through the collaboration, 13 Degrees will act as Whisky Hammer’s official operational hub in Hong Kong, providing a seamless, locally supported service for collectors and sellers across the region.
Joseph Luk, Managing Director of 13 Degrees, said: “We are delighted to partner with Whisky Hammer as they expand into Asia. Their reputation in the global whisky auction market aligns strongly with our commitment to providing world-class storage and client services. This collaboration brings added convenience and confidence to collectors across the region.”
The partnership enables 13 Degrees to expand its service offering, supporting whisky enthusiasts with bottle consignments, valuations and client consultations, while enhancing access to Whisky Hammer’s global online auction platform.
Founded in 2015 in Aberdeenshire, near Scotland’s Speyside whisky region, Whisky Hammer has grown into one of the world’s top-rated online whisky auction platforms. The business hosts monthly global auctions featuring rare and collectible bottles, serving thousands of customers worldwide.
The Hong Kong hub marks Whisky Hammer’s second international expansion in under a year, following the launch of its European operational base in the Netherlands. The move reflects growing demand across Asia and highlights Hong Kong’s long-standing reputation as a key market for whisky collecting and investment.
Daniel Milne, Co-founder and CEO of Whisky Hammer, said: “Opening in Hong Kong is a natural next step for the business following our expansion into Europe last year. Partnering with 13 Degrees allows us to offer a seamless, locally supported service to clients across Asia and to continue building on the service we offer globally.
The expansion comes ahead of the planned launch of our new iOS and Android app, where we will further streamline the customer experience and connect our growing network of operational hubs.”
About 13 Degrees Wine Cellar
13 Degrees Wine Cellar is a leading Hong Kong-based, climate-controlled wine and spirits storage provider, offering a full suite of services including professional storage, logistics and client support. The business is known for its state-of-the-art facilities and commitment to delivering secure, reliable and high-quality service to collectors across the region.
About Whisky Hammer
Whisky Hammer is an Aberdeenshire-based online whisky auctioneer founded in 2015. Hosting monthly global auctions, the platform specialises in rare and collectible bottles and serves a growing international audience through its expanding network of operational hubs.
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SOURCE 13 Degrees Wine Cellar
