Vietjet SkyJoy expands to over 1,200 brands across Southeast Asia, enabled through WOGI’s single integration
SINGAPORE, March 31, 2026 /PRNewswire/ — WOGI, a Singapore-headquartered digital rewards and incentives platform, has announced a strategic partnership with GalaxyJoy, the operator and developer of Vietjet Air’s SkyJoy frequent flyer program. Through this partnership, WOGI has enabled Vietjet SkyJoy to expand its rewards catalogue, increasing its total brand coverage to over 1,200 across Vietnam, Singapore, Malaysia, Indonesia and Thailand.
Hoa Lan Huong, CEO of GalaxyJoy, and Viktor Atanasov, CEO of WOGI, sign a partnership agreement in Singapore to support the expansion of Vietjet SkyJoy’s cross-border rewards programme.
Vietjet SkyJoy connects rewards across Vietjet’s aviation services, banking partners, and lifestyle offerings, allowing members to earn and redeem SkyPoints across travel, dining, shopping and entertainment. WOGI supports the redemption layer by expanding access to rewards across Southeast Asia, and will continue to support Vietjet SkyJoy’s international expansion by extending its rewards capabilities into new markets.
In the first rollout, Vietjet SkyJoy members can access and redeem rewards across multiple formats, including real-time digital vouchers, experience-based rewards such as airport lounge access and premium activities, and physical merchandise fulfilled through WOGI’s delivery partners across the region. This includes well-known brands such as Alfamart, Grab, Jaya Grocer, KFC, Lotus’s, Shopee, Tokopedia, Watsons and more. This expansion supports Vietjet SkyJoy’s ambition to build a connected and borderless rewards ecosystem as it evolves into an integrated regional lifestyle platform.
“Running rewards programmes across multiple Asian markets often means managing separate vendors in each country, which leads to fragmented operations and inconsistent experiences,” said Viktor Atanasov, CEO of WOGI. “With this partnership, GalaxyJoy can offer Vietjet SkyJoy members a truly seamless redemption experience across borders, while gaining direct access to curated local partners in each market, managed through one centralised platform with WOGI.”
“Since May 2023, Vietjet SkyJoy has grown to over 18 million members, and as more of our members travel beyond Vietnam, it is important that we support them with relevant rewards across the region,” said Hoa Lan Huong, CEO of GalaxyJoy. “Our partnership with WOGI allows us to extend rewards and better support members throughout their journeys.”
About WOGI
WOGI is a digital rewards and incentives platform operating across Asia, enabling businesses to manage rewards across employees, customers and partners. It offers access to over 1,600 brands and 8,000 reward options across 50 markets, with support for 16 payment options, multi-language capabilities and localised delivery across the region. Learn more at www.wogi.biz.
