JAKARTA, Indonesia, Aug. 20, 2026 /PRNewswire/ — HUED Hair Professional, an emerging hair beauty brand focused on redefining at-home salon experiences, has announced its debut collaboration with Barbie™. The partnership introduces a limited-edition Hi Sleek Comb-In Hair Color collection, highlighted by a signature pink aesthetic inspired by Barbie’s iconic identity. Designed for ease of use, the collection brings salon-quality results at home, while encouraging bold self-expression, creativity, and confidence through hair color.
The collaboration reflects a commitment to individuality and inclusivity—values deeply rooted in both HUED and Barbie. At the center of the collection is HUED’s hero product, the Hi Sleek Comb-In Hair Color, which features an innovative precision comb applicator designed to replicate the technique of a professional colorist. This allows for smooth, even coverage with minimal effort, making it ideal for at-home users. The product is resonating with Gen Z consumers who value convenience, personalization, and trend-driven hair solutions. By simplifying professional techniques into accessible tools, HUED continues to empower both first-time users and experienced color enthusiasts to experiment confidently.
In line with Barbie™’s legacy of optimism and empowerment, HUED has also focused on delivering a high-performance yet enjoyable coloring experience. The formula is powered by HUEMAX® Color-Boosting Factor, combined with a biotech Colorshield Care Essence, to help maintain vibrant color for up to 120 days. In addition to long-lasting results, the product delivers a healthy, high-gloss finish while helping to reduce concerns such as fading, dryness, and damage—making it suitable for regular use at home.
The Barbie™ x HUED Hi Sleek Comb-In Hair Color collection is now launching across Southeast Asian markets and is expected to introduce additional activations, expanding opportunities for expressive, at-home beauty experiences.
ABOUT HUED
HUED is rooted in Korean hairstyling philosophies and high-end salon expertise, continuing to reimagine how consumers approach hair color and care at home. By translating professional techniques into intuitive, easy-to-use tools, HUED aims to bridge the gap between salon-quality results and everyday convenience, allowing users to achieve polished, professional-looking outcomes without the need for complex processes or salon visits.
ABOUT BARBIE™
Barbie was founded in 1959 by Ruth Handler, who invented the fashion doll category that girls could use to envision their future selves. Over the brand’s 60 years, Barbie has empowered girls to imagine themselves in aspirational roles — from princess to president.
