– First global campaign ‘My Favorite JINRO’ surpasses 500 million views across all global social media channels
– Expanding outdoor advertising across global markets including New York’s Times Square, Japan, China, Southeast Asia, and Europe to strengthen global consumer communication touchpoints
SEOUL, South Korea, Aug. 27, 2026 /PRNewswire/ — JINRO has successfully launched its first global campaign featuring global ambassador V of BTS, drawing strong interest from international consumers as the brand continues to expand touchpoints both online and offline in the second half of the year.
Times Square OOH Billboard Image for ‘My Favorite JINRO’
JINRO announced on August 27 that the cumulative views of content related to its first global campaign, “My Favorite JINRO,” released in July, have surpassed 500 million across all of its global social media channels.
The main commercial video recorded more than 300 million views, while cumulative engagement with campaign-related content, such as likes, comments, and shares, across all global social media channels totaled approximately 10 million. In addition, the total number of followers across JINRO’s global social media channels increased by approximately 200,000 compared with the period before the release of the campaign teaser, reflecting strong interest in the campaign among global consumers.
The “My Favorite JINRO” campaign was designed to communicate JINRO’s brand values in a more familiar and relatable way with global ambassador V and to share with consumers worldwide the enjoyment of having JINRO as part of everyday life. JINRO has been delivering its brand message by sequentially releasing a variety of content, including campaign posters, teaser videos, the main commercial video, and short-form content.
Beyond its official content, the campaign has also seen spontaneous sharing and circulation of related content, widely across social media. Immediately following the release of the campaign teaser poster on July 3, it ranked No. 1 in real-time searches on Yahoo Japan’s Trend tab. In addition, global fan accounts and media channels have continued to create and share a variety of related content celebrating V’s appointment as JINRO’s ambassador.
Fans around the world have also continued to share their experiences with the campaign across fan communities and social media. Many fans have directly filmed the campaign’s outdoor advertisements and shared the footage, while content featuring JINRO product purchases has also continued to appear. This demonstrates that interest in the campaign extends beyond online content to real-world product and brand experiences.
JINRO is expanding the campaign, which began online, into offline spaces. The brand is expanding its touchpoints with global consumers by showcasing “My Favorite JINRO” outdoor advertisements in key commercial districts across major cities, including Times Square, New York; Toronto, Canada; Beijing and Shanghai, China; Tokyo, Japan; Ho Chi Minh City, Vietnam; Manila, the Philippines; and Sydney, Australia.
In particular, to communicate its brand message to consumers worldwide, JINRO has been showcasing its campaign video in New York’s Times Square since late July, an iconic location where global brands present major campaigns and messages. Local fans visiting Times Square have filmed the advertisement and shared it on social media, further driving online interest in the campaign.
Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, “Through our first global campaign with global ambassador V, we were able to expand global consumers’ interest in JINRO and increase our touchpoints with them. Going forward, we will continue to communicate JINRO’s unique brand values through a variety of marketing activities, strengthen communication with consumers worldwide, and further broaden the mainstream appeal of JINRO.”
