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LOS ANGELES, Aug. 27, 2026 /PRNewswire/ — Insta360 today announced the return of its Labor Day sale event, offering savings of up to $120 on its most popular cameras, smartphone stabilizers, webcams, audio gear, and accessories. Available for a limited time through the Insta360 Store and participating retailers, the Labor Day sale allows creators, travelers, and adventurers to upgrade their gear for the long weekend and the season ahead.
Whether capturing a Labor Day getaway, documenting outdoor adventures, heading back to campus, or creating content on the go, Insta360’s lineup is designed to help users tell their stories from every angle.
Leading this year’s promotion is Insta360 X5, the brand’s flagship 8K 360 camera. With its signature “shoot first, frame later” workflow, X5 captures every angle simultaneously, allowing creators to choose the perfect perspective after filming. During the Labor Day sale, customers can save $85 on the X5 Standard Bundle.
For action and adventure enthusiasts, the Leica co-engineered Ace Pro 2 delivers premium image quality, advanced AI-powered shooting features, and exceptional low-light performance. Customers can save $60 on the Ace Pro 2 Standard Bundle during the Labor Day sale.
Those looking for a lightweight, hands-free camera can take advantage of savings on Insta360 GO Ultra. As the world’s smallest 4K action camera, GO Ultra makes it easy to capture immersive POV content without interrupting the moment. The GO Ultra Standard Bundle will be available with savings of $70.
Content creators seeking smoother smartphone footage can save on Insta360 Flow 2 Pro. Featuring AI-powered tracking and industry-leading stabilization, Flow 2 Pro transforms a smartphone into a powerful filmmaking tool while helping users capture cinematic shots with ease.
Beyond cameras, the Labor Day sale includes savings across the Insta360 accessory ecosystem. Customers can save on Mic Pro wireless audio systems, Snap Selfie Screens, and the Link 2 Series of AI-powered 4K webcams for streaming, remote work, and online collaboration. The newly launched Arctic White color option for the Link 2 Pro and Link 2C Pro will also be available as part of the sale.
Rounding out the savings opportunities, Insta360’s Trade-In program remains available throughout the promotion. Customers can trade in eligible devices from multiple brands and receive up to an additional $50 in credit toward a new Insta360 purchase, making it easier than ever to upgrade old gear.
From long-weekend getaways and outdoor adventures to back-to-school content and everyday creative projects, the Labor Day sale offers an opportunity to save on Insta360 products designed to capture everything from everyday moments to once-in-a-lifetime adventures.
For complete pricing, regional availability, and promotion details, visit the Insta360 Store at store.insta360.com.
About Insta360
With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
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