NEW YORK, Feb. 15, 2026 /PRNewswire/ — HUUCH, an emerging AI startup in the interactive entertainment space, today announced the completion of the foundational build of its product and game content platform. The milestone marks a significant step in the company’s mission to redefine family entertainment through full-body, AI-powered interactive play, and sets the stage for the upcoming market launch of its first core product.
The story behind HUUCH begins at home. In many households, families share the same living room and the same evening, yet remain absorbed in separate screens. This quiet separation, though common, has gradually replaced shared experiences with parallel ones. HUUCH was formed around a simple but often overlooked observation: physical proximity is among the most direct ways to build emotional connection. From this starting point came a guiding question: could motion play become a way to bring families back together, not by adding another screen, but by encouraging movement, laughter, and shared moments?
This question shaped HUUCH’s approach to both technology and content. Rather than designing games for individual players with controllers and steep learning curves, HUUCH focused on lowering the barrier to participation and expanding the definition of who a game is for. The result is a family-oriented platform where children and parents can take part together, regardless of age, gaming experience, or physical skill level.
At the center of this platform is HUUCH Box, the company’s first flagship product. Designed as a plug-and-play home gaming device, HUUCH Box is powered by proprietary 3D skeletal tracking and posture-sensing technology. The system requires no wearable devices and no handheld controllers. Instead, players use natural body movements to control on-screen characters, achieving real-time, one-to-one Full Body Motion Mapping that transforms the body itself into the controller. This approach enables a more intuitive and immersive experience, allowing users to step directly into the game world.
HUUCH Box made its public debut at CES 2026, where it received positive feedback from attendees for its accessibility, technical performance, and family-friendly design. The reception at CES reinforced the company’s belief that full-body interaction can serve as a powerful alternative to traditional, screen-centric gaming experiences.
Beyond the hardware, HUUCH places equal emphasis on game content and value-driven design. The platform offers a diverse portfolio of games spanning adventure, sports, dance rhythm, and action-based play. Games support both solo experiences and multiplayer formats for one to four players, encouraging cooperation, friendly competition, and shared achievement within a single session.
Narrative structure, character design, and progressive challenges are integral to the content strategy. Through these elements, the platform aims to help children develop resilience by trying again after failure, courage by facing new challenges, and empathy through collaboration and shared goals. The emphasis remains on active participation rather than passive viewing, aligning physical movement with emotional engagement.
Currently, HUUCH Box and its accompanying content ecosystem have completed core development and have been tested in a variety of real household and social settings, generating encouraging feedback. The product is scheduled for official launch in the first half of the year. The platform is designed for ongoing growth, with plans for monthly content updates to continuously expand the range of family-friendly experiences.
“Playing together strengthens connection,” says Ryan, CEO of HUUCH. It invites families, partners, and the broader industry to take part in a new chapter of interactive entertainment, one that begins at home, starts with movement, and turns shared play into shared meaning.
For more information, please visit: huuch.fun.