{"id":11738,"date":"2025-05-29T05:41:00","date_gmt":"2025-05-29T05:41:00","guid":{"rendered":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/"},"modified":"2025-05-29T05:41:00","modified_gmt":"2025-05-29T05:41:00","slug":"wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/","title":{"rendered":"WPP Media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8"},"content":{"rendered":"

\u901a\u8fc7WPP Open\u7684\u4e92\u8054\uff0cWPP Media\u8d2f\u901a\u5a92\u4ecb\u3001\u6570\u636e\u548c\u5236\u4f5c\u80fd\u529b\uff0c\u52a9\u529b\u5e7f\u544a\u4e3b\u5b9e\u73b0\u521b\u610f\u4e2a\u6027\u5316\u3001\u89c4\u6a21\u5316\u3002<\/p>\n

\u202f\u4e0a\u6d77<\/span>2025\u5e745\u670829\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — WPP<\/span>\u8fdb\u4e00\u6b65\u5de9\u56fa\u5176\u667a\u80fd\u65f6\u4ee3\u5934\u90e8\u8425\u9500\u670d\u52a1\u5546\u7684\u5e02\u573a\u5730\u4f4d\uff0c\u65d7\u4e0b\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8\uff1aWPP Media\u4eca\u65e5\u6b63\u5f0f\u4eae\u76f8\u3002<\/p>\n

\n

\n <\/a><\/p>\n

\n <\/p>\n<\/div>\n

\u9274\u4e8e\u54c1\u724c\u65b9\u5bf9\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\u7684\u9700\u6c42\u4e0d\u65ad\u5347\u7ea7\uff0cWPP\u5168\u7403\u5a92\u4ecb\u516c\u53f8\u540d\u79f0\u76f8\u5e94\u7531\u7fa4\u9091\uff08GroupM\uff09\u7115\u65b0\u4e3aWPP Media\u3002WPP Media\u6bcf\u5e74\u7ba1\u7406\u7740\u8d85\u8fc7600\u4ebf\u7f8e\u5143\u7684\u5a92\u4ecb\u6295\u8d44\uff0c\u4e1a\u52a1\u904d\u53ca80\u591a\u4e2a\u5e02\u573a\uff0c\u6240\u670d\u52a1\u7684\u5e7f\u544a\u4e3b\u8986\u76d6\u5168\u740375%\u4ee5\u4e0a\u7684\u5934\u90e8\u54c1\u724c\u3002\u4f20\u7acb\uff08Mindshare\uff09\u3001\u851a\u8fc8\uff08Wavemaker\uff09\u548c\u7cbe\u8bc6\uff08EssenceMediacom\uff09\u5c06\u7ee7\u7eed\u4f5c\u4e3aWPP Media\u65d7\u4e0b\u54c1\u724c\uff0c\u4e3a\u4e0d\u540c\u5ba2\u6237\u914d\u5907\u4e13\u5c5e\u56e2\u961f\uff0c\u540c\u65f6\u5171\u4eab\u6280\u672f\u5e73\u53f0\u3001\u4e2d\u53f0\u80fd\u529b\u53ca\u5176\u4ed6\u652f\u6301\u4f53\u7cfb\u3002<\/p>\n

\u901a\u8fc7WPP Open\uff08WPP\u96c6\u56e2\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u8425\u9500\u7cfb\u7edf\uff09\uff0cWPP Media\u53ef\u4ee5\u65e0\u7f1d\u5bf9\u63a5WPP\u7684\u5168\u7403\u4ee3\u7406\u5546\u7f51\u7edc\u548c\u5404\u9879\u80fd\u529b\uff0c\u6784\u5efa\u9886\u5148\u4e8e\u884c\u4e1a\u7684\u5e73\u53f0\uff0c\u63d0\u4f9b\u53ef\u89c4\u6a21\u5316\u7684\u3001\u8d2f\u901a\u521b\u610f\u3001\u5236\u4f5c\u3001\u6570\u636e\u3001\u5168\u57df\u7535\u5546\u548c\u4e2a\u6027\u5316\u5a92\u4ecb\u6295\u653e\u7684\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\u3002WPP Open\u6bcf\u5e74\u7684\u6295\u5165\u9ad8\u8fbe3 \u4ebf\u82f1\u9551\uff0c\u5e76\u4e0e\u4f17\u591a\u9886\u5148\u7684\u4eba\u5de5\u667a\u80fd\u516c\u53f8\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002<\/p>\n

WPP Media\u7684\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\uff0c\u52a9\u529b\u5ba2\u6237\u7edf\u4e00\u7ba1\u7406\u5a92\u4ecb\u3001\u6570\u636e\u548c\u521b\u610f\u5236\u4f5c\uff0c\u7cfb\u7edf\u5316\u7edf\u7b79\u5404\u7c7b\u81ea\u6709\u3001\u8d62\u5f97\u3001\u793e\u4ea4\u548c\u4ed8\u8d39\u8425\u9500\u6d3b\u52a8\uff0c\u4ece\u800c\u5b9e\u73b0\u89c4\u6a21\u5316\u7684\u4e2a\u6027\u5316\u8425\u9500\u3002\u8be5\u670d\u52a1\u4f53\u7cfb\u66f4\u901a\u8fc7\u77e5\u540d<\/span>\u7684\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u4e0e\u5c16\u7aef\u7684\u6d4b\u91cf\u5206\u6790\u6280\u672f\u5b9e\u73b0\u6548\u80fd\u8dc3\u5347\u3002<\/p>\n

WPP Media\u5c06\u52a0\u5feb\u6295\u8d44\u5404\u7c7b\u5b66\u4e60\u548c\u53d1\u5c55\u9879\u76ee\uff0c\u4e3a\u5458\u5de5\u6784\u5efa\u901a\u5411\u672a\u6765\u7684\u804c\u4e1a\u53d1\u5c55\u8def\u5f84\uff0c\u4e3a\u5458\u5de5\u8d4b\u80fd\uff0c\u786e\u4fdd\u5176\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u80fd\u591f\u5f15\u9886\u8425\u9500\u548c\u5a92\u4ecb\u53d8\u9769\u3002<\/p>\n

\u6b32\u83b7\u53d6\u66f4\u591a\u5173\u4e8eWPP Media\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u80fd\u529b\u7684\u4fe1\u606f\uff0c\u63a2\u7d22\u00a0WPP Media \u7684\u5168\u65b0\u54c1\u724c\u5f62\u8c61\uff0c\u8bf7\u8bbf\u95ee\u00a0wppmedia.com<\/a>\u3002<\/p>\n

WPP Media\u9996\u5e2d\u6267\u884c\u5b98Brian Lesser<\/span>\u8868\u793a\uff1a”\u6d88\u8d39\u8005\u4e00\u76f4\u671f\u5f85\u5e7f\u544a\u80fd\u591f\u66f4\u76f8\u5173\u4e14\u5bcc\u6709\u5438\u5f15\u529b\uff0c\u8d2d\u4e70\u4f53\u9a8c\u65e0\u7f1d\u6d41\u7545\uff1b\u8fd9\u4e9b\u671f\u5f85\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u5c06\u4f1a\u6301\u7eed\u52a0\u901f\u3002WPP Media\u4e3a\u4e00\u4e2a\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\u7684\u4e16\u754c\u800c\u6784\u5efa\u3002\u901a\u8fc7\u6295\u8d44\u4e8e\u6211\u4eec\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u4ea7\u54c1\u3001\u5c06\u6570\u636e\u548c\u6280\u672f\u6574\u5408\u5230\u6211\u4eec\u7684\u670d\u52a1\u4e2d\u3001\u4e3a\u5458\u5de5\u914d\u5907\u524d\u77bb\u6027\u6280\u80fd\uff0c\u6211\u4eec\u5e2e\u52a9\u5ba2\u6237\u628a\u63e1\u5feb\u901f\u53d8\u5316\u7684\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u91ca\u653e\u4eba\u5de5\u667a\u80fd\u5e26\u6765\u7684\u65e0\u9650\u589e\u957f\u6f5c\u529b\u3002”<\/p>\n

\u4eca\u5929\u53d1\u5e03\u65b0\u95fb\u7684\u540c\u65f6\uff0cWPP\u4e5f\u9762\u5411\u5546\u4e1a\u9886\u8896\u548c\u8d44\u6df1\u8425\u9500\u51b3\u7b56\u8005\u63a8\u51fa\u4e86\u5168\u65b0\u7684\u8de8\u6e20\u9053B2B\u8425\u9500\u6d3b\u52a8\uff0c\u5c55\u793aWPP\u5728\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u6218\u7565\u4f18\u52bf\u3001\u6574\u5408\u670d\u52a1\u80fd\u529b\u4ee5\u53caWPP Open\u7684\u5148\u8fdb\u529f\u80fd\u3002\u00a0\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee\u00a0wpp.com\/ai<\/a>\u00a0\u3002<\/p>\n

WPP \u9996\u5e2d\u6267\u884c\u5b98\u777f\u667a\u5fb7\uff08Mark Read<\/span>\uff09\u8868\u793a\uff1a”\u6211\u4eec\u6df1\u4fe1\uff0c\u5728\u6280\u672f\u4e0e\u4eba\u624d\u878d\u5408\u7684\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\uff0cWPP\u662f\u5168\u7403\u77e5\u540d<\/span>\u54c1\u724c\u6700\u5f3a\u5927\u7684\u5e02\u573a\u8425\u9500\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00<\/span>\u3002WPP Media\u662f\u6211\u4eec\u6301\u7eed\u7b80\u5316\u548c\u6574\u5408\u5ba2\u6237\u670d\u52a1\u6218\u7565\u7684\u91cd\u8981\u8fc8\u8fdb\u3002\u867d\u7136\u7fa4\u9091\uff08GroupM\uff09\u662f\u4e3a\u5a92\u4ecb\u89c4\u6a21\u81f3\u5173\u91cd\u8981\u7684\u65f6\u4ee3\u800c\u6784\u5efa\uff0c\u4f46WPP Media\u6298\u5c04\u51fa\u4eba\u5de5\u667a\u80fd\u3001\u6570\u636e\u548c\u6280\u672f\u7684\u521b\u65b0\u529b\u91cf\uff0c\u4ee5\u53ca\u66f4\u7cbe\u7b80\u3001\u66f4\u5168\u9762\u7684\u89e3\u51b3\u65b9\u6848\u3002”<\/p>\n

“\u6211\u4eec\u5bf9\u672a\u6765\u7684\u613f\u666f\u5f88\u660e\u786e\u2014\u2014\u8425\u9500\u7531\u6570\u636e\u9a71\u52a8\u3001\u7531\u6770\u51fa\u7684\u4eba\u624d\u56e2\u961f\u5f15\u9886\uff0c\u65e0\u7f1d\u8fde\u63a5\uff0c\u4e3a\u5ba2\u6237\u5e26\u6765\u65e0\u9650\u673a\u9047\u3002”<\/p>\n

###<\/p>\n

\u5173\u4e8eWPP<\/p>\n

WPP\u4ee5\u521b\u610f\u9a71\u52a8\u5546\u4e1a\u8f6c\u578b\uff0c\u6211\u4eec\u7528\u521b\u610f\u4e3a\u6211\u4eec\u7684\u5458\u5de5\u3001\u5730\u7403\u3001\u5ba2\u6237\u548c\u793e\u533a\u521b\u9020\u66f4\u52a0\u7f8e\u597d\u7684\u672a\u6765\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eewpp.com<\/a>\u3002<\/p>\n

\u5173\u4e8eWPP Media<\/p>\n

WPP Media\u662fWPP\u65d7\u4e0b\u7684\u5168\u7403\u5a92\u4ecb\u670d\u52a1\u805a\u5408\u4f53\u3002\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\uff0c\u6211\u4eec\u96c6\u7ed3\u5353\u8d8a\u7684\u5e73\u53f0\u3001\u4eba\u624d\u548c\u5408\u4f5c\u4f19\u4f34\uff0c\u5171\u540c\u6784\u5efa\u65e0\u9650\u589e\u957f\u53ef\u80fd\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eewppmedia.com<\/a>\u3002<\/p>\n

SOURCE WPP Media<\/p>","protected":false},"excerpt":{"rendered":"

\u901a\u8fc7WPP Open\u7684\u4e92\u8054\uff0cWPP Media\u8d2f\u901a\u5a92\u4ecb\u3001\u6570\u636e\u548c\u5236\u4f5c\u80fd\u529b\uff0c\u52a9\u529b\u5e7f\u544a\u4e3b\u5b9e\u73b0\u521b\u610f\u4e2a\u6027\u5316\u3001\u89c4\u6a21\u5316\u3002 \u202f\u4e0a\u6d772025\u5e745\u670829\u65e5 \/\u7f8e\u901a\u793e\/ — WPP\u8fdb\u4e00\u6b65\u5de9\u56fa\u5176\u667a\u80fd\u65f6\u4ee3\u5934\u90e8\u8425\u9500\u670d\u52a1\u5546\u7684\u5e02\u573a\u5730\u4f4d\uff0c\u65d7\u4e0b\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8\uff1aWPP Media\u4eca\u65e5\u6b63\u5f0f\u4eae\u76f8\u3002 \u9274\u4e8e\u54c1\u724c\u65b9\u5bf9\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\u7684\u9700\u6c42\u4e0d\u65ad\u5347\u7ea7\uff0cWPP\u5168\u7403\u5a92\u4ecb\u516c\u53f8\u540d\u79f0\u76f8\u5e94\u7531\u7fa4\u9091\uff08GroupM\uff09\u7115\u65b0\u4e3aWPP Media\u3002WPP Media\u6bcf\u5e74\u7ba1\u7406\u7740\u8d85\u8fc7600\u4ebf\u7f8e\u5143\u7684\u5a92\u4ecb\u6295\u8d44\uff0c\u4e1a\u52a1\u904d\u53ca80\u591a\u4e2a\u5e02\u573a\uff0c\u6240\u670d\u52a1\u7684\u5e7f\u544a\u4e3b\u8986\u76d6\u5168\u740375%\u4ee5\u4e0a\u7684\u5934\u90e8\u54c1\u724c\u3002\u4f20\u7acb\uff08Mindshare\uff09\u3001\u851a\u8fc8\uff08Wavemaker\uff09\u548c\u7cbe\u8bc6\uff08EssenceMediacom\uff09\u5c06\u7ee7\u7eed\u4f5c\u4e3aWPP Media\u65d7\u4e0b\u54c1\u724c\uff0c\u4e3a\u4e0d\u540c\u5ba2\u6237\u914d\u5907\u4e13\u5c5e\u56e2\u961f\uff0c\u540c\u65f6\u5171\u4eab\u6280\u672f\u5e73\u53f0\u3001\u4e2d\u53f0\u80fd\u529b\u53ca\u5176\u4ed6\u652f\u6301\u4f53\u7cfb\u3002 \u901a\u8fc7WPP Open\uff08WPP\u96c6\u56e2\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u8425\u9500\u7cfb\u7edf\uff09\uff0cWPP Media\u53ef\u4ee5\u65e0\u7f1d\u5bf9\u63a5WPP\u7684\u5168\u7403\u4ee3\u7406\u5546\u7f51\u7edc\u548c\u5404\u9879\u80fd\u529b\uff0c\u6784\u5efa\u9886\u5148\u4e8e\u884c\u4e1a\u7684\u5e73\u53f0\uff0c\u63d0\u4f9b\u53ef\u89c4\u6a21\u5316\u7684\u3001\u8d2f\u901a\u521b\u610f\u3001\u5236\u4f5c\u3001\u6570\u636e\u3001\u5168\u57df\u7535\u5546\u548c\u4e2a\u6027\u5316\u5a92\u4ecb\u6295\u653e\u7684\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\u3002WPP Open\u6bcf\u5e74\u7684\u6295\u5165\u9ad8\u8fbe3 \u4ebf\u82f1\u9551\uff0c\u5e76\u4e0e\u4f17\u591a\u9886\u5148\u7684\u4eba\u5de5\u667a\u80fd\u516c\u53f8\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002 WPP Media\u7684\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\uff0c\u52a9\u529b\u5ba2\u6237\u7edf\u4e00\u7ba1\u7406\u5a92\u4ecb\u3001\u6570\u636e\u548c\u521b\u610f\u5236\u4f5c\uff0c\u7cfb\u7edf\u5316\u7edf\u7b79\u5404\u7c7b\u81ea\u6709\u3001\u8d62\u5f97\u3001\u793e\u4ea4\u548c\u4ed8\u8d39\u8425\u9500\u6d3b\u52a8\uff0c\u4ece\u800c\u5b9e\u73b0\u89c4\u6a21\u5316\u7684\u4e2a\u6027\u5316\u8425\u9500\u3002\u8be5\u670d\u52a1\u4f53\u7cfb\u66f4\u901a\u8fc7\u77e5\u540d\u7684\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u4e0e\u5c16\u7aef\u7684\u6d4b\u91cf\u5206\u6790\u6280\u672f\u5b9e\u73b0\u6548\u80fd\u8dc3\u5347\u3002 WPP Media\u5c06\u52a0\u5feb\u6295\u8d44\u5404\u7c7b\u5b66\u4e60\u548c\u53d1\u5c55\u9879\u76ee\uff0c\u4e3a\u5458\u5de5\u6784\u5efa\u901a\u5411\u672a\u6765\u7684\u804c\u4e1a\u53d1\u5c55\u8def\u5f84\uff0c\u4e3a\u5458\u5de5\u8d4b\u80fd\uff0c\u786e\u4fdd\u5176\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u80fd\u591f\u5f15\u9886\u8425\u9500\u548c\u5a92\u4ecb\u53d8\u9769\u3002 \u6b32\u83b7\u53d6\u66f4\u591a\u5173\u4e8eWPP Media\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u80fd\u529b\u7684\u4fe1\u606f\uff0c\u63a2\u7d22\u00a0WPP Media \u7684\u5168\u65b0\u54c1\u724c\u5f62\u8c61\uff0c\u8bf7\u8bbf\u95ee\u00a0wppmedia.com\u3002 WPP Media\u9996\u5e2d\u6267\u884c\u5b98Brian Lesser\u8868\u793a\uff1a”\u6d88\u8d39\u8005\u4e00\u76f4\u671f\u5f85\u5e7f\u544a\u80fd\u591f\u66f4\u76f8\u5173\u4e14\u5bcc\u6709\u5438\u5f15\u529b\uff0c\u8d2d\u4e70\u4f53\u9a8c\u65e0\u7f1d\u6d41\u7545\uff1b\u8fd9\u4e9b\u671f\u5f85\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u5c06\u4f1a\u6301\u7eed\u52a0\u901f\u3002WPP Media\u4e3a\u4e00\u4e2a\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\u7684\u4e16\u754c\u800c\u6784\u5efa\u3002\u901a\u8fc7\u6295\u8d44\u4e8e\u6211\u4eec\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u4ea7\u54c1\u3001\u5c06\u6570\u636e\u548c\u6280\u672f\u6574\u5408\u5230\u6211\u4eec\u7684\u670d\u52a1\u4e2d\u3001\u4e3a\u5458\u5de5\u914d\u5907\u524d\u77bb\u6027\u6280\u80fd\uff0c\u6211\u4eec\u5e2e\u52a9\u5ba2\u6237\u628a\u63e1\u5feb\u901f\u53d8\u5316\u7684\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u91ca\u653e\u4eba\u5de5\u667a\u80fd\u5e26\u6765\u7684\u65e0\u9650\u589e\u957f\u6f5c\u529b\u3002” \u4eca\u5929\u53d1\u5e03\u65b0\u95fb\u7684\u540c\u65f6\uff0cWPP\u4e5f\u9762\u5411\u5546\u4e1a\u9886\u8896\u548c\u8d44\u6df1\u8425\u9500\u51b3\u7b56\u8005\u63a8\u51fa\u4e86\u5168\u65b0\u7684\u8de8\u6e20\u9053B2B\u8425\u9500\u6d3b\u52a8\uff0c\u5c55\u793aWPP\u5728\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u6218\u7565\u4f18\u52bf\u3001\u6574\u5408\u670d\u52a1\u80fd\u529b\u4ee5\u53caWPP Open\u7684\u5148\u8fdb\u529f\u80fd\u3002\u00a0\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee\u00a0wpp.com\/ai\u00a0\u3002 WPP \u9996\u5e2d\u6267\u884c\u5b98\u777f\u667a\u5fb7\uff08Mark Read\uff09\u8868\u793a\uff1a”\u6211\u4eec\u6df1\u4fe1\uff0c\u5728\u6280\u672f\u4e0e\u4eba\u624d\u878d\u5408\u7684\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\uff0cWPP\u662f\u5168\u7403\u77e5\u540d\u54c1\u724c\u6700\u5f3a\u5927\u7684\u5e02\u573a\u8425\u9500\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\u3002WPP Media\u662f\u6211\u4eec\u6301\u7eed\u7b80\u5316\u548c\u6574\u5408\u5ba2\u6237\u670d\u52a1\u6218\u7565\u7684\u91cd\u8981\u8fc8\u8fdb\u3002\u867d\u7136\u7fa4\u9091\uff08GroupM\uff09\u662f\u4e3a\u5a92\u4ecb\u89c4\u6a21\u81f3\u5173\u91cd\u8981\u7684\u65f6\u4ee3\u800c\u6784\u5efa\uff0c\u4f46WPP Media\u6298\u5c04\u51fa\u4eba\u5de5\u667a\u80fd\u3001\u6570\u636e\u548c\u6280\u672f\u7684\u521b\u65b0\u529b\u91cf\uff0c\u4ee5\u53ca\u66f4\u7cbe\u7b80\u3001\u66f4\u5168\u9762\u7684\u89e3\u51b3\u65b9\u6848\u3002” “\u6211\u4eec\u5bf9\u672a\u6765\u7684\u613f\u666f\u5f88\u660e\u786e\u2014\u2014\u8425\u9500\u7531\u6570\u636e\u9a71\u52a8\u3001\u7531\u6770\u51fa\u7684\u4eba\u624d\u56e2\u961f\u5f15\u9886\uff0c\u65e0\u7f1d\u8fde\u63a5\uff0c\u4e3a\u5ba2\u6237\u5e26\u6765\u65e0\u9650\u673a\u9047\u3002” ### \u5173\u4e8eWPP WPP\u4ee5\u521b\u610f\u9a71\u52a8\u5546\u4e1a\u8f6c\u578b\uff0c\u6211\u4eec\u7528\u521b\u610f\u4e3a\u6211\u4eec\u7684\u5458\u5de5\u3001\u5730\u7403\u3001\u5ba2\u6237\u548c\u793e\u533a\u521b\u9020\u66f4\u52a0\u7f8e\u597d\u7684\u672a\u6765\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eewpp.com\u3002 \u5173\u4e8eWPP Media WPP Media\u662fWPP\u65d7\u4e0b\u7684\u5168\u7403\u5a92\u4ecb\u670d\u52a1\u805a\u5408\u4f53\u3002\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\uff0c\u6211\u4eec\u96c6\u7ed3\u5353\u8d8a\u7684\u5e73\u53f0\u3001\u4eba\u624d\u548c\u5408\u4f5c\u4f19\u4f34\uff0c\u5171\u540c\u6784\u5efa\u65e0\u9650\u589e\u957f\u53ef\u80fd\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eewppmedia.com\u3002 SOURCE WPP Media<\/p>\n","protected":false},"author":0,"featured_media":11739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nWPP Media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8 - Money Compass CN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/moneycompass.com.my\/cn\/wpp-media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP Media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8 - Money Compass CN\" \/>\n<meta property=\"og:description\" content=\"\u901a\u8fc7WPP Open\u7684\u4e92\u8054\uff0cWPP Media\u8d2f\u901a\u5a92\u4ecb\u3001\u6570\u636e\u548c\u5236\u4f5c\u80fd\u529b\uff0c\u52a9\u529b\u5e7f\u544a\u4e3b\u5b9e\u73b0\u521b\u610f\u4e2a\u6027\u5316\u3001\u89c4\u6a21\u5316\u3002 \u202f\u4e0a\u6d772025\u5e745\u670829\u65e5 \/\u7f8e\u901a\u793e\/ — WPP\u8fdb\u4e00\u6b65\u5de9\u56fa\u5176\u667a\u80fd\u65f6\u4ee3\u5934\u90e8\u8425\u9500\u670d\u52a1\u5546\u7684\u5e02\u573a\u5730\u4f4d\uff0c\u65d7\u4e0b\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8\uff1aWPP Media\u4eca\u65e5\u6b63\u5f0f\u4eae\u76f8\u3002 \u9274\u4e8e\u54c1\u724c\u65b9\u5bf9\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\u7684\u9700\u6c42\u4e0d\u65ad\u5347\u7ea7\uff0cWPP\u5168\u7403\u5a92\u4ecb\u516c\u53f8\u540d\u79f0\u76f8\u5e94\u7531\u7fa4\u9091\uff08GroupM\uff09\u7115\u65b0\u4e3aWPP Media\u3002WPP Media\u6bcf\u5e74\u7ba1\u7406\u7740\u8d85\u8fc7600\u4ebf\u7f8e\u5143\u7684\u5a92\u4ecb\u6295\u8d44\uff0c\u4e1a\u52a1\u904d\u53ca80\u591a\u4e2a\u5e02\u573a\uff0c\u6240\u670d\u52a1\u7684\u5e7f\u544a\u4e3b\u8986\u76d6\u5168\u740375%\u4ee5\u4e0a\u7684\u5934\u90e8\u54c1\u724c\u3002\u4f20\u7acb\uff08Mindshare\uff09\u3001\u851a\u8fc8\uff08Wavemaker\uff09\u548c\u7cbe\u8bc6\uff08EssenceMediacom\uff09\u5c06\u7ee7\u7eed\u4f5c\u4e3aWPP Media\u65d7\u4e0b\u54c1\u724c\uff0c\u4e3a\u4e0d\u540c\u5ba2\u6237\u914d\u5907\u4e13\u5c5e\u56e2\u961f\uff0c\u540c\u65f6\u5171\u4eab\u6280\u672f\u5e73\u53f0\u3001\u4e2d\u53f0\u80fd\u529b\u53ca\u5176\u4ed6\u652f\u6301\u4f53\u7cfb\u3002 \u901a\u8fc7WPP Open\uff08WPP\u96c6\u56e2\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u8425\u9500\u7cfb\u7edf\uff09\uff0cWPP Media\u53ef\u4ee5\u65e0\u7f1d\u5bf9\u63a5WPP\u7684\u5168\u7403\u4ee3\u7406\u5546\u7f51\u7edc\u548c\u5404\u9879\u80fd\u529b\uff0c\u6784\u5efa\u9886\u5148\u4e8e\u884c\u4e1a\u7684\u5e73\u53f0\uff0c\u63d0\u4f9b\u53ef\u89c4\u6a21\u5316\u7684\u3001\u8d2f\u901a\u521b\u610f\u3001\u5236\u4f5c\u3001\u6570\u636e\u3001\u5168\u57df\u7535\u5546\u548c\u4e2a\u6027\u5316\u5a92\u4ecb\u6295\u653e\u7684\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\u3002WPP Open\u6bcf\u5e74\u7684\u6295\u5165\u9ad8\u8fbe3 \u4ebf\u82f1\u9551\uff0c\u5e76\u4e0e\u4f17\u591a\u9886\u5148\u7684\u4eba\u5de5\u667a\u80fd\u516c\u53f8\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002 WPP Media\u7684\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\uff0c\u52a9\u529b\u5ba2\u6237\u7edf\u4e00\u7ba1\u7406\u5a92\u4ecb\u3001\u6570\u636e\u548c\u521b\u610f\u5236\u4f5c\uff0c\u7cfb\u7edf\u5316\u7edf\u7b79\u5404\u7c7b\u81ea\u6709\u3001\u8d62\u5f97\u3001\u793e\u4ea4\u548c\u4ed8\u8d39\u8425\u9500\u6d3b\u52a8\uff0c\u4ece\u800c\u5b9e\u73b0\u89c4\u6a21\u5316\u7684\u4e2a\u6027\u5316\u8425\u9500\u3002\u8be5\u670d\u52a1\u4f53\u7cfb\u66f4\u901a\u8fc7\u77e5\u540d\u7684\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u4e0e\u5c16\u7aef\u7684\u6d4b\u91cf\u5206\u6790\u6280\u672f\u5b9e\u73b0\u6548\u80fd\u8dc3\u5347\u3002 WPP Media\u5c06\u52a0\u5feb\u6295\u8d44\u5404\u7c7b\u5b66\u4e60\u548c\u53d1\u5c55\u9879\u76ee\uff0c\u4e3a\u5458\u5de5\u6784\u5efa\u901a\u5411\u672a\u6765\u7684\u804c\u4e1a\u53d1\u5c55\u8def\u5f84\uff0c\u4e3a\u5458\u5de5\u8d4b\u80fd\uff0c\u786e\u4fdd\u5176\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u80fd\u591f\u5f15\u9886\u8425\u9500\u548c\u5a92\u4ecb\u53d8\u9769\u3002 \u6b32\u83b7\u53d6\u66f4\u591a\u5173\u4e8eWPP Media\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u80fd\u529b\u7684\u4fe1\u606f\uff0c\u63a2\u7d22\u00a0WPP Media \u7684\u5168\u65b0\u54c1\u724c\u5f62\u8c61\uff0c\u8bf7\u8bbf\u95ee\u00a0wppmedia.com\u3002 WPP Media\u9996\u5e2d\u6267\u884c\u5b98Brian Lesser\u8868\u793a\uff1a”\u6d88\u8d39\u8005\u4e00\u76f4\u671f\u5f85\u5e7f\u544a\u80fd\u591f\u66f4\u76f8\u5173\u4e14\u5bcc\u6709\u5438\u5f15\u529b\uff0c\u8d2d\u4e70\u4f53\u9a8c\u65e0\u7f1d\u6d41\u7545\uff1b\u8fd9\u4e9b\u671f\u5f85\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u5c06\u4f1a\u6301\u7eed\u52a0\u901f\u3002WPP Media\u4e3a\u4e00\u4e2a\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\u7684\u4e16\u754c\u800c\u6784\u5efa\u3002\u901a\u8fc7\u6295\u8d44\u4e8e\u6211\u4eec\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u4ea7\u54c1\u3001\u5c06\u6570\u636e\u548c\u6280\u672f\u6574\u5408\u5230\u6211\u4eec\u7684\u670d\u52a1\u4e2d\u3001\u4e3a\u5458\u5de5\u914d\u5907\u524d\u77bb\u6027\u6280\u80fd\uff0c\u6211\u4eec\u5e2e\u52a9\u5ba2\u6237\u628a\u63e1\u5feb\u901f\u53d8\u5316\u7684\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u91ca\u653e\u4eba\u5de5\u667a\u80fd\u5e26\u6765\u7684\u65e0\u9650\u589e\u957f\u6f5c\u529b\u3002” \u4eca\u5929\u53d1\u5e03\u65b0\u95fb\u7684\u540c\u65f6\uff0cWPP\u4e5f\u9762\u5411\u5546\u4e1a\u9886\u8896\u548c\u8d44\u6df1\u8425\u9500\u51b3\u7b56\u8005\u63a8\u51fa\u4e86\u5168\u65b0\u7684\u8de8\u6e20\u9053B2B\u8425\u9500\u6d3b\u52a8\uff0c\u5c55\u793aWPP\u5728\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u6218\u7565\u4f18\u52bf\u3001\u6574\u5408\u670d\u52a1\u80fd\u529b\u4ee5\u53caWPP Open\u7684\u5148\u8fdb\u529f\u80fd\u3002\u00a0\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee\u00a0wpp.com\/ai\u00a0\u3002 WPP \u9996\u5e2d\u6267\u884c\u5b98\u777f\u667a\u5fb7\uff08Mark Read\uff09\u8868\u793a\uff1a”\u6211\u4eec\u6df1\u4fe1\uff0c\u5728\u6280\u672f\u4e0e\u4eba\u624d\u878d\u5408\u7684\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\uff0cWPP\u662f\u5168\u7403\u77e5\u540d\u54c1\u724c\u6700\u5f3a\u5927\u7684\u5e02\u573a\u8425\u9500\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\u3002WPP Media\u662f\u6211\u4eec\u6301\u7eed\u7b80\u5316\u548c\u6574\u5408\u5ba2\u6237\u670d\u52a1\u6218\u7565\u7684\u91cd\u8981\u8fc8\u8fdb\u3002\u867d\u7136\u7fa4\u9091\uff08GroupM\uff09\u662f\u4e3a\u5a92\u4ecb\u89c4\u6a21\u81f3\u5173\u91cd\u8981\u7684\u65f6\u4ee3\u800c\u6784\u5efa\uff0c\u4f46WPP Media\u6298\u5c04\u51fa\u4eba\u5de5\u667a\u80fd\u3001\u6570\u636e\u548c\u6280\u672f\u7684\u521b\u65b0\u529b\u91cf\uff0c\u4ee5\u53ca\u66f4\u7cbe\u7b80\u3001\u66f4\u5168\u9762\u7684\u89e3\u51b3\u65b9\u6848\u3002” “\u6211\u4eec\u5bf9\u672a\u6765\u7684\u613f\u666f\u5f88\u660e\u786e\u2014\u2014\u8425\u9500\u7531\u6570\u636e\u9a71\u52a8\u3001\u7531\u6770\u51fa\u7684\u4eba\u624d\u56e2\u961f\u5f15\u9886\uff0c\u65e0\u7f1d\u8fde\u63a5\uff0c\u4e3a\u5ba2\u6237\u5e26\u6765\u65e0\u9650\u673a\u9047\u3002” ### \u5173\u4e8eWPP WPP\u4ee5\u521b\u610f\u9a71\u52a8\u5546\u4e1a\u8f6c\u578b\uff0c\u6211\u4eec\u7528\u521b\u610f\u4e3a\u6211\u4eec\u7684\u5458\u5de5\u3001\u5730\u7403\u3001\u5ba2\u6237\u548c\u793e\u533a\u521b\u9020\u66f4\u52a0\u7f8e\u597d\u7684\u672a\u6765\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eewpp.com\u3002 \u5173\u4e8eWPP Media WPP Media\u662fWPP\u65d7\u4e0b\u7684\u5168\u7403\u5a92\u4ecb\u670d\u52a1\u805a\u5408\u4f53\u3002\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\uff0c\u6211\u4eec\u96c6\u7ed3\u5353\u8d8a\u7684\u5e73\u53f0\u3001\u4eba\u624d\u548c\u5408\u4f5c\u4f19\u4f34\uff0c\u5171\u540c\u6784\u5efa\u65e0\u9650\u589e\u957f\u53ef\u80fd\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eewppmedia.com\u3002 SOURCE WPP Media\" \/>\n<meta property=\"og:url\" content=\"http:\/\/moneycompass.com.my\/cn\/wpp-media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8\/\" \/>\n<meta property=\"og:site_name\" content=\"Money Compass CN\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-29T05:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/05\/IMAGE-GcC74B.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"144\" \/>\n\t<meta property=\"og:image:height\" content=\"66\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/\",\"url\":\"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/\",\"name\":\"WPP Media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8 - Money Compass CN\",\"isPartOf\":{\"@id\":\"https:\/\/moneycompass.com.my\/cn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/05\/IMAGE-GcC74B.jpeg\",\"datePublished\":\"2025-05-29T05:41:00+00:00\",\"dateModified\":\"2025-05-29T05:41:00+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#primaryimage\",\"url\":\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/05\/IMAGE-GcC74B.jpeg\",\"contentUrl\":\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/05\/IMAGE-GcC74B.jpeg\",\"width\":144,\"height\":66},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moneycompass.com.my\/cn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WPP Media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moneycompass.com.my\/cn\/#website\",\"url\":\"https:\/\/moneycompass.com.my\/cn\/\",\"name\":\"Money Compass CN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moneycompass.com.my\/cn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WPP Media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8 - Money Compass CN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/moneycompass.com.my\/cn\/wpp-media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8\/","og_locale":"en_US","og_type":"article","og_title":"WPP Media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8 - Money Compass CN","og_description":"\u901a\u8fc7WPP Open\u7684\u4e92\u8054\uff0cWPP Media\u8d2f\u901a\u5a92\u4ecb\u3001\u6570\u636e\u548c\u5236\u4f5c\u80fd\u529b\uff0c\u52a9\u529b\u5e7f\u544a\u4e3b\u5b9e\u73b0\u521b\u610f\u4e2a\u6027\u5316\u3001\u89c4\u6a21\u5316\u3002 \u202f\u4e0a\u6d772025\u5e745\u670829\u65e5 \/\u7f8e\u901a\u793e\/ — WPP\u8fdb\u4e00\u6b65\u5de9\u56fa\u5176\u667a\u80fd\u65f6\u4ee3\u5934\u90e8\u8425\u9500\u670d\u52a1\u5546\u7684\u5e02\u573a\u5730\u4f4d\uff0c\u65d7\u4e0b\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8\uff1aWPP Media\u4eca\u65e5\u6b63\u5f0f\u4eae\u76f8\u3002 \u9274\u4e8e\u54c1\u724c\u65b9\u5bf9\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\u7684\u9700\u6c42\u4e0d\u65ad\u5347\u7ea7\uff0cWPP\u5168\u7403\u5a92\u4ecb\u516c\u53f8\u540d\u79f0\u76f8\u5e94\u7531\u7fa4\u9091\uff08GroupM\uff09\u7115\u65b0\u4e3aWPP Media\u3002WPP Media\u6bcf\u5e74\u7ba1\u7406\u7740\u8d85\u8fc7600\u4ebf\u7f8e\u5143\u7684\u5a92\u4ecb\u6295\u8d44\uff0c\u4e1a\u52a1\u904d\u53ca80\u591a\u4e2a\u5e02\u573a\uff0c\u6240\u670d\u52a1\u7684\u5e7f\u544a\u4e3b\u8986\u76d6\u5168\u740375%\u4ee5\u4e0a\u7684\u5934\u90e8\u54c1\u724c\u3002\u4f20\u7acb\uff08Mindshare\uff09\u3001\u851a\u8fc8\uff08Wavemaker\uff09\u548c\u7cbe\u8bc6\uff08EssenceMediacom\uff09\u5c06\u7ee7\u7eed\u4f5c\u4e3aWPP Media\u65d7\u4e0b\u54c1\u724c\uff0c\u4e3a\u4e0d\u540c\u5ba2\u6237\u914d\u5907\u4e13\u5c5e\u56e2\u961f\uff0c\u540c\u65f6\u5171\u4eab\u6280\u672f\u5e73\u53f0\u3001\u4e2d\u53f0\u80fd\u529b\u53ca\u5176\u4ed6\u652f\u6301\u4f53\u7cfb\u3002 \u901a\u8fc7WPP Open\uff08WPP\u96c6\u56e2\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u8425\u9500\u7cfb\u7edf\uff09\uff0cWPP Media\u53ef\u4ee5\u65e0\u7f1d\u5bf9\u63a5WPP\u7684\u5168\u7403\u4ee3\u7406\u5546\u7f51\u7edc\u548c\u5404\u9879\u80fd\u529b\uff0c\u6784\u5efa\u9886\u5148\u4e8e\u884c\u4e1a\u7684\u5e73\u53f0\uff0c\u63d0\u4f9b\u53ef\u89c4\u6a21\u5316\u7684\u3001\u8d2f\u901a\u521b\u610f\u3001\u5236\u4f5c\u3001\u6570\u636e\u3001\u5168\u57df\u7535\u5546\u548c\u4e2a\u6027\u5316\u5a92\u4ecb\u6295\u653e\u7684\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\u3002WPP Open\u6bcf\u5e74\u7684\u6295\u5165\u9ad8\u8fbe3 \u4ebf\u82f1\u9551\uff0c\u5e76\u4e0e\u4f17\u591a\u9886\u5148\u7684\u4eba\u5de5\u667a\u80fd\u516c\u53f8\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002 WPP Media\u7684\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u670d\u52a1\uff0c\u52a9\u529b\u5ba2\u6237\u7edf\u4e00\u7ba1\u7406\u5a92\u4ecb\u3001\u6570\u636e\u548c\u521b\u610f\u5236\u4f5c\uff0c\u7cfb\u7edf\u5316\u7edf\u7b79\u5404\u7c7b\u81ea\u6709\u3001\u8d62\u5f97\u3001\u793e\u4ea4\u548c\u4ed8\u8d39\u8425\u9500\u6d3b\u52a8\uff0c\u4ece\u800c\u5b9e\u73b0\u89c4\u6a21\u5316\u7684\u4e2a\u6027\u5316\u8425\u9500\u3002\u8be5\u670d\u52a1\u4f53\u7cfb\u66f4\u901a\u8fc7\u77e5\u540d\u7684\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u4e0e\u5c16\u7aef\u7684\u6d4b\u91cf\u5206\u6790\u6280\u672f\u5b9e\u73b0\u6548\u80fd\u8dc3\u5347\u3002 WPP Media\u5c06\u52a0\u5feb\u6295\u8d44\u5404\u7c7b\u5b66\u4e60\u548c\u53d1\u5c55\u9879\u76ee\uff0c\u4e3a\u5458\u5de5\u6784\u5efa\u901a\u5411\u672a\u6765\u7684\u804c\u4e1a\u53d1\u5c55\u8def\u5f84\uff0c\u4e3a\u5458\u5de5\u8d4b\u80fd\uff0c\u786e\u4fdd\u5176\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u80fd\u591f\u5f15\u9886\u8425\u9500\u548c\u5a92\u4ecb\u53d8\u9769\u3002 \u6b32\u83b7\u53d6\u66f4\u591a\u5173\u4e8eWPP Media\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\u80fd\u529b\u7684\u4fe1\u606f\uff0c\u63a2\u7d22\u00a0WPP Media \u7684\u5168\u65b0\u54c1\u724c\u5f62\u8c61\uff0c\u8bf7\u8bbf\u95ee\u00a0wppmedia.com\u3002 WPP Media\u9996\u5e2d\u6267\u884c\u5b98Brian Lesser\u8868\u793a\uff1a”\u6d88\u8d39\u8005\u4e00\u76f4\u671f\u5f85\u5e7f\u544a\u80fd\u591f\u66f4\u76f8\u5173\u4e14\u5bcc\u6709\u5438\u5f15\u529b\uff0c\u8d2d\u4e70\u4f53\u9a8c\u65e0\u7f1d\u6d41\u7545\uff1b\u8fd9\u4e9b\u671f\u5f85\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u5c06\u4f1a\u6301\u7eed\u52a0\u901f\u3002WPP Media\u4e3a\u4e00\u4e2a\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\u7684\u4e16\u754c\u800c\u6784\u5efa\u3002\u901a\u8fc7\u6295\u8d44\u4e8e\u6211\u4eec\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u4ea7\u54c1\u3001\u5c06\u6570\u636e\u548c\u6280\u672f\u6574\u5408\u5230\u6211\u4eec\u7684\u670d\u52a1\u4e2d\u3001\u4e3a\u5458\u5de5\u914d\u5907\u524d\u77bb\u6027\u6280\u80fd\uff0c\u6211\u4eec\u5e2e\u52a9\u5ba2\u6237\u628a\u63e1\u5feb\u901f\u53d8\u5316\u7684\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u91ca\u653e\u4eba\u5de5\u667a\u80fd\u5e26\u6765\u7684\u65e0\u9650\u589e\u957f\u6f5c\u529b\u3002” \u4eca\u5929\u53d1\u5e03\u65b0\u95fb\u7684\u540c\u65f6\uff0cWPP\u4e5f\u9762\u5411\u5546\u4e1a\u9886\u8896\u548c\u8d44\u6df1\u8425\u9500\u51b3\u7b56\u8005\u63a8\u51fa\u4e86\u5168\u65b0\u7684\u8de8\u6e20\u9053B2B\u8425\u9500\u6d3b\u52a8\uff0c\u5c55\u793aWPP\u5728\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u6218\u7565\u4f18\u52bf\u3001\u6574\u5408\u670d\u52a1\u80fd\u529b\u4ee5\u53caWPP Open\u7684\u5148\u8fdb\u529f\u80fd\u3002\u00a0\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee\u00a0wpp.com\/ai\u00a0\u3002 WPP \u9996\u5e2d\u6267\u884c\u5b98\u777f\u667a\u5fb7\uff08Mark Read\uff09\u8868\u793a\uff1a”\u6211\u4eec\u6df1\u4fe1\uff0c\u5728\u6280\u672f\u4e0e\u4eba\u624d\u878d\u5408\u7684\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\uff0cWPP\u662f\u5168\u7403\u77e5\u540d\u54c1\u724c\u6700\u5f3a\u5927\u7684\u5e02\u573a\u8425\u9500\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\u3002WPP Media\u662f\u6211\u4eec\u6301\u7eed\u7b80\u5316\u548c\u6574\u5408\u5ba2\u6237\u670d\u52a1\u6218\u7565\u7684\u91cd\u8981\u8fc8\u8fdb\u3002\u867d\u7136\u7fa4\u9091\uff08GroupM\uff09\u662f\u4e3a\u5a92\u4ecb\u89c4\u6a21\u81f3\u5173\u91cd\u8981\u7684\u65f6\u4ee3\u800c\u6784\u5efa\uff0c\u4f46WPP Media\u6298\u5c04\u51fa\u4eba\u5de5\u667a\u80fd\u3001\u6570\u636e\u548c\u6280\u672f\u7684\u521b\u65b0\u529b\u91cf\uff0c\u4ee5\u53ca\u66f4\u7cbe\u7b80\u3001\u66f4\u5168\u9762\u7684\u89e3\u51b3\u65b9\u6848\u3002” “\u6211\u4eec\u5bf9\u672a\u6765\u7684\u613f\u666f\u5f88\u660e\u786e\u2014\u2014\u8425\u9500\u7531\u6570\u636e\u9a71\u52a8\u3001\u7531\u6770\u51fa\u7684\u4eba\u624d\u56e2\u961f\u5f15\u9886\uff0c\u65e0\u7f1d\u8fde\u63a5\uff0c\u4e3a\u5ba2\u6237\u5e26\u6765\u65e0\u9650\u673a\u9047\u3002” ### \u5173\u4e8eWPP WPP\u4ee5\u521b\u610f\u9a71\u52a8\u5546\u4e1a\u8f6c\u578b\uff0c\u6211\u4eec\u7528\u521b\u610f\u4e3a\u6211\u4eec\u7684\u5458\u5de5\u3001\u5730\u7403\u3001\u5ba2\u6237\u548c\u793e\u533a\u521b\u9020\u66f4\u52a0\u7f8e\u597d\u7684\u672a\u6765\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eewpp.com\u3002 \u5173\u4e8eWPP Media WPP Media\u662fWPP\u65d7\u4e0b\u7684\u5168\u7403\u5a92\u4ecb\u670d\u52a1\u805a\u5408\u4f53\u3002\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\uff0c\u6211\u4eec\u96c6\u7ed3\u5353\u8d8a\u7684\u5e73\u53f0\u3001\u4eba\u624d\u548c\u5408\u4f5c\u4f19\u4f34\uff0c\u5171\u540c\u6784\u5efa\u65e0\u9650\u589e\u957f\u53ef\u80fd\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eewppmedia.com\u3002 SOURCE WPP Media","og_url":"http:\/\/moneycompass.com.my\/cn\/wpp-media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8\/","og_site_name":"Money Compass CN","article_published_time":"2025-05-29T05:41:00+00:00","og_image":[{"width":144,"height":66,"url":"http:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/05\/IMAGE-GcC74B.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/","url":"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/","name":"WPP Media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8 - Money Compass CN","isPartOf":{"@id":"https:\/\/moneycompass.com.my\/cn\/#website"},"primaryImageOfPage":{"@id":"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#primaryimage"},"image":{"@id":"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#primaryimage"},"thumbnailUrl":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/05\/IMAGE-GcC74B.jpeg","datePublished":"2025-05-29T05:41:00+00:00","dateModified":"2025-05-29T05:41:00+00:00","author":{"@id":""},"breadcrumb":{"@id":"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#primaryimage","url":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/05\/IMAGE-GcC74B.jpeg","contentUrl":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/05\/IMAGE-GcC74B.jpeg","width":144,"height":66},{"@type":"BreadcrumbList","@id":"http:\/\/moneycompass.com.my\/cn\/wpp-media%e4%bb%8a%e5%90%af%e6%96%b0%e7%a8%8b%ef%bc%9a%e5%85%a8%e5%9f%9f%e6%95%b4%e5%90%88%e3%80%81%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%aa%92%e4%bb%8b%e5%85%ac%e5%8f%b8\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moneycompass.com.my\/cn\/"},{"@type":"ListItem","position":2,"name":"WPP Media\u4eca\u542f\u65b0\u7a0b\uff1a\u5168\u57df\u6574\u5408\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5a92\u4ecb\u516c\u53f8"}]},{"@type":"WebSite","@id":"https:\/\/moneycompass.com.my\/cn\/#website","url":"https:\/\/moneycompass.com.my\/cn\/","name":"Money Compass CN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moneycompass.com.my\/cn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/posts\/11738"}],"collection":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/comments?post=11738"}],"version-history":[{"count":0,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/posts\/11738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/media\/11739"}],"wp:attachment":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/media?parent=11738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/categories?post=11738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/tags?post=11738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}