{"id":11830,"date":"2025-05-30T15:02:00","date_gmt":"2025-05-30T15:02:00","guid":{"rendered":"http:\/\/moneycompass.com.my\/cn\/2025-mama-%e7%a7%bb%e5%8a%a8%e4%ba%92%e8%81%94%e7%bd%91%e9%ab%98%e5%b1%82%e5%b3%b0%e4%bc%9a%e6%88%90%e5%8a%9f%e5%8f%ac%e5%bc%80%ef%bc%8c%e7%99%be%e4%bd%8d%e8%a1%8c%e4%b8%9a%e9%a2%86%e8%a2%96%e5%85%b1\/"},"modified":"2025-05-30T15:02:00","modified_gmt":"2025-05-30T15:02:00","slug":"2025-mama-%e7%a7%bb%e5%8a%a8%e4%ba%92%e8%81%94%e7%bd%91%e9%ab%98%e5%b1%82%e5%b3%b0%e4%bc%9a%e6%88%90%e5%8a%9f%e5%8f%ac%e5%bc%80%ef%bc%8c%e7%99%be%e4%bd%8d%e8%a1%8c%e4%b8%9a%e9%a2%86%e8%a2%96%e5%85%b1","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/2025-mama-%e7%a7%bb%e5%8a%a8%e4%ba%92%e8%81%94%e7%bd%91%e9%ab%98%e5%b1%82%e5%b3%b0%e4%bc%9a%e6%88%90%e5%8a%9f%e5%8f%ac%e5%bc%80%ef%bc%8c%e7%99%be%e4%bd%8d%e8%a1%8c%e4%b8%9a%e9%a2%86%e8%a2%96%e5%85%b1\/","title":{"rendered":"2025 MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\u6210\u529f\u53ec\u5f00\uff0c\u767e\u4f4d\u884c\u4e1a\u9886\u8896\u5171\u8bdd AI \u9a71\u52a8\u4e0b\u7684\u53d8\u5c40\u5e94\u5bf9\u4e0e\u589e\u957f\u65b0\u8303\u5f0f"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u897f\u5858<\/span><span class=\"legendSpanClass\">2025\u5e745\u670830\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; <a href=\"https:\/\/www.appsflyer-gcr.cn\/\" target=\"_blank\" rel=\"noopener\">\u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer<\/a> \u5728\u897f\u5858\u6210\u529f\u4e3e\u529e 2025 MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\uff08\u4ee5\u4e0b\u7b80\u79f0 2025 MAMA\uff09\u3002\u5cf0\u4f1a\u6c47\u96c6\u4e86\u8d85\u8fc7 100 \u4f4d\u79fb\u52a8\u4e92\u8054\u7f51\u4f01\u4e1a\u638c\u8235\u4eba\u3001\u77e5\u540d\u7ecf\u6d4e\u5b66\u6559\u6388\u3001\u4e16\u754c\u51a0\u519b\u3001\u884c\u4e1a\u524d\u77bb\u9886\u8896\u4ee5\u53ca\u8d44\u6df1\u5a92\u4f53\u4eba\uff0c\u4ed6\u4eec\u56f4\u7ed5 AI \u9a71\u52a8\u589e\u957f\u3001\u9690\u79c1\u65f6\u4ee3\u7684\u5f52\u56e0\u65b0\u89e3\u3001\u4e2d\u56fd\u54c1\u724c\u5168\u7403\u5316\u7b49\u70ed\u70b9\u8bae\u9898\u5c55\u5f00\u6df1\u5ea6\u63a2\u8ba8\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnewswire.com\/media\/2700140\/image_5017722_52432719.html\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<\/div>\n<p>\u524d\u6cbf\u89c2\u70b9\u6c47\u805a\uff0c\u4e3a\u4f01\u4e1a\u628a\u63e1\u8d8b\u52bf\u6ce8\u5165\u589e\u957f\u52a8\u80fd<\/p>\n<p>\u5728 2025 MAMA \u4e3b\u65e8\u6f14\u8bb2\u73af\u8282\uff0c\u56db\u4f4d\u6765\u81ea\u5b66\u754c\u4e0e\u79fb\u52a8\u4e92\u8054\u7f51\u9886\u57df\u7684\u91cd\u78c5\u5609\u5bbe\u56f4\u7ed5\u5168\u7403\u5316\u8d8b\u52bf\u3001\u6280\u672f\u6f14\u8fdb\u4e0e\u4f01\u4e1a\u589e\u957f\u5c55\u5f00\u6df1\u5165\u5256\u6790\u3002<\/p>\n<p>\u5317\u4eac\u5927\u5b66\u535a\u96c5\u7279\u8058\u6559\u6388\u59da\u6d0b\u6307\u51fa\uff0c\u4e2d\u56fd\u4f01\u4e1a\u5e94\u4ee5&#8221;\u8d70\u8fd1\u4e16\u754c\u821e\u53f0\u4e2d\u592e&#8221;\u7684\u4e3b\u52a8\u59ff\u6001\u8fce\u63a5\u5168\u7403\u5316\u6311\u6218\u3002\u4ed6\u5f3a\u8c03\uff0c\u5728 AI\u3001\u7535\u52a8\u6c7d\u8f66\u7b49\u5173\u952e\u6280\u672f\u9886\u57df\uff0c\u4e2d\u56fd\u5df2\u62e5\u6709\u663e\u8457\u4f18\u52bf\u3002\u4e2d\u7f8e\u8d38\u6613\u6469\u64e6\u53cd\u800c\u52a0\u901f\u4e86\u4e2d\u56fd\u4f01\u4e1a&#8221;\u51fa\u6d77&#8221;\u7684\u6b65\u4f10\uff0c\u672a\u6765\u4e2d\u56fd\u5c06\u5728\u6d77\u5916\u6784\u5efa\u5177\u6709\u5f71\u54cd\u529b\u7684\u521b\u65b0\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n<p>\u6ef4\u6ef4\u56fd\u9645\u5316\u9ad8\u7ea7\u603b\u76d1\u5f20\u535a\u4f1f\u5219\u805a\u7126\u540e\u9690\u79c1\u65f6\u4ee3\u5e7f\u544a\u4e3b\u4e0e\u5e73\u53f0\u7684&#8221;\u5229\u76ca\u535a\u5f08&#8221;\u3002\u4ed6\u6307\u51fa\uff0c\u5e73\u53f0\u9010\u6e10\u6536\u56de\u5e7f\u544a\u4e3b\u7684\u6295\u653e\u63a7\u5236\u6743\uff0c\u6784\u5efa&#8221;\u9ed1\u7bb1\u5316&#8221;\u7684\u81ea\u52a8\u5316\u751f\u6001\uff0c\u5e7f\u544a\u4e3b\u5fc5\u987b\u5728\u6570\u636e\u5f52\u56e0\u4e0e\u6548\u679c\u4f18\u5316\u4e2d\u91cd\u5efa\u4e3b\u52a8\u6743\uff0c\u4ee5\u5e94\u5bf9\u6301\u7eed\u6f14\u5316\u7684\u540e\u9690\u79c1\u65f6\u4ee3\u3002<\/p>\n<p>2025 \u5e74\u6070\u9022 AppsFlyer \u5927\u4e2d\u534e\u533a\u6210\u7acb\u5341\u5468\u5e74\uff0cAppsFlyer \u5927\u4e2d\u534e\u533a\u603b\u7ecf\u7406\u738b\u73ae\u535a\u58eb\u603b\u7ed3\u4e86\u4e2d\u56fd App \u51fa\u6d77\u5341\u5e74\u7684\u4e09\u5927\u53d1\u5c55\u9636\u6bb5\uff1a\u521d\u671f\u4ee5&#8221;\u7528\u6237\u6570\u91cf\u4e3a\u738b&#8221;\uff0c\u901a\u8fc7\u5927\u89c4\u6a21\u6295\u653e\u5b9e\u73b0\u5feb\u901f\u589e\u957f\uff1b\u4e2d\u671f\u8f6c\u5411&#8221;\u7528\u6237\u8d28\u91cf\u4e3a\u672c&#8221;\uff0c\u5e7f\u544a\u4e3b\u66f4\u52a0\u91cd\u89c6 ROI\u3001\u7528\u6237\u7559\u5b58\u4e0e\u53cd\u4f5c\u5f0a\uff0c\u63a8\u52a8\u7cbe\u7ec6\u5316\u8fd0\u8425\uff1b\u800c\u8fdb\u5165&#8221;\u9690\u79c1\u9a71\u52a8\u7684\u5408\u89c4\u521b\u65b0&#8221;\u9636\u6bb5\u540e\uff0c\u884c\u4e1a\u5728\u5168\u7403\u9690\u79c1\u653f\u7b56\u5f71\u54cd\u4e0b\u4e3b\u52a8\u6c42\u53d8\uff0c\u63a2\u7d22\u5982 Web-to-App \u7b49\u65b0\u8def\u5f84\uff0c\u5b9e\u73b0\u5408\u89c4\u4e0e\u589e\u957f\u5e76\u91cd\u3002<\/p>\n<p>\u738b\u73ae\u535a\u58eb\u4e5f\u8868\u793a\uff0c\u5728\u8fc7\u53bb\u7684\u5341\u5e74\u4e2d\uff0c\u4e2d\u56fd\u5e7f\u544a\u4e3b\u7ecf\u5386\u4e86\u6d41\u91cf\u89c1\u9876\u3001\u653f\u7b56\u6536\u7d27\u3001\u75ab\u60c5\u51b2\u51fb\u3001\u9690\u79c1\u5347\u7ea7\u3001\u7ecf\u6d4e\u4e0b\u884c\u2026\u5404\u79cd\u6311\u6218\u63a5\u8fde\u4e0d\u65ad\u3002\u4f46\u4e2d\u56fd\u5e7f\u544a\u4e3b\u4ece\u6ca1\u505c\u4e0b\u811a\u6b65\uff0c\u4e00\u6b21\u6b21\u7a7f\u8d8a\u5468\u671f\uff0c\u4ece\u8ddf\u968f\u8005\u6210\u957f\u4e3a\u4eca\u5929\u7684\u5f15\u9886\u8005\u3002<\/p>\n<p>Snap Inc. \u4e9a\u592a\u533a\u8425\u9500\u79d1\u5b66\u8d1f\u8d23\u4eba <span class=\"xn-person\">Amit Chaubey<\/span> \u5219\u5206\u4eab\u4e86 Snap \u4e0e AppsFlyer \u8054\u5408\u63a8\u51fa\u7684 Advanced SRN \u89e3\u51b3\u65b9\u6848\u5982\u4f55\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u5408\u89c4\u524d\u63d0\u4e0b\u5b9e\u73b0\u66f4\u7cbe\u51c6\u7684\u5f52\u56e0\u4e0e\u4f18\u5316\uff0c\u63d0\u5347\u6295\u653e\u6548\u7387\uff0c\u964d\u4f4e\u6210\u672c\uff0c\u5e76\u5728 iOS \u4e0e Android \u5e73\u53f0\u5b9e\u73b0 ROI \u53cc\u589e\u957f\u3002<\/p>\n<p>\u9ad8\u7aef\u5bf9\u8c08\u8f6e\u756a\u4e0a\u6f14\uff0c\u4e3a\u4f01\u4e1a&#8221;\u53d8\u5c40\u7a81\u56f4&#8221;\u6ce8\u5165\u524d\u884c\u529b\u91cf\u3002<\/p>\n<p>\u5728 2025 MAMA \u671f\u95f4\uff0c\u4e09\u573a\u9ad8\u7aef\u5bf9\u8c08\u7cbe\u5f69\u7eb7\u5448\uff0c\u56f4\u7ed5\u4e2a\u4eba\u8de8\u754c\u6210\u957f\u3001\u4f01\u4e1a\u5168\u7403\u62d3\u5c55\u3001\u672c\u5730\u6df1\u8015\u4e0e AI \u521b\u65b0\u7b49\u6838\u5fc3\u8bae\u9898\uff0c\u5448\u73b0\u51fa\u4e00\u573a\u601d\u60f3\u4ea4\u950b\u4e0e\u5b9e\u8df5\u667a\u6167\u7684\u5dc5\u5cf0\u76db\u4f1a\u3002<\/p>\n<p>\u5728\u9996\u573a\u540d\u4e3a\u300a\u7ec8\u8eab\u6210\u957f\uff1a\u53d8\u5c40\u4e4b\u4e2d\uff0c\u505a\u81ea\u5df1\u4eba\u751f\u7684\u4e3b\u89d2\u300b\u7684\u5bf9\u8c08\u4e2d\uff0cAppsFlyer \u5927\u4e2d\u534e\u533a\u9ad8\u7ea7\u5e02\u573a\u8425\u9500\u603b\u76d1 <span class=\"xn-person\">Susie Ma<\/span> \u5bf9\u8bdd\u5965\u8fd0\u51a0\u519b\u3001\u5251\u6865\u5927\u5b66\u7ecf\u6d4e\u5b66\u535a\u58eb\u9093\u4e9a\u840d\u3002\u9093\u4e9a\u840d\u4ee5\u5176\u4ece\u4f53\u575b\u5dc5\u5cf0\u5230\u5b66\u672f\u6df1\u9020\u3001\u518d\u5230\u5546\u4e1a\u63a2\u7d22\u7684\u975e\u51e1\u65c5\u7a0b\uff0c\u6df1\u523b\u9610\u91ca\u4e86&#8221;\u51a0\u519b\u601d\u7ef4&#8221;\u5982\u4f55\u5728\u4e0d\u786e\u5b9a\u65f6\u4ee3\u4e2d\u6fc0\u53d1\u51fa\u5f3a\u5927\u7684\u6210\u957f\u97e7\u6027\u3002\u5979\u5206\u4eab\u4e86\u5173\u4e8e\u8eab\u4efd\u8f6c\u578b\u3001\u5973\u6027\u9886\u5bfc\u529b\u4ee5\u53ca\u957f\u671f\u4e3b\u4e49\u7684\u72ec\u5230\u89c1\u89e3\uff0c\u4f20\u9012\u51fa&#8221;\u552f\u6709\u6301\u7eed\u6210\u957f\uff0c\u65b9\u80fd\u771f\u6b63\u5f3a\u5927&#8221;\u7684\u4eba\u751f\u54f2\u5b66\uff0c\u6fc0\u52b1\u5728\u573a\u89c2\u4f17\u9762\u5bf9\u6311\u6218\u4f9d\u65e7\u575a\u6301\u81ea\u6211\u3001\u4e0d\u65ad\u8fdb\u5316\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5728\u7b2c\u4e8c\u573a\u5bf9\u8c08\u300a\u5341\u5e74\u9886\u822a\u4e4b\u8def\uff1a\u7acb\u8db3\u4e2d\u56fd\uff0c\u8fc8\u5411 AI \u65b0\u7eaa\u5143\u300b\u4e2d\uff0cAppsFlyer \u9996\u5e2d\u6267\u884c\u5b98\u517c\u8054\u5408\u521b\u59cb\u4eba <span class=\"xn-person\">Oren Kaniel<\/span> \u4e0e\u4e9a\u592a\u533a\u603b\u88c1\u517c\u8463\u4e8b\u603b\u7ecf\u7406 <span class=\"xn-person\">Ronen Mense<\/span> \u5171\u540c\u767b\u53f0\u3002\u4e24\u4f4d\u9ad8\u5c42\u56de\u987e\u4e86 AppsFlyer \u5341\u5e74\u6765\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u7a33\u5065\u53d1\u5c55\u4e4b\u8def\uff0c\u5e76\u6307\u51fa\uff0c\u5728\u8fc8\u5411 AI \u9a71\u52a8\u7684\u65b0\u5341\u5e74\u4e2d\uff0cAppsFlyer \u5c06\u6301\u7eed\u6df1\u8015\u672c\u5730\u5316\u6218\u7565\uff0c\u4ee5\u6280\u672f\u521b\u65b0\u548c\u957f\u671f\u6295\u5165\u4e3a\u9a71\u52a8\uff0c\u8d4b\u80fd\u5ba2\u6237\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002&#8221;\u771f\u6b63\u7684\u6210\u529f\u6765\u6e90\u4e8e\u957f\u671f\u4fe1\u4efb\uff0c\u800c\u975e\u77ed\u671f\u7206\u53d1\u3002&#8221;<span class=\"xn-person\">Oren Kaniel<\/span> 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\u4f18\u5316\uff0c\u4e3a\u5176\u7cbe\u7ec6\u5316\u8fd0\u8425\u548c\u5168\u7403\u6269\u5f20\u6ce8\u5165\u575a\u5b9e\u652f\u6491\u3002<\/p>\n<p>\u5706\u684c\u5bf9\u8bdd\uff1a\u63a2\u5bfb\u591a\u5143\u589e\u957f\u8def\u5f84\uff0c\u6fc0\u53d1\u8de8\u754c\u601d\u7ef4\u5171\u632f<\/p>\n<p>\u5728\u672c\u6b21\u5cf0\u4f1a\u671f\u95f4\uff0c\u4e3b\u9898\u5706\u684c\u300a\u589e\u957f\u8def\u5f84\u7684\u591a\u6837\u4e0e\u5171\u6027\uff1a\u4ece\u7b56\u7565\u9009\u62e9\u5230\u884c\u4e1a\u542f\u53d1\u300b\u4e5f\u6210\u529f\u4e3e\u529e\u3002\u6765\u81ea\u91d1\u878d\u79d1\u6280\u3001\u793e\u4ea4\u3001\u77ed\u5267\u3001\u6e38\u620f\u7b49\u591a\u4e2a\u884c\u4e1a\u7684\u9ad8\u7ba1\u9f50\u805a\u4e00\u5802\uff0c\u56f4\u7ed5&#8221;\u589e\u957f&#8221;\u8fd9\u4e00\u6838\u5fc3\u8bdd\u9898\u5c55\u5f00\u6df1\u5165\u63a2\u8ba8\u3002\u53c2\u4f1a\u4eba\u5458\u5305\u62ec AppsFlyer \u5927\u4e2d\u534e\u533a\u9500\u552e\u526f\u603b\u88c1\u859b\u5251\u3001Firestorm \u526f\u603b\u88c1 Summer Xia\u3001Crazy Maple Studio \u526f\u603b\u88c1\u5357\u4e9a\u9e4f\u3001Chamet CMO \u7941\u5b50\u9f99\uff0c\u4ee5\u53ca\u76ca\u4e16\u754c\u526f\u603b\u88c1\u9ec4\u6977\u3002<\/p>\n<p>\u5706\u684c\u5609\u5bbe\u4ece\u81ea\u8eab\u884c\u4e1a\u51fa\u53d1\uff0c\u5206\u4eab\u4e86\u9762\u5bf9\u4e0d\u786e\u5b9a\u73af\u5883\u4e0b\u7684\u4e1a\u52a1\u5e94\u5bf9\u601d\u8def\u4e0e\u589e\u957f\u7b56\u7565\u3002\u5185\u5bb9\u6db5\u76d6 AI \u6280\u672f\u5e94\u7528\u3001\u653f\u7b56\u76d1\u7ba1\u53d8\u5316\u3001\u5185\u5bb9\u672c\u5730\u5316\u3001\u591a\u5e02\u573a\u5e03\u5c40\u53ca\u7528\u6237\u7cbe\u7ec6\u5316\u8fd0\u8425\u7b49\u5173\u952e\u8bae\u9898\uff0c\u5c55\u793a\u4e86\u4e0d\u540c\u9886\u57df\u5728\u76f8\u540c\u589e\u957f\u76ee\u6807\u4e0b\u7684\u591a\u5143\u63a2\u7d22\u3002<\/p>\n<p>\u5c3d\u7ba1\u884c\u4e1a\u80cc\u666f\u5404\u5f02\uff0c\u5609\u5bbe\u4eec\u5728\u589e\u957f\u8def\u5f84\u7684\u9009\u62e9\u3001\u6570\u636e\u6307\u6807\u7684\u91cd\u6784\u3001\u7528\u6237\u4ef7\u503c\u7684\u6316\u6398\u7b49\u65b9\u9762\u5f62\u6210\u4e86\u8bf8\u591a\u5171\u8bc6\u3002\u6b64\u6b21\u5706\u684c\u4e0d\u4ec5\u4fc3\u8fdb\u4e86\u8de8\u754c\u5bf9\u8bdd\uff0c\u4e5f\u4e3a\u79fb\u52a8\u4e92\u8054\u7f51\u884c\u4e1a\u5728\u65b0\u5468\u671f\u4e2d\u7684\u589e\u957f\u521b\u65b0\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u601d\u8003\u6846\u67b6\u548c\u5b9e\u8df5\u53c2\u8003\u3002<\/p>\n<p>\u7b2c\u4e09\u5c4a\u79fb\u52a8\u8425\u9500\u5927\u5956\u63ed\u6653\uff0c\u81f4\u656c\u4e2d\u56fd\u79fb\u52a8\u51fa\u6d77\u4e2d\u575a\u529b\u91cf<\/p>\n<p>\u5728\u672c\u5c4a\u5cf0\u4f1a\u671f\u95f4\uff0cAppsFlyer \u6210\u529f\u4e3e\u529e\u7b2c\u4e09\u5c4a\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u4f01\u4e1a VIP \u5c0a\u4eab\u665a\u5bb4\u66a8\u79fb\u52a8\u8425\u9500\u9881\u5956\u5178\u793c\u3002\u9762\u5bf9\u77ac\u606f\u4e07\u53d8\u7684\u5e02\u573a\u73af\u5883\uff0c\u5feb\u901f\u5e94\u53d8\u4e0e\u6301\u7eed\u8fdb\u5316\u5df2\u6210\u4e3a\u4f01\u4e1a\u6301\u7eed\u589e\u957f\u7684\u5173\u952e\u80fd\u529b\u3002\u672c\u6b21\u8bc4\u9009\u7efc\u5408\u8003\u91cf\u54c1\u724c\u5f71\u54cd\u529b\u3001\u5e02\u573a\u8868\u73b0\u3001\u6280\u672f\u5e94\u7528\u53ca\u5168\u7403\u5316\u5e03\u5c40\u7b49\u591a\u9879\u6307\u6807\uff0c\u5411 20 \u5bb6\u5728\u79fb\u52a8\u8425\u9500\u9886\u57df\u8868\u73b0\u7a81\u51fa\u7684\u4f01\u4e1a\u9881\u53d1&#8221;\u8425\u9500\u5b9e\u529b\u5956&#8221;\u3001&#8221;\u8425\u9500\u589e\u957f\u5956&#8221;\u3001&#8221;\u8425\u9500\u5e03\u5c40\u5956&#8221;\u548c&#8221;\u6df1\u5ea6\u8fd0\u8425\u5956&#8221;\u56db\u5927\u7c7b\u5956\u9879\u3002<\/p>\n<p>\u503c\u6b64\u5927\u4e2d\u534e\u533a\u6210\u7acb\u5341\u5468\u5e74\u4e4b\u9645\uff0cAppsFlyer \u4e5f\u7279\u522b\u8bbe\u7acb&#8221;\u5341\u5e74\u8363\u8000\u5956&#8221;\uff0c\u81f4\u656c\u90a3\u4e9b\u643a\u624b\u540c\u884c\u5341\u5e74\u3001\u5171\u540c\u89c1\u8bc1\u884c\u4e1a\u6df1\u523b\u53d8\u9769\u7684\u957f\u671f\u5408\u4f5c\u4f19\u4f34\uff0c\u611f\u8c22\u4ed6\u4eec\u4e00\u8def\u4ee5\u6765\u7684\u4fe1\u4efb\u4e0e\u652f\u6301\u3002<\/p>\n<p>AppsFlyer \u59cb\u7ec8\u79c9\u6301\u516c\u6b63\u4e2d\u7acb\u7684\u539f\u5219\uff0c\u501f\u52a9\u9881\u5956\u5e73\u53f0\uff0c\u9f13\u52b1\u4f01\u4e1a\u4e0d\u65ad\u521b\u65b0\u3001\u7a33\u56fa\u4f18\u52bf\uff0c\u540c\u65f6\u63a8\u52a8\u884c\u4e1a\u5f62\u6210\u66f4\u5177\u6d3b\u529b\u4e0e\u53ef\u6301\u7eed\u6027\u7684\u7ade\u4e89\u751f\u6001\u3002<\/p>\n<p>\u5728\u672c\u6b21 MAMA \u5cf0\u4f1a\u7684\u5706\u6ee1\u4e3e\u529e\u80cc\u540e\uff0c\u79bb\u4e0d\u5f00\u5408\u4f5c\u4f19\u4f34\u4eec\u7684\u652f\u6301\u3002\u611f\u8c22\u672c\u5c4a\u5cf0\u4f1a\u7684\u94c2\u91d1\u8d5e\u52a9\u5546 Snapchat\uff0c\u91d1\u724c\u8d5e\u52a9\u5546\u4e9a\u9a6c\u900a\u4e91\u79d1\u6280\uff0c\u4ee5\u53ca\u94f6\u724c\u8d5e\u52a9\u5546 Aarki\u3001Liftoff \u548c Xsolla\u3002<\/p>\n<p>MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\u4f5c\u4e3aAppsFlyer \u5168\u7403\u54c1\u724c\u65d7\u8230\u6d3b\u52a8\uff0c\u6301\u7eed\u4e3a\u4e2d\u56fd\u79fb\u52a8\u4f01\u4e1a\u6253\u9020\u9ad8\u54c1\u8d28\u3001\u9ad8\u4ef7\u503c\u7684\u4ea4\u6d41\u5e73\u53f0\uff0c\u63a8\u52a8\u751f\u6001\u4f19\u4f34\u5728\u6280\u672f\u53d8\u9769\u4e0e\u5168\u7403\u6311\u6218\u4e2d\u5171\u8c0b\u53d1\u5c55\u3001\u5171\u521b\u672a\u6765\u3002<\/p>\n<p>\u6b63\u5982 AppsFlyer \u8054\u5408\u521b\u59cb\u4eba\u517c CEO <span class=\"xn-person\">Oren Kaniel<\/span> \u5728\u5cf0\u4f1a\u73b0\u573a\u6240\u8a00\uff1a&#8221;\u81ea 2015 \u5e74\u8fdb\u5165\u4e2d\u56fd\u4ee5\u6765\uff0c\u8fd9\u91cc\u4e0d\u4ec5\u662f\u4e00\u4e2a\u6781\u5177\u6d3b\u529b\u548c\u97e7\u6027\u7684\u5e02\u573a\uff0c\u66f4\u662f\u5851\u9020\u6211\u4eec\u5168\u7403\u80fd\u529b\u7684\u91cd\u8981\u571f\u58e4\u3002\u4e2d\u56fd\u5ba2\u6237\u5bf9\u4ea7\u54c1\u7684\u6781\u81f4\u8ffd\u6c42\uff0c\u5012\u903c\u6211\u4eec\u4e0d\u65ad\u63d0\u5347\u81ea\u8eab\u6807\u51c6\uff0c\u5e76\u5c06\u8fd9\u4e9b\u80fd\u529b\u53cd\u54fa\u5230\u5168\u7403\u4f53\u7cfb\u4e2d\u3002\u5341\u5e74\u6765\uff0c\u6211\u4eec\u5b66\u4f1a\u4e86\u957f\u671f\u4e3b\u4e49\u3001\u672c\u5730\u5316\u6267\u884c\u4ee5\u53ca\u4ee5\u4fe1\u4efb\u4e3a\u57fa\u7840\u6784\u5efa\u5408\u4f5c\u5173\u7cfb\u3002&#8221;<\/p>\n<p>\u4ed6\u8fdb\u4e00\u6b65\u5f3a\u8c03\uff1a&#8221;\u672a\u6765\uff0cAppsFlyer \u5c06\u6301\u7eed\u52a0\u5927\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u7814\u53d1\u4e0e\u751f\u6001\u6295\u5165\u3002\u5c24\u5176\u662f\u5728 AI \u9a71\u52a8\u8f6c\u578b\u7684\u5173\u952e\u9636\u6bb5\uff0c\u6211\u4eec\u5e0c\u671b\u643a\u624b\u4e2d\u56fd\u5ba2\u6237\u5171\u540c\u6253\u9020\u4ee5\u9690\u79c1\u4e3a\u524d\u63d0\u3001\u4ee5\u4fe1\u4efb\u4e3a\u6838\u5fc3\u3001\u4ee5\u589e\u957f\u4e3a\u5bfc\u5411\u7684\u65b0\u4e00\u4ee3\u8861\u91cf\u4e0e\u667a\u80fd\u51b3\u7b56\u4f53\u7cfb\uff0c\u5171\u540c\u63a8\u52a8\u79fb\u52a8\u751f\u6001\u8fc8\u5411\u66f4\u52a0\u6709\u5e8f\u3001\u900f\u660e\u3001\u53ef\u6301\u7eed\u7684\u53d1\u5c55\u3002&#8221;<\/p>\n<p>###<\/p>\n<p>\u5173\u4e8e AppsFlyer<\/p>\n<p>\u4f5c\u4e3a\u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0\uff0cAppsFlyer \u81f4\u529b\u4e8e\u6253\u9020\u4ee5\u9690\u79c1\u4fdd\u62a4\u4e3a\u6838\u5fc3\u7684\u521b\u65b0\u578b\u8861\u91cf\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u884c\u4e1a\u63d0\u4f9b\u8425\u9500\u8861\u91cf\u4e0e\u5206\u6790\u3001\u6df1\u5ea6\u94fe\u63a5\u3001\u518d\u8425\u9500\u3001\u9632\u4f5c\u5f0a\u3001\u6570\u636e\u51c0\u5ba4\u548c\u9690\u79c1\u4fdd\u62a4\u7b49\u4ea7\u54c1\u7ec4\u5408\uff0c\u5e2e\u52a9\u5168\u7403\u54c1\u724c\u505a\u51fa\u66f4\u4f73\u7684\u5546\u4e1a\u51b3\u7b56\u3002AppsFlyer \u79c9\u627f&#8221;\u9690\u79c1\u4fdd\u62a4\u4e0e\u5353\u8d8a\u4f53\u9a8c\u5e76\u884c\u4e0d\u6096&#8221;\u7684\u7406\u5ff5\uff0c\u6bcf\u5929\u5e2e\u52a9\u4e0a\u4e07\u54c1\u724c\u4e0e 14,000 \u591a\u5bb6\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u5408\u529b\u6253\u9020\u66f4\u7d27\u5bc6\u3001\u66f4\u6709\u610f\u4e49\u7684\u5ba2\u6237\u5173\u7cfb\u3002\u5982\u9700\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee <a href=\"https:\/\/www.appsflyer-gcr.cn\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.appsflyer-gcr.cn\/<\/a>\u3002<\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>SOURCE  AppsFlyer<\/p>","protected":false},"excerpt":{"rendered":"<p>\u897f\u58582025\u5e745\u670830\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer \u5728\u897f\u5858\u6210\u529f\u4e3e\u529e 2025 MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\uff08\u4ee5\u4e0b\u7b80\u79f0 2025 MAMA\uff09\u3002\u5cf0\u4f1a\u6c47\u96c6\u4e86\u8d85\u8fc7 100 \u4f4d\u79fb\u52a8\u4e92\u8054\u7f51\u4f01\u4e1a\u638c\u8235\u4eba\u3001\u77e5\u540d\u7ecf\u6d4e\u5b66\u6559\u6388\u3001\u4e16\u754c\u51a0\u519b\u3001\u884c\u4e1a\u524d\u77bb\u9886\u8896\u4ee5\u53ca\u8d44\u6df1\u5a92\u4f53\u4eba\uff0c\u4ed6\u4eec\u56f4\u7ed5 AI 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\u4e0e Android \u5e73\u53f0\u5b9e\u73b0 ROI \u53cc\u589e\u957f\u3002 \u9ad8\u7aef\u5bf9\u8c08\u8f6e\u756a\u4e0a\u6f14\uff0c\u4e3a\u4f01\u4e1a&#8221;\u53d8\u5c40\u7a81\u56f4&#8221;\u6ce8\u5165\u524d\u884c\u529b\u91cf\u3002 \u5728 [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\u6210\u529f\u53ec\u5f00\uff0c\u767e\u4f4d\u884c\u4e1a\u9886\u8896\u5171\u8bdd AI \u9a71\u52a8\u4e0b\u7684\u53d8\u5c40\u5e94\u5bf9\u4e0e\u589e\u957f\u65b0\u8303\u5f0f - Money Compass CN<\/title>\n<meta name=\"robots\" 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