{"id":11954,"date":"2025-06-04T07:19:00","date_gmt":"2025-06-04T07:19:00","guid":{"rendered":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/"},"modified":"2025-06-04T07:19:00","modified_gmt":"2025-06-04T07:19:00","slug":"wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/","title":{"rendered":"WPP Media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence"},"content":{"rendered":"

\u5168\u65b0\u6570\u636e\u89e3\u51b3\u65b9\u6848\u548c\u5f00\u521b\u6027\u300c\u5927\u8425\u9500\u6a21\u578b\u300d\uff0c\u901a\u8fc7\u9884\u6d4b\u6027\u667a\u80fd\u63d0\u5347\u8425\u9500\u8868\u73b0\uff0c\u9a71\u52a8\u4e1a\u52a1\u589e\u957f<\/p>\n

\u4e0a\u6d77<\/span>2025\u5e746\u67084\u65e5<\/span> \/\u7f8e\u901a\u793e\/ —\u00a0\u4eca\u5929\uff0cWPP Media\u6b63\u5f0f\u63a8\u51fa Open Intelligence \u2014\u2014\u5168\u65b0\u4e00\u4ee3\u6570\u636e\u89e3\u51b3\u65b9\u6848\uff0c\u4ea6\u662f\u4e1a\u5185\u9996\u4e2a\u5927\u8425\u9500\u6a21\u578b\uff08Large Marketing Model\uff0cLMM\uff09\uff0c\u52a9\u529b\u54c1\u724c\u5728 AI \u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u5b9e\u73b0\u66f4\u9ad8\u6548\u3001\u66f4\u667a\u80fd\u7684\u8425\u9500\u8868\u73b0\uff0c\u5207\u5b9e\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n

\n

<\/a><\/p>\n<\/div>\n

Open Intelligence\u7684\u6838\u5fc3\u662f\u524d\u6240\u672a\u6709\u7684\u4e00\u79cd\u4ee5AI\u6df1\u5ea6\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u65b9\u5f0f\u3002\u5b83\u4f9d\u6258\u4e8eWPP \u5f00\u653e\u534f\u540c\u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u57fa\u4e8e\u5168\u7403\u6700\u5927\u6700\u591a\u5143\u7684\u53d7\u4f17\u3001\u884c\u4e3a\u4e0e\u4e8b\u4ef6\u6570\u636e\u96c6\u8fdb\u884c\u6df1\u5ea6\u8bad\u7ec3\u3002\u6211\u4eec\u7684\u6a21\u578b\u6301\u7eed\u4ece\u5168\u7403\u8d85\u8fc775\u4e2a\u5e02\u573a\u3001350\u591a\u5bb6\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u4e07\u4ebf\u4fe1\u53f7\u4e2d\u5b66\u4e60\uff0c\u5e2e\u52a9\u54c1\u724c\u4ee5\u66f4\u9ad8\u7684\u76f8\u5173\u6027\u3001\u901f\u5ea6\u4e0e\u7cbe\u51c6\u5ea6\uff0c\u89e6\u8fbe\u5168\u7403\u591a\u8fbe50\u4ebf\u7684\u6210\u5e74\u4eba\u3002<\/p>\n

WPP Media\u4e2d\u56fd\u533a\u9996\u5e2d\u6267\u884c\u5b98\u9646\u94ed\u9038\uff08Rupert McPetrie\uff09\u8868\u793a\uff1a”\u4e0a\u5468\uff0cWPP Media\u5728\u5168\u7403\u8303\u56f4\u5185\u6b63\u5f0f\u4eae\u76f8\u3002\u4eca\u5929\uff0c\u6211\u4eec\u8fc8\u51fa\u4e86\u65b0\u5f81\u7a0b\u4e2d\u7684\u65b0\u4e00\u6b65\u2014\u2014\u6b63\u5f0f\u9762\u5411\u5e02\u573a\u63a8\u51faOpen Intelligence\u3002\u8fd9\u4e00\u5f3a\u5927\u7684\u65b0\u4e00\u4ee3\u6570\u636e\u89e3\u51b3\u65b9\u6848\u80fd\u591f\u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u5b9e\u9645\u96be\u9898\uff0c\u66f4\u5feb\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\uff0c\u91ca\u653e\u589e\u957f\u6f5c\u529b\u3002\u8fd9\u662f\u6211\u4eec\u5411\u65b0\u7684\u613f\u666f\u6240\u8fc8\u51fa\u7684\u7b2c\u4e00\u6b65\uff0c\u672a\u6765\u8fd8\u5c06\u6709\u66f4\u591a\u4e3e\u63aa\u9646\u7eed\u63a8\u51fa\u3002”<\/p>\n

Choreograph\u4e2d\u56fd\u533a\u603b\u88c1\u3001WPP Tech\u4e2d\u56fd\u533a\u603b\u88c1Austin Winters\u8868\u793a\uff1a”Open Intelligence \u6807\u5fd7\u7740\u6570\u636e\u9a71\u52a8\u8425\u9500\u65b9\u5f0f\u7684\u91cd\u5927\u53d8\u9769\uff0c\u5728\u4e2d\u56fd\uff0c\u8fd9\u4e00\u53d8\u9769\u5df2\u7ecf\u843d\u5730\u5b9e\u8df5\u3002\u4f5c\u4e3a\u9996\u4e2a\u5927\u8425\u9500\u6a21\u578b\uff0c\u5b83\u5e2e\u52a9\u6211\u4eec\u7a81\u7834\u4ee5\u5f80\u788e\u7247\u5316\u7684ID\u6570\u636e\u4fe1\u53f7\uff0c\u4ece\u6700\u6709\u4ef7\u503c\u7684\u6570\u636e\u4e2d\u6316\u6398\u66f4\u6df1\u5c42\u6b21\u3001\u5177\u5907\u524d\u77bb\u6027\u7684\u667a\u80fd\u6d1e\u5bdf\u3002Open Intelligence \u4ee5\u5b89\u5168\u3001\u5408\u89c4\u548c\u9690\u79c1\u4f18\u5148\u7684\u65b9\u5f0f\u4ea4\u4ed8\uff0c\u52a9\u529b\u5ba2\u6237\u66f4\u9ad8\u6548\u5730\u505a\u51fa\u51b3\u7b56\uff0c\u5b9e\u73b0\u53ef\u8861\u91cf\u7684\u589e\u957f\uff0c\u5e76\u5728\u667a\u80fd\uff08\u800c\u975eID\uff09\u6210\u4e3a\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u65f6\u4ee3\uff0c\u5f15\u9886\u884c\u4e1a\u53d1\u5c55\u3002”<\/p>\n

Open Intelligence\u5982\u4f55\u8fd0\u4f5c\uff1f<\/p>\n

Open Intelligence\u662f\u6211\u4eec\u5927\u8425\u9500\u6a21\u578b\u7684\u57fa\u77f3\uff0c\u4ee3\u8868\u4e86\u667a\u80fd\u5e94\u7528\u7684\u65b0\u8303\u5f0f\uff1a\u4e13\u4e3a\u8425\u9500\u800c\u751f\uff0c\u5e76\u57fa\u4e8e\u7ecf\u8425\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u6587\u5316\u548c\u884c\u4e3a\u6570\u636e\u8fdb\u884c\u8bad\u7ec3\u3002<\/p>\n

\u6b63\u5982\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLM\uff09\u80fd\u591f\u57fa\u4e8e\u4eba\u7c7b\u8bed\u8a00\u548c\u56fe\u50cf\u751f\u6210\u6d1e\u5bdf\u548c\u5185\u5bb9\uff0c\u6211\u4eec\u7684\u5927\u578b\u8425\u9500\u6a21\u578b\uff08LMM\uff09\u5219\u80fd\u591f\u57fa\u4e8e\u7528\u6237\u4e0e\u5185\u5bb9\u3001\u54c1\u724c\u3001\u5e73\u53f0\u548c\u4ea7\u54c1\u4e92\u52a8\u7684\u5b9e\u65f6\u6570\u636e\u4e0e\u884c\u4e3a\u6a21\u5f0f\uff0c\u6df1\u5165\u7406\u89e3\u5e76\u9884\u6d4b\u53d7\u4f17\u884c\u4e3a\u53ca\u8425\u9500\u6548\u679c\u3002<\/p>\n

\u57fa\u4e8e\u8fd9\u4e9b\u5e95\u5c42\u6d1e\u5bdf\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u4e0d\u540c\u7684\u5ba2\u6237\u5b9a\u5236\u4e13\u5c5e\u6a21\u578b\uff0c\u5e76\u7ed3\u5408\u5176\u7b2c\u4e00\u65b9\u6570\u636e\u548c\u6218\u7565\u4e1a\u52a1\u76ee\u6807\u8fdb\u884c\u8c03\u6574\u6539\u8fdb\u3002\u5ba2\u6237\u53ef\u501f\u52a9\u8fd9\u4e9b\u6a21\u578b\uff0c\u6301\u7eed\u4f18\u5316\u53d7\u4f17\u7ec6\u5206\u3001\u521b\u610f\u4ea7\u51fa\u548c\u5a92\u4f53\u6295\u653e\uff0c\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u548c\u5546\u4e1a\u6210\u679c\u3002<\/p>\n

\u968f\u540e\uff0c\u6211\u4eec\u501f\u52a9\u5404\u5e73\u53f0\u539f\u751f\u7684\u6295\u653e\u6a21\u578b\uff0c\u5c06\u53d7\u4f17\u4e0e\u6548\u679c\u4fe1\u53f7\u8f6c\u5316\u4e3a\u5e73\u53f0\u9002\u914d\u7684\u6570\u636e\u6a21\u5f0f\u548c\u5b9a\u5411\u89c4\u5219\uff0c\u5168\u9762\u8986\u76d6\u5408\u4f5c\u4f19\u4f34\u7684\u5168\u6e20\u9053\u89e6\u70b9\u3002\u4f9d\u6258\u00a0Open Intelligence \u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u6211\u4eec\u80fd\u591f\u5728\u7ad9\u5185\u53ca\u8de8\u6e20\u9053\u9ad8\u6548\u6fc0\u6d3b\u5e76\u4f18\u5316\u8fd9\u4e9b\u6a21\u578b\uff0c\u65e0\u9700\u8fdb\u884c\u6570\u636e\u8fc1\u79fb\uff0c\u4e5f\u4e0d\u4f9d\u8d56\u5355\u4e00\u8eab\u4efd\u6807\u8bc6\uff08ID\uff09\uff0c\u786e\u4fdd\u6570\u636e\u5b8c\u6574\u6027\u3002<\/p>\n

\u8fd9\u79cd”\u9690\u79c1\u4f18\u5148”\u7684\u65b9\u6cd5\u72ec\u5177\u7279\u8272\uff0c\u4e0d\u4ec5\u80fd\u591f\u5728\u76f4\u91c7\u548c\u7a0b\u5e8f\u5316\u8d44\u6e90\u4e2d\u5b9e\u73b0\u5927\u89c4\u6a21\u6fc0\u6d3b\uff0c\u8fd8\u80fd\u4e0e\u6240\u6709\u4e3b\u6d41\u5e7f\u544a\u6280\u672f\u5e73\u53f0\u4e92\u901a\u4e92\u8054\u3002<\/p>\n

\n

<\/a><\/p>\n<\/div>\n

\u8d85\u8d8aID\u7684\u667a\u80fd\uff1a\u8425\u9500\u65b0\u8303\u5f0f<\/p>\n

\u6211\u4eec\u6253\u9020Open Intelligence\u6b63\u662f\u4e3a\u4e86\u89e3\u51b3\u73b0\u4ee3\u8425\u9500\u4e2d\u7684\u4e00\u4e2a\u6838\u5fc3\u6096\u8bba\uff1a\u65e2\u7136\u5a92\u4f53\u5df2\u7ecf\u8d70\u5411\u6570\u636e\u9a71\u52a8\uff0c\u90a3\u4e3a\u4f55\u4ecd\u6709\u6d77\u91cf\u53ef\u7528\u6570\u636e\u88ab\u767d\u767d\u6d6a\u8d39\uff1f<\/p>\n

\u95ee\u9898\u7684\u6839\u6e90\u5728\u4e8e\uff0c\u6570\u5b57\u5e7f\u544a\u6240\u4f9d\u8d56\u7684\u4ecd\u662f\u4e00\u5957\u8fc7\u65f6\u7684\u6807\u51c6\uff1a\u4ec5\u4ee5\u5355\u4e00\u8eab\u4efd\u6807\u8bc6\uff08ID\uff09\u4f5c\u4e3a\u6570\u636e\u6e90\u3002\u7136\u800c\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e0d\u65ad\u53d8\u5316\u3001\u76d1\u7ba1\u8d8b\u4e25\u4ee5\u53ca\u9690\u79c1\u610f\u8bc6\u4e0d\u65ad\u589e\u5f3a\uff0c\u57fa\u4e8eID\u7684\u89e3\u51b3\u65b9\u6848\u5176\u8986\u76d6\u8303\u56f4\u548c\u53ef\u7528\u6027\u6b63\u5728\u6301\u7eed\u7f29\u5c0f\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u53ea\u4f9d\u8d56ID\u6570\u636e\uff0c\u5c31\u50cf\u662f\u900f\u8fc7\u94a5\u5319\u5b54\u53bb\u7aa5\u63a2\u8fd9\u4e2a\u6bcf\u79d2\u90fd\u5728\u4ea7\u751f\u6d77\u91cf\u4fe1\u606f\u7684\u4e16\u754c\u3002<\/p>\n

\u6211\u4eec\u5e0c\u671b\u8d4b\u80fd\u8425\u9500\u4eba\u5458\uff0c\u4f7f\u5176\u83b7\u53d6\u66f4\u5927\u89c4\u6a21\u7684\u3001\u66f4\u591a\u7c7b\u578b\u7684\u6570\u636e\uff0c\u91cd\u5851\u6d88\u8d39\u8005\u7684\u5a92\u4f53\u4f53\u9a8c\uff0c\u6700\u5927\u5316\u8425\u9500\u6548\u679c\u3002\u6211\u4eec\u7684\u65b9\u6cd5\u5e76\u975e\u5f7b\u5e95\u629b\u5f03ID\u6570\u636e\uff0c\u800c\u662f\u5c06\u5176\u4e0e\u5927\u91cf\u975e\u4f20\u7edfID\u6807\u51c6\u7684\u6570\u636e\u6e90\u878d\u5408\uff0c\u5e26\u6765\u66f4\u4f18\u7684\u8868\u73b0\u3002<\/p>\n

Open Intelligence\u6d88\u9664\u4e86\u5bf9\u66f4\u591aID\u6570\u636e\u7684\u4f9d\u8d56\u3002\u901a\u8fc7\u8ba9\u8425\u9500\u4eba\u5458\u56f4\u7ed5\u6700\u6709\u610f\u4e49\u7684\u6570\u636e\u8fdb\u884c\u534f\u4f5c\uff0c\u6211\u4eec\u5f00\u542f\u4e86\u5168\u65b0\u7684\u8425\u9500\u8303\u5f0f\uff1a\u8d85\u8d8aID\u7684\u667a\u80fd\u3002<\/p>\n

\u8fd9\u4e2a\u65b0\u8303\u5f0f\u662f\u4e00\u79cd\u591a\u6a21\u6001\u6570\u636e\u9a71\u52a8\u8425\u9500\u7684\u65b9\u5f0f\uff0c\u7528ID\u6570\u636e\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u89e6\u8fbe\u4e86\u54ea\u4e9b\u4eba\u7fa4\uff0c\u4f46\u8fd9\u53ea\u662f\u8d77\u70b9\u3002\u901a\u8fc7\u8ba9AI\u6a21\u578b\u5728\u591a\u7ef4\u6570\u636e\u4e0a\u8bad\u7ec3\uff0c\u6211\u4eec\u80fd\u591f\u66f4\u7cbe\u51c6\u5730\u7406\u89e3\u548c\u9884\u6d4b\u53d7\u4f17\u884c\u4e3a\uff0c\u540c\u65f6\u4fdd\u969c\u7528\u6237\u9690\u79c1\u548c\u4fe1\u606f\u5b89\u5168\u3002\u8fd9\u79cd\u65b9\u5f0f\u4e0d\u4ec5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u6df1\u5ea6\u6316\u6398\u73b0\u6709\u7528\u6237\u6570\u636e\u7684\u4ef7\u503c\uff0c\u8fd8\u80fd\u62d3\u5c55\u65b0\u53d7\u4f17\u7fa4\u4f53\uff0c\u57fa\u4e8e\u72ec\u7279\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u6d1e\u5bdf\uff0c\u6784\u5efa\u5dee\u5f02\u5316\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n

Open Intelligence \u662f”\u9690\u79c1\u4f18\u5148”\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u57fa\u4e8e\u6211\u4eec\u6700\u8fd1\u6536\u8d2d\u7684\u00a0InfoSum \u53bb\u4e2d\u5fc3\u5316\u591a\u65b9\u534f\u4f5c\u6280\u672f\uff0c\u5b9e\u73b0\u5b89\u5168\u7684\u8054\u90a6\u5b66\u4e60\u548c\u9ad8\u7ea7\u6570\u636e\u5efa\u6a21\u3002\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u7528\u00a0Open Intelligence\u8bad\u7ec3\u4e13\u5c5e\u8425\u9500\u6a21\u578b\uff0c\u65e0\u9700\u79fb\u52a8\u3001\u590d\u5236\u6216\u5171\u4eab\u6570\u636e\u3002\u6240\u6709\u5de5\u4f5c\u90fd\u4ea4\u7531\u00a0AI \u5b8c\u6210\uff0c\u65e2\u5b88\u62a4\u6d88\u8d39\u8005\u4fe1\u4efb\uff0c\u4e5f\u4fdd\u969c\u4e86\u5dee\u5f02\u5316\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n

\u4e3a\u8425\u9500\u4eba\u800c\u751f\uff0c\u4e3a\u5353\u8d8a\u6548\u679c\u800c\u5efa<\/p>\n

\u501f\u52a9\u00a0Open Intelligence\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u5c06\u80fd\u591f\uff1a<\/p>\n

\u57fa\u4e8e\u72ec\u6709\u6570\u636e\u3001\u8425\u9500\u667a\u80fd\u548c\u4e1a\u52a1\u76ee\u6807\u8bad\u7ec3\u4e13\u5c5e\u6a21\u578b\u6301\u7eed\u4f18\u5316\u53d7\u4f17\u7ec6\u5206\u3001\u521b\u610f\u4ea7\u51fa\u548c\u5a92\u4ecb\u8d2d\u4e70\u4ece\u7528\u6237\u6570\u636e\u4e2d\u751f\u6210\u9884\u6d4b\u6027\u6d1e\u5bdf\uff0c\u5e76\u7ed3\u5408\u5168\u7403\u5934\u90e8\u7684\u5a92\u4f53\u4e0e\u96f6\u552e\u6d1e\u5bdf\u8fdb\u884c\u4f18\u5316\u66f4\u5feb\u3001\u66f4\u660e\u667a\u7684\u8425\u9500\u51b3\u7b56\uff0c\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u51cf\u5c11\u65e0\u6548\u652f\u51fa\u5728\u6bcf\u4e00\u4e2a\u6e20\u9053\u5b9e\u73b0\u4e2a\u6027\u5316\u6295\u653e\u2014\u2014\u89e6\u8fbe\u5168\u7403 50 \u4ebf\u4eba\uff0c\u4fdd\u969c\u5408\u89c4\u548c\u6d88\u8d39\u8005\u4fe1\u4efb<\/p>\n

\u5168\u57df\u5168\u94fe\u8def\u6574\u5408\uff0c\u7aef\u5230\u7aef\u8d4b\u80fd<\/p>\n

Open Intelligence \u662f\u00a0WPP Open\uff08WPP\u8fde\u63a5\u4e0d\u540c\u56e2\u961f\u3001\u6570\u636e\u3001\u5de5\u5177\u4e0e\u00a0AI \u5e94\u7528\u7684\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff09\u6240\u6709\u529f\u80fd\u7684\u5e95\u5c42\u6a21\u578b\uff0c\u8fdb\u4e00\u6b65\u5f3a\u5316\u4e86\u6211\u4eec\u7aef\u5230\u7aef\u7684\u6574\u4f53\u80fd\u529b\u3002\u8be5\u6a21\u578b\u5c06\u6df1\u5ea6\u8d4b\u80fd\u4ece\u6d1e\u5bdf\u5206\u6790\u3001\u53d7\u4f17\u5212\u5206\uff0c\u5230\u8425\u9500\u7b56\u5212\u3001\u6295\u653e\u6267\u884c\u53ca\u6548\u679c\u8861\u91cf\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u3002\u672a\u6765\uff0c\u8425\u9500\u6218\u7565\u3001\u4f20\u64ad\u6548\u679c\u4e0e\u5a92\u4f53\u8d44\u6e90\u90fd\u5c06\u901a\u8fc7\u65b0\u4e00\u4ee3\u539f\u751fAI\u5de5\u5177\u548c\u5b89\u5168\u3001\u53ef\u6269\u5c55\u7684\u6570\u636e\u80fd\u529b\u5b9e\u73b0\u5168\u9762\u5347\u7ea7\u4e0e\u667a\u80fd\u4f18\u5316\u3002<\/p>\n

\u805a\u5408\u5168\u7403\u5934\u90e8\u6570\u636e\u6280\u672f\u516c\u53f8\u548c\u5a92\u4f53\u5e73\u53f0<\/p>\n

Open Intelligence\u9996\u6279\u96c6\u7ed3\u4e86\u4e0e\u6211\u4eec\u613f\u666f\u9ad8\u5ea6\u5951\u5408\u7684\u5934\u90e8\u5408\u4f5c\u4f19\u4f34\uff0c\u5305\u62ec\uff1a<\/p>\n

\u6280\u672f\u5408\u4f5c\u4f19\u4f34\uff1aFreeWheel, Google, and Microsoft Advertising\u6570\u636e\u4e0e\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\uff1aAdelaide, Adstra, Circana, Experian, and Lumen Research\u6570\u5b57\u5e73\u53f0\u5408\u4f5c\u4f19\u4f34\uff1aSnap Inc. and TikTok.<\/p>\n

\n

<\/a><\/p>\n<\/div>\n

\u6bcf\u4e00\u4e2a\u5408\u4f5c\u4f19\u4f34\u90fd\u4e3aOpen Intelligence\u5728\u901f\u5ea6\u3001\u6548\u679c\u548c\u89e6\u8fbe\u4e0a\u5e26\u6765\u72ec\u7279\u4ef7\u503c\uff0c\u5305\u62ec\uff1a<\/p>\n

\u4e91\u8ba1\u7b97\u4e0e\u5e73\u53f0\u57fa\u7840\u8bbe\u65bd\uff0c\u652f\u6301\u5b9e\u65f6\u6a21\u578b\u7f16\u6392\u4e0e\u5168\u7403\u89c4\u6a21\u7684\u4ea4\u4ed8\u3002\u83b7\u53d6\u5168\u7403\u6700\u6d3b\u8dc3\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u95ed\u73af\u884c\u4e3a\u6570\u636e\u53ca\u5f15\u9886\u6587\u5316\u8d8b\u52bf\u7684\u4e92\u52a8\u4fe1\u53f7\u3002\u901a\u8fc7\u6574\u5408\u6765\u81ea\u7ecf\u8425\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u6587\u5316\u548c\u4eba\u53e3\u7b49\u591a\u7ef4\u5ea6\u7684\u6df1\u5ea6\u5408\u89c4\u667a\u80fd\u6570\u636e\uff0c\u4e30\u5bcc\u6a21\u578b\u80fd\u529b\u3002<\/p>\n

\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u5171\u540c\u6253\u9020\u4e86\u4e1a\u5185\u6700\u503c\u5f97\u4fe1\u8d56\u3001\u6700\u5168\u9762\u3001\u6700\u5177\u524d\u77bb\u6027\u7684\u672a\u6765\u6570\u636e\u7f51\u7edc\u548c\u57fa\u7840\u8bbe\u65bd\u751f\u6001\u3002<\/p>\n

\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f<\/p>\n

Open Intelligence\u5c06\u4e8e2025\u5e74\u5206\u9636\u6bb5\u5411\u5ba2\u6237\u63a8\u51fa\u3002\u540e\u7eed\u5c06\u6709\u66f4\u591a\u65b0\u5408\u4f5c\u4f19\u4f34\u7684\u52a0\u5165\uff0cOpen Intelligence\u7684\u80fd\u529b\u4e5f\u5c06\u4e0d\u65ad\u5ef6\u5c55\u81f3\u66f4\u591a\u5f62\u5f0f\u548c\u5730\u533a\u3002<\/p>\n

\u5982\u679c\u60a8\u5e0c\u671b\u501f\u52a9\u8425\u9500\u667a\u80fd\u63d0\u5347\u4e1a\u52a1\uff0c\u6216\u6709\u5174\u8da3\u6210\u4e3a\u5408\u4f5c\u4f19\u4f34\uff0c\u6b22\u8fce\u8bbf\u95ee wppmedia.com\/what-we-do\/open-intelligence \u6216\u8054\u7cfb\u6211\u4eec\u7684\u56e2\u961f\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n

\n<\/div>\n

SOURCE WPP Media<\/p>","protected":false},"excerpt":{"rendered":"

\u5168\u65b0\u6570\u636e\u89e3\u51b3\u65b9\u6848\u548c\u5f00\u521b\u6027\u300c\u5927\u8425\u9500\u6a21\u578b\u300d\uff0c\u901a\u8fc7\u9884\u6d4b\u6027\u667a\u80fd\u63d0\u5347\u8425\u9500\u8868\u73b0\uff0c\u9a71\u52a8\u4e1a\u52a1\u589e\u957f \u4e0a\u6d772025\u5e746\u67084\u65e5 \/\u7f8e\u901a\u793e\/ —\u00a0\u4eca\u5929\uff0cWPP Media\u6b63\u5f0f\u63a8\u51fa Open Intelligence \u2014\u2014\u5168\u65b0\u4e00\u4ee3\u6570\u636e\u89e3\u51b3\u65b9\u6848\uff0c\u4ea6\u662f\u4e1a\u5185\u9996\u4e2a\u5927\u8425\u9500\u6a21\u578b\uff08Large Marketing Model\uff0cLMM\uff09\uff0c\u52a9\u529b\u54c1\u724c\u5728 AI \u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u5b9e\u73b0\u66f4\u9ad8\u6548\u3001\u66f4\u667a\u80fd\u7684\u8425\u9500\u8868\u73b0\uff0c\u5207\u5b9e\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u3002 Open Intelligence\u7684\u6838\u5fc3\u662f\u524d\u6240\u672a\u6709\u7684\u4e00\u79cd\u4ee5AI\u6df1\u5ea6\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u65b9\u5f0f\u3002\u5b83\u4f9d\u6258\u4e8eWPP \u5f00\u653e\u534f\u540c\u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u57fa\u4e8e\u5168\u7403\u6700\u5927\u6700\u591a\u5143\u7684\u53d7\u4f17\u3001\u884c\u4e3a\u4e0e\u4e8b\u4ef6\u6570\u636e\u96c6\u8fdb\u884c\u6df1\u5ea6\u8bad\u7ec3\u3002\u6211\u4eec\u7684\u6a21\u578b\u6301\u7eed\u4ece\u5168\u7403\u8d85\u8fc775\u4e2a\u5e02\u573a\u3001350\u591a\u5bb6\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u4e07\u4ebf\u4fe1\u53f7\u4e2d\u5b66\u4e60\uff0c\u5e2e\u52a9\u54c1\u724c\u4ee5\u66f4\u9ad8\u7684\u76f8\u5173\u6027\u3001\u901f\u5ea6\u4e0e\u7cbe\u51c6\u5ea6\uff0c\u89e6\u8fbe\u5168\u7403\u591a\u8fbe50\u4ebf\u7684\u6210\u5e74\u4eba\u3002 WPP Media\u4e2d\u56fd\u533a\u9996\u5e2d\u6267\u884c\u5b98\u9646\u94ed\u9038\uff08Rupert McPetrie\uff09\u8868\u793a\uff1a”\u4e0a\u5468\uff0cWPP Media\u5728\u5168\u7403\u8303\u56f4\u5185\u6b63\u5f0f\u4eae\u76f8\u3002\u4eca\u5929\uff0c\u6211\u4eec\u8fc8\u51fa\u4e86\u65b0\u5f81\u7a0b\u4e2d\u7684\u65b0\u4e00\u6b65\u2014\u2014\u6b63\u5f0f\u9762\u5411\u5e02\u573a\u63a8\u51faOpen Intelligence\u3002\u8fd9\u4e00\u5f3a\u5927\u7684\u65b0\u4e00\u4ee3\u6570\u636e\u89e3\u51b3\u65b9\u6848\u80fd\u591f\u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u5b9e\u9645\u96be\u9898\uff0c\u66f4\u5feb\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\uff0c\u91ca\u653e\u589e\u957f\u6f5c\u529b\u3002\u8fd9\u662f\u6211\u4eec\u5411\u65b0\u7684\u613f\u666f\u6240\u8fc8\u51fa\u7684\u7b2c\u4e00\u6b65\uff0c\u672a\u6765\u8fd8\u5c06\u6709\u66f4\u591a\u4e3e\u63aa\u9646\u7eed\u63a8\u51fa\u3002” Choreograph\u4e2d\u56fd\u533a\u603b\u88c1\u3001WPP Tech\u4e2d\u56fd\u533a\u603b\u88c1Austin Winters\u8868\u793a\uff1a”Open Intelligence \u6807\u5fd7\u7740\u6570\u636e\u9a71\u52a8\u8425\u9500\u65b9\u5f0f\u7684\u91cd\u5927\u53d8\u9769\uff0c\u5728\u4e2d\u56fd\uff0c\u8fd9\u4e00\u53d8\u9769\u5df2\u7ecf\u843d\u5730\u5b9e\u8df5\u3002\u4f5c\u4e3a\u9996\u4e2a\u5927\u8425\u9500\u6a21\u578b\uff0c\u5b83\u5e2e\u52a9\u6211\u4eec\u7a81\u7834\u4ee5\u5f80\u788e\u7247\u5316\u7684ID\u6570\u636e\u4fe1\u53f7\uff0c\u4ece\u6700\u6709\u4ef7\u503c\u7684\u6570\u636e\u4e2d\u6316\u6398\u66f4\u6df1\u5c42\u6b21\u3001\u5177\u5907\u524d\u77bb\u6027\u7684\u667a\u80fd\u6d1e\u5bdf\u3002Open Intelligence \u4ee5\u5b89\u5168\u3001\u5408\u89c4\u548c\u9690\u79c1\u4f18\u5148\u7684\u65b9\u5f0f\u4ea4\u4ed8\uff0c\u52a9\u529b\u5ba2\u6237\u66f4\u9ad8\u6548\u5730\u505a\u51fa\u51b3\u7b56\uff0c\u5b9e\u73b0\u53ef\u8861\u91cf\u7684\u589e\u957f\uff0c\u5e76\u5728\u667a\u80fd\uff08\u800c\u975eID\uff09\u6210\u4e3a\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u65f6\u4ee3\uff0c\u5f15\u9886\u884c\u4e1a\u53d1\u5c55\u3002” Open Intelligence\u5982\u4f55\u8fd0\u4f5c\uff1f Open Intelligence\u662f\u6211\u4eec\u5927\u8425\u9500\u6a21\u578b\u7684\u57fa\u77f3\uff0c\u4ee3\u8868\u4e86\u667a\u80fd\u5e94\u7528\u7684\u65b0\u8303\u5f0f\uff1a\u4e13\u4e3a\u8425\u9500\u800c\u751f\uff0c\u5e76\u57fa\u4e8e\u7ecf\u8425\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u6587\u5316\u548c\u884c\u4e3a\u6570\u636e\u8fdb\u884c\u8bad\u7ec3\u3002 \u6b63\u5982\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLM\uff09\u80fd\u591f\u57fa\u4e8e\u4eba\u7c7b\u8bed\u8a00\u548c\u56fe\u50cf\u751f\u6210\u6d1e\u5bdf\u548c\u5185\u5bb9\uff0c\u6211\u4eec\u7684\u5927\u578b\u8425\u9500\u6a21\u578b\uff08LMM\uff09\u5219\u80fd\u591f\u57fa\u4e8e\u7528\u6237\u4e0e\u5185\u5bb9\u3001\u54c1\u724c\u3001\u5e73\u53f0\u548c\u4ea7\u54c1\u4e92\u52a8\u7684\u5b9e\u65f6\u6570\u636e\u4e0e\u884c\u4e3a\u6a21\u5f0f\uff0c\u6df1\u5165\u7406\u89e3\u5e76\u9884\u6d4b\u53d7\u4f17\u884c\u4e3a\u53ca\u8425\u9500\u6548\u679c\u3002 \u57fa\u4e8e\u8fd9\u4e9b\u5e95\u5c42\u6d1e\u5bdf\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u4e0d\u540c\u7684\u5ba2\u6237\u5b9a\u5236\u4e13\u5c5e\u6a21\u578b\uff0c\u5e76\u7ed3\u5408\u5176\u7b2c\u4e00\u65b9\u6570\u636e\u548c\u6218\u7565\u4e1a\u52a1\u76ee\u6807\u8fdb\u884c\u8c03\u6574\u6539\u8fdb\u3002\u5ba2\u6237\u53ef\u501f\u52a9\u8fd9\u4e9b\u6a21\u578b\uff0c\u6301\u7eed\u4f18\u5316\u53d7\u4f17\u7ec6\u5206\u3001\u521b\u610f\u4ea7\u51fa\u548c\u5a92\u4f53\u6295\u653e\uff0c\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u548c\u5546\u4e1a\u6210\u679c\u3002 \u968f\u540e\uff0c\u6211\u4eec\u501f\u52a9\u5404\u5e73\u53f0\u539f\u751f\u7684\u6295\u653e\u6a21\u578b\uff0c\u5c06\u53d7\u4f17\u4e0e\u6548\u679c\u4fe1\u53f7\u8f6c\u5316\u4e3a\u5e73\u53f0\u9002\u914d\u7684\u6570\u636e\u6a21\u5f0f\u548c\u5b9a\u5411\u89c4\u5219\uff0c\u5168\u9762\u8986\u76d6\u5408\u4f5c\u4f19\u4f34\u7684\u5168\u6e20\u9053\u89e6\u70b9\u3002\u4f9d\u6258\u00a0Open Intelligence \u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u6211\u4eec\u80fd\u591f\u5728\u7ad9\u5185\u53ca\u8de8\u6e20\u9053\u9ad8\u6548\u6fc0\u6d3b\u5e76\u4f18\u5316\u8fd9\u4e9b\u6a21\u578b\uff0c\u65e0\u9700\u8fdb\u884c\u6570\u636e\u8fc1\u79fb\uff0c\u4e5f\u4e0d\u4f9d\u8d56\u5355\u4e00\u8eab\u4efd\u6807\u8bc6\uff08ID\uff09\uff0c\u786e\u4fdd\u6570\u636e\u5b8c\u6574\u6027\u3002 \u8fd9\u79cd”\u9690\u79c1\u4f18\u5148”\u7684\u65b9\u6cd5\u72ec\u5177\u7279\u8272\uff0c\u4e0d\u4ec5\u80fd\u591f\u5728\u76f4\u91c7\u548c\u7a0b\u5e8f\u5316\u8d44\u6e90\u4e2d\u5b9e\u73b0\u5927\u89c4\u6a21\u6fc0\u6d3b\uff0c\u8fd8\u80fd\u4e0e\u6240\u6709\u4e3b\u6d41\u5e7f\u544a\u6280\u672f\u5e73\u53f0\u4e92\u901a\u4e92\u8054\u3002 \u8d85\u8d8aID\u7684\u667a\u80fd\uff1a\u8425\u9500\u65b0\u8303\u5f0f \u6211\u4eec\u6253\u9020Open Intelligence\u6b63\u662f\u4e3a\u4e86\u89e3\u51b3\u73b0\u4ee3\u8425\u9500\u4e2d\u7684\u4e00\u4e2a\u6838\u5fc3\u6096\u8bba\uff1a\u65e2\u7136\u5a92\u4f53\u5df2\u7ecf\u8d70\u5411\u6570\u636e\u9a71\u52a8\uff0c\u90a3\u4e3a\u4f55\u4ecd\u6709\u6d77\u91cf\u53ef\u7528\u6570\u636e\u88ab\u767d\u767d\u6d6a\u8d39\uff1f \u95ee\u9898\u7684\u6839\u6e90\u5728\u4e8e\uff0c\u6570\u5b57\u5e7f\u544a\u6240\u4f9d\u8d56\u7684\u4ecd\u662f\u4e00\u5957\u8fc7\u65f6\u7684\u6807\u51c6\uff1a\u4ec5\u4ee5\u5355\u4e00\u8eab\u4efd\u6807\u8bc6\uff08ID\uff09\u4f5c\u4e3a\u6570\u636e\u6e90\u3002\u7136\u800c\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e0d\u65ad\u53d8\u5316\u3001\u76d1\u7ba1\u8d8b\u4e25\u4ee5\u53ca\u9690\u79c1\u610f\u8bc6\u4e0d\u65ad\u589e\u5f3a\uff0c\u57fa\u4e8eID\u7684\u89e3\u51b3\u65b9\u6848\u5176\u8986\u76d6\u8303\u56f4\u548c\u53ef\u7528\u6027\u6b63\u5728\u6301\u7eed\u7f29\u5c0f\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u53ea\u4f9d\u8d56ID\u6570\u636e\uff0c\u5c31\u50cf\u662f\u900f\u8fc7\u94a5\u5319\u5b54\u53bb\u7aa5\u63a2\u8fd9\u4e2a\u6bcf\u79d2\u90fd\u5728\u4ea7\u751f\u6d77\u91cf\u4fe1\u606f\u7684\u4e16\u754c\u3002 \u6211\u4eec\u5e0c\u671b\u8d4b\u80fd\u8425\u9500\u4eba\u5458\uff0c\u4f7f\u5176\u83b7\u53d6\u66f4\u5927\u89c4\u6a21\u7684\u3001\u66f4\u591a\u7c7b\u578b\u7684\u6570\u636e\uff0c\u91cd\u5851\u6d88\u8d39\u8005\u7684\u5a92\u4f53\u4f53\u9a8c\uff0c\u6700\u5927\u5316\u8425\u9500\u6548\u679c\u3002\u6211\u4eec\u7684\u65b9\u6cd5\u5e76\u975e\u5f7b\u5e95\u629b\u5f03ID\u6570\u636e\uff0c\u800c\u662f\u5c06\u5176\u4e0e\u5927\u91cf\u975e\u4f20\u7edfID\u6807\u51c6\u7684\u6570\u636e\u6e90\u878d\u5408\uff0c\u5e26\u6765\u66f4\u4f18\u7684\u8868\u73b0\u3002 Open Intelligence\u6d88\u9664\u4e86\u5bf9\u66f4\u591aID\u6570\u636e\u7684\u4f9d\u8d56\u3002\u901a\u8fc7\u8ba9\u8425\u9500\u4eba\u5458\u56f4\u7ed5\u6700\u6709\u610f\u4e49\u7684\u6570\u636e\u8fdb\u884c\u534f\u4f5c\uff0c\u6211\u4eec\u5f00\u542f\u4e86\u5168\u65b0\u7684\u8425\u9500\u8303\u5f0f\uff1a\u8d85\u8d8aID\u7684\u667a\u80fd\u3002 \u8fd9\u4e2a\u65b0\u8303\u5f0f\u662f\u4e00\u79cd\u591a\u6a21\u6001\u6570\u636e\u9a71\u52a8\u8425\u9500\u7684\u65b9\u5f0f\uff0c\u7528ID\u6570\u636e\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u89e6\u8fbe\u4e86\u54ea\u4e9b\u4eba\u7fa4\uff0c\u4f46\u8fd9\u53ea\u662f\u8d77\u70b9\u3002\u901a\u8fc7\u8ba9AI\u6a21\u578b\u5728\u591a\u7ef4\u6570\u636e\u4e0a\u8bad\u7ec3\uff0c\u6211\u4eec\u80fd\u591f\u66f4\u7cbe\u51c6\u5730\u7406\u89e3\u548c\u9884\u6d4b\u53d7\u4f17\u884c\u4e3a\uff0c\u540c\u65f6\u4fdd\u969c\u7528\u6237\u9690\u79c1\u548c\u4fe1\u606f\u5b89\u5168\u3002\u8fd9\u79cd\u65b9\u5f0f\u4e0d\u4ec5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u6df1\u5ea6\u6316\u6398\u73b0\u6709\u7528\u6237\u6570\u636e\u7684\u4ef7\u503c\uff0c\u8fd8\u80fd\u62d3\u5c55\u65b0\u53d7\u4f17\u7fa4\u4f53\uff0c\u57fa\u4e8e\u72ec\u7279\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u6d1e\u5bdf\uff0c\u6784\u5efa\u5dee\u5f02\u5316\u7684\u7ade\u4e89\u4f18\u52bf\u3002 Open Intelligence \u662f”\u9690\u79c1\u4f18\u5148”\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u57fa\u4e8e\u6211\u4eec\u6700\u8fd1\u6536\u8d2d\u7684\u00a0InfoSum \u53bb\u4e2d\u5fc3\u5316\u591a\u65b9\u534f\u4f5c\u6280\u672f\uff0c\u5b9e\u73b0\u5b89\u5168\u7684\u8054\u90a6\u5b66\u4e60\u548c\u9ad8\u7ea7\u6570\u636e\u5efa\u6a21\u3002\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u7528\u00a0Open Intelligence\u8bad\u7ec3\u4e13\u5c5e\u8425\u9500\u6a21\u578b\uff0c\u65e0\u9700\u79fb\u52a8\u3001\u590d\u5236\u6216\u5171\u4eab\u6570\u636e\u3002\u6240\u6709\u5de5\u4f5c\u90fd\u4ea4\u7531\u00a0AI \u5b8c\u6210\uff0c\u65e2\u5b88\u62a4\u6d88\u8d39\u8005\u4fe1\u4efb\uff0c\u4e5f\u4fdd\u969c\u4e86\u5dee\u5f02\u5316\u7ade\u4e89\u4f18\u52bf\u3002 \u4e3a\u8425\u9500\u4eba\u800c\u751f\uff0c\u4e3a\u5353\u8d8a\u6548\u679c\u800c\u5efa \u501f\u52a9\u00a0Open Intelligence\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u5c06\u80fd\u591f\uff1a \u57fa\u4e8e\u72ec\u6709\u6570\u636e\u3001\u8425\u9500\u667a\u80fd\u548c\u4e1a\u52a1\u76ee\u6807\u8bad\u7ec3\u4e13\u5c5e\u6a21\u578b\u6301\u7eed\u4f18\u5316\u53d7\u4f17\u7ec6\u5206\u3001\u521b\u610f\u4ea7\u51fa\u548c\u5a92\u4ecb\u8d2d\u4e70\u4ece\u7528\u6237\u6570\u636e\u4e2d\u751f\u6210\u9884\u6d4b\u6027\u6d1e\u5bdf\uff0c\u5e76\u7ed3\u5408\u5168\u7403\u5934\u90e8\u7684\u5a92\u4f53\u4e0e\u96f6\u552e\u6d1e\u5bdf\u8fdb\u884c\u4f18\u5316\u66f4\u5feb\u3001\u66f4\u660e\u667a\u7684\u8425\u9500\u51b3\u7b56\uff0c\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u51cf\u5c11\u65e0\u6548\u652f\u51fa\u5728\u6bcf\u4e00\u4e2a\u6e20\u9053\u5b9e\u73b0\u4e2a\u6027\u5316\u6295\u653e\u2014\u2014\u89e6\u8fbe\u5168\u7403 […]<\/p>\n","protected":false},"author":0,"featured_media":11955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nWPP Media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence - Money Compass CN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moneycompass.com.my\/cn\/wpp-media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dopen-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP Media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence - Money Compass CN\" \/>\n<meta property=\"og:description\" content=\"\u5168\u65b0\u6570\u636e\u89e3\u51b3\u65b9\u6848\u548c\u5f00\u521b\u6027\u300c\u5927\u8425\u9500\u6a21\u578b\u300d\uff0c\u901a\u8fc7\u9884\u6d4b\u6027\u667a\u80fd\u63d0\u5347\u8425\u9500\u8868\u73b0\uff0c\u9a71\u52a8\u4e1a\u52a1\u589e\u957f \u4e0a\u6d772025\u5e746\u67084\u65e5 \/\u7f8e\u901a\u793e\/ —\u00a0\u4eca\u5929\uff0cWPP Media\u6b63\u5f0f\u63a8\u51fa Open Intelligence \u2014\u2014\u5168\u65b0\u4e00\u4ee3\u6570\u636e\u89e3\u51b3\u65b9\u6848\uff0c\u4ea6\u662f\u4e1a\u5185\u9996\u4e2a\u5927\u8425\u9500\u6a21\u578b\uff08Large Marketing Model\uff0cLMM\uff09\uff0c\u52a9\u529b\u54c1\u724c\u5728 AI \u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u5b9e\u73b0\u66f4\u9ad8\u6548\u3001\u66f4\u667a\u80fd\u7684\u8425\u9500\u8868\u73b0\uff0c\u5207\u5b9e\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u3002 Open Intelligence\u7684\u6838\u5fc3\u662f\u524d\u6240\u672a\u6709\u7684\u4e00\u79cd\u4ee5AI\u6df1\u5ea6\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u65b9\u5f0f\u3002\u5b83\u4f9d\u6258\u4e8eWPP \u5f00\u653e\u534f\u540c\u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u57fa\u4e8e\u5168\u7403\u6700\u5927\u6700\u591a\u5143\u7684\u53d7\u4f17\u3001\u884c\u4e3a\u4e0e\u4e8b\u4ef6\u6570\u636e\u96c6\u8fdb\u884c\u6df1\u5ea6\u8bad\u7ec3\u3002\u6211\u4eec\u7684\u6a21\u578b\u6301\u7eed\u4ece\u5168\u7403\u8d85\u8fc775\u4e2a\u5e02\u573a\u3001350\u591a\u5bb6\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u4e07\u4ebf\u4fe1\u53f7\u4e2d\u5b66\u4e60\uff0c\u5e2e\u52a9\u54c1\u724c\u4ee5\u66f4\u9ad8\u7684\u76f8\u5173\u6027\u3001\u901f\u5ea6\u4e0e\u7cbe\u51c6\u5ea6\uff0c\u89e6\u8fbe\u5168\u7403\u591a\u8fbe50\u4ebf\u7684\u6210\u5e74\u4eba\u3002 WPP Media\u4e2d\u56fd\u533a\u9996\u5e2d\u6267\u884c\u5b98\u9646\u94ed\u9038\uff08Rupert McPetrie\uff09\u8868\u793a\uff1a”\u4e0a\u5468\uff0cWPP Media\u5728\u5168\u7403\u8303\u56f4\u5185\u6b63\u5f0f\u4eae\u76f8\u3002\u4eca\u5929\uff0c\u6211\u4eec\u8fc8\u51fa\u4e86\u65b0\u5f81\u7a0b\u4e2d\u7684\u65b0\u4e00\u6b65\u2014\u2014\u6b63\u5f0f\u9762\u5411\u5e02\u573a\u63a8\u51faOpen Intelligence\u3002\u8fd9\u4e00\u5f3a\u5927\u7684\u65b0\u4e00\u4ee3\u6570\u636e\u89e3\u51b3\u65b9\u6848\u80fd\u591f\u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u5b9e\u9645\u96be\u9898\uff0c\u66f4\u5feb\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\uff0c\u91ca\u653e\u589e\u957f\u6f5c\u529b\u3002\u8fd9\u662f\u6211\u4eec\u5411\u65b0\u7684\u613f\u666f\u6240\u8fc8\u51fa\u7684\u7b2c\u4e00\u6b65\uff0c\u672a\u6765\u8fd8\u5c06\u6709\u66f4\u591a\u4e3e\u63aa\u9646\u7eed\u63a8\u51fa\u3002” Choreograph\u4e2d\u56fd\u533a\u603b\u88c1\u3001WPP Tech\u4e2d\u56fd\u533a\u603b\u88c1Austin Winters\u8868\u793a\uff1a”Open Intelligence \u6807\u5fd7\u7740\u6570\u636e\u9a71\u52a8\u8425\u9500\u65b9\u5f0f\u7684\u91cd\u5927\u53d8\u9769\uff0c\u5728\u4e2d\u56fd\uff0c\u8fd9\u4e00\u53d8\u9769\u5df2\u7ecf\u843d\u5730\u5b9e\u8df5\u3002\u4f5c\u4e3a\u9996\u4e2a\u5927\u8425\u9500\u6a21\u578b\uff0c\u5b83\u5e2e\u52a9\u6211\u4eec\u7a81\u7834\u4ee5\u5f80\u788e\u7247\u5316\u7684ID\u6570\u636e\u4fe1\u53f7\uff0c\u4ece\u6700\u6709\u4ef7\u503c\u7684\u6570\u636e\u4e2d\u6316\u6398\u66f4\u6df1\u5c42\u6b21\u3001\u5177\u5907\u524d\u77bb\u6027\u7684\u667a\u80fd\u6d1e\u5bdf\u3002Open Intelligence \u4ee5\u5b89\u5168\u3001\u5408\u89c4\u548c\u9690\u79c1\u4f18\u5148\u7684\u65b9\u5f0f\u4ea4\u4ed8\uff0c\u52a9\u529b\u5ba2\u6237\u66f4\u9ad8\u6548\u5730\u505a\u51fa\u51b3\u7b56\uff0c\u5b9e\u73b0\u53ef\u8861\u91cf\u7684\u589e\u957f\uff0c\u5e76\u5728\u667a\u80fd\uff08\u800c\u975eID\uff09\u6210\u4e3a\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u65f6\u4ee3\uff0c\u5f15\u9886\u884c\u4e1a\u53d1\u5c55\u3002” Open Intelligence\u5982\u4f55\u8fd0\u4f5c\uff1f Open Intelligence\u662f\u6211\u4eec\u5927\u8425\u9500\u6a21\u578b\u7684\u57fa\u77f3\uff0c\u4ee3\u8868\u4e86\u667a\u80fd\u5e94\u7528\u7684\u65b0\u8303\u5f0f\uff1a\u4e13\u4e3a\u8425\u9500\u800c\u751f\uff0c\u5e76\u57fa\u4e8e\u7ecf\u8425\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u6587\u5316\u548c\u884c\u4e3a\u6570\u636e\u8fdb\u884c\u8bad\u7ec3\u3002 \u6b63\u5982\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLM\uff09\u80fd\u591f\u57fa\u4e8e\u4eba\u7c7b\u8bed\u8a00\u548c\u56fe\u50cf\u751f\u6210\u6d1e\u5bdf\u548c\u5185\u5bb9\uff0c\u6211\u4eec\u7684\u5927\u578b\u8425\u9500\u6a21\u578b\uff08LMM\uff09\u5219\u80fd\u591f\u57fa\u4e8e\u7528\u6237\u4e0e\u5185\u5bb9\u3001\u54c1\u724c\u3001\u5e73\u53f0\u548c\u4ea7\u54c1\u4e92\u52a8\u7684\u5b9e\u65f6\u6570\u636e\u4e0e\u884c\u4e3a\u6a21\u5f0f\uff0c\u6df1\u5165\u7406\u89e3\u5e76\u9884\u6d4b\u53d7\u4f17\u884c\u4e3a\u53ca\u8425\u9500\u6548\u679c\u3002 \u57fa\u4e8e\u8fd9\u4e9b\u5e95\u5c42\u6d1e\u5bdf\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u4e0d\u540c\u7684\u5ba2\u6237\u5b9a\u5236\u4e13\u5c5e\u6a21\u578b\uff0c\u5e76\u7ed3\u5408\u5176\u7b2c\u4e00\u65b9\u6570\u636e\u548c\u6218\u7565\u4e1a\u52a1\u76ee\u6807\u8fdb\u884c\u8c03\u6574\u6539\u8fdb\u3002\u5ba2\u6237\u53ef\u501f\u52a9\u8fd9\u4e9b\u6a21\u578b\uff0c\u6301\u7eed\u4f18\u5316\u53d7\u4f17\u7ec6\u5206\u3001\u521b\u610f\u4ea7\u51fa\u548c\u5a92\u4f53\u6295\u653e\uff0c\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u548c\u5546\u4e1a\u6210\u679c\u3002 \u968f\u540e\uff0c\u6211\u4eec\u501f\u52a9\u5404\u5e73\u53f0\u539f\u751f\u7684\u6295\u653e\u6a21\u578b\uff0c\u5c06\u53d7\u4f17\u4e0e\u6548\u679c\u4fe1\u53f7\u8f6c\u5316\u4e3a\u5e73\u53f0\u9002\u914d\u7684\u6570\u636e\u6a21\u5f0f\u548c\u5b9a\u5411\u89c4\u5219\uff0c\u5168\u9762\u8986\u76d6\u5408\u4f5c\u4f19\u4f34\u7684\u5168\u6e20\u9053\u89e6\u70b9\u3002\u4f9d\u6258\u00a0Open Intelligence \u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u6211\u4eec\u80fd\u591f\u5728\u7ad9\u5185\u53ca\u8de8\u6e20\u9053\u9ad8\u6548\u6fc0\u6d3b\u5e76\u4f18\u5316\u8fd9\u4e9b\u6a21\u578b\uff0c\u65e0\u9700\u8fdb\u884c\u6570\u636e\u8fc1\u79fb\uff0c\u4e5f\u4e0d\u4f9d\u8d56\u5355\u4e00\u8eab\u4efd\u6807\u8bc6\uff08ID\uff09\uff0c\u786e\u4fdd\u6570\u636e\u5b8c\u6574\u6027\u3002 \u8fd9\u79cd”\u9690\u79c1\u4f18\u5148”\u7684\u65b9\u6cd5\u72ec\u5177\u7279\u8272\uff0c\u4e0d\u4ec5\u80fd\u591f\u5728\u76f4\u91c7\u548c\u7a0b\u5e8f\u5316\u8d44\u6e90\u4e2d\u5b9e\u73b0\u5927\u89c4\u6a21\u6fc0\u6d3b\uff0c\u8fd8\u80fd\u4e0e\u6240\u6709\u4e3b\u6d41\u5e7f\u544a\u6280\u672f\u5e73\u53f0\u4e92\u901a\u4e92\u8054\u3002 \u8d85\u8d8aID\u7684\u667a\u80fd\uff1a\u8425\u9500\u65b0\u8303\u5f0f \u6211\u4eec\u6253\u9020Open Intelligence\u6b63\u662f\u4e3a\u4e86\u89e3\u51b3\u73b0\u4ee3\u8425\u9500\u4e2d\u7684\u4e00\u4e2a\u6838\u5fc3\u6096\u8bba\uff1a\u65e2\u7136\u5a92\u4f53\u5df2\u7ecf\u8d70\u5411\u6570\u636e\u9a71\u52a8\uff0c\u90a3\u4e3a\u4f55\u4ecd\u6709\u6d77\u91cf\u53ef\u7528\u6570\u636e\u88ab\u767d\u767d\u6d6a\u8d39\uff1f \u95ee\u9898\u7684\u6839\u6e90\u5728\u4e8e\uff0c\u6570\u5b57\u5e7f\u544a\u6240\u4f9d\u8d56\u7684\u4ecd\u662f\u4e00\u5957\u8fc7\u65f6\u7684\u6807\u51c6\uff1a\u4ec5\u4ee5\u5355\u4e00\u8eab\u4efd\u6807\u8bc6\uff08ID\uff09\u4f5c\u4e3a\u6570\u636e\u6e90\u3002\u7136\u800c\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e0d\u65ad\u53d8\u5316\u3001\u76d1\u7ba1\u8d8b\u4e25\u4ee5\u53ca\u9690\u79c1\u610f\u8bc6\u4e0d\u65ad\u589e\u5f3a\uff0c\u57fa\u4e8eID\u7684\u89e3\u51b3\u65b9\u6848\u5176\u8986\u76d6\u8303\u56f4\u548c\u53ef\u7528\u6027\u6b63\u5728\u6301\u7eed\u7f29\u5c0f\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u53ea\u4f9d\u8d56ID\u6570\u636e\uff0c\u5c31\u50cf\u662f\u900f\u8fc7\u94a5\u5319\u5b54\u53bb\u7aa5\u63a2\u8fd9\u4e2a\u6bcf\u79d2\u90fd\u5728\u4ea7\u751f\u6d77\u91cf\u4fe1\u606f\u7684\u4e16\u754c\u3002 \u6211\u4eec\u5e0c\u671b\u8d4b\u80fd\u8425\u9500\u4eba\u5458\uff0c\u4f7f\u5176\u83b7\u53d6\u66f4\u5927\u89c4\u6a21\u7684\u3001\u66f4\u591a\u7c7b\u578b\u7684\u6570\u636e\uff0c\u91cd\u5851\u6d88\u8d39\u8005\u7684\u5a92\u4f53\u4f53\u9a8c\uff0c\u6700\u5927\u5316\u8425\u9500\u6548\u679c\u3002\u6211\u4eec\u7684\u65b9\u6cd5\u5e76\u975e\u5f7b\u5e95\u629b\u5f03ID\u6570\u636e\uff0c\u800c\u662f\u5c06\u5176\u4e0e\u5927\u91cf\u975e\u4f20\u7edfID\u6807\u51c6\u7684\u6570\u636e\u6e90\u878d\u5408\uff0c\u5e26\u6765\u66f4\u4f18\u7684\u8868\u73b0\u3002 Open Intelligence\u6d88\u9664\u4e86\u5bf9\u66f4\u591aID\u6570\u636e\u7684\u4f9d\u8d56\u3002\u901a\u8fc7\u8ba9\u8425\u9500\u4eba\u5458\u56f4\u7ed5\u6700\u6709\u610f\u4e49\u7684\u6570\u636e\u8fdb\u884c\u534f\u4f5c\uff0c\u6211\u4eec\u5f00\u542f\u4e86\u5168\u65b0\u7684\u8425\u9500\u8303\u5f0f\uff1a\u8d85\u8d8aID\u7684\u667a\u80fd\u3002 \u8fd9\u4e2a\u65b0\u8303\u5f0f\u662f\u4e00\u79cd\u591a\u6a21\u6001\u6570\u636e\u9a71\u52a8\u8425\u9500\u7684\u65b9\u5f0f\uff0c\u7528ID\u6570\u636e\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u89e6\u8fbe\u4e86\u54ea\u4e9b\u4eba\u7fa4\uff0c\u4f46\u8fd9\u53ea\u662f\u8d77\u70b9\u3002\u901a\u8fc7\u8ba9AI\u6a21\u578b\u5728\u591a\u7ef4\u6570\u636e\u4e0a\u8bad\u7ec3\uff0c\u6211\u4eec\u80fd\u591f\u66f4\u7cbe\u51c6\u5730\u7406\u89e3\u548c\u9884\u6d4b\u53d7\u4f17\u884c\u4e3a\uff0c\u540c\u65f6\u4fdd\u969c\u7528\u6237\u9690\u79c1\u548c\u4fe1\u606f\u5b89\u5168\u3002\u8fd9\u79cd\u65b9\u5f0f\u4e0d\u4ec5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u6df1\u5ea6\u6316\u6398\u73b0\u6709\u7528\u6237\u6570\u636e\u7684\u4ef7\u503c\uff0c\u8fd8\u80fd\u62d3\u5c55\u65b0\u53d7\u4f17\u7fa4\u4f53\uff0c\u57fa\u4e8e\u72ec\u7279\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u6d1e\u5bdf\uff0c\u6784\u5efa\u5dee\u5f02\u5316\u7684\u7ade\u4e89\u4f18\u52bf\u3002 Open Intelligence \u662f”\u9690\u79c1\u4f18\u5148”\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u57fa\u4e8e\u6211\u4eec\u6700\u8fd1\u6536\u8d2d\u7684\u00a0InfoSum \u53bb\u4e2d\u5fc3\u5316\u591a\u65b9\u534f\u4f5c\u6280\u672f\uff0c\u5b9e\u73b0\u5b89\u5168\u7684\u8054\u90a6\u5b66\u4e60\u548c\u9ad8\u7ea7\u6570\u636e\u5efa\u6a21\u3002\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u7528\u00a0Open Intelligence\u8bad\u7ec3\u4e13\u5c5e\u8425\u9500\u6a21\u578b\uff0c\u65e0\u9700\u79fb\u52a8\u3001\u590d\u5236\u6216\u5171\u4eab\u6570\u636e\u3002\u6240\u6709\u5de5\u4f5c\u90fd\u4ea4\u7531\u00a0AI \u5b8c\u6210\uff0c\u65e2\u5b88\u62a4\u6d88\u8d39\u8005\u4fe1\u4efb\uff0c\u4e5f\u4fdd\u969c\u4e86\u5dee\u5f02\u5316\u7ade\u4e89\u4f18\u52bf\u3002 \u4e3a\u8425\u9500\u4eba\u800c\u751f\uff0c\u4e3a\u5353\u8d8a\u6548\u679c\u800c\u5efa \u501f\u52a9\u00a0Open Intelligence\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u5c06\u80fd\u591f\uff1a \u57fa\u4e8e\u72ec\u6709\u6570\u636e\u3001\u8425\u9500\u667a\u80fd\u548c\u4e1a\u52a1\u76ee\u6807\u8bad\u7ec3\u4e13\u5c5e\u6a21\u578b\u6301\u7eed\u4f18\u5316\u53d7\u4f17\u7ec6\u5206\u3001\u521b\u610f\u4ea7\u51fa\u548c\u5a92\u4ecb\u8d2d\u4e70\u4ece\u7528\u6237\u6570\u636e\u4e2d\u751f\u6210\u9884\u6d4b\u6027\u6d1e\u5bdf\uff0c\u5e76\u7ed3\u5408\u5168\u7403\u5934\u90e8\u7684\u5a92\u4f53\u4e0e\u96f6\u552e\u6d1e\u5bdf\u8fdb\u884c\u4f18\u5316\u66f4\u5feb\u3001\u66f4\u660e\u667a\u7684\u8425\u9500\u51b3\u7b56\uff0c\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u51cf\u5c11\u65e0\u6548\u652f\u51fa\u5728\u6bcf\u4e00\u4e2a\u6e20\u9053\u5b9e\u73b0\u4e2a\u6027\u5316\u6295\u653e\u2014\u2014\u89e6\u8fbe\u5168\u7403 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moneycompass.com.my\/cn\/wpp-media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dopen-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Money Compass CN\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T07:19:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/06\/image_5006172_21575145-vUNbfN.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"144\" \/>\n\t<meta property=\"og:image:height\" content=\"66\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/\",\"url\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/\",\"name\":\"WPP Media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence - Money Compass CN\",\"isPartOf\":{\"@id\":\"https:\/\/moneycompass.com.my\/cn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/06\/image_5006172_21575145-vUNbfN.jpeg\",\"datePublished\":\"2025-06-04T07:19:00+00:00\",\"dateModified\":\"2025-06-04T07:19:00+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#primaryimage\",\"url\":\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/06\/image_5006172_21575145-vUNbfN.jpeg\",\"contentUrl\":\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/06\/image_5006172_21575145-vUNbfN.jpeg\",\"width\":144,\"height\":66},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moneycompass.com.my\/cn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WPP Media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moneycompass.com.my\/cn\/#website\",\"url\":\"https:\/\/moneycompass.com.my\/cn\/\",\"name\":\"Money Compass CN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moneycompass.com.my\/cn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WPP Media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence - Money Compass CN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moneycompass.com.my\/cn\/wpp-media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dopen-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"WPP Media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence - Money Compass CN","og_description":"\u5168\u65b0\u6570\u636e\u89e3\u51b3\u65b9\u6848\u548c\u5f00\u521b\u6027\u300c\u5927\u8425\u9500\u6a21\u578b\u300d\uff0c\u901a\u8fc7\u9884\u6d4b\u6027\u667a\u80fd\u63d0\u5347\u8425\u9500\u8868\u73b0\uff0c\u9a71\u52a8\u4e1a\u52a1\u589e\u957f \u4e0a\u6d772025\u5e746\u67084\u65e5 \/\u7f8e\u901a\u793e\/ —\u00a0\u4eca\u5929\uff0cWPP Media\u6b63\u5f0f\u63a8\u51fa Open Intelligence \u2014\u2014\u5168\u65b0\u4e00\u4ee3\u6570\u636e\u89e3\u51b3\u65b9\u6848\uff0c\u4ea6\u662f\u4e1a\u5185\u9996\u4e2a\u5927\u8425\u9500\u6a21\u578b\uff08Large Marketing Model\uff0cLMM\uff09\uff0c\u52a9\u529b\u54c1\u724c\u5728 AI \u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u5b9e\u73b0\u66f4\u9ad8\u6548\u3001\u66f4\u667a\u80fd\u7684\u8425\u9500\u8868\u73b0\uff0c\u5207\u5b9e\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u3002 Open Intelligence\u7684\u6838\u5fc3\u662f\u524d\u6240\u672a\u6709\u7684\u4e00\u79cd\u4ee5AI\u6df1\u5ea6\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u65b9\u5f0f\u3002\u5b83\u4f9d\u6258\u4e8eWPP \u5f00\u653e\u534f\u540c\u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u57fa\u4e8e\u5168\u7403\u6700\u5927\u6700\u591a\u5143\u7684\u53d7\u4f17\u3001\u884c\u4e3a\u4e0e\u4e8b\u4ef6\u6570\u636e\u96c6\u8fdb\u884c\u6df1\u5ea6\u8bad\u7ec3\u3002\u6211\u4eec\u7684\u6a21\u578b\u6301\u7eed\u4ece\u5168\u7403\u8d85\u8fc775\u4e2a\u5e02\u573a\u3001350\u591a\u5bb6\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u4e07\u4ebf\u4fe1\u53f7\u4e2d\u5b66\u4e60\uff0c\u5e2e\u52a9\u54c1\u724c\u4ee5\u66f4\u9ad8\u7684\u76f8\u5173\u6027\u3001\u901f\u5ea6\u4e0e\u7cbe\u51c6\u5ea6\uff0c\u89e6\u8fbe\u5168\u7403\u591a\u8fbe50\u4ebf\u7684\u6210\u5e74\u4eba\u3002 WPP Media\u4e2d\u56fd\u533a\u9996\u5e2d\u6267\u884c\u5b98\u9646\u94ed\u9038\uff08Rupert McPetrie\uff09\u8868\u793a\uff1a”\u4e0a\u5468\uff0cWPP Media\u5728\u5168\u7403\u8303\u56f4\u5185\u6b63\u5f0f\u4eae\u76f8\u3002\u4eca\u5929\uff0c\u6211\u4eec\u8fc8\u51fa\u4e86\u65b0\u5f81\u7a0b\u4e2d\u7684\u65b0\u4e00\u6b65\u2014\u2014\u6b63\u5f0f\u9762\u5411\u5e02\u573a\u63a8\u51faOpen Intelligence\u3002\u8fd9\u4e00\u5f3a\u5927\u7684\u65b0\u4e00\u4ee3\u6570\u636e\u89e3\u51b3\u65b9\u6848\u80fd\u591f\u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u5b9e\u9645\u96be\u9898\uff0c\u66f4\u5feb\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\uff0c\u91ca\u653e\u589e\u957f\u6f5c\u529b\u3002\u8fd9\u662f\u6211\u4eec\u5411\u65b0\u7684\u613f\u666f\u6240\u8fc8\u51fa\u7684\u7b2c\u4e00\u6b65\uff0c\u672a\u6765\u8fd8\u5c06\u6709\u66f4\u591a\u4e3e\u63aa\u9646\u7eed\u63a8\u51fa\u3002” Choreograph\u4e2d\u56fd\u533a\u603b\u88c1\u3001WPP Tech\u4e2d\u56fd\u533a\u603b\u88c1Austin Winters\u8868\u793a\uff1a”Open Intelligence \u6807\u5fd7\u7740\u6570\u636e\u9a71\u52a8\u8425\u9500\u65b9\u5f0f\u7684\u91cd\u5927\u53d8\u9769\uff0c\u5728\u4e2d\u56fd\uff0c\u8fd9\u4e00\u53d8\u9769\u5df2\u7ecf\u843d\u5730\u5b9e\u8df5\u3002\u4f5c\u4e3a\u9996\u4e2a\u5927\u8425\u9500\u6a21\u578b\uff0c\u5b83\u5e2e\u52a9\u6211\u4eec\u7a81\u7834\u4ee5\u5f80\u788e\u7247\u5316\u7684ID\u6570\u636e\u4fe1\u53f7\uff0c\u4ece\u6700\u6709\u4ef7\u503c\u7684\u6570\u636e\u4e2d\u6316\u6398\u66f4\u6df1\u5c42\u6b21\u3001\u5177\u5907\u524d\u77bb\u6027\u7684\u667a\u80fd\u6d1e\u5bdf\u3002Open Intelligence \u4ee5\u5b89\u5168\u3001\u5408\u89c4\u548c\u9690\u79c1\u4f18\u5148\u7684\u65b9\u5f0f\u4ea4\u4ed8\uff0c\u52a9\u529b\u5ba2\u6237\u66f4\u9ad8\u6548\u5730\u505a\u51fa\u51b3\u7b56\uff0c\u5b9e\u73b0\u53ef\u8861\u91cf\u7684\u589e\u957f\uff0c\u5e76\u5728\u667a\u80fd\uff08\u800c\u975eID\uff09\u6210\u4e3a\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u65f6\u4ee3\uff0c\u5f15\u9886\u884c\u4e1a\u53d1\u5c55\u3002” Open Intelligence\u5982\u4f55\u8fd0\u4f5c\uff1f Open Intelligence\u662f\u6211\u4eec\u5927\u8425\u9500\u6a21\u578b\u7684\u57fa\u77f3\uff0c\u4ee3\u8868\u4e86\u667a\u80fd\u5e94\u7528\u7684\u65b0\u8303\u5f0f\uff1a\u4e13\u4e3a\u8425\u9500\u800c\u751f\uff0c\u5e76\u57fa\u4e8e\u7ecf\u8425\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u6587\u5316\u548c\u884c\u4e3a\u6570\u636e\u8fdb\u884c\u8bad\u7ec3\u3002 \u6b63\u5982\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLM\uff09\u80fd\u591f\u57fa\u4e8e\u4eba\u7c7b\u8bed\u8a00\u548c\u56fe\u50cf\u751f\u6210\u6d1e\u5bdf\u548c\u5185\u5bb9\uff0c\u6211\u4eec\u7684\u5927\u578b\u8425\u9500\u6a21\u578b\uff08LMM\uff09\u5219\u80fd\u591f\u57fa\u4e8e\u7528\u6237\u4e0e\u5185\u5bb9\u3001\u54c1\u724c\u3001\u5e73\u53f0\u548c\u4ea7\u54c1\u4e92\u52a8\u7684\u5b9e\u65f6\u6570\u636e\u4e0e\u884c\u4e3a\u6a21\u5f0f\uff0c\u6df1\u5165\u7406\u89e3\u5e76\u9884\u6d4b\u53d7\u4f17\u884c\u4e3a\u53ca\u8425\u9500\u6548\u679c\u3002 \u57fa\u4e8e\u8fd9\u4e9b\u5e95\u5c42\u6d1e\u5bdf\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u4e0d\u540c\u7684\u5ba2\u6237\u5b9a\u5236\u4e13\u5c5e\u6a21\u578b\uff0c\u5e76\u7ed3\u5408\u5176\u7b2c\u4e00\u65b9\u6570\u636e\u548c\u6218\u7565\u4e1a\u52a1\u76ee\u6807\u8fdb\u884c\u8c03\u6574\u6539\u8fdb\u3002\u5ba2\u6237\u53ef\u501f\u52a9\u8fd9\u4e9b\u6a21\u578b\uff0c\u6301\u7eed\u4f18\u5316\u53d7\u4f17\u7ec6\u5206\u3001\u521b\u610f\u4ea7\u51fa\u548c\u5a92\u4f53\u6295\u653e\uff0c\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u548c\u5546\u4e1a\u6210\u679c\u3002 \u968f\u540e\uff0c\u6211\u4eec\u501f\u52a9\u5404\u5e73\u53f0\u539f\u751f\u7684\u6295\u653e\u6a21\u578b\uff0c\u5c06\u53d7\u4f17\u4e0e\u6548\u679c\u4fe1\u53f7\u8f6c\u5316\u4e3a\u5e73\u53f0\u9002\u914d\u7684\u6570\u636e\u6a21\u5f0f\u548c\u5b9a\u5411\u89c4\u5219\uff0c\u5168\u9762\u8986\u76d6\u5408\u4f5c\u4f19\u4f34\u7684\u5168\u6e20\u9053\u89e6\u70b9\u3002\u4f9d\u6258\u00a0Open Intelligence \u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u6211\u4eec\u80fd\u591f\u5728\u7ad9\u5185\u53ca\u8de8\u6e20\u9053\u9ad8\u6548\u6fc0\u6d3b\u5e76\u4f18\u5316\u8fd9\u4e9b\u6a21\u578b\uff0c\u65e0\u9700\u8fdb\u884c\u6570\u636e\u8fc1\u79fb\uff0c\u4e5f\u4e0d\u4f9d\u8d56\u5355\u4e00\u8eab\u4efd\u6807\u8bc6\uff08ID\uff09\uff0c\u786e\u4fdd\u6570\u636e\u5b8c\u6574\u6027\u3002 \u8fd9\u79cd”\u9690\u79c1\u4f18\u5148”\u7684\u65b9\u6cd5\u72ec\u5177\u7279\u8272\uff0c\u4e0d\u4ec5\u80fd\u591f\u5728\u76f4\u91c7\u548c\u7a0b\u5e8f\u5316\u8d44\u6e90\u4e2d\u5b9e\u73b0\u5927\u89c4\u6a21\u6fc0\u6d3b\uff0c\u8fd8\u80fd\u4e0e\u6240\u6709\u4e3b\u6d41\u5e7f\u544a\u6280\u672f\u5e73\u53f0\u4e92\u901a\u4e92\u8054\u3002 \u8d85\u8d8aID\u7684\u667a\u80fd\uff1a\u8425\u9500\u65b0\u8303\u5f0f \u6211\u4eec\u6253\u9020Open Intelligence\u6b63\u662f\u4e3a\u4e86\u89e3\u51b3\u73b0\u4ee3\u8425\u9500\u4e2d\u7684\u4e00\u4e2a\u6838\u5fc3\u6096\u8bba\uff1a\u65e2\u7136\u5a92\u4f53\u5df2\u7ecf\u8d70\u5411\u6570\u636e\u9a71\u52a8\uff0c\u90a3\u4e3a\u4f55\u4ecd\u6709\u6d77\u91cf\u53ef\u7528\u6570\u636e\u88ab\u767d\u767d\u6d6a\u8d39\uff1f \u95ee\u9898\u7684\u6839\u6e90\u5728\u4e8e\uff0c\u6570\u5b57\u5e7f\u544a\u6240\u4f9d\u8d56\u7684\u4ecd\u662f\u4e00\u5957\u8fc7\u65f6\u7684\u6807\u51c6\uff1a\u4ec5\u4ee5\u5355\u4e00\u8eab\u4efd\u6807\u8bc6\uff08ID\uff09\u4f5c\u4e3a\u6570\u636e\u6e90\u3002\u7136\u800c\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e0d\u65ad\u53d8\u5316\u3001\u76d1\u7ba1\u8d8b\u4e25\u4ee5\u53ca\u9690\u79c1\u610f\u8bc6\u4e0d\u65ad\u589e\u5f3a\uff0c\u57fa\u4e8eID\u7684\u89e3\u51b3\u65b9\u6848\u5176\u8986\u76d6\u8303\u56f4\u548c\u53ef\u7528\u6027\u6b63\u5728\u6301\u7eed\u7f29\u5c0f\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u53ea\u4f9d\u8d56ID\u6570\u636e\uff0c\u5c31\u50cf\u662f\u900f\u8fc7\u94a5\u5319\u5b54\u53bb\u7aa5\u63a2\u8fd9\u4e2a\u6bcf\u79d2\u90fd\u5728\u4ea7\u751f\u6d77\u91cf\u4fe1\u606f\u7684\u4e16\u754c\u3002 \u6211\u4eec\u5e0c\u671b\u8d4b\u80fd\u8425\u9500\u4eba\u5458\uff0c\u4f7f\u5176\u83b7\u53d6\u66f4\u5927\u89c4\u6a21\u7684\u3001\u66f4\u591a\u7c7b\u578b\u7684\u6570\u636e\uff0c\u91cd\u5851\u6d88\u8d39\u8005\u7684\u5a92\u4f53\u4f53\u9a8c\uff0c\u6700\u5927\u5316\u8425\u9500\u6548\u679c\u3002\u6211\u4eec\u7684\u65b9\u6cd5\u5e76\u975e\u5f7b\u5e95\u629b\u5f03ID\u6570\u636e\uff0c\u800c\u662f\u5c06\u5176\u4e0e\u5927\u91cf\u975e\u4f20\u7edfID\u6807\u51c6\u7684\u6570\u636e\u6e90\u878d\u5408\uff0c\u5e26\u6765\u66f4\u4f18\u7684\u8868\u73b0\u3002 Open Intelligence\u6d88\u9664\u4e86\u5bf9\u66f4\u591aID\u6570\u636e\u7684\u4f9d\u8d56\u3002\u901a\u8fc7\u8ba9\u8425\u9500\u4eba\u5458\u56f4\u7ed5\u6700\u6709\u610f\u4e49\u7684\u6570\u636e\u8fdb\u884c\u534f\u4f5c\uff0c\u6211\u4eec\u5f00\u542f\u4e86\u5168\u65b0\u7684\u8425\u9500\u8303\u5f0f\uff1a\u8d85\u8d8aID\u7684\u667a\u80fd\u3002 \u8fd9\u4e2a\u65b0\u8303\u5f0f\u662f\u4e00\u79cd\u591a\u6a21\u6001\u6570\u636e\u9a71\u52a8\u8425\u9500\u7684\u65b9\u5f0f\uff0c\u7528ID\u6570\u636e\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u89e6\u8fbe\u4e86\u54ea\u4e9b\u4eba\u7fa4\uff0c\u4f46\u8fd9\u53ea\u662f\u8d77\u70b9\u3002\u901a\u8fc7\u8ba9AI\u6a21\u578b\u5728\u591a\u7ef4\u6570\u636e\u4e0a\u8bad\u7ec3\uff0c\u6211\u4eec\u80fd\u591f\u66f4\u7cbe\u51c6\u5730\u7406\u89e3\u548c\u9884\u6d4b\u53d7\u4f17\u884c\u4e3a\uff0c\u540c\u65f6\u4fdd\u969c\u7528\u6237\u9690\u79c1\u548c\u4fe1\u606f\u5b89\u5168\u3002\u8fd9\u79cd\u65b9\u5f0f\u4e0d\u4ec5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u6df1\u5ea6\u6316\u6398\u73b0\u6709\u7528\u6237\u6570\u636e\u7684\u4ef7\u503c\uff0c\u8fd8\u80fd\u62d3\u5c55\u65b0\u53d7\u4f17\u7fa4\u4f53\uff0c\u57fa\u4e8e\u72ec\u7279\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u6d1e\u5bdf\uff0c\u6784\u5efa\u5dee\u5f02\u5316\u7684\u7ade\u4e89\u4f18\u52bf\u3002 Open Intelligence \u662f”\u9690\u79c1\u4f18\u5148”\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u57fa\u4e8e\u6211\u4eec\u6700\u8fd1\u6536\u8d2d\u7684\u00a0InfoSum \u53bb\u4e2d\u5fc3\u5316\u591a\u65b9\u534f\u4f5c\u6280\u672f\uff0c\u5b9e\u73b0\u5b89\u5168\u7684\u8054\u90a6\u5b66\u4e60\u548c\u9ad8\u7ea7\u6570\u636e\u5efa\u6a21\u3002\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u7528\u00a0Open Intelligence\u8bad\u7ec3\u4e13\u5c5e\u8425\u9500\u6a21\u578b\uff0c\u65e0\u9700\u79fb\u52a8\u3001\u590d\u5236\u6216\u5171\u4eab\u6570\u636e\u3002\u6240\u6709\u5de5\u4f5c\u90fd\u4ea4\u7531\u00a0AI \u5b8c\u6210\uff0c\u65e2\u5b88\u62a4\u6d88\u8d39\u8005\u4fe1\u4efb\uff0c\u4e5f\u4fdd\u969c\u4e86\u5dee\u5f02\u5316\u7ade\u4e89\u4f18\u52bf\u3002 \u4e3a\u8425\u9500\u4eba\u800c\u751f\uff0c\u4e3a\u5353\u8d8a\u6548\u679c\u800c\u5efa \u501f\u52a9\u00a0Open Intelligence\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u5c06\u80fd\u591f\uff1a \u57fa\u4e8e\u72ec\u6709\u6570\u636e\u3001\u8425\u9500\u667a\u80fd\u548c\u4e1a\u52a1\u76ee\u6807\u8bad\u7ec3\u4e13\u5c5e\u6a21\u578b\u6301\u7eed\u4f18\u5316\u53d7\u4f17\u7ec6\u5206\u3001\u521b\u610f\u4ea7\u51fa\u548c\u5a92\u4ecb\u8d2d\u4e70\u4ece\u7528\u6237\u6570\u636e\u4e2d\u751f\u6210\u9884\u6d4b\u6027\u6d1e\u5bdf\uff0c\u5e76\u7ed3\u5408\u5168\u7403\u5934\u90e8\u7684\u5a92\u4f53\u4e0e\u96f6\u552e\u6d1e\u5bdf\u8fdb\u884c\u4f18\u5316\u66f4\u5feb\u3001\u66f4\u660e\u667a\u7684\u8425\u9500\u51b3\u7b56\uff0c\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u51cf\u5c11\u65e0\u6548\u652f\u51fa\u5728\u6bcf\u4e00\u4e2a\u6e20\u9053\u5b9e\u73b0\u4e2a\u6027\u5316\u6295\u653e\u2014\u2014\u89e6\u8fbe\u5168\u7403 […]","og_url":"https:\/\/moneycompass.com.my\/cn\/wpp-media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dopen-intelligence\/","og_site_name":"Money Compass CN","article_published_time":"2025-06-04T07:19:00+00:00","og_image":[{"width":144,"height":66,"url":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/06\/image_5006172_21575145-vUNbfN.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/","url":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/","name":"WPP Media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence - Money Compass CN","isPartOf":{"@id":"https:\/\/moneycompass.com.my\/cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/06\/image_5006172_21575145-vUNbfN.jpeg","datePublished":"2025-06-04T07:19:00+00:00","dateModified":"2025-06-04T07:19:00+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#primaryimage","url":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/06\/image_5006172_21575145-vUNbfN.jpeg","contentUrl":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/06\/image_5006172_21575145-vUNbfN.jpeg","width":144,"height":66},{"@type":"BreadcrumbList","@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e5%8f%91%e5%b8%83%e4%b8%9a%e5%86%85%e9%a6%96%e4%b8%aa%e3%80%8c%e5%a4%a7%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%e3%80%8dopen-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moneycompass.com.my\/cn\/"},{"@type":"ListItem","position":2,"name":"WPP Media\u53d1\u5e03\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence"}]},{"@type":"WebSite","@id":"https:\/\/moneycompass.com.my\/cn\/#website","url":"https:\/\/moneycompass.com.my\/cn\/","name":"Money Compass CN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moneycompass.com.my\/cn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/posts\/11954"}],"collection":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/comments?post=11954"}],"version-history":[{"count":0,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/posts\/11954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/media\/11955"}],"wp:attachment":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/media?parent=11954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/categories?post=11954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/tags?post=11954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}