{"id":13632,"date":"2025-07-14T07:24:00","date_gmt":"2025-07-14T07:24:00","guid":{"rendered":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e8%9d%89%e8%81%94%e4%b8%ad%e5%9b%bd%e5%8f%8a%e5%85%a8%e7%90%83%e5%aa%92%e4%bb%8b%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d%e7%ac%ac%e4%b8%80\/"},"modified":"2025-07-14T07:24:00","modified_gmt":"2025-07-14T07:24:00","slug":"wpp-media%e8%9d%89%e8%81%94%e4%b8%ad%e5%9b%bd%e5%8f%8a%e5%85%a8%e7%90%83%e5%aa%92%e4%bb%8b%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d%e7%ac%ac%e4%b8%80","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e8%9d%89%e8%81%94%e4%b8%ad%e5%9b%bd%e5%8f%8a%e5%85%a8%e7%90%83%e5%aa%92%e4%bb%8b%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d%e7%ac%ac%e4%b8%80\/","title":{"rendered":"WPP Media\u8749\u8054\u4e2d\u56fd\u53ca\u5168\u7403\u5a92\u4ecb\u5e02\u573a\u4efd\u989d\u7b2c\u4e00"},"content":{"rendered":"<p><span class=\"legendSpanClass\">\u4e0a\u6d77<\/span><span class=\"legendSpanClass\">2025\u5e747\u670814\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u6839\u636eCOMvergence\u6700\u65b0\u53d1\u5e03\u7684\u5168\u7403\u548c\u5404\u5e02\u573a\u5a92\u4ecb\u627f\u63fd\u989d\u6392\u540d\u53ca\u5e02\u573a\u4efd\u989d\u5e74\u5ea6\u62a5\u544a\uff0cWPP Media\u518d\u6b21\u51ed\u501f\u5353\u8d8a\u5b9e\u529b\uff0c\u9ad8\u5c45\u5168\u7403\u53ca\u4e2d\u56fd\u5e02\u573a\u5a92\u4ecb\u627f\u63fd\u989d\u4e0e\u5e02\u573a\u4efd\u989d\u7684\u9886\u5148\u5730\u4f4d<span>\u3002<\/span>\u8fd9\u662fWPP Media\u6301\u7eed\u6df1\u8015\u5e02\u573a\u3001\u5f15\u9886\u884c\u4e1a\u7684\u6709\u529b\u8bc1\u660e\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnewswire.com\/media\/2730174\/image_1.html\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<\/div>\n<p>COMvergence\u662f\u4e00\u5bb6\u72ec\u7acb\u7684\u7b2c\u4e09\u65b9\u8c03\u7814\u673a\u6784\uff0c\u4e13\u6ce8\u4e8e\u8bc4\u4f30\u5404\u5927\u5e7f\u544a\u548c\u5a92\u4ecb\u4ee3\u7406\u5546\u5728\u5168\u7403\u5404\u5e02\u573a\u7684\u8868\u73b0\u3002<\/p>\n<p>\u6700\u65b0\u62a5\u544a\u663e\u793a\uff0c\u5728\u5168\u7403\u5e02\u573a\uff0cWPP Media 2024\u5e74\u7684\u5168\u7403\u5a92\u4ecb\u627f\u63fd\u989d\u8d85\u8fc7640\u4ebf\u7f8e\u91d1\uff0c\u5360\u516d\u5927\u56fd\u96454A\u96c6\u56e2\u5e02\u573a\u4efd\u989d\u768428%\u3002<\/p>\n<p>\u5728\u4e2d\u56fd\u5e02\u573a\uff0c\u9886\u5148\u4f18\u52bf\u663e\u8457\uff1aWPP Media 2024\u5e74\u5728\u4e2d\u56fd\u7684\u5a92\u4ecb\u627f\u63fd\u989d\u8d8570\u4ebf\u7f8e\u91d1\uff0c\u5360\u516d\u5927\u56fd\u96454A\u96c6\u56e2\u5e02\u573a\u4efd\u989d\u768442%\uff0c\u6301\u7eed\u7a33\u5c45\u699c\u9996\u3002\u800c\u5177\u4f53\u5230\u5a92\u4ecb\u4ee3\u7406\u5546\u6392\u540d\uff0cWPP Media\u65d7\u4e0b\u4f20\u7acb\u3001\u7cbe\u8bc6\u548c\u851a\u8fc8\u51ed\u501f\u5176\u4e13\u4e1a\u7684\u670d\u52a1\u548c\u5353\u8d8a\u7684\u6210\u679c\uff0c\u5206\u522b\u4f4d\u5217\u4e2d\u56fd\u5e02\u573a\u5a92\u4ecb\u4ee3\u7406\u5546\u6392\u540d\u7684 #1\u3001#2\u548c#5<span>\u3002<\/span><\/p>\n<p>WPP Media\u4e2d\u56fd\u533a\u9996\u5e2d\u6267\u884c\u5b98\u9646\u94ed\u9038\uff08Rupert McPetrie\uff09\u5206\u4eab\u4e86\u4ed6\u7684\u5c55\u671b\uff1a&#8221;\u6211\u4eec\u5bf9\u8fc7\u53bb12\u4e2a\u6708\u91cc\u53d6\u5f97\u7684\u6210\u7ee9\u5230\u975e\u5e38\u81ea\u8c6a\u3002\u8fd9\u4e9b\u6210\u7ee9\u4f53\u73b0\u4e86\u6211\u4eec\u7684\u4eba\u624d\u5b9e\u529b\u4e0e\u80fd\u529b\u4f18\u52bf\u3001\u6211\u4eec\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7a33\u56fa\u7684\u5408\u4f5c\u5173\u7cfb\u3001\u4ee5\u53ca\u6211\u4eec\u4e0e\u5ba2\u6237\u5171\u540c\u7684\u52aa\u529b\u548c\u6210\u679c\u3002\u8fc7\u53bb\u4e00\u5e74\u91cc\uff0c\u6211\u4eec\u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u6218\u7565\u4e3e\u63aa\u6765\u5de9\u56fa\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u8fdb\u4e00\u6b65\u5f3a\u5316\u80fd\u529b\u4f18\u52bf\uff0c\u4e3a\u672a\u6765\u548c\u957f\u671f\u589e\u957f\u505a\u597d\u5145\u5206\u51c6\u5907\u3002\u968f\u7740\u5e02\u573a\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u81f4\u529b\u4e8e\u521b\u65b0\uff0c\u786e\u4fdd\u5ba2\u6237\u5728\u4e2d\u56fd\u5e02\u573a\u4ee5\u53ca\u5168\u7403\u8303\u56f4\u5185\u90fd\u80fd\u53d6\u5f97\u4e0d\u65ad\u7684\u6210\u529f\u3002&#8221;<\/p>\n<p>\u4ece\u5168\u7403\u533a\u57df\u5e02\u573a\u5206\u5e03\u6765\u770b\uff0c\u62a5\u544a\u663e\u793a\uff0cWPP Media\u5728\u4e9a\u592a\u5730\u533a\uff08206\u4ebf\u7f8e\u5143\u5a92\u4ecb\u627f\u63fd\u91cf\uff09\u548c\u6b27\u6d32\u3001\u4e2d\u4e1c\u53ca\u975e\u6d32\u5730\u533a\uff08254\u4ebf\u7f8e\u5143\u5a92\u4ecb\u627f\u63fd\u91cf\uff09\u5747\u6392\u540d\u7b2c\u4e00\uff0c\u8fd9\u4e24\u4e2a\u533a\u57df\u7684\u5a92\u4ecb\u627f\u63fd\u91cf\u5408\u8ba1\u5360\u5168\u7403\u76d1\u6d4b\u5e7f\u544a\u5e02\u573a\u5a92\u4ecb\u627f\u63fd\u91cf\u7684\u8fd160%\u3002\u5bf9\u4e8e\u9700\u8981\u5728\u5168\u7403\u5404\u5730\u5f00\u5c55\u4e1a\u52a1\u7684\u8425\u9500\u4eba\u5458\u800c\u8a00\uff0cWPP Media\u5728\u5730\u57df\u8986\u76d6\u4e0a\u62e5<span>\u6709\u5e7f<\/span>\u6cdb\u7684\u89c4\u6a21\u4f18\u52bf\uff0c\u5728\u66f4\u591a\u7684\u5168\u7403\u5e02\u573a\u5360\u636e\u884c\u4e1a\u9886\u5148\u5730\u4f4d\u3002\u572848\u4e2a\u5e02\u573a\u4e2d\uff0cWPP Media\u572822\u4e2a\u5e02\u573a\uff08\u5360\u6bd446%\uff09\u4e2d\u6392\u540d\u7b2c\u4e00\uff0c\u572865%\u7684\u5e02\u573a\u4e2d\u6392\u540d\u7b2c\u4e00\u6216\u7b2c\u4e8c\u3002\u8fd9\u79cd\u5168\u7403\u5e02\u573a\u5c42\u9762\u7684\u4f18\u52bf\u6a2a\u8de8\u6210\u719f\u7ecf\u6d4e\u4f53\u548c\u65b0\u5174\u7ecf\u6d4e\u4f53\uff0c\u6db5\u76d6\u4ece\u4e2d\u56fd\u3001\u5370\u5ea6\u548c\u5370\u5ea6\u5c3c\u897f\u4e9a\u5230\u5fb7\u56fd\u3001\u82f1\u56fd\u3001\u610f\u5927\u5229\u7b49\u591a\u4e2a\u5e02\u573a\u3002\u8fd9\u4e3a\u52a9\u529b\u4e2d\u56fd\u54c1\u724c\u5f00\u5c55\u56fd\u9645\u5316\u5e03\u5c40\uff0c\u5960\u5b9a\u4e86\u575a\u5b9e\u57fa\u7840\uff0c\u63d0\u4f9b\u4e86\u5f97\u5929\u72ec\u539a\u7684\u4eba\u624d\u4e0e\u8d44\u6e90\u89c4\u6a21\u5316\u4f18\u52bf\uff0c\u4ee5\u53ca\u5168\u7403\u670d\u52a1\u7f51\u7edc\u7684\u67b6\u6784\u4f18\u52bf\u3002<\/p>\n<p>\u66f4\u503c\u5f97\u5173\u6ce8\u7684\u662f\uff0c\u501f\u52a9WPP Open\u5e73\u53f0\u4ee5\u53ca\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence\uff0c\u6211\u4eec\u5c06\u878d\u5408&#8221;AI\u9a71\u52a8&#8221;\u7684\u5a92\u4ecb\u3001\u6570\u636e\u4e0e\u5185\u5bb9\u751f\u4ea7\u80fd\u529b\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u5177\u524d\u77bb\u6027\u3001\u66f4\u9ad8\u6548\u3001\u66f4\u5177\u5b9e\u6548\u7684\u5a92\u4ecb\u89e3\u51b3\u65b9\u6848\uff0c\u6301\u7eed\u5f15\u9886\u884c\u4e1a\u53d8\u9769\u4e0e\u53d1\u5c55\u8d8b\u52bf<span>\u3002<\/span><\/p>\n<p>###<\/p>\n<p>\u5173\u4e8eWPP Media<\/p>\n<p>WPP Media\u662fWPP\u65d7\u4e0b\u7684\u5168\u7403\u5a92\u4ecb\u670d\u52a1\u805a\u5408\u4f53\u3002\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\uff0c\u6211\u4eec\u96c6\u7ed3\u5353\u8d8a\u7684\u5e73\u53f0\u3001\u4eba\u624d\u548c\u5408\u4f5c\u4f19\u4f34\uff0c\u5171\u540c\u6784\u5efa\u65e0\u9650\u589e\u957f\u53ef\u80fd\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee<a href=\"http:\/\/wppmedia.com\/\" target=\"_blank\" rel=\"noopener\">wppmedia.com<\/a>\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>SOURCE  WPP Media<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u6d772025\u5e747\u670814\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u6839\u636eCOMvergence\u6700\u65b0\u53d1\u5e03\u7684\u5168\u7403\u548c\u5404\u5e02\u573a\u5a92\u4ecb\u627f\u63fd\u989d\u6392\u540d\u53ca\u5e02\u573a\u4efd\u989d\u5e74\u5ea6\u62a5\u544a\uff0cWPP Media\u518d\u6b21\u51ed\u501f\u5353\u8d8a\u5b9e\u529b\uff0c\u9ad8\u5c45\u5168\u7403\u53ca\u4e2d\u56fd\u5e02\u573a\u5a92\u4ecb\u627f\u63fd\u989d\u4e0e\u5e02\u573a\u4efd\u989d\u7684\u9886\u5148\u5730\u4f4d\u3002\u8fd9\u662fWPP Media\u6301\u7eed\u6df1\u8015\u5e02\u573a\u3001\u5f15\u9886\u884c\u4e1a\u7684\u6709\u529b\u8bc1\u660e\u3002 COMvergence\u662f\u4e00\u5bb6\u72ec\u7acb\u7684\u7b2c\u4e09\u65b9\u8c03\u7814\u673a\u6784\uff0c\u4e13\u6ce8\u4e8e\u8bc4\u4f30\u5404\u5927\u5e7f\u544a\u548c\u5a92\u4ecb\u4ee3\u7406\u5546\u5728\u5168\u7403\u5404\u5e02\u573a\u7684\u8868\u73b0\u3002 \u6700\u65b0\u62a5\u544a\u663e\u793a\uff0c\u5728\u5168\u7403\u5e02\u573a\uff0cWPP Media 2024\u5e74\u7684\u5168\u7403\u5a92\u4ecb\u627f\u63fd\u989d\u8d85\u8fc7640\u4ebf\u7f8e\u91d1\uff0c\u5360\u516d\u5927\u56fd\u96454A\u96c6\u56e2\u5e02\u573a\u4efd\u989d\u768428%\u3002 \u5728\u4e2d\u56fd\u5e02\u573a\uff0c\u9886\u5148\u4f18\u52bf\u663e\u8457\uff1aWPP Media 2024\u5e74\u5728\u4e2d\u56fd\u7684\u5a92\u4ecb\u627f\u63fd\u989d\u8d8570\u4ebf\u7f8e\u91d1\uff0c\u5360\u516d\u5927\u56fd\u96454A\u96c6\u56e2\u5e02\u573a\u4efd\u989d\u768442%\uff0c\u6301\u7eed\u7a33\u5c45\u699c\u9996\u3002\u800c\u5177\u4f53\u5230\u5a92\u4ecb\u4ee3\u7406\u5546\u6392\u540d\uff0cWPP Media\u65d7\u4e0b\u4f20\u7acb\u3001\u7cbe\u8bc6\u548c\u851a\u8fc8\u51ed\u501f\u5176\u4e13\u4e1a\u7684\u670d\u52a1\u548c\u5353\u8d8a\u7684\u6210\u679c\uff0c\u5206\u522b\u4f4d\u5217\u4e2d\u56fd\u5e02\u573a\u5a92\u4ecb\u4ee3\u7406\u5546\u6392\u540d\u7684 #1\u3001#2\u548c#5\u3002 WPP Media\u4e2d\u56fd\u533a\u9996\u5e2d\u6267\u884c\u5b98\u9646\u94ed\u9038\uff08Rupert McPetrie\uff09\u5206\u4eab\u4e86\u4ed6\u7684\u5c55\u671b\uff1a&#8221;\u6211\u4eec\u5bf9\u8fc7\u53bb12\u4e2a\u6708\u91cc\u53d6\u5f97\u7684\u6210\u7ee9\u5230\u975e\u5e38\u81ea\u8c6a\u3002\u8fd9\u4e9b\u6210\u7ee9\u4f53\u73b0\u4e86\u6211\u4eec\u7684\u4eba\u624d\u5b9e\u529b\u4e0e\u80fd\u529b\u4f18\u52bf\u3001\u6211\u4eec\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7a33\u56fa\u7684\u5408\u4f5c\u5173\u7cfb\u3001\u4ee5\u53ca\u6211\u4eec\u4e0e\u5ba2\u6237\u5171\u540c\u7684\u52aa\u529b\u548c\u6210\u679c\u3002\u8fc7\u53bb\u4e00\u5e74\u91cc\uff0c\u6211\u4eec\u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u6218\u7565\u4e3e\u63aa\u6765\u5de9\u56fa\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u8fdb\u4e00\u6b65\u5f3a\u5316\u80fd\u529b\u4f18\u52bf\uff0c\u4e3a\u672a\u6765\u548c\u957f\u671f\u589e\u957f\u505a\u597d\u5145\u5206\u51c6\u5907\u3002\u968f\u7740\u5e02\u573a\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u81f4\u529b\u4e8e\u521b\u65b0\uff0c\u786e\u4fdd\u5ba2\u6237\u5728\u4e2d\u56fd\u5e02\u573a\u4ee5\u53ca\u5168\u7403\u8303\u56f4\u5185\u90fd\u80fd\u53d6\u5f97\u4e0d\u65ad\u7684\u6210\u529f\u3002&#8221; 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Media\u572822\u4e2a\u5e02\u573a\uff08\u5360\u6bd446%\uff09\u4e2d\u6392\u540d\u7b2c\u4e00\uff0c\u572865%\u7684\u5e02\u573a\u4e2d\u6392\u540d\u7b2c\u4e00\u6216\u7b2c\u4e8c\u3002\u8fd9\u79cd\u5168\u7403\u5e02\u573a\u5c42\u9762\u7684\u4f18\u52bf\u6a2a\u8de8\u6210\u719f\u7ecf\u6d4e\u4f53\u548c\u65b0\u5174\u7ecf\u6d4e\u4f53\uff0c\u6db5\u76d6\u4ece\u4e2d\u56fd\u3001\u5370\u5ea6\u548c\u5370\u5ea6\u5c3c\u897f\u4e9a\u5230\u5fb7\u56fd\u3001\u82f1\u56fd\u3001\u610f\u5927\u5229\u7b49\u591a\u4e2a\u5e02\u573a\u3002\u8fd9\u4e3a\u52a9\u529b\u4e2d\u56fd\u54c1\u724c\u5f00\u5c55\u56fd\u9645\u5316\u5e03\u5c40\uff0c\u5960\u5b9a\u4e86\u575a\u5b9e\u57fa\u7840\uff0c\u63d0\u4f9b\u4e86\u5f97\u5929\u72ec\u539a\u7684\u4eba\u624d\u4e0e\u8d44\u6e90\u89c4\u6a21\u5316\u4f18\u52bf\uff0c\u4ee5\u53ca\u5168\u7403\u670d\u52a1\u7f51\u7edc\u7684\u67b6\u6784\u4f18\u52bf\u3002 \u66f4\u503c\u5f97\u5173\u6ce8\u7684\u662f\uff0c\u501f\u52a9WPP Open\u5e73\u53f0\u4ee5\u53ca\u4e1a\u5185\u9996\u4e2a\u300c\u5927\u8425\u9500\u6a21\u578b\u300dOpen Intelligence\uff0c\u6211\u4eec\u5c06\u878d\u5408&#8221;AI\u9a71\u52a8&#8221;\u7684\u5a92\u4ecb\u3001\u6570\u636e\u4e0e\u5185\u5bb9\u751f\u4ea7\u80fd\u529b\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u5177\u524d\u77bb\u6027\u3001\u66f4\u9ad8\u6548\u3001\u66f4\u5177\u5b9e\u6548\u7684\u5a92\u4ecb\u89e3\u51b3\u65b9\u6848\uff0c\u6301\u7eed\u5f15\u9886\u884c\u4e1a\u53d8\u9769\u4e0e\u53d1\u5c55\u8d8b\u52bf\u3002 ### \u5173\u4e8eWPP Media WPP Media\u662fWPP\u65d7\u4e0b\u7684\u5168\u7403\u5a92\u4ecb\u670d\u52a1\u805a\u5408\u4f53\u3002\u5a92\u4ecb\u65e0\u754c\u3001\u4e07\u7269\u7686\u5a92\uff0c\u6211\u4eec\u96c6\u7ed3\u5353\u8d8a\u7684\u5e73\u53f0\u3001\u4eba\u624d\u548c\u5408\u4f5c\u4f19\u4f34\uff0c\u5171\u540c\u6784\u5efa\u65e0\u9650\u589e\u957f\u53ef\u80fd\u3002\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eewppmedia.com\u3002 SOURCE WPP Media<\/p>\n","protected":false},"author":0,"featured_media":13633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-13632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WPP Media\u8749\u8054\u4e2d\u56fd\u53ca\u5168\u7403\u5a92\u4ecb\u5e02\u573a\u4efd\u989d\u7b2c\u4e00 - Money Compass CN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/moneycompass.com.my\/cn\/wpp-media\u8749\u8054\u4e2d\u56fd\u53ca\u5168\u7403\u5a92\u4ecb\u5e02\u573a\u4efd\u989d\u7b2c\u4e00\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP Media\u8749\u8054\u4e2d\u56fd\u53ca\u5168\u7403\u5a92\u4ecb\u5e02\u573a\u4efd\u989d\u7b2c\u4e00 - Money Compass CN\" \/>\n<meta property=\"og:description\" content=\"\u4e0a\u6d772025\u5e747\u670814\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u6839\u636eCOMvergence\u6700\u65b0\u53d1\u5e03\u7684\u5168\u7403\u548c\u5404\u5e02\u573a\u5a92\u4ecb\u627f\u63fd\u989d\u6392\u540d\u53ca\u5e02\u573a\u4efd\u989d\u5e74\u5ea6\u62a5\u544a\uff0cWPP Media\u518d\u6b21\u51ed\u501f\u5353\u8d8a\u5b9e\u529b\uff0c\u9ad8\u5c45\u5168\u7403\u53ca\u4e2d\u56fd\u5e02\u573a\u5a92\u4ecb\u627f\u63fd\u989d\u4e0e\u5e02\u573a\u4efd\u989d\u7684\u9886\u5148\u5730\u4f4d\u3002\u8fd9\u662fWPP Media\u6301\u7eed\u6df1\u8015\u5e02\u573a\u3001\u5f15\u9886\u884c\u4e1a\u7684\u6709\u529b\u8bc1\u660e\u3002 COMvergence\u662f\u4e00\u5bb6\u72ec\u7acb\u7684\u7b2c\u4e09\u65b9\u8c03\u7814\u673a\u6784\uff0c\u4e13\u6ce8\u4e8e\u8bc4\u4f30\u5404\u5927\u5e7f\u544a\u548c\u5a92\u4ecb\u4ee3\u7406\u5546\u5728\u5168\u7403\u5404\u5e02\u573a\u7684\u8868\u73b0\u3002 \u6700\u65b0\u62a5\u544a\u663e\u793a\uff0c\u5728\u5168\u7403\u5e02\u573a\uff0cWPP Media 2024\u5e74\u7684\u5168\u7403\u5a92\u4ecb\u627f\u63fd\u989d\u8d85\u8fc7640\u4ebf\u7f8e\u91d1\uff0c\u5360\u516d\u5927\u56fd\u96454A\u96c6\u56e2\u5e02\u573a\u4efd\u989d\u768428%\u3002 \u5728\u4e2d\u56fd\u5e02\u573a\uff0c\u9886\u5148\u4f18\u52bf\u663e\u8457\uff1aWPP Media 2024\u5e74\u5728\u4e2d\u56fd\u7684\u5a92\u4ecb\u627f\u63fd\u989d\u8d8570\u4ebf\u7f8e\u91d1\uff0c\u5360\u516d\u5927\u56fd\u96454A\u96c6\u56e2\u5e02\u573a\u4efd\u989d\u768442%\uff0c\u6301\u7eed\u7a33\u5c45\u699c\u9996\u3002\u800c\u5177\u4f53\u5230\u5a92\u4ecb\u4ee3\u7406\u5546\u6392\u540d\uff0cWPP Media\u65d7\u4e0b\u4f20\u7acb\u3001\u7cbe\u8bc6\u548c\u851a\u8fc8\u51ed\u501f\u5176\u4e13\u4e1a\u7684\u670d\u52a1\u548c\u5353\u8d8a\u7684\u6210\u679c\uff0c\u5206\u522b\u4f4d\u5217\u4e2d\u56fd\u5e02\u573a\u5a92\u4ecb\u4ee3\u7406\u5546\u6392\u540d\u7684 #1\u3001#2\u548c#5\u3002 WPP Media\u4e2d\u56fd\u533a\u9996\u5e2d\u6267\u884c\u5b98\u9646\u94ed\u9038\uff08Rupert McPetrie\uff09\u5206\u4eab\u4e86\u4ed6\u7684\u5c55\u671b\uff1a&#8221;\u6211\u4eec\u5bf9\u8fc7\u53bb12\u4e2a\u6708\u91cc\u53d6\u5f97\u7684\u6210\u7ee9\u5230\u975e\u5e38\u81ea\u8c6a\u3002\u8fd9\u4e9b\u6210\u7ee9\u4f53\u73b0\u4e86\u6211\u4eec\u7684\u4eba\u624d\u5b9e\u529b\u4e0e\u80fd\u529b\u4f18\u52bf\u3001\u6211\u4eec\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7a33\u56fa\u7684\u5408\u4f5c\u5173\u7cfb\u3001\u4ee5\u53ca\u6211\u4eec\u4e0e\u5ba2\u6237\u5171\u540c\u7684\u52aa\u529b\u548c\u6210\u679c\u3002\u8fc7\u53bb\u4e00\u5e74\u91cc\uff0c\u6211\u4eec\u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u6218\u7565\u4e3e\u63aa\u6765\u5de9\u56fa\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u8fdb\u4e00\u6b65\u5f3a\u5316\u80fd\u529b\u4f18\u52bf\uff0c\u4e3a\u672a\u6765\u548c\u957f\u671f\u589e\u957f\u505a\u597d\u5145\u5206\u51c6\u5907\u3002\u968f\u7740\u5e02\u573a\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u81f4\u529b\u4e8e\u521b\u65b0\uff0c\u786e\u4fdd\u5ba2\u6237\u5728\u4e2d\u56fd\u5e02\u573a\u4ee5\u53ca\u5168\u7403\u8303\u56f4\u5185\u90fd\u80fd\u53d6\u5f97\u4e0d\u65ad\u7684\u6210\u529f\u3002&#8221; 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