{"id":14891,"date":"2025-08-20T07:04:00","date_gmt":"2025-08-20T07:04:00","guid":{"rendered":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/"},"modified":"2025-08-20T07:04:00","modified_gmt":"2025-08-20T07:04:00","slug":"wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/","title":{"rendered":"WPP Media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0DOOH\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"

\u4e0a\u6d77<\/span>2025\u5e748\u670820\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u8fd1\u65e5\uff0cWPP Media\u4e2d\u56fd\u63a8\u51fa\u4e86\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff1aDigital Out-of-Home\uff09\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u54c1\u724c\u4e0e\u4e2d\u56fd\u53d7\u4f17\u7684\u8fde\u63a5\u6811\u7acb\u4e86\u65b0\u6807\u6746\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u5df2\u4e3a\u5305\u62ec\u9053\u8fbe\u5c14\u80fd\u6e90\uff08TotalEnergies\uff09\u5728\u5185\u7684\u5ba2\u6237\u5e26\u6765\u663e\u8457\u6210\u6548\uff0c\u5b9e\u73b0\u4e86\u6770\u51fa\u7684\u6548\u7387\u63d0\u5347\u3001\u7cbe\u51c6\u7684\u5b9a\u5411\u548c\u53ef\u8861\u91cf\u7684\u6210\u679c\uff0c\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u6237\u5916\u5e7f\u544a\u3002<\/p>\n

\u8ba9\u6570\u5b57\u6237\u5916\u5e7f\u544a\u66f4\u52a8\u6001\u3001\u66f4\u7cbe\u51c6\u4e0e\u53ef\u8861\u91cf<\/p>\n

\u4f20\u7edf\u7684\u6237\u5916\u5e7f\u544a\u4e00\u76f4\u53d7\u9650\u4e8e\u9759\u6001\u521b\u610f\u3001\u7075\u6d3b\u6027\u4e0d\u8db3\u548c\u4eba\u5de5\u6d41\u7a0b\u7e41\u7410\u7b49\u96be\u9898\u3002WPP Media\u7684\u521b\u65b0\u578b\u89e3\u51b3\u65b9\u6848\u5219\u901a\u8fc7\u4e00\u4e2a\u7edf\u4e00\u7684\u7a0b\u5e8f\u5316\u5e73\u53f0\u6539\u53d8\u4e86\u8fd9\u4e00\u5c40\u9762\uff0c\u8be5\u5e73\u53f0\u5c06\u4f18\u8d28\u5e7f\u544a\u8d44\u6e90\u3001\u5730\u7406\u4f4d\u7f6e\u6570\u636e\u3001\u521b\u610f\u8d44\u4ea7\u548c\u5b9e\u65f6\u76d1\u6d4b\u6574\u5408\u5728\u4e00\u8d77\u3002<\/p>\n

\u6838\u5fc3\u7279\u70b9\u4e0e\u4f18\u52bf\uff1a<\/p>\n

\u52a8\u6001\u3001\u53ef\u5b9a\u5411\u521b\u610f\uff1a\u6446\u8131\u9759\u6001\u5e7f\u544a\u7684\u675f\u7f1a\uff0c\u652f\u6301\u5b9e\u65f6\u521b\u610f\u66f4\u65b0\uff0c\u5e76\u53ef\u9488\u5bf9\u4e0d\u540c\u53d7\u4f17\u548c\u5730\u70b9\u8fdb\u884c\u5b9a\u5236\uff0c\u786e\u4fdd\u4f20\u9012\u7684\u4fe1\u606f\u5177\u6709\u9ad8\u5ea6\u76f8\u5173\u6027\u548c\u5f71\u54cd\u529b\u3002\u5b9e\u65f6\u8c03\u6574\u4e0e\u4f18\u5316\uff1a\u5e7f\u544a\u4e3b\u53ef\u6839\u636e\u6548\u679c\u548c\u5e02\u573a\u53d8\u5316\u7075\u6d3b\u8c03\u6574\u7b56\u7565\uff0c\u4e0d\u518d\u53d7\u9650\u4e8e\u4f20\u7edf\u6295\u653e\u6a21\u5f0f\uff0c\u6700\u5927\u5316\u6548\u7387\uff0c\u628a\u63e1\u5e02\u573a\u673a\u9047\u3002\u4f18\u8d28\u8d44\u6e90\uff1a\u901a\u8fc7WPP Media\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u53ef\u8986\u76d6\u4e2d\u56fd\u5404\u4e2a\u5e02\u573a\u7684\u4f18\u8d28\u6570\u5b57\u6237\u5916\u5e7f\u544a\u8d44\u6e90\uff0c\u786e\u4fdd\u5728\u91cd\u70b9\u57ce\u5e02\u548c\u9ad8\u5f71\u54cd\u529b\u533a\u57df\uff0c\u52a9\u529b\u54c1\u724c\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n

\u5927\u89c4\u6a21\u7cbe\u51c6\u6295\u653e<\/p>\n

\u8be5\u89e3\u51b3\u65b9\u6848\u7684\u6838\u5fc3\u662f\u4e0e\u00a0WPP Media\u65d7\u4e0bChoreograph \u7684\u6570\u636e\u548c\u6280\u672f\u6df1\u5ea6\u6574\u5408\uff0c\u5b9e\u73b0\u95ed\u73af\u53d7\u4f17\u7b56\u5212\uff0c\u8fde\u63a5\u6570\u5b57\u6e20\u9053\u548c\u6570\u5b57\u6237\u5916\u5e7f\u544a\u6e20\u9053\uff1a<\/p>\n

1.\u00a0 \u6570\u636e\u9a71\u52a8\u7684\u7b56\u5212\uff1a\u54c1\u724c\u53ef\u4ee5\u5728\u8bbe\u5907\u00a0ID \u5c42\u9762\u8fdb\u884c\u7b56\u5212\uff0c\u6574\u5408\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u636e\u80fd\u529b\uff0c\u5b9e\u73b0\u7edf\u4e00\u7684\u53d7\u4f17\u7ec6\u5206\u548c\u7ba1\u7406\u3002<\/p>\n

2.\u00a0 \u6df1\u5ea6\u53d7\u4f17\u6d1e\u5bdf\uff1a\u5168\u9762\u5206\u6790\u53d7\u4f17\u7684\u5a92\u4ecb\u89e6\u70b9\u548c\u5e38\u8bbf\u95ee\u5730\u7406\u4f4d\u7f6e\uff0c\u5b9e\u73b0\u7cbe\u51c6\u5b9a\u5411\u3002<\/p>\n

3.\u00a0 \u65e0\u7f1d\u6fc0\u6d3b\uff1a\u53ef\u5728\u817e\u8baf\u3001\u5b57\u8282\u7b49\u4e3b\u6d41DSP\u548c\u5e7f\u544a\u670d\u52a1\u5668\u4e0a\u6fc0\u6d3b\u53d7\u4f17\u3002<\/p>\n

4.\u00a0 \u4f18\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7b56\u5212\uff1a\u5229\u7528\u6d1e\u5bdf\u6570\u636e\u8bc6\u522b\u9ad8\u4ef7\u503c\u5730\u7406\u4f4d\u7f6e\u548c\u5e7f\u544a\u70b9\u4f4d\u3002<\/p>\n

5.\u00a0 \u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u6fc0\u6d3b\uff1a\u901a\u8fc7\u7a0b\u5e8f\u5316\u65b9\u5f0f\u9ad8\u6548\u6295\u653e\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff0c\u5b9e\u73b0\u9ad8\u6548\u5b9a\u5411\u3002<\/p>\n

6.\u00a0\u00a0\u00a0 \u589e\u5f3a\u518d\u5b9a\u5411\uff1a\u5bf9\u5df2\u63a5\u89e6\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u53d7\u4f17\u8fdb\u884c\u6570\u5b57\u6e20\u9053\u518d\u8425\u9500\uff0c\u6253\u901a\u5168\u94fe\u8def\u5ba2\u6237\u65c5\u7a0b\u3002<\/p>\n

\u8861\u91cf\u5173\u952e\u6307\u6807<\/p>\n

\u57fa\u4e8e\u4e0eTalkingData\uff08\u4e2d\u56fd\u9886\u5148\u7684\u7b2c\u4e09\u65b9AI\u6570\u636e\u670d\u52a1\u5546\uff09\u7684\u5408\u4f5c\uff0c\u54c1\u724c\u73b0\u5728\u80fd\u591f\u5229\u7528\u591a\u7ef4\u6570\u636e\uff0c\u771f\u6b63\u8de8\u6e20\u9053\u8861\u91cf\u89e6\u8fbe\uff0c\u6df1\u5165\u4e86\u89e3WPP Media\u7684\u521b\u65b0\u578bDOOH\u89e3\u51b3\u65b9\u6848\u5bf9\u53d7\u4f17\u4e92\u52a8\u548c\u5e7f\u544a\u6548\u679c\u7684\u8d21\u732e\u3002<\/p>\n

\u6848\u4f8b\uff1a\u9053\u8fbe\u5c14\u80fd\u6e90<\/p>\n

\u9053\u8fbe\u5c14\u80fd\u6e90\u501f\u52a9WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578bDOOH\u89e3\u51b3\u65b9\u6848\uff0c\u63d0\u5347\u4e86\u5176\u54c1\u724c\u5f62\u8c61\uff0c\u5c24\u5176\u662f\u5728B2B\u548cB2G\u53d7\u4f17\u4e2d\u63a8\u5e7f\u5176\u7eff\u8272\u80fd\u6e90\u4e3e\u63aa\u3002\u901a\u8fc7\u5206\u6790\u7ebf\u4e0b\u53d7\u4f17\u6d1e\u5bdf\uff0c\u9501\u5b9a\u5317\u4eac\u548c\u4e0a\u6d77\u7684\u91cd\u70b9\u5730\u94c1\u7ad9\uff0c\u8986\u76d6\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u53ca\u653f\u5e9c\u673a\u6784\u9ad8\u6d41\u91cf\u89e6\u70b9\u3002<\/p>\n

\n

<\/a><\/p>\n<\/div>\n

\u00a0<\/p>\n

\n

<\/a><\/p>\n<\/div>\n

\u00a0<\/p>\n

\n

<\/a><\/p>\n<\/div>\n

“\u4ee5\u5f80\u6211\u4eec\u4e3b\u8981\u805a\u7126\u6570\u5b57\u6e20\u9053\uff0c\u4eca\u5e74\u5219\u901a\u8fc7\u7ebf\u4e0b\u53d7\u4f17\u6d1e\u5bdf\u62d3\u5c55\u4e86\u53d7\u4f17\u7b56\u7565\uff0c”\u00a0\u9053\u8fbe\u5c14\u7ee9\u6548\u4e0e\u5a92\u4f53\u6218\u7565\u8d1f\u8d23\u4eba\u00a0Valentin Jezioro \u8868\u793a\uff0c”\u5728\u5317\u4eac\u548c\u4e0a\u6d77\uff0c\u5730\u94c1\u662f\u6781\u4e3a\u666e\u53ca\u7684\u516c\u5171\u4ea4\u901a\u65b9\u5f0f\uff0c\u5c24\u5176\u5728\u9ad8\u5cf0\u65f6\u6bb5\u3002\u5730\u94c1\u6570\u5b57\u6237\u5916\u5e7f\u544a\u56e0\u6b64\u6210\u4e3a\u89e6\u8fbeB2B\u548cB2G\u53d7\u4f17\u7684\u7edd\u4f73\u673a\u4f1a\u3002WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u5176\u7cbe\u51c6\u4e0e\u7075\u6d3b\u6027\u5728\u6211\u4eec\u9501\u5b9a\u91cd\u70b9\u5e02\u573a\u65f6\u53d1\u6325\u4e86\u5173\u952e\u4f5c\u7528\u3002\u5173\u952e\u4e0d\u5728\u4e8e\u8986\u76d6\u6240\u6709\u6570\u5b57\u6237\u5916\u5e7f\u544a\u5c4f\u5e55\uff0c\u800c\u5728\u4e8e\u9009\u62e9\u6700\u5408\u9002\u7684\u5c4f\u5e55\u5b9e\u73b0\u6700\u5927\u5316\u5f71\u54cd\u529b\u3002”<\/p>\n

\u672c\u6b21\u5e7f\u544a\u6295\u653e\u5b9e\u73b0\u4e861800\u4e07\u66dd\u5149\u91cf\uff0c\u8fdb\u4e00\u6b65\u9a8c\u8bc1\u4e86\u8fd9\u4e00\u89e3\u51b3\u65b9\u6848\u7684\u5f3a\u5927\u4ef7\u503c\u3002<\/p>\n

\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u672a\u6765\u5df2\u6765<\/p>\n

WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u7279\u522b\u9002\u5408\u5e0c\u671b\u89e6\u8fbe\u79fb\u52a8\u53d7\u4f17\u3001\u62d3\u5c55\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\u5f71\u54cd\u529b\uff0c\u5e76\u5b9e\u73b0\u5927\u89c4\u6a21\u3001\u9ad8\u5ea6\u5b9a\u5411\u521b\u610f\u6295\u653e\u7684\u54c1\u724c\u3002<\/p>\n

\n<\/div>\n

SOURCE WPP Media<\/p>","protected":false},"excerpt":{"rendered":"

\u4e0a\u6d772025\u5e748\u670820\u65e5 \/\u7f8e\u901a\u793e\/ — \u8fd1\u65e5\uff0cWPP Media\u4e2d\u56fd\u63a8\u51fa\u4e86\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff1aDigital Out-of-Home\uff09\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u54c1\u724c\u4e0e\u4e2d\u56fd\u53d7\u4f17\u7684\u8fde\u63a5\u6811\u7acb\u4e86\u65b0\u6807\u6746\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u5df2\u4e3a\u5305\u62ec\u9053\u8fbe\u5c14\u80fd\u6e90\uff08TotalEnergies\uff09\u5728\u5185\u7684\u5ba2\u6237\u5e26\u6765\u663e\u8457\u6210\u6548\uff0c\u5b9e\u73b0\u4e86\u6770\u51fa\u7684\u6548\u7387\u63d0\u5347\u3001\u7cbe\u51c6\u7684\u5b9a\u5411\u548c\u53ef\u8861\u91cf\u7684\u6210\u679c\uff0c\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u6237\u5916\u5e7f\u544a\u3002 \u8ba9\u6570\u5b57\u6237\u5916\u5e7f\u544a\u66f4\u52a8\u6001\u3001\u66f4\u7cbe\u51c6\u4e0e\u53ef\u8861\u91cf \u4f20\u7edf\u7684\u6237\u5916\u5e7f\u544a\u4e00\u76f4\u53d7\u9650\u4e8e\u9759\u6001\u521b\u610f\u3001\u7075\u6d3b\u6027\u4e0d\u8db3\u548c\u4eba\u5de5\u6d41\u7a0b\u7e41\u7410\u7b49\u96be\u9898\u3002WPP Media\u7684\u521b\u65b0\u578b\u89e3\u51b3\u65b9\u6848\u5219\u901a\u8fc7\u4e00\u4e2a\u7edf\u4e00\u7684\u7a0b\u5e8f\u5316\u5e73\u53f0\u6539\u53d8\u4e86\u8fd9\u4e00\u5c40\u9762\uff0c\u8be5\u5e73\u53f0\u5c06\u4f18\u8d28\u5e7f\u544a\u8d44\u6e90\u3001\u5730\u7406\u4f4d\u7f6e\u6570\u636e\u3001\u521b\u610f\u8d44\u4ea7\u548c\u5b9e\u65f6\u76d1\u6d4b\u6574\u5408\u5728\u4e00\u8d77\u3002 \u6838\u5fc3\u7279\u70b9\u4e0e\u4f18\u52bf\uff1a \u52a8\u6001\u3001\u53ef\u5b9a\u5411\u521b\u610f\uff1a\u6446\u8131\u9759\u6001\u5e7f\u544a\u7684\u675f\u7f1a\uff0c\u652f\u6301\u5b9e\u65f6\u521b\u610f\u66f4\u65b0\uff0c\u5e76\u53ef\u9488\u5bf9\u4e0d\u540c\u53d7\u4f17\u548c\u5730\u70b9\u8fdb\u884c\u5b9a\u5236\uff0c\u786e\u4fdd\u4f20\u9012\u7684\u4fe1\u606f\u5177\u6709\u9ad8\u5ea6\u76f8\u5173\u6027\u548c\u5f71\u54cd\u529b\u3002\u5b9e\u65f6\u8c03\u6574\u4e0e\u4f18\u5316\uff1a\u5e7f\u544a\u4e3b\u53ef\u6839\u636e\u6548\u679c\u548c\u5e02\u573a\u53d8\u5316\u7075\u6d3b\u8c03\u6574\u7b56\u7565\uff0c\u4e0d\u518d\u53d7\u9650\u4e8e\u4f20\u7edf\u6295\u653e\u6a21\u5f0f\uff0c\u6700\u5927\u5316\u6548\u7387\uff0c\u628a\u63e1\u5e02\u573a\u673a\u9047\u3002\u4f18\u8d28\u8d44\u6e90\uff1a\u901a\u8fc7WPP Media\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u53ef\u8986\u76d6\u4e2d\u56fd\u5404\u4e2a\u5e02\u573a\u7684\u4f18\u8d28\u6570\u5b57\u6237\u5916\u5e7f\u544a\u8d44\u6e90\uff0c\u786e\u4fdd\u5728\u91cd\u70b9\u57ce\u5e02\u548c\u9ad8\u5f71\u54cd\u529b\u533a\u57df\uff0c\u52a9\u529b\u54c1\u724c\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002 \u5927\u89c4\u6a21\u7cbe\u51c6\u6295\u653e \u8be5\u89e3\u51b3\u65b9\u6848\u7684\u6838\u5fc3\u662f\u4e0e\u00a0WPP Media\u65d7\u4e0bChoreograph \u7684\u6570\u636e\u548c\u6280\u672f\u6df1\u5ea6\u6574\u5408\uff0c\u5b9e\u73b0\u95ed\u73af\u53d7\u4f17\u7b56\u5212\uff0c\u8fde\u63a5\u6570\u5b57\u6e20\u9053\u548c\u6570\u5b57\u6237\u5916\u5e7f\u544a\u6e20\u9053\uff1a 1.\u00a0 \u6570\u636e\u9a71\u52a8\u7684\u7b56\u5212\uff1a\u54c1\u724c\u53ef\u4ee5\u5728\u8bbe\u5907\u00a0ID \u5c42\u9762\u8fdb\u884c\u7b56\u5212\uff0c\u6574\u5408\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u636e\u80fd\u529b\uff0c\u5b9e\u73b0\u7edf\u4e00\u7684\u53d7\u4f17\u7ec6\u5206\u548c\u7ba1\u7406\u3002 2.\u00a0 \u6df1\u5ea6\u53d7\u4f17\u6d1e\u5bdf\uff1a\u5168\u9762\u5206\u6790\u53d7\u4f17\u7684\u5a92\u4ecb\u89e6\u70b9\u548c\u5e38\u8bbf\u95ee\u5730\u7406\u4f4d\u7f6e\uff0c\u5b9e\u73b0\u7cbe\u51c6\u5b9a\u5411\u3002 3.\u00a0 \u65e0\u7f1d\u6fc0\u6d3b\uff1a\u53ef\u5728\u817e\u8baf\u3001\u5b57\u8282\u7b49\u4e3b\u6d41DSP\u548c\u5e7f\u544a\u670d\u52a1\u5668\u4e0a\u6fc0\u6d3b\u53d7\u4f17\u3002 4.\u00a0 \u4f18\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7b56\u5212\uff1a\u5229\u7528\u6d1e\u5bdf\u6570\u636e\u8bc6\u522b\u9ad8\u4ef7\u503c\u5730\u7406\u4f4d\u7f6e\u548c\u5e7f\u544a\u70b9\u4f4d\u3002 5.\u00a0 \u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u6fc0\u6d3b\uff1a\u901a\u8fc7\u7a0b\u5e8f\u5316\u65b9\u5f0f\u9ad8\u6548\u6295\u653e\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff0c\u5b9e\u73b0\u9ad8\u6548\u5b9a\u5411\u3002 6.\u00a0\u00a0\u00a0 \u589e\u5f3a\u518d\u5b9a\u5411\uff1a\u5bf9\u5df2\u63a5\u89e6\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u53d7\u4f17\u8fdb\u884c\u6570\u5b57\u6e20\u9053\u518d\u8425\u9500\uff0c\u6253\u901a\u5168\u94fe\u8def\u5ba2\u6237\u65c5\u7a0b\u3002 \u8861\u91cf\u5173\u952e\u6307\u6807 \u57fa\u4e8e\u4e0eTalkingData\uff08\u4e2d\u56fd\u9886\u5148\u7684\u7b2c\u4e09\u65b9AI\u6570\u636e\u670d\u52a1\u5546\uff09\u7684\u5408\u4f5c\uff0c\u54c1\u724c\u73b0\u5728\u80fd\u591f\u5229\u7528\u591a\u7ef4\u6570\u636e\uff0c\u771f\u6b63\u8de8\u6e20\u9053\u8861\u91cf\u89e6\u8fbe\uff0c\u6df1\u5165\u4e86\u89e3WPP Media\u7684\u521b\u65b0\u578bDOOH\u89e3\u51b3\u65b9\u6848\u5bf9\u53d7\u4f17\u4e92\u52a8\u548c\u5e7f\u544a\u6548\u679c\u7684\u8d21\u732e\u3002 \u6848\u4f8b\uff1a\u9053\u8fbe\u5c14\u80fd\u6e90 \u9053\u8fbe\u5c14\u80fd\u6e90\u501f\u52a9WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578bDOOH\u89e3\u51b3\u65b9\u6848\uff0c\u63d0\u5347\u4e86\u5176\u54c1\u724c\u5f62\u8c61\uff0c\u5c24\u5176\u662f\u5728B2B\u548cB2G\u53d7\u4f17\u4e2d\u63a8\u5e7f\u5176\u7eff\u8272\u80fd\u6e90\u4e3e\u63aa\u3002\u901a\u8fc7\u5206\u6790\u7ebf\u4e0b\u53d7\u4f17\u6d1e\u5bdf\uff0c\u9501\u5b9a\u5317\u4eac\u548c\u4e0a\u6d77\u7684\u91cd\u70b9\u5730\u94c1\u7ad9\uff0c\u8986\u76d6\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u53ca\u653f\u5e9c\u673a\u6784\u9ad8\u6d41\u91cf\u89e6\u70b9\u3002 \u00a0 \u00a0 “\u4ee5\u5f80\u6211\u4eec\u4e3b\u8981\u805a\u7126\u6570\u5b57\u6e20\u9053\uff0c\u4eca\u5e74\u5219\u901a\u8fc7\u7ebf\u4e0b\u53d7\u4f17\u6d1e\u5bdf\u62d3\u5c55\u4e86\u53d7\u4f17\u7b56\u7565\uff0c”\u00a0\u9053\u8fbe\u5c14\u7ee9\u6548\u4e0e\u5a92\u4f53\u6218\u7565\u8d1f\u8d23\u4eba\u00a0Valentin Jezioro \u8868\u793a\uff0c”\u5728\u5317\u4eac\u548c\u4e0a\u6d77\uff0c\u5730\u94c1\u662f\u6781\u4e3a\u666e\u53ca\u7684\u516c\u5171\u4ea4\u901a\u65b9\u5f0f\uff0c\u5c24\u5176\u5728\u9ad8\u5cf0\u65f6\u6bb5\u3002\u5730\u94c1\u6570\u5b57\u6237\u5916\u5e7f\u544a\u56e0\u6b64\u6210\u4e3a\u89e6\u8fbeB2B\u548cB2G\u53d7\u4f17\u7684\u7edd\u4f73\u673a\u4f1a\u3002WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u5176\u7cbe\u51c6\u4e0e\u7075\u6d3b\u6027\u5728\u6211\u4eec\u9501\u5b9a\u91cd\u70b9\u5e02\u573a\u65f6\u53d1\u6325\u4e86\u5173\u952e\u4f5c\u7528\u3002\u5173\u952e\u4e0d\u5728\u4e8e\u8986\u76d6\u6240\u6709\u6570\u5b57\u6237\u5916\u5e7f\u544a\u5c4f\u5e55\uff0c\u800c\u5728\u4e8e\u9009\u62e9\u6700\u5408\u9002\u7684\u5c4f\u5e55\u5b9e\u73b0\u6700\u5927\u5316\u5f71\u54cd\u529b\u3002” \u672c\u6b21\u5e7f\u544a\u6295\u653e\u5b9e\u73b0\u4e861800\u4e07\u66dd\u5149\u91cf\uff0c\u8fdb\u4e00\u6b65\u9a8c\u8bc1\u4e86\u8fd9\u4e00\u89e3\u51b3\u65b9\u6848\u7684\u5f3a\u5927\u4ef7\u503c\u3002 \u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u672a\u6765\u5df2\u6765 WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u7279\u522b\u9002\u5408\u5e0c\u671b\u89e6\u8fbe\u79fb\u52a8\u53d7\u4f17\u3001\u62d3\u5c55\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\u5f71\u54cd\u529b\uff0c\u5e76\u5b9e\u73b0\u5927\u89c4\u6a21\u3001\u9ad8\u5ea6\u5b9a\u5411\u521b\u610f\u6295\u653e\u7684\u54c1\u724c\u3002 SOURCE WPP Media<\/p>\n","protected":false},"author":0,"featured_media":14892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-14891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nWPP Media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0DOOH\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848 - Money Compass CN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moneycompass.com.my\/cn\/wpp-media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0dooh\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP Media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0DOOH\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848 - Money Compass CN\" \/>\n<meta property=\"og:description\" content=\"\u4e0a\u6d772025\u5e748\u670820\u65e5 \/\u7f8e\u901a\u793e\/ — \u8fd1\u65e5\uff0cWPP Media\u4e2d\u56fd\u63a8\u51fa\u4e86\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff1aDigital Out-of-Home\uff09\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u54c1\u724c\u4e0e\u4e2d\u56fd\u53d7\u4f17\u7684\u8fde\u63a5\u6811\u7acb\u4e86\u65b0\u6807\u6746\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u5df2\u4e3a\u5305\u62ec\u9053\u8fbe\u5c14\u80fd\u6e90\uff08TotalEnergies\uff09\u5728\u5185\u7684\u5ba2\u6237\u5e26\u6765\u663e\u8457\u6210\u6548\uff0c\u5b9e\u73b0\u4e86\u6770\u51fa\u7684\u6548\u7387\u63d0\u5347\u3001\u7cbe\u51c6\u7684\u5b9a\u5411\u548c\u53ef\u8861\u91cf\u7684\u6210\u679c\uff0c\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u6237\u5916\u5e7f\u544a\u3002 \u8ba9\u6570\u5b57\u6237\u5916\u5e7f\u544a\u66f4\u52a8\u6001\u3001\u66f4\u7cbe\u51c6\u4e0e\u53ef\u8861\u91cf \u4f20\u7edf\u7684\u6237\u5916\u5e7f\u544a\u4e00\u76f4\u53d7\u9650\u4e8e\u9759\u6001\u521b\u610f\u3001\u7075\u6d3b\u6027\u4e0d\u8db3\u548c\u4eba\u5de5\u6d41\u7a0b\u7e41\u7410\u7b49\u96be\u9898\u3002WPP Media\u7684\u521b\u65b0\u578b\u89e3\u51b3\u65b9\u6848\u5219\u901a\u8fc7\u4e00\u4e2a\u7edf\u4e00\u7684\u7a0b\u5e8f\u5316\u5e73\u53f0\u6539\u53d8\u4e86\u8fd9\u4e00\u5c40\u9762\uff0c\u8be5\u5e73\u53f0\u5c06\u4f18\u8d28\u5e7f\u544a\u8d44\u6e90\u3001\u5730\u7406\u4f4d\u7f6e\u6570\u636e\u3001\u521b\u610f\u8d44\u4ea7\u548c\u5b9e\u65f6\u76d1\u6d4b\u6574\u5408\u5728\u4e00\u8d77\u3002 \u6838\u5fc3\u7279\u70b9\u4e0e\u4f18\u52bf\uff1a \u52a8\u6001\u3001\u53ef\u5b9a\u5411\u521b\u610f\uff1a\u6446\u8131\u9759\u6001\u5e7f\u544a\u7684\u675f\u7f1a\uff0c\u652f\u6301\u5b9e\u65f6\u521b\u610f\u66f4\u65b0\uff0c\u5e76\u53ef\u9488\u5bf9\u4e0d\u540c\u53d7\u4f17\u548c\u5730\u70b9\u8fdb\u884c\u5b9a\u5236\uff0c\u786e\u4fdd\u4f20\u9012\u7684\u4fe1\u606f\u5177\u6709\u9ad8\u5ea6\u76f8\u5173\u6027\u548c\u5f71\u54cd\u529b\u3002\u5b9e\u65f6\u8c03\u6574\u4e0e\u4f18\u5316\uff1a\u5e7f\u544a\u4e3b\u53ef\u6839\u636e\u6548\u679c\u548c\u5e02\u573a\u53d8\u5316\u7075\u6d3b\u8c03\u6574\u7b56\u7565\uff0c\u4e0d\u518d\u53d7\u9650\u4e8e\u4f20\u7edf\u6295\u653e\u6a21\u5f0f\uff0c\u6700\u5927\u5316\u6548\u7387\uff0c\u628a\u63e1\u5e02\u573a\u673a\u9047\u3002\u4f18\u8d28\u8d44\u6e90\uff1a\u901a\u8fc7WPP Media\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u53ef\u8986\u76d6\u4e2d\u56fd\u5404\u4e2a\u5e02\u573a\u7684\u4f18\u8d28\u6570\u5b57\u6237\u5916\u5e7f\u544a\u8d44\u6e90\uff0c\u786e\u4fdd\u5728\u91cd\u70b9\u57ce\u5e02\u548c\u9ad8\u5f71\u54cd\u529b\u533a\u57df\uff0c\u52a9\u529b\u54c1\u724c\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002 \u5927\u89c4\u6a21\u7cbe\u51c6\u6295\u653e \u8be5\u89e3\u51b3\u65b9\u6848\u7684\u6838\u5fc3\u662f\u4e0e\u00a0WPP Media\u65d7\u4e0bChoreograph \u7684\u6570\u636e\u548c\u6280\u672f\u6df1\u5ea6\u6574\u5408\uff0c\u5b9e\u73b0\u95ed\u73af\u53d7\u4f17\u7b56\u5212\uff0c\u8fde\u63a5\u6570\u5b57\u6e20\u9053\u548c\u6570\u5b57\u6237\u5916\u5e7f\u544a\u6e20\u9053\uff1a 1.\u00a0 \u6570\u636e\u9a71\u52a8\u7684\u7b56\u5212\uff1a\u54c1\u724c\u53ef\u4ee5\u5728\u8bbe\u5907\u00a0ID \u5c42\u9762\u8fdb\u884c\u7b56\u5212\uff0c\u6574\u5408\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u636e\u80fd\u529b\uff0c\u5b9e\u73b0\u7edf\u4e00\u7684\u53d7\u4f17\u7ec6\u5206\u548c\u7ba1\u7406\u3002 2.\u00a0 \u6df1\u5ea6\u53d7\u4f17\u6d1e\u5bdf\uff1a\u5168\u9762\u5206\u6790\u53d7\u4f17\u7684\u5a92\u4ecb\u89e6\u70b9\u548c\u5e38\u8bbf\u95ee\u5730\u7406\u4f4d\u7f6e\uff0c\u5b9e\u73b0\u7cbe\u51c6\u5b9a\u5411\u3002 3.\u00a0 \u65e0\u7f1d\u6fc0\u6d3b\uff1a\u53ef\u5728\u817e\u8baf\u3001\u5b57\u8282\u7b49\u4e3b\u6d41DSP\u548c\u5e7f\u544a\u670d\u52a1\u5668\u4e0a\u6fc0\u6d3b\u53d7\u4f17\u3002 4.\u00a0 \u4f18\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7b56\u5212\uff1a\u5229\u7528\u6d1e\u5bdf\u6570\u636e\u8bc6\u522b\u9ad8\u4ef7\u503c\u5730\u7406\u4f4d\u7f6e\u548c\u5e7f\u544a\u70b9\u4f4d\u3002 5.\u00a0 \u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u6fc0\u6d3b\uff1a\u901a\u8fc7\u7a0b\u5e8f\u5316\u65b9\u5f0f\u9ad8\u6548\u6295\u653e\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff0c\u5b9e\u73b0\u9ad8\u6548\u5b9a\u5411\u3002 6.\u00a0\u00a0\u00a0 \u589e\u5f3a\u518d\u5b9a\u5411\uff1a\u5bf9\u5df2\u63a5\u89e6\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u53d7\u4f17\u8fdb\u884c\u6570\u5b57\u6e20\u9053\u518d\u8425\u9500\uff0c\u6253\u901a\u5168\u94fe\u8def\u5ba2\u6237\u65c5\u7a0b\u3002 \u8861\u91cf\u5173\u952e\u6307\u6807 \u57fa\u4e8e\u4e0eTalkingData\uff08\u4e2d\u56fd\u9886\u5148\u7684\u7b2c\u4e09\u65b9AI\u6570\u636e\u670d\u52a1\u5546\uff09\u7684\u5408\u4f5c\uff0c\u54c1\u724c\u73b0\u5728\u80fd\u591f\u5229\u7528\u591a\u7ef4\u6570\u636e\uff0c\u771f\u6b63\u8de8\u6e20\u9053\u8861\u91cf\u89e6\u8fbe\uff0c\u6df1\u5165\u4e86\u89e3WPP Media\u7684\u521b\u65b0\u578bDOOH\u89e3\u51b3\u65b9\u6848\u5bf9\u53d7\u4f17\u4e92\u52a8\u548c\u5e7f\u544a\u6548\u679c\u7684\u8d21\u732e\u3002 \u6848\u4f8b\uff1a\u9053\u8fbe\u5c14\u80fd\u6e90 \u9053\u8fbe\u5c14\u80fd\u6e90\u501f\u52a9WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578bDOOH\u89e3\u51b3\u65b9\u6848\uff0c\u63d0\u5347\u4e86\u5176\u54c1\u724c\u5f62\u8c61\uff0c\u5c24\u5176\u662f\u5728B2B\u548cB2G\u53d7\u4f17\u4e2d\u63a8\u5e7f\u5176\u7eff\u8272\u80fd\u6e90\u4e3e\u63aa\u3002\u901a\u8fc7\u5206\u6790\u7ebf\u4e0b\u53d7\u4f17\u6d1e\u5bdf\uff0c\u9501\u5b9a\u5317\u4eac\u548c\u4e0a\u6d77\u7684\u91cd\u70b9\u5730\u94c1\u7ad9\uff0c\u8986\u76d6\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u53ca\u653f\u5e9c\u673a\u6784\u9ad8\u6d41\u91cf\u89e6\u70b9\u3002 \u00a0 \u00a0 “\u4ee5\u5f80\u6211\u4eec\u4e3b\u8981\u805a\u7126\u6570\u5b57\u6e20\u9053\uff0c\u4eca\u5e74\u5219\u901a\u8fc7\u7ebf\u4e0b\u53d7\u4f17\u6d1e\u5bdf\u62d3\u5c55\u4e86\u53d7\u4f17\u7b56\u7565\uff0c”\u00a0\u9053\u8fbe\u5c14\u7ee9\u6548\u4e0e\u5a92\u4f53\u6218\u7565\u8d1f\u8d23\u4eba\u00a0Valentin Jezioro \u8868\u793a\uff0c”\u5728\u5317\u4eac\u548c\u4e0a\u6d77\uff0c\u5730\u94c1\u662f\u6781\u4e3a\u666e\u53ca\u7684\u516c\u5171\u4ea4\u901a\u65b9\u5f0f\uff0c\u5c24\u5176\u5728\u9ad8\u5cf0\u65f6\u6bb5\u3002\u5730\u94c1\u6570\u5b57\u6237\u5916\u5e7f\u544a\u56e0\u6b64\u6210\u4e3a\u89e6\u8fbeB2B\u548cB2G\u53d7\u4f17\u7684\u7edd\u4f73\u673a\u4f1a\u3002WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u5176\u7cbe\u51c6\u4e0e\u7075\u6d3b\u6027\u5728\u6211\u4eec\u9501\u5b9a\u91cd\u70b9\u5e02\u573a\u65f6\u53d1\u6325\u4e86\u5173\u952e\u4f5c\u7528\u3002\u5173\u952e\u4e0d\u5728\u4e8e\u8986\u76d6\u6240\u6709\u6570\u5b57\u6237\u5916\u5e7f\u544a\u5c4f\u5e55\uff0c\u800c\u5728\u4e8e\u9009\u62e9\u6700\u5408\u9002\u7684\u5c4f\u5e55\u5b9e\u73b0\u6700\u5927\u5316\u5f71\u54cd\u529b\u3002” \u672c\u6b21\u5e7f\u544a\u6295\u653e\u5b9e\u73b0\u4e861800\u4e07\u66dd\u5149\u91cf\uff0c\u8fdb\u4e00\u6b65\u9a8c\u8bc1\u4e86\u8fd9\u4e00\u89e3\u51b3\u65b9\u6848\u7684\u5f3a\u5927\u4ef7\u503c\u3002 \u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u672a\u6765\u5df2\u6765 WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u7279\u522b\u9002\u5408\u5e0c\u671b\u89e6\u8fbe\u79fb\u52a8\u53d7\u4f17\u3001\u62d3\u5c55\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\u5f71\u54cd\u529b\uff0c\u5e76\u5b9e\u73b0\u5927\u89c4\u6a21\u3001\u9ad8\u5ea6\u5b9a\u5411\u521b\u610f\u6295\u653e\u7684\u54c1\u724c\u3002 SOURCE WPP Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moneycompass.com.my\/cn\/wpp-media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0dooh\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\/\" \/>\n<meta property=\"og:site_name\" content=\"Money Compass CN\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-20T07:04:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/\",\"url\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/\",\"name\":\"WPP Media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0DOOH\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848 - Money Compass CN\",\"isPartOf\":{\"@id\":\"https:\/\/moneycompass.com.my\/cn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/08\/1-FZrt8q.jpeg\",\"datePublished\":\"2025-08-20T07:04:00+00:00\",\"dateModified\":\"2025-08-20T07:04:00+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#primaryimage\",\"url\":\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/08\/1-FZrt8q.jpeg\",\"contentUrl\":\"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/08\/1-FZrt8q.jpeg\",\"width\":144,\"height\":96},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moneycompass.com.my\/cn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WPP Media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0DOOH\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moneycompass.com.my\/cn\/#website\",\"url\":\"https:\/\/moneycompass.com.my\/cn\/\",\"name\":\"Money Compass CN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moneycompass.com.my\/cn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WPP Media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0DOOH\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848 - Money Compass CN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moneycompass.com.my\/cn\/wpp-media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0dooh\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\/","og_locale":"en_US","og_type":"article","og_title":"WPP Media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0DOOH\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848 - Money Compass CN","og_description":"\u4e0a\u6d772025\u5e748\u670820\u65e5 \/\u7f8e\u901a\u793e\/ — \u8fd1\u65e5\uff0cWPP Media\u4e2d\u56fd\u63a8\u51fa\u4e86\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff1aDigital Out-of-Home\uff09\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u54c1\u724c\u4e0e\u4e2d\u56fd\u53d7\u4f17\u7684\u8fde\u63a5\u6811\u7acb\u4e86\u65b0\u6807\u6746\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u5df2\u4e3a\u5305\u62ec\u9053\u8fbe\u5c14\u80fd\u6e90\uff08TotalEnergies\uff09\u5728\u5185\u7684\u5ba2\u6237\u5e26\u6765\u663e\u8457\u6210\u6548\uff0c\u5b9e\u73b0\u4e86\u6770\u51fa\u7684\u6548\u7387\u63d0\u5347\u3001\u7cbe\u51c6\u7684\u5b9a\u5411\u548c\u53ef\u8861\u91cf\u7684\u6210\u679c\uff0c\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u6237\u5916\u5e7f\u544a\u3002 \u8ba9\u6570\u5b57\u6237\u5916\u5e7f\u544a\u66f4\u52a8\u6001\u3001\u66f4\u7cbe\u51c6\u4e0e\u53ef\u8861\u91cf \u4f20\u7edf\u7684\u6237\u5916\u5e7f\u544a\u4e00\u76f4\u53d7\u9650\u4e8e\u9759\u6001\u521b\u610f\u3001\u7075\u6d3b\u6027\u4e0d\u8db3\u548c\u4eba\u5de5\u6d41\u7a0b\u7e41\u7410\u7b49\u96be\u9898\u3002WPP Media\u7684\u521b\u65b0\u578b\u89e3\u51b3\u65b9\u6848\u5219\u901a\u8fc7\u4e00\u4e2a\u7edf\u4e00\u7684\u7a0b\u5e8f\u5316\u5e73\u53f0\u6539\u53d8\u4e86\u8fd9\u4e00\u5c40\u9762\uff0c\u8be5\u5e73\u53f0\u5c06\u4f18\u8d28\u5e7f\u544a\u8d44\u6e90\u3001\u5730\u7406\u4f4d\u7f6e\u6570\u636e\u3001\u521b\u610f\u8d44\u4ea7\u548c\u5b9e\u65f6\u76d1\u6d4b\u6574\u5408\u5728\u4e00\u8d77\u3002 \u6838\u5fc3\u7279\u70b9\u4e0e\u4f18\u52bf\uff1a \u52a8\u6001\u3001\u53ef\u5b9a\u5411\u521b\u610f\uff1a\u6446\u8131\u9759\u6001\u5e7f\u544a\u7684\u675f\u7f1a\uff0c\u652f\u6301\u5b9e\u65f6\u521b\u610f\u66f4\u65b0\uff0c\u5e76\u53ef\u9488\u5bf9\u4e0d\u540c\u53d7\u4f17\u548c\u5730\u70b9\u8fdb\u884c\u5b9a\u5236\uff0c\u786e\u4fdd\u4f20\u9012\u7684\u4fe1\u606f\u5177\u6709\u9ad8\u5ea6\u76f8\u5173\u6027\u548c\u5f71\u54cd\u529b\u3002\u5b9e\u65f6\u8c03\u6574\u4e0e\u4f18\u5316\uff1a\u5e7f\u544a\u4e3b\u53ef\u6839\u636e\u6548\u679c\u548c\u5e02\u573a\u53d8\u5316\u7075\u6d3b\u8c03\u6574\u7b56\u7565\uff0c\u4e0d\u518d\u53d7\u9650\u4e8e\u4f20\u7edf\u6295\u653e\u6a21\u5f0f\uff0c\u6700\u5927\u5316\u6548\u7387\uff0c\u628a\u63e1\u5e02\u573a\u673a\u9047\u3002\u4f18\u8d28\u8d44\u6e90\uff1a\u901a\u8fc7WPP Media\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u53ef\u8986\u76d6\u4e2d\u56fd\u5404\u4e2a\u5e02\u573a\u7684\u4f18\u8d28\u6570\u5b57\u6237\u5916\u5e7f\u544a\u8d44\u6e90\uff0c\u786e\u4fdd\u5728\u91cd\u70b9\u57ce\u5e02\u548c\u9ad8\u5f71\u54cd\u529b\u533a\u57df\uff0c\u52a9\u529b\u54c1\u724c\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002 \u5927\u89c4\u6a21\u7cbe\u51c6\u6295\u653e \u8be5\u89e3\u51b3\u65b9\u6848\u7684\u6838\u5fc3\u662f\u4e0e\u00a0WPP Media\u65d7\u4e0bChoreograph \u7684\u6570\u636e\u548c\u6280\u672f\u6df1\u5ea6\u6574\u5408\uff0c\u5b9e\u73b0\u95ed\u73af\u53d7\u4f17\u7b56\u5212\uff0c\u8fde\u63a5\u6570\u5b57\u6e20\u9053\u548c\u6570\u5b57\u6237\u5916\u5e7f\u544a\u6e20\u9053\uff1a 1.\u00a0 \u6570\u636e\u9a71\u52a8\u7684\u7b56\u5212\uff1a\u54c1\u724c\u53ef\u4ee5\u5728\u8bbe\u5907\u00a0ID \u5c42\u9762\u8fdb\u884c\u7b56\u5212\uff0c\u6574\u5408\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u636e\u80fd\u529b\uff0c\u5b9e\u73b0\u7edf\u4e00\u7684\u53d7\u4f17\u7ec6\u5206\u548c\u7ba1\u7406\u3002 2.\u00a0 \u6df1\u5ea6\u53d7\u4f17\u6d1e\u5bdf\uff1a\u5168\u9762\u5206\u6790\u53d7\u4f17\u7684\u5a92\u4ecb\u89e6\u70b9\u548c\u5e38\u8bbf\u95ee\u5730\u7406\u4f4d\u7f6e\uff0c\u5b9e\u73b0\u7cbe\u51c6\u5b9a\u5411\u3002 3.\u00a0 \u65e0\u7f1d\u6fc0\u6d3b\uff1a\u53ef\u5728\u817e\u8baf\u3001\u5b57\u8282\u7b49\u4e3b\u6d41DSP\u548c\u5e7f\u544a\u670d\u52a1\u5668\u4e0a\u6fc0\u6d3b\u53d7\u4f17\u3002 4.\u00a0 \u4f18\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7b56\u5212\uff1a\u5229\u7528\u6d1e\u5bdf\u6570\u636e\u8bc6\u522b\u9ad8\u4ef7\u503c\u5730\u7406\u4f4d\u7f6e\u548c\u5e7f\u544a\u70b9\u4f4d\u3002 5.\u00a0 \u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u6fc0\u6d3b\uff1a\u901a\u8fc7\u7a0b\u5e8f\u5316\u65b9\u5f0f\u9ad8\u6548\u6295\u653e\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff0c\u5b9e\u73b0\u9ad8\u6548\u5b9a\u5411\u3002 6.\u00a0\u00a0\u00a0 \u589e\u5f3a\u518d\u5b9a\u5411\uff1a\u5bf9\u5df2\u63a5\u89e6\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u53d7\u4f17\u8fdb\u884c\u6570\u5b57\u6e20\u9053\u518d\u8425\u9500\uff0c\u6253\u901a\u5168\u94fe\u8def\u5ba2\u6237\u65c5\u7a0b\u3002 \u8861\u91cf\u5173\u952e\u6307\u6807 \u57fa\u4e8e\u4e0eTalkingData\uff08\u4e2d\u56fd\u9886\u5148\u7684\u7b2c\u4e09\u65b9AI\u6570\u636e\u670d\u52a1\u5546\uff09\u7684\u5408\u4f5c\uff0c\u54c1\u724c\u73b0\u5728\u80fd\u591f\u5229\u7528\u591a\u7ef4\u6570\u636e\uff0c\u771f\u6b63\u8de8\u6e20\u9053\u8861\u91cf\u89e6\u8fbe\uff0c\u6df1\u5165\u4e86\u89e3WPP Media\u7684\u521b\u65b0\u578bDOOH\u89e3\u51b3\u65b9\u6848\u5bf9\u53d7\u4f17\u4e92\u52a8\u548c\u5e7f\u544a\u6548\u679c\u7684\u8d21\u732e\u3002 \u6848\u4f8b\uff1a\u9053\u8fbe\u5c14\u80fd\u6e90 \u9053\u8fbe\u5c14\u80fd\u6e90\u501f\u52a9WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578bDOOH\u89e3\u51b3\u65b9\u6848\uff0c\u63d0\u5347\u4e86\u5176\u54c1\u724c\u5f62\u8c61\uff0c\u5c24\u5176\u662f\u5728B2B\u548cB2G\u53d7\u4f17\u4e2d\u63a8\u5e7f\u5176\u7eff\u8272\u80fd\u6e90\u4e3e\u63aa\u3002\u901a\u8fc7\u5206\u6790\u7ebf\u4e0b\u53d7\u4f17\u6d1e\u5bdf\uff0c\u9501\u5b9a\u5317\u4eac\u548c\u4e0a\u6d77\u7684\u91cd\u70b9\u5730\u94c1\u7ad9\uff0c\u8986\u76d6\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u53ca\u653f\u5e9c\u673a\u6784\u9ad8\u6d41\u91cf\u89e6\u70b9\u3002 \u00a0 \u00a0 “\u4ee5\u5f80\u6211\u4eec\u4e3b\u8981\u805a\u7126\u6570\u5b57\u6e20\u9053\uff0c\u4eca\u5e74\u5219\u901a\u8fc7\u7ebf\u4e0b\u53d7\u4f17\u6d1e\u5bdf\u62d3\u5c55\u4e86\u53d7\u4f17\u7b56\u7565\uff0c”\u00a0\u9053\u8fbe\u5c14\u7ee9\u6548\u4e0e\u5a92\u4f53\u6218\u7565\u8d1f\u8d23\u4eba\u00a0Valentin Jezioro \u8868\u793a\uff0c”\u5728\u5317\u4eac\u548c\u4e0a\u6d77\uff0c\u5730\u94c1\u662f\u6781\u4e3a\u666e\u53ca\u7684\u516c\u5171\u4ea4\u901a\u65b9\u5f0f\uff0c\u5c24\u5176\u5728\u9ad8\u5cf0\u65f6\u6bb5\u3002\u5730\u94c1\u6570\u5b57\u6237\u5916\u5e7f\u544a\u56e0\u6b64\u6210\u4e3a\u89e6\u8fbeB2B\u548cB2G\u53d7\u4f17\u7684\u7edd\u4f73\u673a\u4f1a\u3002WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u5176\u7cbe\u51c6\u4e0e\u7075\u6d3b\u6027\u5728\u6211\u4eec\u9501\u5b9a\u91cd\u70b9\u5e02\u573a\u65f6\u53d1\u6325\u4e86\u5173\u952e\u4f5c\u7528\u3002\u5173\u952e\u4e0d\u5728\u4e8e\u8986\u76d6\u6240\u6709\u6570\u5b57\u6237\u5916\u5e7f\u544a\u5c4f\u5e55\uff0c\u800c\u5728\u4e8e\u9009\u62e9\u6700\u5408\u9002\u7684\u5c4f\u5e55\u5b9e\u73b0\u6700\u5927\u5316\u5f71\u54cd\u529b\u3002” \u672c\u6b21\u5e7f\u544a\u6295\u653e\u5b9e\u73b0\u4e861800\u4e07\u66dd\u5149\u91cf\uff0c\u8fdb\u4e00\u6b65\u9a8c\u8bc1\u4e86\u8fd9\u4e00\u89e3\u51b3\u65b9\u6848\u7684\u5f3a\u5927\u4ef7\u503c\u3002 \u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u672a\u6765\u5df2\u6765 WPP Media\u4e2d\u56fd\u7684\u521b\u65b0\u578b\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u7279\u522b\u9002\u5408\u5e0c\u671b\u89e6\u8fbe\u79fb\u52a8\u53d7\u4f17\u3001\u62d3\u5c55\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\u5f71\u54cd\u529b\uff0c\u5e76\u5b9e\u73b0\u5927\u89c4\u6a21\u3001\u9ad8\u5ea6\u5b9a\u5411\u521b\u610f\u6295\u653e\u7684\u54c1\u724c\u3002 SOURCE WPP Media","og_url":"https:\/\/moneycompass.com.my\/cn\/wpp-media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0dooh\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\/","og_site_name":"Money Compass CN","article_published_time":"2025-08-20T07:04:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/","url":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/","name":"WPP Media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0DOOH\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848 - Money Compass CN","isPartOf":{"@id":"https:\/\/moneycompass.com.my\/cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#primaryimage"},"image":{"@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#primaryimage"},"thumbnailUrl":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/08\/1-FZrt8q.jpeg","datePublished":"2025-08-20T07:04:00+00:00","dateModified":"2025-08-20T07:04:00+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#primaryimage","url":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/08\/1-FZrt8q.jpeg","contentUrl":"https:\/\/moneycompass.com.my\/cn\/wp-content\/uploads\/2025\/08\/1-FZrt8q.jpeg","width":144,"height":96},{"@type":"BreadcrumbList","@id":"https:\/\/moneycompass.com.my\/cn\/wpp-media%e4%b8%ad%e5%9b%bd%e6%8e%a8%e5%87%ba%e5%88%9b%e6%96%b0dooh%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moneycompass.com.my\/cn\/"},{"@type":"ListItem","position":2,"name":"WPP Media\u4e2d\u56fd\u63a8\u51fa\u521b\u65b0DOOH\u6570\u5b57\u6237\u5916\u5e7f\u544a\u89e3\u51b3\u65b9\u6848"}]},{"@type":"WebSite","@id":"https:\/\/moneycompass.com.my\/cn\/#website","url":"https:\/\/moneycompass.com.my\/cn\/","name":"Money Compass CN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moneycompass.com.my\/cn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/posts\/14891"}],"collection":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/comments?post=14891"}],"version-history":[{"count":0,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/posts\/14891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/media\/14892"}],"wp:attachment":[{"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/media?parent=14891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/categories?post=14891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moneycompass.com.my\/cn\/wp-json\/wp\/v2\/tags?post=14891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}