{"id":18637,"date":"2025-11-12T10:21:00","date_gmt":"2025-11-12T10:21:00","guid":{"rendered":"https:\/\/moneycompass.com.my\/cn\/visa%e5%8a%a0%e9%80%9f%e6%8e%a8%e5%8a%a8%e4%ba%9a%e5%a4%aa%e5%8c%ba%e8%bf%88%e5%90%91%e6%99%ba%e8%83%bd%e4%bd%93%e5%95%86%e4%b8%9a%e6%96%b0%e6%97%b6%e4%bb%a3-%e9%a2%84%e8%ae%a12026%e5%b9%b4%e5%88%9d\/"},"modified":"2025-11-12T10:21:00","modified_gmt":"2025-11-12T10:21:00","slug":"visa%e5%8a%a0%e9%80%9f%e6%8e%a8%e5%8a%a8%e4%ba%9a%e5%a4%aa%e5%8c%ba%e8%bf%88%e5%90%91%e6%99%ba%e8%83%bd%e4%bd%93%e5%95%86%e4%b8%9a%e6%96%b0%e6%97%b6%e4%bb%a3-%e9%a2%84%e8%ae%a12026%e5%b9%b4%e5%88%9d","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/visa%e5%8a%a0%e9%80%9f%e6%8e%a8%e5%8a%a8%e4%ba%9a%e5%a4%aa%e5%8c%ba%e8%bf%88%e5%90%91%e6%99%ba%e8%83%bd%e4%bd%93%e5%95%86%e4%b8%9a%e6%96%b0%e6%97%b6%e4%bb%a3-%e9%a2%84%e8%ae%a12026%e5%b9%b4%e5%88%9d\/","title":{"rendered":"Visa\u52a0\u901f\u63a8\u52a8\u4e9a\u592a\u533a\u8fc8\u5411\u667a\u80fd\u4f53\u5546\u4e1a\u65b0\u65f6\u4ee3 \u9884\u8ba12026\u5e74\u521d\u542f\u52a8\u8bd5\u70b9"},"content":{"rendered":"

\u4ee5\u5b89\u5168\u3001\u65e0\u7f1d\u7684\u4ea4\u6613\u673a\u5236\u5f3a\u5316AI\u667a\u80fd\u4f53\u4e0e\u5546\u5bb6\u4e4b\u95f4\u7684\u4fe1\u4efb\uff0c\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u5546\u4e1a\u672a\u6765<\/p>\n

\n \u5317\u4eac<\/span>
\n 2025\u5e7411\u670812\u65e5<\/span> \/\u7f8e\u901a\u793e\/ —\u00a0\u5168\u7403\u9886\u5148\u7684\u6570\u5b57\u652f\u4ed8\u516c\u53f8Visa\u4eca\u65e5\u5ba3\u5e03\uff0cVisa\u4e9a\u592a\u533a\u5728\u63a8\u52a8\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\uff08Visa Intelligent Commerce\uff09\u7684\u5e94\u7528\u65b9\u9762\u53d6\u5f97\u91cd\u5927\u8fdb\u5c55\uff0c\u52a0\u901f\u8be5\u5730\u533a\u8fc8\u5411\u667a\u80fd\u4f53\u5546\u4e1a\u65b0\u65f6\u4ee3\u2014\u2014\u5373\u7531AI\u667a\u80fd\u4f53\u5e2e\u52a9\u6d88\u8d39\u8005\u8fdb\u884c\u8d2d\u7269\u4e0e\u652f\u4ed8\u7684\u5168\u65b0\u65f6\u4ee3\u3002\u8fd9\u662fVisa\u5728\u667a\u80fd\u5546\u4e1a\u6218\u7565\u4e0a\u7684\u91cd\u8981\u91cc\u7a0b\u7891\uff0c\u901a\u8fc7\u53d1\u5e03\u5168\u65b0\u5b89\u5168\u534f\u8bae\u4e0e\u8bd5\u70b9\u8ba1\u5212\uff0cVisa\u5c06\u8fdb\u4e00\u6b65\u6df1\u5316\u65e2\u6709\u5408\u4f5c\u4e0e\u521b\u65b0\u6210\u679c\u3002\u00a0<\/p>\n

\n

\n <\/a><\/p>\n

\n <\/p>\n<\/div>\n

\n \u6784\u5efa
\n AI\u8d4b\u80fd\u7684\u5546\u4e1a\u751f\u6001\n <\/p>\n

Visa\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\uff08Visa Intelligent Commerce\uff09\u662f\u4e00\u5957\u5b8c\u6574\u7684\u96c6\u6210API\u4e0e\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\uff0c\u4f9d\u6258Visa\u5b89\u5168\u53ef\u9760\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u8ba9AI\u667a\u80fd\u4f53\u80fd\u591f\u4ee5\u5b89\u5168\u3001\u900f\u660e\u4e14\u7ecf\u6388\u6743\u7684\u65b9\u5f0f\u4ee3\u66ff\u6d88\u8d39\u8005\u5b8c\u6210\u652f\u4ed8\u3002\u8be5\u65b9\u6848\u6574\u5408\u652f\u4ed8\u6807\u8bb0\u5316\u6280\u672f\u3001\u8eab\u4efd\u9a8c\u8bc1\u3001\u652f\u4ed8\u6307\u4ee4\u4e0e\u4ea4\u6613\u4fe1\u53f7\u7b49\u529f\u80fd\uff0c\u786e\u4fddAI\u667a\u80fd\u4f53\u4ee5\u900f\u660e\u4e14\u5b89\u5168\u7684\u65b9\u5f0f\u8fd0\u4f5c\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u5efa\u7acb\u4fe1\u4efb\uff0c\u5b89\u5fc3\u5730\u8fdb\u884c\u667a\u80fd\u4f53\u5546\u4e1a\u4e92\u52a8\uff0c\u4eab\u53d7\u66f4\u6d41\u7545\u3001\u4fbf\u5229\u7684\u7ebf\u4e0a\u8d2d\u7269\u4e0e\u652f\u4ed8\u4f53\u9a8c\u3002<\/p>\n

\u6839\u636e\u6700\u65b0\u8c03\u67e5\u663e\u793a\uff0c\u8fc7\u53bb\u4e00\u5e74\u7531AI\u5bfc\u6d41\u81f3\u96f6\u552e\u7f51\u7ad9\u7684\u6d41\u91cf\u5df2\u5927\u5e45\u589e\u957f\u8d85\u8fc74,700%\uff0c\u4e14\u4f7f\u7528AI\u8d2d\u7269\u7684\u6d88\u8d39\u8005\u4e2d\uff0c\u670985%[1]\u8868\u793a\u8d2d\u7269\u4f53\u9a8c\u56e0\u6b64\u63d0\u5347\u3002\u5982\u4eca\uff0cVisa\u6b63\u6301\u7eed\u5347\u7ea7\u57fa\u7840\u8bbe\u65bd\u3001\u6807\u51c6\u4e0e\u529f\u80fd\uff0c\u4ee5\u652f\u6301\u667a\u80fd\u4f53\u5546\u4e1a\u53d1\u5c55\uff0c\u4e3a\u4e9a\u592a\u5730\u533a\u6d88\u8d39\u8005\u521b\u9020\u66f4\u591a\u65b0\u673a\u9047\u3002<\/p>\n

\u4e0d\u4e45\u7684\u5c06\u6765\uff0c\u96c6\u6210\u4e8e\u5404\u5927\u65e5\u5e38\u5e94\u7528\u5e73\u53f0\u7684AI\u667a\u80fd\u4f53\u5c06\u80fd\u901a\u8fc7Visa\u5168\u740348\u4ebf\u652f\u4ed8\u51ed\u8bc1\uff0c\u5728\u6570\u767e\u4e07\u5546\u6237\u5b8c\u6210\u4ea4\u6613\u3002\u8fd9\u610f\u5473\u7740\u6d88\u8d39\u8005\u53ea\u9700\u6307\u793aAI\u667a\u80fd\u4f53\u9884\u8ba2\u65c5\u884c\u6216\u8d2d\u4e70\u7535\u5f71\u7968\uff0c\u5373\u53ef\u5728Visa\u7684\u652f\u4ed8\u7f51\u7edc\u4e0e\u5b89\u5168\u9632\u62a4\u4e0b\u5b8c\u6210\u6574\u7b14\u4ea4\u6613\uff0c\u4eab\u53d7\u5b89\u5168\u65e0\u7f1d\u7684\u667a\u80fd\u4f53\u5546\u4e1a\u4f53\u9a8c\u3002<\/p>\n

\n \u4ee5
\n Trusted Agent Protocol\u5b89\u5168\u534f\u8bae\u5efa\u7acb\u5546\u5bb6\u4fe1\u4efb\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\n <\/p>\n

\n Trusted Agent Protocol<\/a>\u5b89\u5168\u534f\u8bae\u662fVisa\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\uff08Visa Intelligent Commerce\uff09\u7684\u6838\u5fc3\u67b6\u6784\u4e4b\u4e00\uff0c\u4f5c\u4e3a\u7531Visa\u8bbe\u8ba1\u3001\u4ee5\u751f\u6001\u4e3a\u5bfc\u5411\u7684\u5168\u65b0\u6846\u67b6\uff0c\u65e8\u5728\u5e2e\u52a9\u5546\u5bb6\u5728\u667a\u80fd\u4f53\u5546\u4e1a\u65f6\u4ee3\u5efa\u7acb\u4fe1\u4efb\u4e0e\u4fdd\u969c\u3002\u968f\u7740AI\u667a\u80fd\u4f53\u5bfc\u5165\u7684\u7ebf\u4e0a\u6d41\u91cf\u5feb\u901f\u589e\u957f\uff0cTrusted Agent Protocol\u5b89\u5168\u534f\u8bae\u80fd\u8ba9\u5546\u5bb6\u8bc6\u522b\u5e76\u9a8c\u8bc1\u5177\u771f\u5b9e\u4ea4\u6613\u610f\u56fe\u4e14\u53ef\u4fe1\u7684AI\u667a\u80fd\u4f53\uff0c\u51cf\u5c11\u5546\u5bb6\u5bf9AI\u4ea4\u6613\u7684\u7591\u8651\u3002<\/p>\n

\u901a\u8fc7\u667a\u80fd\u4f53\u4e13\u5c5e\u7684\u52a0\u5bc6\u7b7e\u7ae0\u673a\u5236\uff08cryptographic signature\uff09\uff0cTrusted Agent Protocol\u5b89\u5168\u534f\u8bae\u53ef\u6709\u6548\u533a\u5206\u5408\u6cd5\u53ef\u4fe1\u7684AI\u667a\u80fd\u4f53\u4e0e\u6076\u610f\u673a\u5668\u4eba\uff0c\u9632\u6b62\u6b3a\u8bc8\uff0c\u540c\u65f6\u4fdd\u7559AI\u667a\u80fd\u4f53\u80cc\u540e\u6d88\u8d39\u8005\u8eab\u4efd\u7684\u53ef\u89c1\u6027\uff0c\u7ef4\u62a4\u5546\u5bb6\u4e0e\u987e\u5ba2\u7684\u8054\u7cfb\u4e0e\u4fe1\u4efb\u3002<\/p>\n

\u6b64\u5916\uff0cTrusted Agent Protocol\u5b89\u5168\u534f\u8bae\u91c7\u7528\u5f00\u653e\u4e14\u4f4e\u4ee3\u7801\uff08low-code\uff09\u67b6\u6784\u8bbe\u8ba1\uff0c\u5546\u5bb6\u65e0\u9700\u5927\u5e45\u8c03\u6574\u73b0\u6709\u7cfb\u7edf\u5373\u53ef\u8f7b\u677e\u6574\u5408\u3002\u6b64\u534f\u8bae\u8ba9AI\u667a\u80fd\u4f53\u5728\u5e2e\u52a9\u6d88\u8d39\u8005\u8fdb\u884c\u8d2d\u7269\u65f6\uff0c\u5176\u884c\u4e3a\u7684\u900f\u660e\u6027\u3001\u610f\u56fe\u7684\u53ef\u9a8c\u8bc1\u6027\u548c\u652f\u4ed8\u51ed\u8bc1\u7684\u5b89\u5168\u6027\u90fd\u80fd\u5f97\u5230\u4fdd\u8bc1\uff0c\u4f7f\u5546\u5bb6\u80fd\u591f\u5177\u5907\u548c\u9762\u5bf9\u771f\u5b9e\u987e\u5ba2\u4e00\u6837\u7684\u4fe1\u5fc3\uff0c\u4fe1\u4efb\u7531AI\u667a\u80fd\u4f53\u5b8c\u6210\u7684\u6bcf\u7b14\u4ea4\u6613\u3002<\/p>\n

Visa\u4e9a\u592a\u533a\u4ea7\u54c1\u53ca\u89e3\u51b3\u65b9\u6848\u8d1f\u8d23\u4ebaTR Ramachandran\u8868\u793a\uff1a”\u667a\u80fd\u4f53\u5546\u4e1a\u6b63\u91cd\u5851\u7ebf\u4e0a\u652f\u4ed8\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u552f\u6709\u5efa\u7acb\u6574\u5408\u4e14\u534f\u4f5c\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u624d\u80fd\u5145\u5206\u91ca\u653e\u6f5c\u80fd\u3002\u901a\u8fc7Visa\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u53ca\u5176\u6838\u5fc3\u7684Trusted Agent Protocol\u5b89\u5168\u534f\u8bae\uff0cVisa\u6b63\u4ee5\u5b89\u5168\u4e14\u53ef\u6269\u5c55\u7684\u89e3\u51b3\u65b9\u6848\u8fde\u63a5\u6d88\u8d39\u8005\u3001AI\u667a\u80fd\u4f53\u4e0e\u5546\u5bb6\uff0c\u786e\u4fdd\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u7ecf\u8fc7\u9a8c\u8bc1\u4e14\u900f\u660e\uff0c\u8ba9\u4ea4\u6613\u5404\u65b9\u5b89\u5fc3\u8fce\u63a5\u667a\u80fd\u4f53\u5546\u4e1a\u65b0\u65f6\u4ee3\u3002”<\/p>\n

\n Visa\u6301\u7eed\u63a8\u52a8\u4e9a\u592a\u533a\u667a\u80fd\u4f53\u5546\u4e1a\u5e03\u5c40\n <\/p>\n

Visa\u79ef\u6781\u643a\u624bAI\u3001\u79d1\u6280\u4ea7\u4e1a\u4e0e\u652f\u4ed8\u9886\u57df\u7684\u91cd\u8981\u5408\u4f5c\u4f19\u4f34\uff0c\u5305\u62ec\u8682\u8681\u56fd\u9645\u3001LG Uplus\u3001\u5fae\u8f6f\u3001Perplexity\u3001Stripe\u4e0e\u817e\u8baf\uff0c\u5171\u540c\u63a8\u52a8\u667a\u80fd\u5546\u4e1a\u7684\u5e94\u7528\u53d1\u5c55\u3002\u8fd9\u4e9b\u5408\u4f5c\u4f53\u73b0\u4e86Visa\u5bf9\u672a\u6765\u5546\u4e1a\u751f\u6001\u7684\u613f\u666f\uff0c\u5373\u8ba9AI\u667a\u80fd\u4f53\u4e0e\u652f\u4ed8\u7f51\u7edc\u7d27\u5bc6\u6574\u5408\uff0c\u5b9e\u73b0\u66f4\u667a\u80fd\u3001\u5b89\u5168\u4e14\u53ef\u4fe1\u8d56\u7684\u5546\u4e1a\u4f53\u9a8c\u3002<\/p>\n

\n \u8fc8\u5411\u672a\u6765\u652f\u4ed8\u65b0\u7eaa\u5143\n <\/p>\n

\u5c55\u671b\u672a\u6765\uff0c\u968f\u7740\u76d1\u7ba1\u73af\u5883\u4e0e\u4ea7\u4e1a\u751f\u6001\u65e5\u6e10\u6210\u719f\uff0cVisa\u8ba1\u5212\u4e8e2026\u5e74\u521d\u5728\u4e9a\u592a\u533a\u542f\u52a8Visa\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u8bd5\u70b9\u8ba1\u5212\u3002\u6b64\u4e3e\u4e0d\u4ec5\u5c55\u73b0Visa\u5bf9\u521b\u65b0\u7684\u957f\u671f\u627f\u8bfa\uff0c\u4e5f\u901a\u8fc7\u7ed3\u5408Visa\u5168\u7403\u652f\u4ed8\u7f51\u7edc\u4e0eAI\u751f\u6001\u4f19\u4f34\u7684\u529b\u91cf\uff0c\u52a0\u901f\u63a8\u52a8\u4e0b\u4e00\u6ce2AI\u652f\u4ed8\u7684\u53d1\u5c55\uff0c\u4e3a\u65b0\u4e16\u4ee3AI\u539f\u751f\u578b\u6d88\u8d39\u8005\u5f00\u521b\u98a0\u8986\u6027\u7684\u5546\u4e1a\u4f53\u9a8c\u3002<\/p>\n

\n

\n
\n [1] \u8d44\u6599\u6765\u6e90\uff1aGrowth in AI-driven visit share, Adobe Data Insights, 202508<\/span>\n <\/p>\n<\/div>\n

\n \u5173\u4e8e
\n Visa\n <\/p>\n

Visa\uff08\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u4ee3\u7801\uff1aV\uff09\u662f\u5168\u7403\u9886\u5148\u7684\u6570\u5b57\u652f\u4ed8\u516c\u53f8\uff0c\u8fde\u63a5 200 \u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u7684\u6d88\u8d39\u8005\u3001\u5546\u5bb6\u3001\u91d1\u878d\u673a\u6784\u548c\u653f\u5e9c\u673a\u6784\u3002\u6211\u4eec\u7684\u4f7f\u547d\u662f\u901a\u8fc7\u521b\u65b0\u3001\u4fbf\u6377\u3001\u53ef\u9760\u548c\u5b89\u5168\u7684\u652f\u4ed8\u7f51\u7edc\u8fde\u63a5\u4e16\u754c\uff0c\u4fc3\u4f7f\u4e2a\u4eba\u3001\u4f01\u4e1a\u548c\u7ecf\u6d4e\u6d3b\u52a8\u84ec\u52c3\u53d1\u5c55\u3002\u6211\u4eec\u76f8\u4fe1\uff0c\u5305\u5bb9\u6027\u7ecf\u6d4e\u80fd\u591f\u8ba9\u6bcf\u4e2a\u4eba\u5728\u4efb\u4f55\u5730\u65b9\u90fd\u53ef\u4ee5\u5f97\u5230\u63d0\u5347\u4e0e\u8fdb\u6b65\uff0c\u800c\u4e3a\u6240\u6709\u4eba\u63d0\u4f9b\u673a\u4f1a\u662f\u672a\u6765\u8d27\u5e01\u6d41\u901a\u7684\u6839\u57fa\u3002\u5982\u6b32\u67e5\u8be2\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee\uff1awww.visa.cn<\/a>\u3002<\/p>\n

SOURCE Visa\u516c\u53f8<\/p>","protected":false},"excerpt":{"rendered":"

\u4ee5\u5b89\u5168\u3001\u65e0\u7f1d\u7684\u4ea4\u6613\u673a\u5236\u5f3a\u5316AI\u667a\u80fd\u4f53\u4e0e\u5546\u5bb6\u4e4b\u95f4\u7684\u4fe1\u4efb\uff0c\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u5546\u4e1a\u672a\u6765 \u5317\u4eac 2025\u5e7411\u670812\u65e5 \/\u7f8e\u901a\u793e\/ —\u00a0\u5168\u7403\u9886\u5148\u7684\u6570\u5b57\u652f\u4ed8\u516c\u53f8Visa\u4eca\u65e5\u5ba3\u5e03\uff0cVisa\u4e9a\u592a\u533a\u5728\u63a8\u52a8\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\uff08Visa Intelligent 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Commerce\uff09\u662f\u4e00\u5957\u5b8c\u6574\u7684\u96c6\u6210API\u4e0e\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\uff0c\u4f9d\u6258Visa\u5b89\u5168\u53ef\u9760\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u8ba9AI\u667a\u80fd\u4f53\u80fd\u591f\u4ee5\u5b89\u5168\u3001\u900f\u660e\u4e14\u7ecf\u6388\u6743\u7684\u65b9\u5f0f\u4ee3\u66ff\u6d88\u8d39\u8005\u5b8c\u6210\u652f\u4ed8\u3002\u8be5\u65b9\u6848\u6574\u5408\u652f\u4ed8\u6807\u8bb0\u5316\u6280\u672f\u3001\u8eab\u4efd\u9a8c\u8bc1\u3001\u652f\u4ed8\u6307\u4ee4\u4e0e\u4ea4\u6613\u4fe1\u53f7\u7b49\u529f\u80fd\uff0c\u786e\u4fddAI\u667a\u80fd\u4f53\u4ee5\u900f\u660e\u4e14\u5b89\u5168\u7684\u65b9\u5f0f\u8fd0\u4f5c\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u5efa\u7acb\u4fe1\u4efb\uff0c\u5b89\u5fc3\u5730\u8fdb\u884c\u667a\u80fd\u4f53\u5546\u4e1a\u4e92\u52a8\uff0c\u4eab\u53d7\u66f4\u6d41\u7545\u3001\u4fbf\u5229\u7684\u7ebf\u4e0a\u8d2d\u7269\u4e0e\u652f\u4ed8\u4f53\u9a8c\u3002 \u6839\u636e\u6700\u65b0\u8c03\u67e5\u663e\u793a\uff0c\u8fc7\u53bb\u4e00\u5e74\u7531AI\u5bfc\u6d41\u81f3\u96f6\u552e\u7f51\u7ad9\u7684\u6d41\u91cf\u5df2\u5927\u5e45\u589e\u957f\u8d85\u8fc74,700%\uff0c\u4e14\u4f7f\u7528AI\u8d2d\u7269\u7684\u6d88\u8d39\u8005\u4e2d\uff0c\u670985%[1]\u8868\u793a\u8d2d\u7269\u4f53\u9a8c\u56e0\u6b64\u63d0\u5347\u3002\u5982\u4eca\uff0cVisa\u6b63\u6301\u7eed\u5347\u7ea7\u57fa\u7840\u8bbe\u65bd\u3001\u6807\u51c6\u4e0e\u529f\u80fd\uff0c\u4ee5\u652f\u6301\u667a\u80fd\u4f53\u5546\u4e1a\u53d1\u5c55\uff0c\u4e3a\u4e9a\u592a\u5730\u533a\u6d88\u8d39\u8005\u521b\u9020\u66f4\u591a\u65b0\u673a\u9047\u3002 \u4e0d\u4e45\u7684\u5c06\u6765\uff0c\u96c6\u6210\u4e8e\u5404\u5927\u65e5\u5e38\u5e94\u7528\u5e73\u53f0\u7684AI\u667a\u80fd\u4f53\u5c06\u80fd\u901a\u8fc7Visa\u5168\u740348\u4ebf\u652f\u4ed8\u51ed\u8bc1\uff0c\u5728\u6570\u767e\u4e07\u5546\u6237\u5b8c\u6210\u4ea4\u6613\u3002\u8fd9\u610f\u5473\u7740\u6d88\u8d39\u8005\u53ea\u9700\u6307\u793aAI\u667a\u80fd\u4f53\u9884\u8ba2\u65c5\u884c\u6216\u8d2d\u4e70\u7535\u5f71\u7968\uff0c\u5373\u53ef\u5728Visa\u7684\u652f\u4ed8\u7f51\u7edc\u4e0e\u5b89\u5168\u9632\u62a4\u4e0b\u5b8c\u6210\u6574\u7b14\u4ea4\u6613\uff0c\u4eab\u53d7\u5b89\u5168\u65e0\u7f1d\u7684\u667a\u80fd\u4f53\u5546\u4e1a\u4f53\u9a8c\u3002 \u4ee5 Trusted Agent Protocol\u5b89\u5168\u534f\u8bae\u5efa\u7acb\u5546\u5bb6\u4fe1\u4efb\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Trusted Agent Protocol\u5b89\u5168\u534f\u8bae\u662fVisa\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\uff08Visa Intelligent Commerce\uff09\u7684\u6838\u5fc3\u67b6\u6784\u4e4b\u4e00\uff0c\u4f5c\u4e3a\u7531Visa\u8bbe\u8ba1\u3001\u4ee5\u751f\u6001\u4e3a\u5bfc\u5411\u7684\u5168\u65b0\u6846\u67b6\uff0c\u65e8\u5728\u5e2e\u52a9\u5546\u5bb6\u5728\u667a\u80fd\u4f53\u5546\u4e1a\u65f6\u4ee3\u5efa\u7acb\u4fe1\u4efb\u4e0e\u4fdd\u969c\u3002\u968f\u7740AI\u667a\u80fd\u4f53\u5bfc\u5165\u7684\u7ebf\u4e0a\u6d41\u91cf\u5feb\u901f\u589e\u957f\uff0cTrusted Agent Protocol\u5b89\u5168\u534f\u8bae\u80fd\u8ba9\u5546\u5bb6\u8bc6\u522b\u5e76\u9a8c\u8bc1\u5177\u771f\u5b9e\u4ea4\u6613\u610f\u56fe\u4e14\u53ef\u4fe1\u7684AI\u667a\u80fd\u4f53\uff0c\u51cf\u5c11\u5546\u5bb6\u5bf9AI\u4ea4\u6613\u7684\u7591\u8651\u3002 \u901a\u8fc7\u667a\u80fd\u4f53\u4e13\u5c5e\u7684\u52a0\u5bc6\u7b7e\u7ae0\u673a\u5236\uff08cryptographic signature\uff09\uff0cTrusted Agent Protocol\u5b89\u5168\u534f\u8bae\u53ef\u6709\u6548\u533a\u5206\u5408\u6cd5\u53ef\u4fe1\u7684AI\u667a\u80fd\u4f53\u4e0e\u6076\u610f\u673a\u5668\u4eba\uff0c\u9632\u6b62\u6b3a\u8bc8\uff0c\u540c\u65f6\u4fdd\u7559AI\u667a\u80fd\u4f53\u80cc\u540e\u6d88\u8d39\u8005\u8eab\u4efd\u7684\u53ef\u89c1\u6027\uff0c\u7ef4\u62a4\u5546\u5bb6\u4e0e\u987e\u5ba2\u7684\u8054\u7cfb\u4e0e\u4fe1\u4efb\u3002 \u6b64\u5916\uff0cTrusted Agent 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Ramachandran\u8868\u793a\uff1a”\u667a\u80fd\u4f53\u5546\u4e1a\u6b63\u91cd\u5851\u7ebf\u4e0a\u652f\u4ed8\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u552f\u6709\u5efa\u7acb\u6574\u5408\u4e14\u534f\u4f5c\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u624d\u80fd\u5145\u5206\u91ca\u653e\u6f5c\u80fd\u3002\u901a\u8fc7Visa\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u53ca\u5176\u6838\u5fc3\u7684Trusted Agent Protocol\u5b89\u5168\u534f\u8bae\uff0cVisa\u6b63\u4ee5\u5b89\u5168\u4e14\u53ef\u6269\u5c55\u7684\u89e3\u51b3\u65b9\u6848\u8fde\u63a5\u6d88\u8d39\u8005\u3001AI\u667a\u80fd\u4f53\u4e0e\u5546\u5bb6\uff0c\u786e\u4fdd\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u7ecf\u8fc7\u9a8c\u8bc1\u4e14\u900f\u660e\uff0c\u8ba9\u4ea4\u6613\u5404\u65b9\u5b89\u5fc3\u8fce\u63a5\u667a\u80fd\u4f53\u5546\u4e1a\u65b0\u65f6\u4ee3\u3002” Visa\u6301\u7eed\u63a8\u52a8\u4e9a\u592a\u533a\u667a\u80fd\u4f53\u5546\u4e1a\u5e03\u5c40 Visa\u79ef\u6781\u643a\u624bAI\u3001\u79d1\u6280\u4ea7\u4e1a\u4e0e\u652f\u4ed8\u9886\u57df\u7684\u91cd\u8981\u5408\u4f5c\u4f19\u4f34\uff0c\u5305\u62ec\u8682\u8681\u56fd\u9645\u3001LG Uplus\u3001\u5fae\u8f6f\u3001Perplexity\u3001Stripe\u4e0e\u817e\u8baf\uff0c\u5171\u540c\u63a8\u52a8\u667a\u80fd\u5546\u4e1a\u7684\u5e94\u7528\u53d1\u5c55\u3002\u8fd9\u4e9b\u5408\u4f5c\u4f53\u73b0\u4e86Visa\u5bf9\u672a\u6765\u5546\u4e1a\u751f\u6001\u7684\u613f\u666f\uff0c\u5373\u8ba9AI\u667a\u80fd\u4f53\u4e0e\u652f\u4ed8\u7f51\u7edc\u7d27\u5bc6\u6574\u5408\uff0c\u5b9e\u73b0\u66f4\u667a\u80fd\u3001\u5b89\u5168\u4e14\u53ef\u4fe1\u8d56\u7684\u5546\u4e1a\u4f53\u9a8c\u3002 \u8fc8\u5411\u672a\u6765\u652f\u4ed8\u65b0\u7eaa\u5143 \u5c55\u671b\u672a\u6765\uff0c\u968f\u7740\u76d1\u7ba1\u73af\u5883\u4e0e\u4ea7\u4e1a\u751f\u6001\u65e5\u6e10\u6210\u719f\uff0cVisa\u8ba1\u5212\u4e8e2026\u5e74\u521d\u5728\u4e9a\u592a\u533a\u542f\u52a8Visa\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u8bd5\u70b9\u8ba1\u5212\u3002\u6b64\u4e3e\u4e0d\u4ec5\u5c55\u73b0Visa\u5bf9\u521b\u65b0\u7684\u957f\u671f\u627f\u8bfa\uff0c\u4e5f\u901a\u8fc7\u7ed3\u5408Visa\u5168\u7403\u652f\u4ed8\u7f51\u7edc\u4e0eAI\u751f\u6001\u4f19\u4f34\u7684\u529b\u91cf\uff0c\u52a0\u901f\u63a8\u52a8\u4e0b\u4e00\u6ce2AI\u652f\u4ed8\u7684\u53d1\u5c55\uff0c\u4e3a\u65b0\u4e16\u4ee3AI\u539f\u751f\u578b\u6d88\u8d39\u8005\u5f00\u521b\u98a0\u8986\u6027\u7684\u5546\u4e1a\u4f53\u9a8c\u3002 [1] \u8d44\u6599\u6765\u6e90\uff1aGrowth in AI-driven visit share, Adobe Data Insights, 202508 \u5173\u4e8e Visa Visa\uff08\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u4ee3\u7801\uff1aV\uff09\u662f\u5168\u7403\u9886\u5148\u7684\u6570\u5b57\u652f\u4ed8\u516c\u53f8\uff0c\u8fde\u63a5 200 […]<\/p>\n","protected":false},"author":0,"featured_media":18638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-18637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nVisa\u52a0\u901f\u63a8\u52a8\u4e9a\u592a\u533a\u8fc8\u5411\u667a\u80fd\u4f53\u5546\u4e1a\u65b0\u65f6\u4ee3 \u9884\u8ba12026\u5e74\u521d\u542f\u52a8\u8bd5\u70b9 - Money Compass CN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moneycompass.com.my\/cn\/visa\u52a0\u901f\u63a8\u52a8\u4e9a\u592a\u533a\u8fc8\u5411\u667a\u80fd\u4f53\u5546\u4e1a\u65b0\u65f6\u4ee3-\u9884\u8ba12026\u5e74\u521d\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa\u52a0\u901f\u63a8\u52a8\u4e9a\u592a\u533a\u8fc8\u5411\u667a\u80fd\u4f53\u5546\u4e1a\u65b0\u65f6\u4ee3 \u9884\u8ba12026\u5e74\u521d\u542f\u52a8\u8bd5\u70b9 - Money Compass CN\" \/>\n<meta property=\"og:description\" content=\"\u4ee5\u5b89\u5168\u3001\u65e0\u7f1d\u7684\u4ea4\u6613\u673a\u5236\u5f3a\u5316AI\u667a\u80fd\u4f53\u4e0e\u5546\u5bb6\u4e4b\u95f4\u7684\u4fe1\u4efb\uff0c\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u5546\u4e1a\u672a\u6765 \u5317\u4eac 2025\u5e7411\u670812\u65e5 \/\u7f8e\u901a\u793e\/ —\u00a0\u5168\u7403\u9886\u5148\u7684\u6570\u5b57\u652f\u4ed8\u516c\u53f8Visa\u4eca\u65e5\u5ba3\u5e03\uff0cVisa\u4e9a\u592a\u533a\u5728\u63a8\u52a8\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\uff08Visa Intelligent Commerce\uff09\u7684\u5e94\u7528\u65b9\u9762\u53d6\u5f97\u91cd\u5927\u8fdb\u5c55\uff0c\u52a0\u901f\u8be5\u5730\u533a\u8fc8\u5411\u667a\u80fd\u4f53\u5546\u4e1a\u65b0\u65f6\u4ee3\u2014\u2014\u5373\u7531AI\u667a\u80fd\u4f53\u5e2e\u52a9\u6d88\u8d39\u8005\u8fdb\u884c\u8d2d\u7269\u4e0e\u652f\u4ed8\u7684\u5168\u65b0\u65f6\u4ee3\u3002\u8fd9\u662fVisa\u5728\u667a\u80fd\u5546\u4e1a\u6218\u7565\u4e0a\u7684\u91cd\u8981\u91cc\u7a0b\u7891\uff0c\u901a\u8fc7\u53d1\u5e03\u5168\u65b0\u5b89\u5168\u534f\u8bae\u4e0e\u8bd5\u70b9\u8ba1\u5212\uff0cVisa\u5c06\u8fdb\u4e00\u6b65\u6df1\u5316\u65e2\u6709\u5408\u4f5c\u4e0e\u521b\u65b0\u6210\u679c\u3002\u00a0 \u6784\u5efa AI\u8d4b\u80fd\u7684\u5546\u4e1a\u751f\u6001 Visa\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\uff08Visa Intelligent Commerce\uff09\u662f\u4e00\u5957\u5b8c\u6574\u7684\u96c6\u6210API\u4e0e\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\uff0c\u4f9d\u6258Visa\u5b89\u5168\u53ef\u9760\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u8ba9AI\u667a\u80fd\u4f53\u80fd\u591f\u4ee5\u5b89\u5168\u3001\u900f\u660e\u4e14\u7ecf\u6388\u6743\u7684\u65b9\u5f0f\u4ee3\u66ff\u6d88\u8d39\u8005\u5b8c\u6210\u652f\u4ed8\u3002\u8be5\u65b9\u6848\u6574\u5408\u652f\u4ed8\u6807\u8bb0\u5316\u6280\u672f\u3001\u8eab\u4efd\u9a8c\u8bc1\u3001\u652f\u4ed8\u6307\u4ee4\u4e0e\u4ea4\u6613\u4fe1\u53f7\u7b49\u529f\u80fd\uff0c\u786e\u4fddAI\u667a\u80fd\u4f53\u4ee5\u900f\u660e\u4e14\u5b89\u5168\u7684\u65b9\u5f0f\u8fd0\u4f5c\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u5efa\u7acb\u4fe1\u4efb\uff0c\u5b89\u5fc3\u5730\u8fdb\u884c\u667a\u80fd\u4f53\u5546\u4e1a\u4e92\u52a8\uff0c\u4eab\u53d7\u66f4\u6d41\u7545\u3001\u4fbf\u5229\u7684\u7ebf\u4e0a\u8d2d\u7269\u4e0e\u652f\u4ed8\u4f53\u9a8c\u3002 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Commerce\uff09\u7684\u6838\u5fc3\u67b6\u6784\u4e4b\u4e00\uff0c\u4f5c\u4e3a\u7531Visa\u8bbe\u8ba1\u3001\u4ee5\u751f\u6001\u4e3a\u5bfc\u5411\u7684\u5168\u65b0\u6846\u67b6\uff0c\u65e8\u5728\u5e2e\u52a9\u5546\u5bb6\u5728\u667a\u80fd\u4f53\u5546\u4e1a\u65f6\u4ee3\u5efa\u7acb\u4fe1\u4efb\u4e0e\u4fdd\u969c\u3002\u968f\u7740AI\u667a\u80fd\u4f53\u5bfc\u5165\u7684\u7ebf\u4e0a\u6d41\u91cf\u5feb\u901f\u589e\u957f\uff0cTrusted Agent Protocol\u5b89\u5168\u534f\u8bae\u80fd\u8ba9\u5546\u5bb6\u8bc6\u522b\u5e76\u9a8c\u8bc1\u5177\u771f\u5b9e\u4ea4\u6613\u610f\u56fe\u4e14\u53ef\u4fe1\u7684AI\u667a\u80fd\u4f53\uff0c\u51cf\u5c11\u5546\u5bb6\u5bf9AI\u4ea4\u6613\u7684\u7591\u8651\u3002 \u901a\u8fc7\u667a\u80fd\u4f53\u4e13\u5c5e\u7684\u52a0\u5bc6\u7b7e\u7ae0\u673a\u5236\uff08cryptographic signature\uff09\uff0cTrusted Agent Protocol\u5b89\u5168\u534f\u8bae\u53ef\u6709\u6548\u533a\u5206\u5408\u6cd5\u53ef\u4fe1\u7684AI\u667a\u80fd\u4f53\u4e0e\u6076\u610f\u673a\u5668\u4eba\uff0c\u9632\u6b62\u6b3a\u8bc8\uff0c\u540c\u65f6\u4fdd\u7559AI\u667a\u80fd\u4f53\u80cc\u540e\u6d88\u8d39\u8005\u8eab\u4efd\u7684\u53ef\u89c1\u6027\uff0c\u7ef4\u62a4\u5546\u5bb6\u4e0e\u987e\u5ba2\u7684\u8054\u7cfb\u4e0e\u4fe1\u4efb\u3002 \u6b64\u5916\uff0cTrusted Agent Protocol\u5b89\u5168\u534f\u8bae\u91c7\u7528\u5f00\u653e\u4e14\u4f4e\u4ee3\u7801\uff08low-code\uff09\u67b6\u6784\u8bbe\u8ba1\uff0c\u5546\u5bb6\u65e0\u9700\u5927\u5e45\u8c03\u6574\u73b0\u6709\u7cfb\u7edf\u5373\u53ef\u8f7b\u677e\u6574\u5408\u3002\u6b64\u534f\u8bae\u8ba9AI\u667a\u80fd\u4f53\u5728\u5e2e\u52a9\u6d88\u8d39\u8005\u8fdb\u884c\u8d2d\u7269\u65f6\uff0c\u5176\u884c\u4e3a\u7684\u900f\u660e\u6027\u3001\u610f\u56fe\u7684\u53ef\u9a8c\u8bc1\u6027\u548c\u652f\u4ed8\u51ed\u8bc1\u7684\u5b89\u5168\u6027\u90fd\u80fd\u5f97\u5230\u4fdd\u8bc1\uff0c\u4f7f\u5546\u5bb6\u80fd\u591f\u5177\u5907\u548c\u9762\u5bf9\u771f\u5b9e\u987e\u5ba2\u4e00\u6837\u7684\u4fe1\u5fc3\uff0c\u4fe1\u4efb\u7531AI\u667a\u80fd\u4f53\u5b8c\u6210\u7684\u6bcf\u7b14\u4ea4\u6613\u3002 Visa\u4e9a\u592a\u533a\u4ea7\u54c1\u53ca\u89e3\u51b3\u65b9\u6848\u8d1f\u8d23\u4ebaTR Ramachandran\u8868\u793a\uff1a”\u667a\u80fd\u4f53\u5546\u4e1a\u6b63\u91cd\u5851\u7ebf\u4e0a\u652f\u4ed8\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u552f\u6709\u5efa\u7acb\u6574\u5408\u4e14\u534f\u4f5c\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u624d\u80fd\u5145\u5206\u91ca\u653e\u6f5c\u80fd\u3002\u901a\u8fc7Visa\u667a\u80fd\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u53ca\u5176\u6838\u5fc3\u7684Trusted Agent Protocol\u5b89\u5168\u534f\u8bae\uff0cVisa\u6b63\u4ee5\u5b89\u5168\u4e14\u53ef\u6269\u5c55\u7684\u89e3\u51b3\u65b9\u6848\u8fde\u63a5\u6d88\u8d39\u8005\u3001AI\u667a\u80fd\u4f53\u4e0e\u5546\u5bb6\uff0c\u786e\u4fdd\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u7ecf\u8fc7\u9a8c\u8bc1\u4e14\u900f\u660e\uff0c\u8ba9\u4ea4\u6613\u5404\u65b9\u5b89\u5fc3\u8fce\u63a5\u667a\u80fd\u4f53\u5546\u4e1a\u65b0\u65f6\u4ee3\u3002” Visa\u6301\u7eed\u63a8\u52a8\u4e9a\u592a\u533a\u667a\u80fd\u4f53\u5546\u4e1a\u5e03\u5c40 Visa\u79ef\u6781\u643a\u624bAI\u3001\u79d1\u6280\u4ea7\u4e1a\u4e0e\u652f\u4ed8\u9886\u57df\u7684\u91cd\u8981\u5408\u4f5c\u4f19\u4f34\uff0c\u5305\u62ec\u8682\u8681\u56fd\u9645\u3001LG Uplus\u3001\u5fae\u8f6f\u3001Perplexity\u3001Stripe\u4e0e\u817e\u8baf\uff0c\u5171\u540c\u63a8\u52a8\u667a\u80fd\u5546\u4e1a\u7684\u5e94\u7528\u53d1\u5c55\u3002\u8fd9\u4e9b\u5408\u4f5c\u4f53\u73b0\u4e86Visa\u5bf9\u672a\u6765\u5546\u4e1a\u751f\u6001\u7684\u613f\u666f\uff0c\u5373\u8ba9AI\u667a\u80fd\u4f53\u4e0e\u652f\u4ed8\u7f51\u7edc\u7d27\u5bc6\u6574\u5408\uff0c\u5b9e\u73b0\u66f4\u667a\u80fd\u3001\u5b89\u5168\u4e14\u53ef\u4fe1\u8d56\u7684\u5546\u4e1a\u4f53\u9a8c\u3002 \u8fc8\u5411\u672a\u6765\u652f\u4ed8\u65b0\u7eaa\u5143 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