{"id":19265,"date":"2025-11-27T00:46:00","date_gmt":"2025-11-27T00:46:00","guid":{"rendered":"https:\/\/moneycompass.com.my\/cn\/comviva%e6%8e%a8%e5%87%bamobilytix%e5%ae%9e%e6%97%b6%e8%90%a5%e9%94%80%e5%b9%b3%e5%8f%b0\/"},"modified":"2025-11-27T00:46:00","modified_gmt":"2025-11-27T00:46:00","slug":"comviva%e6%8e%a8%e5%87%bamobilytix%e5%ae%9e%e6%97%b6%e8%90%a5%e9%94%80%e5%b9%b3%e5%8f%b0","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/comviva%e6%8e%a8%e5%87%bamobilytix%e5%ae%9e%e6%97%b6%e8%90%a5%e9%94%80%e5%b9%b3%e5%8f%b0\/","title":{"rendered":"Comviva\u63a8\u51faMobiLytix\u00ae\u5b9e\u65f6\u8425\u9500\u5e73\u53f0"},"content":{"rendered":"<p>Comviva\u901a\u8fc7\u63a8\u51faGenAI\u9a71\u52a8\u578bMobiLytix\u00ae\u5b9e\u65f6\u8425\u9500\u5e73\u53f0\uff0c\u516c\u5e03\u5176\u8425\u9500\u6280\u672f\u9886\u57dfAI\u613f\u666f<\/p>\n<p><span class=\"legendSpanClass\">\u65b0\u5fb7\u91cc<\/span><span class=\"legendSpanClass\">2025\u5e7411\u670827\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\u3001\u6570\u636e\u53d8\u73b0\u548c\u6570\u5b57\u91d1\u878d\u670d\u52a1\u9886\u57df\u7684\u6570\u5b57\u5316\u8f6c\u578b\u89e3\u51b3\u65b9\u6848\u9886\u5bfc\u8005<a href=\"http:\/\/www.comviva.com\/\" target=\"_blank\" rel=\"noopener\">Comviva<\/a>\u4eca\u65e5\u6b63\u5f0f\u53d1\u5e03\u5176\u5177\u5907\u5148\u8fdbAI\u529f\u80fd\u7684GenAI\u9a71\u52a8\u578b<a href=\"https:\/\/www.comviva.com\/products-solutions\/martech\/mobilytix-real-time-marketing\/\" target=\"_blank\" rel=\"noopener\">MobiLytix\u00ae\u5b9e\u65f6\u8425\u9500\uff08RTM\uff09<\/a>\u5e73\u53f0\uff0c\u65e8\u5728\u5e2e\u52a9\u4f01\u4e1a\u8425\u9500\u4eba\u5458\u63d0\u5347\u8f6c\u5316\u7387\u3001\u589e\u5f3a\u5ba2\u6237\u7559\u5b58\u5e76\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u3002<\/p>\n<div><\/div>\n<p>\u5168\u65b0MobiLytix\u5e73\u53f0\u5f15\u5165\u4e86\u5f3a\u5927\u7684GenAI\u529f\u80fd\uff0c\u53ef\u663e\u8457\u51cf\u5c11\u4eba\u5de5\u5e72\u9884\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u66f4\u5feb\u901f\u5730\u8bbe\u8ba1\u66f4\u667a\u80fd\u3001\u66f4\u9ad8\u53c2\u4e0e\u5ea6\u7684\u8425\u9500\u6d3b\u52a8\u3002 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\u8fd9\u4e9b\u667a\u80fd\u4f53\u5177\u5907\u6301\u7eed\u5b66\u4e60\u8425\u9500\u6d3b\u52a8\u8868\u73b0\u7684\u80fd\u529b\uff0c\u5728\u8425\u9500\u4eba\u5458\u8bbe\u5b9a\u7684\u6cbb\u7406\u4e0e\u5ba1\u6279\u6846\u67b6\u4e0b\uff0c\u80fd\u591f\u5b9e\u65f6\u4f18\u5316\u521b\u610f\u3001\u4f18\u60e0\u53ca\u6295\u653e\u65f6\u673a\uff0c\u5e76\u9010\u6b65\u6f14\u8fdb\u4e3a\u81ea\u6211\u4f18\u5316\u7684\u8425\u9500\u7f16\u6392\u7cfb\u7edf\u3002<\/p>\n<p>Comviva\u8425\u9500\u6280\u672f\u89e3\u51b3\u65b9\u6848\u8d1f\u8d23\u4ebaManish Singhal\u5728\u53d1\u5e03\u4f1a\u4e0a\u8868\u793a\uff1a\u201c\u672a\u6765\u7684\u8425\u9500\u56e2\u961f\u4e0d\u4ec5\u4ec5\u662f\u6267\u884c\u6d3b\u52a8\uff0c\u4ed6\u4eec\u5c06\u638c\u63a7\u4e00\u4e2a\u7531AI\u667a\u80fd\u4f53\u7ec4\u6210\u7684\u667a\u80fd\u751f\u6001\u7cfb\u7edf\uff0c\u5b9e\u73b0\u5b9e\u65f6\u89c4\u5212\u3001\u4f18\u5316\u4e0e\u6267\u884c\u3002 \u968f\u7740\u5168\u65b0GenAI\u9a71\u52a8\u578bMobiLytix\u5b9e\u65f6\u8425\u9500\u5e73\u53f0\u95ee\u4e16\uff0c\u8fd9\u4e00\u672a\u6765\u4ece\u6b64\u523b\u8d77\u5df2\u6210\u4e3a\u73b0\u5b9e\u3002 \u6211\u4eec\u6b63\u4ece\u8425\u9500\u81ea\u52a8\u5316\u8fc8\u5411\u8425\u9500\u81ea\u4e3b\u5316\u2014\u2014AI\u667a\u80fd\u4f53\u6301\u7eed\u5b66\u4e60\u3001\u4f18\u5316\u4e0e\u534f\u8c03\u8425\u9500\u6d3b\u52a8\uff0c\u800c\u8425\u9500\u4eba\u5458\u4f9d\u7136\u7262\u7262\u638c\u63a7\u5168\u5c40\u3002 \u501f\u52a9\u8be5\u5e73\u53f0\uff0c\u8425\u9500\u90e8\u95e8\u5982\u4eca\u80fd\u591f\u4e3b\u52a8\u63d0\u5347\u6d3b\u52a8\u7ee9\u6548\u3001\u63d0\u9ad8\u8f6c\u5316\u7387\u3001\u589e\u5f3a\u5ba2\u6237\u7559\u5b58\uff0c\u5e76\u63a8\u52a8\u4e1a\u52a1\u6301\u7eed\u589e\u957f\u3002\u201d<\/p>\n<p>\u51ed\u501f\u76f4\u89c2\u7684\u5168\u65b0\u7528\u6237\u754c\u9762\u3001\u6a21\u5757\u5316\u67b6\u6784\u548c\u4f01\u4e1a\u7ea7\u89c4\u6a21\uff0cMobiLytix RTM\u65e8\u5728\u4e3a\u6570\u5b57\u4f18\u5148\u4f01\u4e1a\u7684\u4e0b\u4e00\u6ce2\u589e\u957f\u6ce8\u5165\u52a8\u529b\u3002 \u5e73\u53f0\u6838\u5fc3\u878d\u5408\u4e86\u8d85\u8fc7120\u4e2a\u5148\u8fdb\u7684\u9884\u6d4b\u4e0e\u89c4\u8303\u6027AI\u6a21\u578b\uff0c\u4ee5\u53ca\u73b0\u4ee3\u5316AI\u51b3\u7b56\u5f15\u64ce\uff0c\u80fd\u591f\u57fa\u4e8e\u5b9e\u65f6\u66f4\u65b0\u7684360\u00b0\u5ba2\u6237\u5168\u666f\u89c6\u56fe\uff0c\u8de8\u4e1a\u52a1\u7ebf\u4e0e\u591a\u6e20\u9053\u5b9e\u65f6\u4e2a\u6027\u5316\u6bcf\u4e00\u6b21\u4e92\u52a8\u3002 \u5176\u5347\u7ea7\u7684\u65c5\u7a0b\u7f16\u6392\u5de5\u4f5c\u7a7a\u95f4\u4e0e\u73b0\u4ee3\u5316\u7528\u6237\u754c\u9762\uff0c\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u66f4\u5feb\u901f\u3001\u66f4\u76f4\u89c2\u7684\u65c5\u7a0b\u6784\u5efa\u4f53\u9a8c\uff0c\u652f\u6301\u8de8\u56e2\u961f\u534f\u4f5c\uff0c\u5e76\u5b9e\u73b0\u9879\u76ee\u7684\u5b9e\u65f6\u4f18\u5316\u3002<\/p>\n<p>\u51ed\u501f\u8986\u76d6\u8d85\u8fc73\u4ebf\u6d88\u8d39\u8005\u7684\u90e8\u7f72\u57fa\u7840\uff0c\u4ee5\u53ca\u903e20\u5e74\u7684\u5ba2\u6237\u4ef7\u503c\u7ba1\u7406\u7ecf\u9a8c\uff0cMobiLytix\u5df2\u5efa\u7acb\u4e86\u7ecf\u8fc7\u5e02\u573a\u9a8c\u8bc1\u7684\u5353\u8d8a\u5ba2\u6237\u6210\u529f\u8bb0\u5f55\u3002<\/p>\n<p>\u5a92\u4f53\u8054\u7cfb\u4eba\uff1a<br \/>Sundeep Mehta<br \/>\u5168\u7403\u516c\u5173\u4e0e\u4f01\u4e1a\u4f20\u64ad\u526f\u603b\u7ecf\u7406<br \/>\u7535\u5b50\u90ae\u7bb1\uff1a<a href=\"mailto:sundeep.mehta@comviva.com\" target=\"_blank\" rel=\"noopener\">sundeep.mehta@comviva.com<\/a><br \/>\u624b\u673a\uff1a+91-9910030732<\/p>\n<p>SOURCE Comviva<\/p>","protected":false},"excerpt":{"rendered":"<p>Comviva\u901a\u8fc7\u63a8\u51faGenAI\u9a71\u52a8\u578bMobiLytix\u00ae\u5b9e\u65f6\u8425\u9500\u5e73\u53f0\uff0c\u516c\u5e03\u5176\u8425\u9500\u6280\u672f\u9886\u57dfAI\u613f\u666f \u65b0\u5fb7\u91cc2025\u5e7411\u670827\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\u3001\u6570\u636e\u53d8\u73b0\u548c\u6570\u5b57\u91d1\u878d\u670d\u52a1\u9886\u57df\u7684\u6570\u5b57\u5316\u8f6c\u578b\u89e3\u51b3\u65b9\u6848\u9886\u5bfc\u8005Comviva\u4eca\u65e5\u6b63\u5f0f\u53d1\u5e03\u5176\u5177\u5907\u5148\u8fdbAI\u529f\u80fd\u7684GenAI\u9a71\u52a8\u578bMobiLytix\u00ae\u5b9e\u65f6\u8425\u9500\uff08RTM\uff09\u5e73\u53f0\uff0c\u65e8\u5728\u5e2e\u52a9\u4f01\u4e1a\u8425\u9500\u4eba\u5458\u63d0\u5347\u8f6c\u5316\u7387\u3001\u589e\u5f3a\u5ba2\u6237\u7559\u5b58\u5e76\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u3002 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