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\n

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\u4e3a\u52a9\u529b\u4e2d\u5c0f\u54c1\u724c\u5e94\u5bf9\u590d\u6742\u7684\u5e02\u573a\u73af\u5883\uff0c\u76ca\u666e\u7d22\u63a8\u51fa Ipsos Brand Health Essentials (BHE)\u3002BHE\u5c06\u76ca\u666e\u7d22\u7ecf\u5178\u54c1\u724c\u5065\u5eb7\u5ea6\u8ffd\u8e2a\u65b9\u6848\u4e2d\u6700\u6838\u5fc3\u7684\u6307\u6807\uff0c\u6d53\u7f29\u4e3a\u4e00\u4efd10\u5206\u949f\u4f5c\u7b54\u7684\u6807\u51c6\u5316\u5728\u7ebf\u95ee\u5377\uff0c\u4f9d\u6258\u6570\u5b57\u5316\u7aef\u5230\u7aef\u5e73\u53f0Ipsos. Digital\uff0c\u786e\u8ba4\u95ee\u5377\u540e\uff0c\u6700\u5feb\u4e00\u5468\u5185\u53ef\u83b7\u5f97\u6d1e\u5bdf\u3002<\/p>\n

BHE\u5728\u786e\u4fdd\u6d1e\u5bdf\u6df1\u5ea6\u7684\u540c\u65f6\u517c\u987e\u901f\u5ea6\u4e0e\u6210\u672c\u4f18\u52bf\uff0c\u8d4b\u80fd\u4e2d\u5c0f\u54c1\u724c\uff0c\u52a9\u529b\u5176\u6709\u6548\u76d1\u6d4b\u54c1\u724c\u8d44\u4ea7\u3001\u8bca\u65ad\u76f8\u5173\u589e\u957f\u6760\u6746\uff0c\u5e76\u6700\u7ec8\u5c06\u6d88\u8d39\u8005\u9700\u6c42\u8f6c\u5316\u4e3a\u6301\u7eed\u7684\u5546\u4e1a\u6210\u679c\u3002<\/p>\n

\n

<\/a><\/p>\n<\/div>\n

###<\/p>\n

\u5173\u4e8e\u76ca\u666e\u7d22Ipsos<\/p>\n

\u76ca\u666e\u7d22\u662f\u5168\u7403\u6700\u5927\u7684\u5e02\u573a\u7814\u7a76\u548c\u54a8\u8be2\u516c\u53f8\u4e4b\u4e00\uff0c\u4e1a\u52a1\u904d\u53ca\u5168\u740390\u4e2a\u5e02\u573a\uff0c\u5458\u5de5\u8d85\u8fc720,000\u4eba\u3002\u81ea2000\u5e74\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u4ee5\u6765\uff0c\u76ca\u666e\u7d22\u59cb\u7ec8\u4ee5\u4e13\u4e1a\u6d1e\u5bdf\u8d4b\u80fd\u5546\u4e1a\u51b3\u7b56\uff0c\u4e3a\u5feb\u6d88\u3001\u91d1\u878d\u3001\u6c7d\u8f66\u7b49\u6570\u5341\u4e2a\u884c\u4e1a\u7684\u5934\u90e8\u4f01\u4e1a\u63d0\u4f9b\u9ad8\u8d28\u91cf\u670d\u52a1\uff0c\u805a\u7126\u8d8b\u52bf\u524d\u77bb\u3001\u5b9a\u4f4d\u3001\u521b\u65b0\u3001\u54c1\u724c\u3001\u6e20\u9053\u3001\u4f53\u9a8c\u7b49\u5546\u4e1a\u95ee\u9898\uff0c\u4fc3\u8fdb\u4f01\u4e1a\u5b9e\u73b0\u589e\u957f\u3002<\/p>\n

\n<\/div>\n

SOURCE \u76ca\u666e\u7d22Ipsos<\/p>","protected":false},"excerpt":{"rendered":"

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\u5c06\u8d85\u989d\u54c1\u724c\u8d44\u4ea7\u4f5c\u4e3a\u54c1\u724c\u7684\u6838\u5fc3\u5065\u5eb7\u6307\u6807\uff0c\u610f\u5473\u7740\u9700\u8981\u6301\u7eed\u8ffd\u8e2a\u54c1\u724c\u6e34\u671b\u5ea6\u662f\u5426\u8d85\u8d8a\u5f53\u524d\u5e02\u573a\u4efd\u989d\uff0c\u5e76\u5c06\u6b64\u5dee\u8ddd\u4f5c\u4e3a\u957f\u671f\u589e\u957f\u7ba1\u7406\u7684\u6838\u5fc3KPI\u3002\u8fd9\u9700\u8981\u5173\u6ce8\u771f\u6b63\u91cd\u8981\u7684\u7ed3\u679c\u2014\u2014\u6d88\u8d39\u8005\u5fc3\u4e2d\u6f5c\u5728\u7684\u9700\u6c42\u4e0e\u54c1\u724c\u5b9e\u9645\u9500\u91cf\u4e4b\u95f4\u7684\u5dee\u503c\u3002 \u4e3a\u52a9\u529b\u4e2d\u5c0f\u54c1\u724c\u5e94\u5bf9\u590d\u6742\u7684\u5e02\u573a\u73af\u5883\uff0c\u76ca\u666e\u7d22\u63a8\u51fa Ipsos Brand Health Essentials (BHE)\u3002BHE\u5c06\u76ca\u666e\u7d22\u7ecf\u5178\u54c1\u724c\u5065\u5eb7\u5ea6\u8ffd\u8e2a\u65b9\u6848\u4e2d\u6700\u6838\u5fc3\u7684\u6307\u6807\uff0c\u6d53\u7f29\u4e3a\u4e00\u4efd10\u5206\u949f\u4f5c\u7b54\u7684\u6807\u51c6\u5316\u5728\u7ebf\u95ee\u5377\uff0c\u4f9d\u6258\u6570\u5b57\u5316\u7aef\u5230\u7aef\u5e73\u53f0Ipsos. Digital\uff0c\u786e\u8ba4\u95ee\u5377\u540e\uff0c\u6700\u5feb\u4e00\u5468\u5185\u53ef\u83b7\u5f97\u6d1e\u5bdf\u3002 BHE\u5728\u786e\u4fdd\u6d1e\u5bdf\u6df1\u5ea6\u7684\u540c\u65f6\u517c\u987e\u901f\u5ea6\u4e0e\u6210\u672c\u4f18\u52bf\uff0c\u8d4b\u80fd\u4e2d\u5c0f\u54c1\u724c\uff0c\u52a9\u529b\u5176\u6709\u6548\u76d1\u6d4b\u54c1\u724c\u8d44\u4ea7\u3001\u8bca\u65ad\u76f8\u5173\u589e\u957f\u6760\u6746\uff0c\u5e76\u6700\u7ec8\u5c06\u6d88\u8d39\u8005\u9700\u6c42\u8f6c\u5316\u4e3a\u6301\u7eed\u7684\u5546\u4e1a\u6210\u679c\u3002 ### \u5173\u4e8e\u76ca\u666e\u7d22Ipsos \u76ca\u666e\u7d22\u662f\u5168\u7403\u6700\u5927\u7684\u5e02\u573a\u7814\u7a76\u548c\u54a8\u8be2\u516c\u53f8\u4e4b\u4e00\uff0c\u4e1a\u52a1\u904d\u53ca\u5168\u740390\u4e2a\u5e02\u573a\uff0c\u5458\u5de5\u8d85\u8fc720,000\u4eba\u3002\u81ea2000\u5e74\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u4ee5\u6765\uff0c\u76ca\u666e\u7d22\u59cb\u7ec8\u4ee5\u4e13\u4e1a\u6d1e\u5bdf\u8d4b\u80fd\u5546\u4e1a\u51b3\u7b56\uff0c\u4e3a\u5feb\u6d88\u3001\u91d1\u878d\u3001\u6c7d\u8f66\u7b49\u6570\u5341\u4e2a\u884c\u4e1a\u7684\u5934\u90e8\u4f01\u4e1a\u63d0\u4f9b\u9ad8\u8d28\u91cf\u670d\u52a1\uff0c\u805a\u7126\u8d8b\u52bf\u524d\u77bb\u3001\u5b9a\u4f4d\u3001\u521b\u65b0\u3001\u54c1\u724c\u3001\u6e20\u9053\u3001\u4f53\u9a8c\u7b49\u5546\u4e1a\u95ee\u9898\uff0c\u4fc3\u8fdb\u4f01\u4e1a\u5b9e\u73b0\u589e\u957f\u3002 SOURCE \u76ca\u666e\u7d22Ipsos<\/p>\n","protected":false},"author":0,"featured_media":23074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-23073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\n\u76ca\u666e\u7d22\u63a8\u51fa\u8f7b\u91cf\u5316\u54c1\u724c\u5065\u5eb7\u76d1\u6d4b\u5de5\u5177BHE\uff0c\u52a9\u529b\u4e2d\u5c0f\u54c1\u724c\u5e94\u5bf9\u590d\u6742\u5e02\u573a - Money Compass CN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moneycompass.com.my\/cn\/\u76ca\u666e\u7d22\u63a8\u51fa\u8f7b\u91cf\u5316\u54c1\u724c\u5065\u5eb7\u76d1\u6d4b\u5de5\u5177bhe\uff0c\u52a9\u529b\u4e2d\u5c0f\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u76ca\u666e\u7d22\u63a8\u51fa\u8f7b\u91cf\u5316\u54c1\u724c\u5065\u5eb7\u76d1\u6d4b\u5de5\u5177BHE\uff0c\u52a9\u529b\u4e2d\u5c0f\u54c1\u724c\u5e94\u5bf9\u590d\u6742\u5e02\u573a - Money Compass CN\" \/>\n<meta property=\"og:description\" content=\"\u5317\u4eac2026\u5e744\u67082\u65e5 \/\u7f8e\u901a\u793e\/ — \u5728\u4e89\u593a\u6d88\u8d39\u8005\u5fc3\u667a\u7684\u6218\u4e89\u4e2d\uff0c\u6e38\u620f\u89c4\u5219\u4f3c\u4e4e\u65e9\u5df2\u5185\u5b9a\u3002\u8d44\u91d1\u96c4\u539a\u7684\u5927\u578b\u6210\u719f\u54c1\u724c\u5360\u636e\u4e3b\u5bfc\uff0c\u800c\u4e2d\u5c0f\u54c1\u724c\u53ea\u80fd\u5728\u5939\u7f1d\u4e2d\u6c42\u751f\u5b58\u3002\u867d\u7136\u5c0f\u54c1\u724c\u5728\u521d\u59cb\u9636\u6bb5\u5b58\u5728\u6e17\u900f\u7387\u52a3\u52bf\uff0c\u4f46\u5728\u6d88\u8d39\u8005\u9700\u6c42\u4e0a\u5e76\u4e0d\u4e00\u5b9a\u843d\u540e\u3002\u76ca\u666e\u7d22\u6570\u636e\u663e\u793a\uff0c\u5c0f\u54c1\u724c\u7684\u300c\u8d85\u989d\u54c1\u724c\u8d44\u4ea7\u300d\u6216\u8bb8\u80fd\u5e26\u6765\u66f4\u5927\u52a8\u80fd\u3002\u5c0f\u54c1\u724c\u65e0\u6cd5\u786c\u521a\u9884\u7b97\uff0c\u5b83\u4eec\u9700\u8981\u7684\u662f\u8d85\u4e4e\u5bfb\u5e38\u7684\u6e34\u671b\u5ea6\u3002 \u4e00\u4e2a\u88ab\u5ffd\u89c6\u7684\u6307\u6807\uff1a\u8d85\u989d\u6d88\u8d39\u8005\u9700\u6c42 \u957f\u671f\u4ee5\u6765\uff0c\u8425\u9500\u754c\u8ffd\u6c42\u8d85\u989d\u58f0\u91cf\uff0c\u8ba4\u4e3a\u5f53\u54c1\u724c\u7684\u58f0\u91cf\u4efd\u989d\u8d85\u8d8a\u5176\u5e02\u573a\u4efd\u989d\u65f6\uff0c\u54c1\u724c\u5c31\u80fd\u5b9e\u73b0\u589e\u957f\u3002\u7136\u800c\u5bf9\u4e8e\u5c0f\u54c1\u724c\u6765\u8bf4\uff0c\u7ef4\u6301\u8d85\u989d\u58f0\u91cf\u5e76\u975e\u6613\u4e8b\u3002\u76ca\u666e\u7d22\u63d0\u51fa\u4e86\u53e6\u4e00\u4e2a\u66ff\u4ee3\u6027\u6982\u5ff5\u2014\u2014\u300c\u8d85\u989d\u6d88\u8d39\u8005\u9700\u6c42\u300d\uff08Excess Consumer Demand\uff09\uff0c\u5373\u54c1\u724c\u8d44\u4ea7\uff08Brand Equity\uff09\u9ad8\u4e8e\u5176\u5e02\u573a\u4efd\u989d\u7684\u60c5\u5f62\u3002\u5f53\u54c1\u724c\u6e34\u671b\u5ea6\u8d85\u8d8a\u5176\u5e02\u573a\u4efd\u989d\u65f6\uff0c\u8be5\u54c1\u724c\u4fbf\u62e5\u6709\u4e86\u300c\u8d85\u989d\u54c1\u724c\u8d44\u4ea7\u300d\uff08Excess Equity\uff09\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u5b83\u5728\u6d88\u8d39\u8005\u5fc3\u667a\u4e2d\u7684\u5206\u91cf\u8d85\u51fa\u4e86\u5176\u5b9e\u9645\u5e02\u573a\u4f53\u91cf\u3002 \u6839\u636e\u76ca\u666e\u7d22\u5bf9438\u4e2a\u54c1\u724c\u7684\u4e09\u5e74\u5bb6\u5ead\u6d88\u8d39\u6570\u636e\u8fdb\u884c\u8ffd\u8e2a\u540e\u53d1\u73b0\uff1a\u62e5\u6709\u300c\u8d85\u989d\u54c1\u724c\u8d44\u4ea7\u300d\u7684\u54c1\u724c\uff0c\u6b21\u5e74\u5b9e\u73b0\u4e86\u7ea63.6%\u7684\u9500\u91cf\u589e\u957f\uff1b\u800c\u54c1\u724c\u8d44\u4ea7\u51fa\u73b0\u8d64\u5b57\u7684\u54c1\u724c\uff0c\u6b21\u5e74\u9500\u552e\u989d\u5e73\u5747\u6536\u7f295.2%\u3002\u5f53\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u6e34\u671b\u8d85\u8fc7\u4e86\u5176\u73b0\u6709\u89c4\u6a21\u65f6\uff0c\u9500\u91cf\u4fbf\u4f1a\u8fce\u5934\u8d76\u4e0a\uff1b\u53cd\u4e4b\uff0c\u5e02\u573a\u81ea\u4f1a\u628a\u5b83\u62c9\u56de\u539f\u5730\u3002 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\u5f53\u5c0f\u54c1\u724c\u6210\u529f\u5c06\u6d88\u8d39\u8005\u7684\u300c\u8003\u8651\u300d\u8f6c\u5316\u4e3a\u8d85\u989d\u54c1\u724c\u8d44\u4ea7\u65f6\uff0c\u6216\u8bb8\u80fd\u5e26\u6765\u66f4\u5927\u52a8\u80fd\u3002 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