{"id":25454,"date":"2026-06-22T08:35:00","date_gmt":"2026-06-22T08:35:00","guid":{"rendered":"https:\/\/moneycompass.com.my\/cn\/2026-mama-%e7%a7%bb%e5%8a%a8%e4%ba%92%e8%81%94%e7%bd%91%e9%ab%98%e5%b1%82%e5%b3%b0%e4%bc%9a%e5%9c%86%e6%bb%a1%e8%90%bd%e5%b9%95%ef%bc%8c%e7%99%be%e4%bd%8d%e8%a1%8c%e4%b8%9a%e9%a2%86%e8%a2%96%e5%85%b1\/"},"modified":"2026-06-22T08:35:00","modified_gmt":"2026-06-22T08:35:00","slug":"2026-mama-%e7%a7%bb%e5%8a%a8%e4%ba%92%e8%81%94%e7%bd%91%e9%ab%98%e5%b1%82%e5%b3%b0%e4%bc%9a%e5%9c%86%e6%bb%a1%e8%90%bd%e5%b9%95%ef%bc%8c%e7%99%be%e4%bd%8d%e8%a1%8c%e4%b8%9a%e9%a2%86%e8%a2%96%e5%85%b1","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/2026-mama-%e7%a7%bb%e5%8a%a8%e4%ba%92%e8%81%94%e7%bd%91%e9%ab%98%e5%b1%82%e5%b3%b0%e4%bc%9a%e5%9c%86%e6%bb%a1%e8%90%bd%e5%b9%95%ef%bc%8c%e7%99%be%e4%bd%8d%e8%a1%8c%e4%b8%9a%e9%a2%86%e8%a2%96%e5%85%b1\/","title":{"rendered":"2026 MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\u5706\u6ee1\u843d\u5e55\uff0c\u767e\u4f4d\u884c\u4e1a\u9886\u8896\u5171\u63a2 AI \u843d\u5730\u65f6\u4ee3\u7684\u589e\u957f\u65b0\u8303\u5f0f"},"content":{"rendered":"

\u5317\u4eac<\/span>2026\u5e746\u670822\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer<\/a> \u5728\u53a6\u95e8\u6210\u529f\u4e3e\u529e 2026 MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\uff08\u4ee5\u4e0b\u7b80\u79f0 2026 MAMA\uff09\u3002\u5cf0\u4f1a\u6c47\u96c6\u4e86\u8d85\u8fc7 100 \u4f4d\u79fb\u52a8\u4e92\u8054\u7f51\u884c\u4e1a\u7cbe\u82f1\uff0c\u8986\u76d6\u6e38\u620f\u3001\u91d1\u878d\u79d1\u6280\u3001\u793e\u4ea4\u3001\u667a\u80fd\u8425\u9500\u7b49\u8d5b\u9053\u7684\u9876\u7ea7 CXO \u53ca\u8425\u9500\u51b3\u7b56\u8005\uff0c\u56f4\u7ed5 AI \u9a71\u52a8\u4e0b\u79fb\u52a8\u8425\u9500\u53d8\u5c40\u3001\u4e2d\u56fd\u54c1\u724c\u5168\u7403\u5316\u6269\u5f20\u53ca\u589e\u957f\u65b0\u8303\u5f0f\u7b49\u8bae\u9898\u5c55\u5f00\u6df1\u5ea6\u63a2\u8ba8\u3002<\/p>\n

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<\/a><\/p>\n<\/div>\n

\u89c2\u70b9\u6c47\u805a\uff0c\u4e94\u4f4d\u5609\u5bbe\u5171\u8bdd AI \u65f6\u4ee3\u7684\u589e\u957f\u65b0\u903b\u8f91<\/p>\n

\u5728 2026 MAMA \u4e3b\u65e8\u6f14\u8bb2\u73af\u8282\uff0c\u4e94\u4f4d\u6765\u81ea\u5b66\u754c\u4e0e\u79fb\u52a8\u4e92\u8054\u7f51\u9886\u57df\u7684\u91cd\u78c5\u5609\u5bbe\u56f4\u7ed5 AI \u65f6\u4ee3\u589e\u957f\u91cd\u542f\u3001\u4eba\u7c7b\u4e0d\u53ef\u66ff\u4ee3\u7684\u6838\u5fc3\u4ef7\u503c\u3001Agentic Thinking \u91cd\u5851\u4f01\u4e1a\u672a\u6765\u53ca AI Native \u7ec4\u7ec7\u5b9e\u8df5\u7b49\u8bae\u9898\u5c55\u5f00\u6df1\u5165\u5256\u6790\u3002<\/p>\n

AppsFlyer \u5927\u4e2d\u534e\u533a\u603b\u7ecf\u7406\u738b\u73ae\u535a\u58eb\u5728\u6f14\u8bb2\u300a\u667a\u80fd\u5df2\u81f3\uff0c\u589e\u957f\u91cd\u542f\uff1aAI \u65f6\u4ee3\u7684\u65b0\u822a\u5411\u300b\u4e2d\u5224\u65ad\uff0c2026 \u5e74\u5f88\u53ef\u80fd\u662f AI \u4ece”\u4f1a\u56de\u7b54\u95ee\u9898”\u8d70\u5411”\u80fd\u5b8c\u6210\u5de5\u4f5c”\u7684\u5143\u5e74\u3002\u4ed6\u63f4\u5f15\u4eca\u5e74\u521dAI Ascent \u5cf0\u4f1a\u4e0a\u7684\u5224\u65ad\uff0c\u5927\u6a21\u578b\u5df2\u7ecf\u8fbe\u5230\u4eba\u7c7b\u667a\u80fd\u7684\u6c34\u5e73\u2014\u2014\u5e76\u6307\u51fa\uff0c\u4e00\u65e6\u7ed9\u8fd9\u6837\u7684\u6a21\u578b\u63a5\u5165\u4f01\u4e1a\u5185\u90e8\u6570\u636e\u3001\u7ec4\u7ec7\u67b6\u6784\u4e0a\u4e0b\u6587\u4e0e\u5de5\u5177\u8c03\u7528\u80fd\u529b\uff0c\u5b83\u548c\u4e00\u540d\u5750\u5728\u7535\u8111\u524d\u7684\u5458\u5de5\u5df2\u65e0\u672c\u8d28\u5dee\u522b\u3002\u4ed6\u5f3a\u8c03\uff0cAI \u8d8a\u843d\u5730\u3001\u6570\u636e\u8d8a\u91cd\u8981\uff0c\u5404\u5bb6\u6a21\u578b\u80fd\u529b\u8d8b\u4e8e\u76f8\u8fd1\u65f6\uff0c\u4f01\u4e1a\u771f\u6b63\u7684\u5dee\u8ddd\u4e0d\u5728\u6a21\u578b\u672c\u8eab\uff0c\u800c\u5728\u6a21\u578b\u6240\u83b7\u53d6\u7684\u4e0a\u4e0b\u6587\u8d28\u91cf\uff1b\u4e00\u4e2a Agent \u82e5\u57fa\u4e8e\u9519\u8bef\u6570\u636e\u6301\u7eed\u8fd0\u8f6c\uff0c\u635f\u5931\u4f1a\u4ee5\u673a\u5668\u7684\u901f\u5ea6\u88ab\u6210\u500d\u653e\u5927\u3002\u6b64\u5916\uff0c\u738b\u73ae\u535a\u58eb\u5728\u5cf0\u4f1a\u73b0\u573a\u6b63\u5f0f\u53d1\u5e03\u4e86AppsFlyer \u300a2026 \u4e2d\u56fd App \u51fa\u6d77\u8425\u9500\u8d8b\u52bf\u62a5\u544a\u300b\u3002<\/p>\n

\u7ecf\u6d4e\u5b66\u8005\u859b\u5146\u4e30\u5728\u6f14\u8bb2\u300a\u4eba\u4e0d\u4f1a\u88ab AI \u66ff\u4ee3\u7684 8 \u4e2a\u7406\u7531\u300b\u4e2d\uff0c\u4ee5\u7ecf\u6d4e\u5b66\u5bb6\u5df4\u65af\u590f\u7684\u6bd4\u55bb\u4f5c\u4e3a\u8d77\u70b9\u2014\u2014\u5149\u660e\u662f\u4eba\u7c7b\u8ffd\u6c42\u7684\u798f\u5229\uff0c\u5236\u9020\u8721\u70db\u53ea\u662f\u624b\u6bb5\uff1b\u6280\u672f\u9769\u547d\u7684\u672c\u8d28\u662f\u4e00\u6b21\u6b21”\u8f9b\u52b3”\u7684\u89e3\u9664\uff0c\u771f\u6b63\u4e0e\u4eba\u7ade\u4e89\u7684\uff0c\u59cb\u7ec8\u662f\u4eba\uff0c\u800c\u4e0d\u662f\u5de5\u5177\u3002\u4ed6\u5f52\u7eb3\u51fa\u4eba\u7c7b\u516b\u79cd\u4e0d\u53ef\u66ff\u4ee3\u7684\u539f\u59cb\u51b2\u52a8\u4e0e\u57fa\u672c\u9700\u6c42\uff1a\u8fde\u63a5\u4e0e\u5f52\u5c5e\u3001\u597d\u5947\u4e0e\u6c42\u77e5\u3001\u590d\u6742\u4f53\u9a8c\u3001\u56fe\u50cf\u4e0e\u6545\u4e8b\u3001\u9053\u5fb7\u4e0e\u60c5\u64cd\u3001\u521b\u4f5c\u4e0e\u6210\u5c31\u3001\u5065\u5eb7\u4e0e\u4f53\u611f\u3001\u4eba\u751f\u610f\u4e49\u3002\u4ed6\u6307\u51fa\uff0cAI \u53ef\u4ee5\u6a21\u62df\u56de\u5e94\uff0c\u5374\u65e0\u6cd5\u7ed9\u4e88”\u88ab\u53e6\u4e00\u4e2a\u540c\u6837\u8106\u5f31\u7684\u5b58\u5728\u6240\u73cd\u89c6”\u7684\u90a3\u79cd\u627f\u8ba4\u3002\u800c\u79d1\u5b66\u53f2\u4e0a\u771f\u6b63\u7684\u98de\u8dc3\uff0c\u5f80\u5f80\u4e0d\u5728\u4e8e\u6700\u7ec8\u89e3\u9898\uff0c\u800c\u5728\u4e8e\u7387\u5148\u63d0\u51fa\u5bf9\u7684\u95ee\u9898\u2014\u2014\u8fd9\u79cd”\u95ee\u9898\u7684\u54c1\u5473”\uff0c\u6b63\u662f\u4eba\u7c7b\u4e0d\u53ef\u66ff\u4ee3\u4e4b\u5904\uff0c\u4e5f\u662f AI \u5728\u7ed3\u6784\u4e0a\u65e0\u6cd5\u7ed9\u4e88\u7684\u3002\u4ed6\u5728\u6f14\u8bb2\u7ed3\u5c3e\u8bf4\uff1a”\u673a\u5668\u8d8a\u6765\u8d8a\u50cf\u4eba\uff0c\u800c\u4eba\u7ec8\u4e8e\u6709\u7a7a\u53bb\u505a\u4eba\u4e86\u3002”<\/p>\n

Founders Space \u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98 Steve Hoffman \u5728\u6f14\u8bb2\u300aAI \u539f\u751f\u65f6\u4ee3\uff1aAgentic Thinking \u5982\u4f55\u91cd\u5851\u4f01\u4e1a\u672a\u6765\u300b\u4e2d\u6307\u51fa\uff0cAI \u6b63\u5728\u5168\u9762\u6e17\u900f\u8425\u9500\u3001\u9500\u552e\u3001\u5ba2\u670d\u3001\u8f6f\u4ef6\u5f00\u53d1\u7b49\u5546\u4e1a\u9886\u57df\uff0c\u5e26\u6765\u6548\u7387\u4e0e\u5546\u4e1a\u6a21\u5f0f\u7684\u53cc\u91cd\u91cd\u6784\u3002\u4ed6\u63d0\u51fa\uff0c\u4f01\u4e1a\u5236\u5b9a AI \u6218\u7565\u5e94\u4ece\u4e09\u4e2a\u6838\u5fc3\u95ee\u9898\u51fa\u53d1\uff1a\u4e3a\u4ec0\u4e48\u662f\u73b0\u5728\u3001\u4f1a\u4ea7\u751f\u4ec0\u4e48\u5f71\u54cd\u3001\u600e\u4e48\u505a\u3002\u4ed6\u63f4\u5f15\u591a\u4e2a\u4f01\u4e1a\u771f\u5b9e\u6848\u4f8b\uff1a\u67d0\u4e2d\u56fd\u98df\u54c1\u4f01\u4e1a\u901a\u8fc7\u8bbe\u7acb AI Champion\u3001\u5b9a\u671f\u4e3e\u529e\u5185\u90e8\u5206\u4eab\u4f1a\u3001\u5c06 AI \u91c7\u7528\u7387\u4e0e KPI \u5207\u5b9e\u7ed1\u5b9a\uff0c\u6210\u529f\u63a8\u52a8\u7ec4\u7ec7\u7ea7 AI \u8f6c\u578b\uff1b\u800c\u53e6\u4e00\u4e9b\u4f01\u4e1a\u5219\u56e0\u8fc7\u65e9\u79fb\u9664\u4eba\u5de5\u5ba1\u6838\u73af\u8282\u3001\u672a\u80fd\u5c06 AI \u5de5\u5177\u4e0e\u4e1a\u52a1\u76ee\u6807\u5bf9\u9f50\u800c\u906d\u9047\u843d\u5730\u5931\u8d25\u3002\u5728\u4ed6\u770b\u6765\uff0c\u6210\u8d25\u7684\u5206\u6c34\u5cad\u4ece\u4e0d\u5728\u4e8e\u5de5\u5177\u672c\u8eab\uff0c\u800c\u5728\u4e8e\u4f01\u4e1a\u662f\u5426\u771f\u6b63\u6539\u53d8\u4e86\u81ea\u5df1\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002\u4ed6\u7684\u6838\u5fc3\u6d1e\u89c1\u662f\uff1a”\u6211\u4eec\u5df2\u7ecf\u4e0d\u518d\u662f\u4efb\u52a1\u7684\u6267\u884c\u8005\uff0c\u800c\u662f\u7cfb\u7edf\u7684\u67b6\u6784\u5e08\u3002\u6211\u4eec\u7684\u65b0\u5de5\u4f5c\u662f\u5b9a\u4e49\u76ee\u6807\uff0c\u8ba9 AI \u53bb\u5b9e\u73b0\u3002”<\/p>\n

\u6708\u4e4b\u6697\u9762\u589e\u957f\u6280\u672f\u8d1f\u8d23\u4eba\u4ed8\u5f3a\u5728\u6f14\u8bb2\u300a\u552f\u5feb\u4e0d\u7834\uff1aAI Native \u7ec4\u7ec7\u4e0e\u589e\u957f\u300b\u4e2d\u5206\u4eab\u4e86 Kimi \u5b9e\u73b0\u8d85\u7ebf\u6027\u589e\u957f\u7684\u7ec4\u7ec7\u79d8\u8bc0\uff1a\u4eca\u5929”\u5feb”\u7684\u74f6\u9888\u5df2\u4e0d\u518d\u662f\u6cdb\u4ea7\u7814\u7684\u6280\u672f\u5f00\u9500\uff0c\u800c\u662f\u7ec4\u7ec7\u3001\u4eba\u4e0e\u51b3\u7b56\u672c\u8eab\u3002\u4ed6\u533a\u5206\u4e86\u771f\u5047 AI Native\u2014\u2014\u8bb8\u591a\u4f01\u4e1a\u8981\u6c42\u5458\u5de5\u81ea\u8bc1 AI \u4f7f\u7528\u6548\u7387\u3001\u5c06\u5176\u5199\u5165 KPI\uff0c\u8fd9\u53ea\u662f\u865a\u5047\u7684 AI Native\uff1b\u771f\u6b63\u7684 AI Native\uff0c\u662f\u628a AI \u5458\u5de5\u5f53\u4f5c\u4eba\u7c7b\u5458\u5de5\u7684\u5e73\u7b49\u540c\u4f34\uff0c\u5728\u6784\u5efa\u7ec4\u7ec7\u65f6\u5c31\u628a AI \u7eb3\u5165\u56e2\u961f\u7ed3\u6784\u672c\u8eab\u6765\u601d\u8003\u3002<\/p>\n

AppsFlyer \u4ea7\u54c1\u603b\u76d1 Maya Kahane \u53d1\u8868\u6f14\u8bb2\u300a\u6570\u636e\u4e3a\u57fa\uff0cAI \u4e3a\u529b\uff1aAppsFlyer \u4ea7\u54c1\u613f\u666f\u4e0e\u8def\u7ebf\u56fe\u300b\u3002\u5979\u6307\u51fa\uff0c\u8425\u9500\u4eba\u5458\u6bcf\u5468\u5927\u91cf\u65f6\u95f4\u8017\u8d39\u5728\u624b\u52a8\u3001\u91cd\u590d\u6027\u5de5\u4f5c\u4e0a\uff0c\u5728\u505a\u51fa\u4efb\u4f55\u6218\u7565\u51b3\u7b56\u4e4b\u524d\uff0c\u751f\u4ea7\u529b\u5df2\u88ab\u5927\u91cf\u6d88\u8017\u3002AppsFlyer \u6b63\u5728\u6784\u5efa\u4e09\u5c42\u80fd\u529b\u4f53\u7cfb\uff1a\u4ee5\u53ef\u4fe1\u4eea\u8868\u677f\u4e3a\u6838\u5fc3\u7684\u6570\u636e\u5e95\u5ea7\u3001\u5f53\u4e0b\u5df2\u53ef\u4f7f\u7528\u7684 AI \u4ea7\u54c1\u77e9\u9635\uff0c\u4ee5\u53ca\u8fc8\u5411\u81ea\u4e3b\u8425\u9500\u7684\u4ea7\u54c1\u8def\u7ebf\u56fe\u3002<\/p>\n

\u5bf9\u8bdd\u4ea4\u950b\uff0c\u4fe1\u53f7\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8861\u91cf\u57fa\u7840\u8bbe\u65bd\u4e4b\u4e89<\/p>\n

\u5728 2026 MAMA \u671f\u95f4\uff0c\u9ad8\u7aef\u5bf9\u8c08\u7cbe\u5f69\u7eb7\u5448\uff0c\u56f4\u7ed5 AI \u843d\u5730\u75db\u70b9\u3001\u793e\u4ea4\u4ea7\u54c1\u521b\u65b0\u4e0e\u4fe1\u53f7\u7ecf\u6d4e\u7684\u6838\u5fc3\u8bae\u9898\uff0c\u5448\u73b0\u51fa\u4e00\u573a\u601d\u60f3\u4ea4\u950b\u4e0e\u5b9e\u8df5\u667a\u6167\u7684\u5dc5\u5cf0\u76db\u4f1a\u3002<\/p>\n

\u5728\u540d\u4e3a\u300aAI \u6ee1\u8f7d\u671f\u8bb8\u800c\u6765\uff0c\u4e0b\u4e00\u6b65\u8be5\u8d70\u5411\u4f55\u65b9\uff1f\u300b\u7684\u7089\u8fb9\u5bf9\u8bdd\u4e2d\uff0cAppsFlyer \u4e9a\u592a\u533a\u603b\u88c1\u517c\u8463\u4e8b\u603b\u7ecf\u7406 Ronen Mense\u3001AppsFlyer \u9996\u5e2d AI \u53ca\u5ba2\u6237\u5b98 Ziv Peled \u4e0e\u9999\u6e2f\u5bcc\u804a CMO \u7941\u5b50\u9f99\u5c55\u5f00\u6df1\u5ea6\u5bf9\u8bdd\u3002\u4e09\u4eba\u5171\u540c\u63ed\u793a\u4e86\u4e00\u4e2a\u884c\u4e1a\u771f\u76f8\uff1a\u4f01\u4e1a AI \u843d\u5730\u6548\u679c\u4e0d\u8fbe\u9884\u671f\uff0c\u95ee\u9898\u4e0d\u5728\u5de5\u5177\u672c\u8eab\uff0c\u800c\u5728\u5de5\u5177\u6240\u8fd0\u884c\u7684\u57fa\u7840\u4e4b\u4e0a\u3002Ziv Peled \u6307\u51fa\u4fe1\u53f7\u4e0e\u6570\u636e\u7684\u5173\u952e\u533a\u522b\u2014\u2014\u4fe1\u53f7\u662f\u539f\u59cb\u8f93\u5165\uff0c\u6570\u636e\u662f\u4fe1\u53f7\u6c47\u805a\u540e\u8bb2\u8ff0\u7684\u6545\u4e8b\uff1b\u52a3\u8d28\u4fe1\u53f7\u4ea7\u751f\u52a3\u8d28\u6570\u636e\uff0c\u6700\u7ec8\u5bfc\u81f4\u9519\u8bef\u51b3\u7b56\u3002\u7941\u5b50\u9f99\u5219\u4ece\u5e73\u53f0\u5185\u90e8\u5230\u5e7f\u544a\u4e3b\u7684\u53cc\u91cd\u89c6\u89d2\u5370\u8bc1\u4e86\u8fd9\u4e00\u5224\u65ad\uff1a\u8de8\u6e20\u9053\u7684\u4fe1\u53f7\u5272\u88c2\u8ba9 AI \u5728\u5404\u81ea\u7684\u4fe1\u606f\u5b64\u5c9b\u4e2d\u81ea\u4fe1\u5730\u505a\u51fa\u9519\u8bef\u4f18\u5316\u3002\u4e09\u4eba\u4e00\u81f4\u8ba4\u4e3a\uff0c\u6211\u4eec\u6b63\u8fdb\u5165”\u4fe1\u53f7\u7ecf\u6d4e”\u65f6\u4ee3\u2014\u2014\u8c01\u638c\u63a7\u6700\u53ef\u4fe1\u3001\u6700\u591a\u5143\u7684\u4fe1\u53f7\uff0c\u8c01\u5c31\u638c\u63a7\u81ea\u5df1\u7684 AI\uff0c\u4e5f\u638c\u63a7\u81ea\u5df1\u7684\u589e\u957f\u3002Ronen \u5728\u6536\u5c3e\u65f6\u603b\u7ed3\u9053\uff1a2026 \u5e74\u5c06\u662f\u90a3\u4e9b\u628a\u8861\u91cf\u4f53\u7cfb\u4ece\u62a5\u8868\u5de5\u5177\u5347\u7ea7\u4e3a\u6218\u7565\u57fa\u7840\u8bbe\u65bd\u7684 CMO \u771f\u6b63”\u60f3\u901a”\u7684\u4e00\u5e74\u3002<\/p>\n

\u6e38\u620f\u3001\u91d1\u878d\u79d1\u6280\u4e24\u5927\u8d5b\u9053\u5b9e\u6218\u62c6\u89e3<\/p>\n

2026 MAMA \u7279\u522b\u8bbe\u7f6e\u589e\u957f\u5feb\u95ea\u4e13\u9898\u73af\u8282”\u73b0\u4ee3\u8425\u9500\u65b0\u52bf\u529b\uff1a\u8de8\u884c\u4e1a\u7684\u5168\u94fe\u8def\u589e\u957f\u5b9e\u6218\u62c6\u89e3”\uff0c\u591a\u4f4d\u5609\u5bbe\u5bc6\u96c6\u5206\u4eab\u884c\u4e1a\u4e00\u7ebf\u5b9e\u64cd\u7ecf\u9a8c\u3002<\/p>\n

AppsFlyer \u5927\u4e2d\u534e\u533a\u9500\u552e\u526f\u603b\u88c1\u859b\u5251\u7387\u5148\u629b\u51fa\u884c\u4e1a\u5171\u540c\u56f0\u5883\uff1a”\u6211\u5e76\u4e0d\u7f3a\u5c11\u6570\u636e\uff0c\u7f3a\u7684\u662f\u80fd\u8ba9\u6570\u636e\u6307\u5bfc\u6295\u653e\u51b3\u7b56\u7684\u589e\u957f\u667a\u80fd\u3002”\u4ed6\u7cfb\u7edf\u9610\u91ca\u4e86 AppsFlyer \u4ece MMP \u5230\u73b0\u4ee3\u8425\u9500\u4e91\u7684\u5347\u7ea7\u903b\u8f91\u2014\u2014\u6838\u5fc3\u95ee\u9898\u4ece”\u8fd9\u4e2a\u6e20\u9053\u5e26\u6765\u4e86\u591a\u5c11\u5b89\u88c5”\uff0c\u5347\u7ea7\u4e3a”\u54ea\u4e2a\u6e20\u9053\u5e26\u6765\u7684\u7528\u6237\u4e09\u4e2a\u6708\u540e\u8fd8\u5728\u4e3a\u4f60\u8d21\u732e\u6536\u5165”\uff0c\u5e76\u5f3a\u8c03\u6bcf\u4e2a\u884c\u4e1a\u7684\u589e\u957f\u5bc6\u7801\u90fd\u4e0d\u4e00\u6837\uff0c\u901a\u7528\u65b9\u6848\u89e3\u51b3\u4e0d\u4e86\u884c\u4e1a\u95ee\u9898\u3002<\/p>\n

\u817e\u8baf IEGG \u7528\u6237\u589e\u957f\u9ad8\u7ea7\u603b\u76d1\u674e\u6ee8\u5c91\u4ee5\u300aAI \u4e0b\u7684\u589e\u957f\u98de\u8f6e\uff1a\u817e\u8baf\u501f\u52a9 AI Agent \u91cd\u5851\u6e38\u620f\u51fa\u6d77\u7684\u589e\u957f\u65b0\u8303\u5f0f\u300b\u4e3a\u9898\uff0c\u68b3\u7406\u4e86\u6e38\u620f\u6d77\u5916\u53d1\u884c\u4ece\u4eba\u5de5\u9a71\u52a8\u3001AI \u8f85\u52a9\u5230 Agent \u81ea\u6cbb\u7684\u4e09\u9636\u6bb5\u6f14\u8fdb\uff0c\u5e76\u70b9\u51fa\u4e00\u4e2a\u5173\u952e\u76f2\u533a\uff1a\u5404\u5e73\u53f0\u81ea\u5e26\u7684 Agent \u76ee\u6807\u662f\u6700\u5927\u5316\u5e73\u53f0\u6536\u5165\u800c\u975e\u5e7f\u544a\u4e3b\u957f\u671f\u4ef7\u503c\uff0c\u5e7f\u544a\u5e73\u53f0\u81ea\u5df1\u7684Agent\u7edd\u4e0d\u4f1a\u5efa\u8bae\u4f60\u628a\u9884\u7b97\u653e\u5728\u5176\u4ed6\u5e73\u53f0\u4e0a\u3002\u4e3a\u6b64\uff0c\u817e\u8baf\u6784\u5efa\u4e86\u79c1\u6709 UA Agent\uff0c\u901a\u8fc7 MCP \u534f\u8bae\u7edf\u4e00\u8c03\u5ea6\u591a\u6e20\u9053\u6295\u653e\uff0c\u518d\u7ecf\u7531 A2A \u534f\u8bae\u4e0e\u7d20\u6750\u3001ASO\u3001\u6570\u636e\u5206\u6790\u7b49\u5168\u94fe\u8def Agent \u534f\u540c\uff0c\u5f62\u6210”\u589e\u957f\u2192\u6570\u636e\u2192\u4f18\u5316\u2192\u518d\u589e\u957f”\u7684\u6b63\u5411\u98de\u8f6e\uff0c\u5979\u7684\u7ed3\u8bba\u662f\uff1aAgent \u65f6\u4ee3\u771f\u6b63\u7684\u7ade\u4e89\u529b\uff0c\u5728\u4e8e\u4ece”\u64cd\u4f5c\u5458”\u8fdb\u5316\u4e3a”\u6307\u6325\u5b98”\u3002<\/p>\n

\u5728\u300a\u4ece\u6d41\u91cf\u5230\u4ef7\u503c\uff1a\u6784\u5efa\u91d1\u878d\u79d1\u6280\u51fa\u6d77\u7684\u5f52\u56e0\u4e0e\u9ad8\u8d28\u91cf\u589e\u957f\u5f15\u64ce\u300b\u7684\u5bf9\u8c08\u4e2d\uff0cAppsFlyer \u5927\u4e2d\u534e\u533a\u6218\u7565\u5ba2\u6237\u548c\u5927\u5ba2\u6237\u56e2\u961f\u8d1f\u8d23\u4eba\u4e07\u4e91\u98de\u4e0e\u767e\u5f13 CMO \u9ad8\u83b9\uff0c\u56f4\u7ed5\u4e2d\u56fd\u91d1\u878d\u79d1\u6280\u51fa\u6d77\u7684\u9ad8\u8d28\u91cf\u589e\u957f\u5c55\u5f00\u5206\u4eab\u3002\u4e8c\u4eba\u4ece\u56fd\u5185\u51fa\u6d77\u4f18\u52bf\u3001\u589e\u957f\u65b9\u6cd5\u8bba\u7684\u8fc1\u79fb\u4e0e\u672c\u5730\u5316\u8c03\u6574\u5207\u5165\uff0c\u7ed3\u5408\u5f52\u56e0\u56de\u4f20\u7b56\u7565\u3001\u4e0d\u540c\u5e02\u573a\u83b7\u5ba2\u65b9\u5f0f\u5dee\u5f02\u53ca AppsFlyer \u7684\u5b9e\u8df5\u5e94\u7528\uff0c\u63a2\u8ba8\u4e86AI \u5728\u91d1\u878d\u79d1\u6280\u51fa\u6d77\u6295\u653e\u7ba1\u7406\u4e2d\u7684\u843d\u5730\u8def\u5f84\u4e0e\u672a\u6765\u673a\u4f1a\u70b9\u3002\u9ad8\u83b9\u6307\u51fa\uff0c\u91d1\u878d\u79d1\u6280\u51fa\u6d77\u7684\u843d\u5730\u6838\u5fc3\u5728\u4e8e\u9002\u5e94\u5f53\u5730\u5408\u89c4\u653f\u7b56\u548c\u672c\u5730\u6587\u5316\uff0c\u5979\u5f3a\u8c03\uff0c\u7528\u6237\u589e\u957f\u4e0d\u662f”\u8981\u91cf”\u4e0e”\u8981\u8d28”\u7684\u53d6\u820d\u2014\u2014\u91cf\u662f\u57fa\u672c\u76d8\uff0c\u4f46\u5728\u91cf\u7684\u57fa\u7840\u4e0a\uff0c\u4f01\u4e1a\u8981\u628a\u7528\u6237\u4ef7\u503c\u7684\u6316\u6398\u505a\u6df1\u3001\u7528\u589e\u56e2\u961f\u5728\u83b7\u5ba2\u7aef\u505a\u66f4\u7cbe\u51c6\u7684\u8868\u8fbe\uff0c\u624d\u80fd\u8ba9\u6295\u653e\u7b97\u6cd5\u771f\u6b63\u627e\u5230\u80fd\u5b8c\u6210\u9996\u7b14\u653e\u6b3e\uff0c\u5e76\u7559\u5b58\u590d\u8d37\u7684\u9ad8\u4ef7\u503c\u7528\u6237\u3002\u4e07\u4e91\u98de\u5219\u8865\u5145\u9053\uff0c\u6570\u636e\u80fd\u529b\u662f\u91d1\u878d\u79d1\u6280\u51fa\u6d77\u589e\u957f\u4f53\u7cfb\u7684\u5730\u57fa\u2014\u2014\u53ea\u6709\u628a\u6b63\u786e\u7684\u8f6c\u5316\u4fe1\u53f7\u56de\u4f20\u7ed9\u6295\u653e\u7b97\u6cd5\uff0cAI \u624d\u80fd\u771f\u6b63\u4f18\u5316\u5230\u4e1a\u52a1\u5173\u5fc3\u7684\u7ed3\u679c\uff0c\u800c\u4e0d\u662f\u505c\u7559\u5728\u5b89\u88c5\u91cf\u8fd9\u4e2a\u865a\u5047\u7684\u5317\u6781\u661f\u6307\u6807\u4e0a\u3002<\/p>\n

\u5728\u672c\u5c4a\u5cf0\u4f1a\u4e3b\u4f1a\u573a\u6536\u5b98\u4e4b\u9645\uff0cAppsFlyer \u5927\u4e2d\u534e\u533a\u9ad8\u7ea7\u5e02\u573a\u8425\u9500\u603b\u76d1 Susie Ma \u53d1\u8868\u603b\u7ed3\u81f4\u8f9e\u3002\u5979\u8868\u793a\uff0c\u4eca\u5929\u4ece\u7ecf\u6d4e\u5b66\u7684\u89c6\u89d2\u5230\u7845\u8c37\u521b\u6295\uff0c\u4ece AI \u7684\u957f\u671f\u8d8b\u52bf\u5230\u6e38\u620f\u3001\u793e\u4ea4\u3001\u6cdb\u5a31\u4e50\u3001\u91d1\u878d\u79d1\u6280\u7684\u4e00\u7ebf\u5b9e\u8df5\uff0c\u6bcf\u4e00\u573a\u5206\u4eab\u89d2\u5ea6\u5404\u5f02\uff0c\u4f46\u5171\u540c\u6307\u5411\u540c\u4e00\u4ef6\u4e8b\uff1aAI \u5df2\u7ecf\u4e0d\u53ea\u662f\u4e00\u4e2a\u8d8b\u52bf\uff0c\u5b83\u6b63\u5728\u8fdb\u5165\u4f01\u4e1a\u7684\u771f\u5b9e\u8fd0\u8425\u3001\u589e\u957f\u7684\u5177\u4f53\u6d41\u7a0b\uff0c\u4ee5\u53ca\u6bcf\u4e00\u4e2a\u56e2\u961f\u5fc5\u987b\u9762\u5bf9\u7684\u51b3\u7b56\u4e4b\u4e2d\u3002”\u5728 AI \u65f6\u4ee3\uff0c\u589e\u957f\u4e0d\u4f1a\u53ea\u5c5e\u4e8e\u6700\u65e9\u4f7f\u7528\u5de5\u5177\u7684\u4eba\u3002\u771f\u6b63\u7684\u4f18\u52bf\uff0c\u6765\u81ea\u8c01\u80fd\u66f4\u65e9\u628a\u6570\u636e\u3001\u8861\u91cf\u548c\u51b3\u7b56\u4f53\u7cfb\u642d\u5efa\u597d\uff0c\u8c01\u80fd\u66f4\u5feb\u628a\u8fd9\u4e9b\u80fd\u529b\u53d8\u6210\u7ec4\u7ec7\u771f\u6b63\u53ef\u4ee5\u4f7f\u7528\u7684\u4e1c\u897f\u3002”<\/p>\n

\u95ed\u95e8\u6df1\u8bae\uff0c\u516d\u573a\u95ed\u95e8\u5c0f\u7ec4\u8ba8\u8bba\u78b0\u649e\u884c\u4e1a\u6700\u771f\u5b9e\u7684\u56f0\u60d1\u4e0e\u5171\u8bc6<\/p>\n

\u672c\u6b21\u5cf0\u4f1a\u671f\u95f4\uff0c\u8fd8\u5f00\u8bbe\u4e86\u516d\u573a\u95ed\u95e8\u5c0f\u7ec4\u8ba8\u8bba\uff0c\u5206\u4e24\u8f6e\u5e76\u884c\u4e3e\u884c\uff0c\u8986\u76d6\u624b\u6e38\u4e0e\u4f11\u95f2\u6e38\u620f\u3001\u667a\u80fd\u8425\u9500\u51fa\u6d77\u3001\u91d1\u878d\u79d1\u6280\u5408\u89c4\u589e\u957f\u3001\u4e2d\u91cd\u5ea6\u6e38\u620f\u51fa\u6d77\u53d8\u73b0\u3001\u793e\u4ea4\u6cdb\u5a31\u4e50\u53ca\u4f01\u4e1a AI \u843d\u5730\u7b49\u591a\u4e2a\u9886\u57df\u3002\u9ad8\u7ba1\u4eec\u56f4\u7ed5\u4e0d\u540c\u8d5b\u9053\u7684\u6838\u5fc3\u8bae\u9898\uff0c\u7ed3\u5408\u81ea\u8eab\u6df1\u539a\u79ef\u6dc0\u4e0e\u51fa\u6d77\u7ecf\u9a8c\u5c55\u5f00\u6df1\u5165\u4ea4\u6d41\uff0c\u5728 AI \u6280\u672f\u5e94\u7528\u3001\u589e\u957f\u8def\u5f84\u9009\u62e9\u3001\u6570\u636e\u6307\u6807\u91cd\u6784\u4e0e\u7528\u6237\u4ef7\u503c\u6316\u6398\u7b49\u8bae\u9898\u4e0a\u5f62\u6210\u4e86\u8bf8\u591a\u5171\u8bc6\uff0c\u4e3a\u79fb\u52a8\u4e92\u8054\u7f51\u884c\u4e1a\u5728\u65b0\u5468\u671f\u4e0b\u7684\u589e\u957f\u521b\u65b0\u63d0\u4f9b\u4e86\u4ee5 AI \u4e3a\u6293\u624b\u7684\u5b9e\u8df5\u53c2\u8003\u3002<\/p>\n

\u8363\u8000\u63ed\u6653\uff0c\u7b2c\u56db\u5c4a MAMA Awards \u81f4\u656c\u51fa\u6d77\u4e2d\u575a\u529b\u91cf<\/p>\n

\u5728\u672c\u5c4a\u5cf0\u4f1a\u671f\u95f4\uff0cAppsFlyer \u6210\u529f\u4e3e\u529e VIP \u5c0a\u4eab\u665a\u5bb4\u66a8\u7b2c\u56db\u5c4a MAMA Awards \u9881\u5956\u5178\u793c\u3002\u672c\u6b21\u8bc4\u9009\u7efc\u5408\u8003\u91cf\u54c1\u724c\u5f71\u54cd\u529b\u3001\u5e02\u573a\u8868\u73b0\u3001\u6280\u672f\u5e94\u7528\u53ca\u5168\u7403\u5316\u5e03\u5c40\u7b49\u591a\u9879\u6307\u6807\uff0c\u5171\u8bbe\u4e94\u5927\u5956\u9879\uff1a\u8425\u9500\u5b9e\u529b\u5956\u3001\u8425\u9500\u589e\u957f\u5956\u3001\u8425\u9500\u5e03\u5c40\u5956\u3001\u6df1\u5ea6\u8fd0\u8425\u5956\u53ca AI \u8425\u9500\u5148\u950b\u5956\uff0c\u6bcf\u9879\u5956\u9879\u5404\u8bc4\u9009\u51fa 5 \u5bb6\u83b7\u5956\u4f01\u4e1a\uff0c\u5171 25 \u5bb6\u4f01\u4e1a\u83b7\u6b64\u6b8a\u8363\u3002<\/p>\n

AppsFlyer \u59cb\u7ec8\u79c9\u6301\u516c\u6b63\u4e2d\u7acb\u7684\u539f\u5219\uff0c\u501f\u52a9\u9881\u5956\u5e73\u53f0\u9f13\u52b1\u4f01\u4e1a\u4e0d\u65ad\u521b\u65b0\u3001\u7a33\u56fa\u4f18\u52bf\uff0c\u63a8\u52a8\u884c\u4e1a\u5f62\u6210\u66f4\u5177\u6d3b\u529b\u4e0e\u53ef\u6301\u7eed\u6027\u7684\u7ade\u4e89\u751f\u6001\u3002<\/p>\n

MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\u4f5c\u4e3a AppsFlyer \u5168\u7403\u54c1\u724c\u65d7\u8230\u6d3b\u52a8\uff0c\u6301\u7eed\u4e3a\u4e2d\u56fd\u79fb\u52a8\u4f01\u4e1a\u6253\u9020\u9ad8\u54c1\u8d28\u3001\u9ad8\u4ef7\u503c\u7684\u4ea4\u6d41\u5e73\u53f0\uff0c\u63a8\u52a8\u751f\u6001\u4f19\u4f34\u5728\u6280\u672f\u53d8\u9769\u4e0e\u5168\u7403\u6311\u6218\u4e2d\u5171\u8c0b\u53d1\u5c55\u3001\u5171\u521b\u672a\u6765\u3002<\/p>\n

###<\/p>\n

\u5173\u4e8e AppsFlyer<\/p>\n

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\n<\/div>\n

SOURCE AppsFlyer<\/p>","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":0,"featured_media":25455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-25454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\n2026 MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\u5706\u6ee1\u843d\u5e55\uff0c\u767e\u4f4d\u884c\u4e1a\u9886\u8896\u5171\u63a2 AI \u843d\u5730\u65f6\u4ee3\u7684\u589e\u957f\u65b0\u8303\u5f0f - Money Compass CN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moneycompass.com.my\/cn\/2026-mama-\u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\u5706\u6ee1\u843d\u5e55\uff0c\u767e\u4f4d\u884c\u4e1a\u9886\u8896\u5171\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\u5706\u6ee1\u843d\u5e55\uff0c\u767e\u4f4d\u884c\u4e1a\u9886\u8896\u5171\u63a2 AI \u843d\u5730\u65f6\u4ee3\u7684\u589e\u957f\u65b0\u8303\u5f0f - Money Compass CN\" \/>\n<meta property=\"og:description\" content=\"\u5317\u4eac2026\u5e746\u670822\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer \u5728\u53a6\u95e8\u6210\u529f\u4e3e\u529e 2026 MAMA \u79fb\u52a8\u4e92\u8054\u7f51\u9ad8\u5c42\u5cf0\u4f1a\uff08\u4ee5\u4e0b\u7b80\u79f0 2026 MAMA\uff09\u3002\u5cf0\u4f1a\u6c47\u96c6\u4e86\u8d85\u8fc7 100 \u4f4d\u79fb\u52a8\u4e92\u8054\u7f51\u884c\u4e1a\u7cbe\u82f1\uff0c\u8986\u76d6\u6e38\u620f\u3001\u91d1\u878d\u79d1\u6280\u3001\u793e\u4ea4\u3001\u667a\u80fd\u8425\u9500\u7b49\u8d5b\u9053\u7684\u9876\u7ea7 CXO \u53ca\u8425\u9500\u51b3\u7b56\u8005\uff0c\u56f4\u7ed5 AI 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