Mindshare\u4f20\u7acb\u5a92\u4f53\u4e0e\u5eb7\u5e08\u5085\u996e\u54c1\u7684\u5408\u4f5c\u59cb\u4e8e2014\u5e74\u3002\u5728\u8fd9\u5341\u5e74\u95f4\uff0c\u9762\u5bf9\u98df\u996e\u8d5b\u9053\u5f02\u5e38\u6fc0\u70c8\u7684\u7ade\u4e89\u73af\u5883\uff08\u65f6\u523b\u5728\u4e0a\u67b6\u7684\u65b0\u5355\u54c1\uff0c\u4e0d\u65ad\u6d8c\u73b0\u7684\u65b0\u573a\u666f\u548c\u65b0\u6e20\u9053\uff09\uff0c\u6211\u4eec\u59cb\u7ec8\u966a\u4f34\u5ba2\u6237\u5de6\u53f3\uff0c\u4e0d\u65ad\u9002\u5e94\u5e02\u573a\u7684\u53d8\u8fc1\uff0c\u4f20\u64ad\u7684\u8f6c\u578b\uff0c\u4ee5\u7a7f\u8d8a\u5468\u671f\u3002\u6211\u4eec\u51ed\u501f\u5f3a\u5927\u7684\u81ea\u6709\u5a92\u4ecb\u53ca\u6570\u5b57\u5316\u5de5\u5177\u3001\u7efc\u5408\u5316\u670d\u52a1\u4ee5\u53ca\u591a\u5143\u5316\u4eba\u624d\u7f51\u7edc\uff0c\u534f\u52a9\u5ba2\u6237\u6253\u7834\u5e38\u89c4\u52c7\u4e8e\u521b\u65b0\uff0c\u5e76\u5c06\u5a92\u4f53\u3001\u5185\u5bb9\u3001\u573a\u666f\u3001\u6e20\u9053\u8fdb\u884c\u878d\u5408\u4e0e\u6253\u901a\uff0c\u52a9\u529b\u54c1\u724c\u5b9e\u73b0\u751f\u610f\u4e0a\u7684\u589e\u957f\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u7b56\u5212\u7684\u4e00\u7cfb\u5217\u4f18\u79c0\u8425\u9500\u6848\u4f8b\uff0c\u5728MMA\u3001Digital Media Awards\u3001M360\u3001\u864e\u5578\u5956\u7b49\u5168\u7403\u5404\u5927\u77e5\u540d\u8425\u9500\u8d5b\u4e8b\u4e2d\u5c61\u5c61\u65a9\u83b7\u591a\u9879\u5927\u5956\u3002<\/p>\n
\u4f20\u7acb\u5927\u4e2d\u534e\u533a\u6267\u884c\u4e3b\u5e2d\u6797\u7ea2\u971e\uff08Linda Lin\uff09\u5728\u8c08\u53ca\u6b64\u6b21\u7eed\u7ea6\u65f6\u8868\u793a\uff1a”\u4f20\u7acb\u5f88\u8363\u5e78\u80fd\u7ee7\u7eed\u4e0e\u5eb7\u5e08\u5085\u996e\u54c1\u5408\u4f5c\u3002\u52a9\u529b\u5ba2\u6237\u751f\u610f\u589e\u957f\u662f\u6211\u4eec\u4e00\u5207\u5de5\u4f5c\u7684\u539f\u70b9\u548c\u52a8\u529b\u3002\u57fa\u4e8e\u8fd9\u6837\u7684\u76ee\u6807\u4e0e\u4fe1\u5ff5\uff0c\u6211\u4eec\u59cb\u7ec8\u4e0e\u5eb7\u5e08\u5085\u996e\u54c1\u5e76\u80a9\u534f\u4f5c\uff0c\u4e0d\u65ad\u9002\u5e94\u53d8\u5316\u3002\u9762\u5bf9\u672a\u6765\u7684\u6311\u6218\u4e0e\u673a\u9047\uff0c\u4f20\u7acb\u627f\u8bfa\u5c06\u6301\u7eed\u53d1\u6325\u5168\u65b9\u4f4d\u6574\u5408\u8425\u9500\u4e1a\u52a1\u80fd\u529b\uff0c\u4ee5\u53ca\u96c6\u56e2\u5f3a\u5927\u7684\u5e73\u53f0\u8d44\u6e90\u548c\u6570\u636e\u4ea4\u4ed8\u80fd\u529b\uff0c\u4e3a\u5eb7\u5e08\u5085\u996e\u54c1\u63d0\u4f9b\u5f3a\u6709\u529b\u7684\u652f\u6301\uff0c\u4e00\u8d77\u63a8\u52a8\u884c\u4e1a\u53d1\u751f\u79ef\u6781\u7684\u53d8\u9769 \u3002”<\/p>\n
GREY\u845b\u745e\u4e2d\u56fd\u9996\u5e2d\u6267\u884c\u5b98\u5434\u6653\u8046\uff08Sharlene Wu\uff09\u8868\u793a\uff1a”\u5a92\u4f53\u4e0e\u521b\u610f\u7684\u6709\u673a\u7ed3\u5408\uff0c \u662f\u9879\u76ee\u6210\u529f\u7684\u5173\u952e\u3002 \u540c\u4e3aWPP\u7684\u4e00\u4efd\u5b50\uff0c \u5728\u8fd9\u6b21\u5eb7\u5e08\u5085\u7684\u91cd\u8981\u6218\u5f79\u4e0a\uff0c\u6211\u4eec\u643a\u624bMindshare\u4f20\u7acb\u7ec4\u6210WPP \u56e2\u961f\u4e3a\u56fd\u6c11\u54c1\u724c\u5eb7\u5e08\u5085\u5408\u4f5c\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6700\u4f18\u5316\u7684\u4ef7\u503c\u3002\u6211\u76f8\u4fe1\u4e0d\u8bba\u662f\u73b0\u5728\u8fd8\u6709\u672a\u6765\uff0c \u8fd9\u6837\u7684\u5408\u4f5c\u6a21\u5f0f\u90fd\u662f\u53cc\u8d62\u7684\u4e0d\u4e8c\u6cd5\u95e8\uff0c \u4e5f\u671f\u5f85\u6709\u66f4\u591a\u7684\u51fa\u5f69\u7684\u4f5c\u54c1\uff01”<\/p>\n
\n<\/div>\n
SOURCE \u7fa4\u9091\u4e2d\u56fd<\/p>","protected":false},"excerpt":{"rendered":"
\u4ef7\u503c\u5171\u9e23\uff0c\u4fe1\u4efb\u5960\u57fa\u957f\u671f\u4fe1\u8d56 \u4e0a\u6d772024\u5e7410\u670829\u65e5 \/\u7f8e\u901a\u793e\/ — WPP\u7fa4\u9091\u65d7\u4e0b\u4f20\u7acb\u5a92\u4f53\u5ba3\u5e03\uff0c\u6b63\u5f0f\u7eed\u7ea6\u5eb7\u5e08\u5085\u996e\u54c1\uff0c\u5728\u65b0\u7684\u5408\u4f5c\u5468\u671f\u4e2d\u5c06\u7ee7\u7eed\u4e3a\u5eb7\u5e08\u5085\u996e\u54c1\u5168\u54c1\u7c7b\u7ebf\u63d0\u4f9b\u5168\u5a92\u4f53\u6574\u5408\u4f20\u64ad\u5a92\u4ecb\u4ee3\u7406\u4e1a\u52a1\uff1b\u540c\u65f6\u4f20\u7acb\u6574\u5408WPP\u96c6\u56e2\u8d44\u6e90\u4e0e\u529b\u91cf\uff0c\u8054\u624bGrey\u845b\u745e\u4e2d\u56fd\u5171\u540c\u6253\u9020\u4e86\u4e00\u652f\u4e13\u5c5e\u7684\u5ba2\u6237\u670d\u52a1\u56e2\u961f\uff0c\u6210\u529f\u8d62\u5f97\u4e86\u5eb7\u5e08\u5085\u996e\u54c12025\u5e74\u65b0\u6625\u6570\u5b57\u8425\u9500\u4e0e\u793e\u4ea4\u4f20\u64ad\uff08CNY Digital & Social\uff09\u6bd4\u7a3f\uff0c\u4e1a\u52a1\u5408\u4f5c\u8303\u56f4\u8fdb\u4e00\u6b65\u6df1\u5165\u5230\u6570\u5b57\u521b\u610f\u4e92\u52a8\u548c\u793e\u4ea4\u4f20\u64ad\u9886\u57df\uff0c\u4e3a\u5eb7\u5e08\u5085\u996e\u54c1\u63d0\u4f9b\u66f4\u4e3a\u6574\u5408\u7684\u4e00\u7ad9\u5f0f\u89e3\u51b3\u65b9\u6848\u3002 \u300c\u5eb7\u5e08\u5085\u996e\u54c1\u300d\u4f5c\u4e3a\u4e2d\u56fd\u5bb6\u55bb\u6237\u6653\u7684\u5934\u90e8\u996e\u6599\u54c1\u724c\uff0c\u65d7\u4e0b\u4ea7\u54c1\u5eb7\u5e08\u5085\u51b0\u7ea2\u8336\u3001\u5eb7\u5e08\u5085\u7eff\u8336\u3001\u5eb7\u5e08\u5085\u8309\u8389\u7b49\u62e5\u6709\u6781\u9ad8\u7684\u56fd\u6c11\u77e5\u540d\u5ea6\u3002\u5eb7\u5e08\u5085\u4ee5”\u5f18\u626c\u4e2d\u534e\u996e\u98df\u6587\u5316”\u4e3a\u4f7f\u547d\uff0c\u81f4\u529b\u4e8e\u5065\u5eb7\u7814\u53d1\u4e0e\u73af\u4fdd\u6295\u5165\uff0c\u79c9\u627f “\u771f\u8bda\u3001\u52a1\u5b9e\u3001\u521b\u65b0” \u7684\u4ef7\u503c\u89c2\uff0c\u4e0d\u6b62\u9a7b\u8db3\u4e8e\u5f53\u4e0b\u7684\u589e\u957f\uff0c\u800c\u662f\u6ce8\u91cd\u957f\u671f\u53ef\u6301\u7eed\u53d1\u5c55\uff0c\u8fd9\u4e0e\u4f20\u7acb “Good Growth\u7eff\u8272\u589e\u957f”\u7684\u613f\u666f\u4e0d\u8c0b\u800c\u5408\u3002\u56e0\u4e3a\u5171\u540c\u7684\u4ef7\u503c\u89c2-\u300c\u8bda\u4fe1\u3001\u8d23\u4efb\u3001\u5411\u76ca\u300d\uff0c\u4ee5\u53ca\u5f7c\u6b64\u95f4\u5efa\u7acb\u7684\u9ed8\u5951\uff0c\u8ba9\u6211\u4eec\u8d62\u5f97\u4e86\u5eb7\u5e08\u5085\u996e\u54c1\u957f\u4e45\u4ee5\u6765\u7684\u4fe1\u4efb\u548c\u8ba4\u53ef\u3002 Mindshare\u4f20\u7acb\u5a92\u4f53\u4e0e\u5eb7\u5e08\u5085\u996e\u54c1\u7684\u5408\u4f5c\u59cb\u4e8e2014\u5e74\u3002\u5728\u8fd9\u5341\u5e74\u95f4\uff0c\u9762\u5bf9\u98df\u996e\u8d5b\u9053\u5f02\u5e38\u6fc0\u70c8\u7684\u7ade\u4e89\u73af\u5883\uff08\u65f6\u523b\u5728\u4e0a\u67b6\u7684\u65b0\u5355\u54c1\uff0c\u4e0d\u65ad\u6d8c\u73b0\u7684\u65b0\u573a\u666f\u548c\u65b0\u6e20\u9053\uff09\uff0c\u6211\u4eec\u59cb\u7ec8\u966a\u4f34\u5ba2\u6237\u5de6\u53f3\uff0c\u4e0d\u65ad\u9002\u5e94\u5e02\u573a\u7684\u53d8\u8fc1\uff0c\u4f20\u64ad\u7684\u8f6c\u578b\uff0c\u4ee5\u7a7f\u8d8a\u5468\u671f\u3002\u6211\u4eec\u51ed\u501f\u5f3a\u5927\u7684\u81ea\u6709\u5a92\u4ecb\u53ca\u6570\u5b57\u5316\u5de5\u5177\u3001\u7efc\u5408\u5316\u670d\u52a1\u4ee5\u53ca\u591a\u5143\u5316\u4eba\u624d\u7f51\u7edc\uff0c\u534f\u52a9\u5ba2\u6237\u6253\u7834\u5e38\u89c4\u52c7\u4e8e\u521b\u65b0\uff0c\u5e76\u5c06\u5a92\u4f53\u3001\u5185\u5bb9\u3001\u573a\u666f\u3001\u6e20\u9053\u8fdb\u884c\u878d\u5408\u4e0e\u6253\u901a\uff0c\u52a9\u529b\u54c1\u724c\u5b9e\u73b0\u751f\u610f\u4e0a\u7684\u589e\u957f\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u7b56\u5212\u7684\u4e00\u7cfb\u5217\u4f18\u79c0\u8425\u9500\u6848\u4f8b\uff0c\u5728MMA\u3001Digital Media Awards\u3001M360\u3001\u864e\u5578\u5956\u7b49\u5168\u7403\u5404\u5927\u77e5\u540d\u8425\u9500\u8d5b\u4e8b\u4e2d\u5c61\u5c61\u65a9\u83b7\u591a\u9879\u5927\u5956\u3002 \u4f20\u7acb\u5927\u4e2d\u534e\u533a\u6267\u884c\u4e3b\u5e2d\u6797\u7ea2\u971e\uff08Linda Lin\uff09\u5728\u8c08\u53ca\u6b64\u6b21\u7eed\u7ea6\u65f6\u8868\u793a\uff1a”\u4f20\u7acb\u5f88\u8363\u5e78\u80fd\u7ee7\u7eed\u4e0e\u5eb7\u5e08\u5085\u996e\u54c1\u5408\u4f5c\u3002\u52a9\u529b\u5ba2\u6237\u751f\u610f\u589e\u957f\u662f\u6211\u4eec\u4e00\u5207\u5de5\u4f5c\u7684\u539f\u70b9\u548c\u52a8\u529b\u3002\u57fa\u4e8e\u8fd9\u6837\u7684\u76ee\u6807\u4e0e\u4fe1\u5ff5\uff0c\u6211\u4eec\u59cb\u7ec8\u4e0e\u5eb7\u5e08\u5085\u996e\u54c1\u5e76\u80a9\u534f\u4f5c\uff0c\u4e0d\u65ad\u9002\u5e94\u53d8\u5316\u3002\u9762\u5bf9\u672a\u6765\u7684\u6311\u6218\u4e0e\u673a\u9047\uff0c\u4f20\u7acb\u627f\u8bfa\u5c06\u6301\u7eed\u53d1\u6325\u5168\u65b9\u4f4d\u6574\u5408\u8425\u9500\u4e1a\u52a1\u80fd\u529b\uff0c\u4ee5\u53ca\u96c6\u56e2\u5f3a\u5927\u7684\u5e73\u53f0\u8d44\u6e90\u548c\u6570\u636e\u4ea4\u4ed8\u80fd\u529b\uff0c\u4e3a\u5eb7\u5e08\u5085\u996e\u54c1\u63d0\u4f9b\u5f3a\u6709\u529b\u7684\u652f\u6301\uff0c\u4e00\u8d77\u63a8\u52a8\u884c\u4e1a\u53d1\u751f\u79ef\u6781\u7684\u53d8\u9769 \u3002” GREY\u845b\u745e\u4e2d\u56fd\u9996\u5e2d\u6267\u884c\u5b98\u5434\u6653\u8046\uff08Sharlene Wu\uff09\u8868\u793a\uff1a”\u5a92\u4f53\u4e0e\u521b\u610f\u7684\u6709\u673a\u7ed3\u5408\uff0c \u662f\u9879\u76ee\u6210\u529f\u7684\u5173\u952e\u3002 \u540c\u4e3aWPP\u7684\u4e00\u4efd\u5b50\uff0c \u5728\u8fd9\u6b21\u5eb7\u5e08\u5085\u7684\u91cd\u8981\u6218\u5f79\u4e0a\uff0c\u6211\u4eec\u643a\u624bMindshare\u4f20\u7acb\u7ec4\u6210WPP \u56e2\u961f\u4e3a\u56fd\u6c11\u54c1\u724c\u5eb7\u5e08\u5085\u5408\u4f5c\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6700\u4f18\u5316\u7684\u4ef7\u503c\u3002\u6211\u76f8\u4fe1\u4e0d\u8bba\u662f\u73b0\u5728\u8fd8\u6709\u672a\u6765\uff0c \u8fd9\u6837\u7684\u5408\u4f5c\u6a21\u5f0f\u90fd\u662f\u53cc\u8d62\u7684\u4e0d\u4e8c\u6cd5\u95e8\uff0c \u4e5f\u671f\u5f85\u6709\u66f4\u591a\u7684\u51fa\u5f69\u7684\u4f5c\u54c1\uff01” SOURCE \u7fa4\u9091\u4e2d\u56fd<\/p>\n","protected":false},"author":0,"featured_media":3068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\n
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