{"id":4970,"date":"2024-11-29T01:54:00","date_gmt":"2024-11-29T01:54:00","guid":{"rendered":"https:\/\/moneycompass.com.my\/cn\/%e7%ac%ac%e4%b9%9d%e5%b1%8a-morketing-summit-%e7%81%b5%e7%9c%b8%e5%a4%a7%e8%b5%8f%e5%9c%86%e6%bb%a1%e9%97%ad%e5%b9%95\/"},"modified":"2024-11-29T01:54:00","modified_gmt":"2024-11-29T01:54:00","slug":"%e7%ac%ac%e4%b9%9d%e5%b1%8a-morketing-summit-%e7%81%b5%e7%9c%b8%e5%a4%a7%e8%b5%8f%e5%9c%86%e6%bb%a1%e9%97%ad%e5%b9%95","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/%e7%ac%ac%e4%b9%9d%e5%b1%8a-morketing-summit-%e7%81%b5%e7%9c%b8%e5%a4%a7%e8%b5%8f%e5%9c%86%e6%bb%a1%e9%97%ad%e5%b9%95\/","title":{"rendered":"\u7b2c\u4e5d\u5c4a Morketing Summit \u7075\u7738\u5927\u8d4f\u5706\u6ee1\u95ed\u5e55"},"content":{"rendered":"

\u5343\u4eba\u7206\u573a<\/span>\uff0c\u8fd1100\u5bb6\u4f01\u4e1a\u5171\u8bdd\u8425\u9500\u65b0”\u5341\u5e74”<\/p>\n

\u4e0a\u6d77<\/span>2024\u5e7411\u670829\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — 11\u670821\u65e5\uff0c\u7531Morketing Group\u4e3b\u529e\u7684\u7b2c\u4e5d\u5c4a Morketing Summit \u7075\u7738\u5927\u8d4f\u5728\u4e0a\u6d77\u9686\u91cd\u4e3e\u884c\u5e76\u53d6\u5f97\u5706\u6ee1\u6210\u529f\u3002\u6b64\u6b21\u5cf0\u4f1a\u4ee5”\u5341\u5e74”\u4e3a\u4e3b\u9898\uff0c\u65e8\u5728\u56de\u987e\u8425\u9500\u5546\u4e1a\u65f6\u4ee3\u7684\u53d1\u5c55\u5386\u7a0b\uff0c\u540c\u65f6\u5c55\u671b\u672a\u6765\u589e\u957f\u8d8b\u52bf\uff0c\u4e3a\u884c\u4e1a\u53d1\u5c55\u63d0\u4f9b\u65b0\u601d\u8def\u3002<\/p>\n

\u4f5c\u4e3a\u6bcf\u5e74\u4e00\u5ea6\u7684\u8425\u9500\u4eba\u5e74\u5ea6\u5546\u4e1a\u76db\u4f1a\uff0c\u7075\u7738\u5927\u8d4f\u4eca\u5e74\u66f4\u662f\u5438\u5f15\u5230\u4e86\u6b27\u83b1\u96c5\u96c6\u56e2\u3001\u5c0f\u7ea2\u4e66\u3001\u6bd4\u4e9a\u8fea\u96c6\u56e2\u3001\u54d4\u54e9\u54d4\u54e9\u3001\u6790\u9053\u54a8\u8be2\u3001\u5de8\u91cf\u5f15\u64ce\u3001\u9ea6\u5f53\u52b3\u4e2d\u56fd\u3001Analytic Partners\u52d8\u8baf\u54a8\u8be2\u3001\u5361\u592b\u4ea8\u6c0f\u3001\u9ad8\u68b5\u7b49\u8fd1\u767e\u5bb6\u56fd\u5185\u5916\u77e5\u540d\u4f01\u4e1a\u4ee3\u8868\u548c\u4f17\u591a\u884c\u4e1a\u7cbe\u82f1\u53c2\u4e0e\uff0c\u5171\u540c\u63a2\u8ba8\u8425\u9500\u884c\u4e1a\u7684\u524d\u6cbf\u52a8\u6001\u3002<\/p>\n

\n

<\/a><\/p>\n<\/div>\n

\u5728\u8fc7\u53bb\u5341\u5e74\u91cc\uff0c\u6570\u5b57\u8425\u9500\u4ecePC\u8f6c\u5411\u79fb\u52a8\u4e92\u8054\u7f51\uff0c\u8ba9\u884c\u4e1a\u7ecf\u5386\u4e86\u5de8\u5927\u7684\u53d8\u9769\u3002\u800c\u5230\u4e862024\u5e74\uff0c\u6570\u5b57\u8425\u9500\u53c8\u6709\u4e86\u65b0\u7684\u53d1\u5c55\uff0c\u4f01\u4e1a\u7684\u8425\u9500\u6d3b\u52a8\u9010\u6e10\u4ece\u5355\u4e00\u54c1\u724c\u5411\u6548\u679c\uff0c\u5411\u7740\u7528\u6280\u672f\u89e3\u51b3\u5305\u62ec\u54c1\u724c\u3001\u6d1e\u5bdf\u3001\u751f\u547d\u5468\u671f\u7ba1\u7406\u5728\u5185\u7684\u5168\u90e8\u8425\u9500\u95ee\u9898\u8fdb\u5316\u3002\u5728\u8fd9\u6837\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u3001\u54c1\u724c\u4eba\u65e2\u8981\u5bf9\u8fc7\u53bb\u8425\u9500\u884c\u4e1a\u7684\u53d1\u5c55\u505a\u51fa\u603b\u7ed3\uff0c\u4e5f\u9700\u8981\u91cd\u65b0\u601d\u8003\u8425\u9500\u4e0e\u589e\u957f\u4e4b\u95f4\u7684\u65b0\u5173\u7cfb\uff0c\u5982\u4f55\u4ece\u54c1\u724c\u589e\u957f\u7684\u89d2\u5ea6\u53bb\u4e3a\u4e0b\u4e00\u5e74\u6216\u8005\u4e0b\u4e00\u4e2a\u5341\u5e74\u505a\u51c6\u5907\uff1f<\/p>\n

\u57fa\u4e8e\u4ee5\u4e0a\uff0c\u7b2c\u4e5d\u5c4a\u00a0Morketing Summit \u7075\u7738\u5927\u8d4f\u4ee5\u300a\u5341\u5e74\u300b\u4e3a\u4e3b\u9898\uff0c\u56f4\u7ed5”\u54c1\u724c\u2014\u7cfb\u7edf\u4e4b\u7f8e”\u3001”\u5168\u7403\u5316\u2014Go Glocal”\u3001”\u6570\u667a\u573a\u2014\u6570\u667a+AI”\u3001”\u6e38\u620f\u5e94\u7528\u573a\u2014\u65b0\u6d41\u91cf”\u4ee5\u53ca”\u64ad\u5ba2\u8425\u9500\u4e13\u573a”\u4e94\u5927\u65b9\u5411\uff0c\u8bbe\u7acb\u4e86\u4e00\u5927\u5b8f\u89c2\u8bba\u575b\u4e0e\u4e94\u5927\u5206\u8bba\u575b\u3002\u8ba9\u6765\u81ea\u6d88\u8d39\u3001\u54c1\u724c\u3001\u7535\u5546\u3001\u6587\u5a31\u3001\u6e38\u620f\u3001\u65b0\u79d1\u6280\u3001\u51fa\u6d77\u7b49\u4e0d\u540c\u884c\u4e1a\u7684\u9886\u5934\u7f8a\u9f50\u805a\u4e00\u5802\uff0c\u5206\u4eab\u4ed6\u4eec\u7684\u6d1e\u89c1\u4e0e\u7ecf\u9a8c\u3002<\/p>\n

11\u670821\u65e5\u6d3b\u52a8\u5f00\u5e55\u73b0\u573a\uff0cMorketing Group \u521b\u59cb\u4eba&CEO \u66fe\u5de7\u7387\u5148\u767b\u53f0\u4ee5\u300a\u5341\u5e74\u300b\u4e3a\u9898\u5206\u4eab\u4e86\u81ea\u5df1\u5bf9\u8fc7\u53bb\u8425\u9500\u884c\u4e1a\u53d8\u5316\u7684\u6d1e\u5bdf\uff0c\u5e76\u4ece\u54c1\u724c\u5316\u7684\u7cfb\u7edf\u4e4b\u7f8e\u3001\u5168\u7403\u5316Go Glocal\u3001\u6570\u667a\u5316\u751f\u6210\u5f0fAI\u4e09\u4e2a\u65b9\u9762\uff0c\u5c55\u671b\u4e86\u672a\u6765\u5341\u5e74\u7684\u53d1\u5c55\u8d8b\u52bf\u3002<\/p>\n

\u5341\u5e74<\/p>\n

\u66fe\u5de7\u00a0Ivy Morketing Group \u521b\u59cb\u4eba&CEO\uff1a\u8fc7\u53bb10\u5e74\u662f\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u9ec4\u91d110\u5e74\u3002<\/p>\n

2013\u5e74\uff0c\u4e2d\u56fd\u6b63\u5f0f\u8fdb\u51653G\u65f6\u4ee3\uff1b2014\u5e74\uff0c\u4e2d\u56fd\u5f00\u542f4G\u65f6\u4ee3\uff0c\u4e92\u8054\u7f51\u84ec\u52c3\u53d1\u5c55\uff0c\u79fb\u52a8\u8425\u9500\u5d1b\u8d77\uff1b2014\u5e743\u670830\u65e5\uff0cMorketing\uff0c\u5168\u56fd\u7b2c\u4e00\u5bb6\u4e13\u6ce8\u79fb\u52a8\u8425\u9500\u7684\u5a92\u4f53\u5e73\u53f0\u6210\u7acb\uff1b2015\u5e74\uff0c\u767e\u5ea6\u5546\u4e1a\u5316\u6b65\u5165\u653e\u7f13\u671f\uff0c\u6dd8\u5b9d\u5fae\u4fe1\u7b49”\u79fb\u52a8APP”\u52bf\u5982\u7834\u7af9\uff0c\u62fc\u591a\u591a”\u6a2a\u7a7a\u51fa\u4e16”\uff1b2016\u5e74\uff0c\u6296\u97f3\u4e0a\u7ebf\uff0c\u77ed\u89c6\u9891\u65f6\u4ee3\u6765\u4e34\uff0cMorketing\u4e3e\u529e\u7b2c\u4e00\u5c4a\u7075\u7738\u5927\u8d4f\uff1b 2017\u5e74\uff0c\u7b97\u6cd5\u65f6\u4ee3\u6765\u4e34\uff0c\u6570\u5b57\u5e7f\u544a\u4e1a\u52a1\u5728\u5927\u6570\u636e\u548c\u79fb\u52a8\u5316\u6d6a\u6f6e\u4e0b\uff0c\u5feb\u901f”\u884c\u9a76”\uff1b2018\u5e74\uff0c\u4ee5\u6570\u636e\u4e3a\u6838\u5fc3\u57fa\u7840\u7684”\u5e7f\u544a\u65f6\u4ee3”\u964d\u4e34\uff1b2019\u5e74\uff0c\u76f4\u64ad\u65f6\u4ee3\u5230\u6765-\u6296\u97f3\uff0c\u5feb\u624b\uff0c\u6dd8\u5b9d\uff0c\u4eac\u4e1c\u6301\u7eed\u52a0\u7801\uff0c\u4e92\u8054\u7f51\u884c\u4e1a\u6b65\u5165”\u4eba\u4eba\u662f\u7f51\u7ea2”\u65f6\u4ee3\uff1b2020\u5e74\u20142024\u5e74\uff0c\u76f4\u64ad\u8425\u9500\u3001\u77ed\u89c6\u9891\u8425\u9500\u6210\u4e3a\u6807\u914d\uff0cAI\u8d4b\u80fd\u8425\u9500\u5e2d\u5377\u800c\u6765\uff0c\u964d\u672c\u589e\u6548\u4e0b\uff0c\u4f01\u4e1a\u8001\u677f\u4eec\u5f00\u59cb\u505aIP……<\/p>\n

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\u5728\u4e0a\u5348\u7684”\u5341\u5e74”\u53d9\u4e8b\u5b8f\u89c2\u8bba\u575b\u4e2d\uff0c\u6765\u81ea\u6b27\u83b1\u96c5\u3001\u5c0f\u7ea2\u4e66\u3001\u6bd4\u4e9a\u8fea\u3001\u54d4\u54e9\u54d4\u54e9\u3001\u6790\u9053\u54a8\u8be2\u3001\u5de8\u91cf\u5f15\u64ce\u7b49\u4f01\u4e1a\u4ee3\u8868\u5148\u540e\u5e26\u6765\u300a\u643a\u624b\u6d88\u8d39\u8005\u53ca\u751f\u6001\u4f19\u4f34\uff0c\u5171\u521b\u7eff\u8272\u5730\u7403\u4e4b\u7f8e\u300b\u300a\u79cd\u8349\uff0c\u56de\u5f52\u8425\u9500\u7b2c\u4e00\u6027\u300b\u300a\u5982\u4f55\u8bb2\u597d\u4e2d\u56fd\u65b0\u80fd\u6e90\u6c7d\u8f66\u54c1\u724c\u6545\u4e8b\u300b\u300a\u5185\u5bb9\u535a\u53d6\u4ef7\u503c\u6ea2\u51fa\uff0c\u5fc3\u667a\u9a71\u52a8\u9ad8\u8d28\u589e\u957f\u300b\u300a”\u65e5\u672c\u5931\u53bb\u768430\u5e74”\u5bf9\u4e2d\u56fd\u7684\u501f\u9274\u300b\u300a\u5168\u5c40\u89c6\u89d2\uff0c\u5168\u65b0\u53ef\u80fd\u300b\u7b49\u4e3b\u9898\u6f14\u8bb2\uff0c\u4ece\u53ef\u6301\u7eed\u53d1\u5c55\u3001\u54c1\u724c\u589e\u957f\u3001\u5185\u5bb9\u8425\u9500\u7b49\u89d2\u5ea6\u5206\u4eab\u4e86\u89c1\u89e3\u3002<\/p>\n

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\u8bb8\u591a\u8425\u9500\u4eba\u6ce8\u610f\u5230\u54c1\u724c\u751f\u6001\u73af\u5883\u8d8a\u6765\u8d8a\u6076\u52a3\u4e86\u3002\u6d41\u91cf\u6ee1\u4e86\uff0c\u54c1\u724c\u5f31\u4e86\uff1b\u5185\u5bb9\u788e\u4e86\uff0c\u8ba4\u77e5\u6d45\u4e86\uff1b\u89e6\u70b9\u591a\u4e86\uff0c\u5173\u6ce8\u5c11\u4e86\u2026\u2026\u5546\u4e1a\u73af\u5883\u5f00\u59cb\u53d8\u5f97\u6d6e\u8e81\u4e0e\u5185\u5377\u3002\u5185\u5377\uff0c\u662f\u4f01\u4e1a\u7f3a\u4e4f\u7cfb\u7edf\u601d\u8003\u7684\u8868\u73b0\u3002\u4ea7\u54c1\u521b\u65b0\u3001\u6e20\u9053\u8fd0\u8425\u3001\u7528\u6237\u6c9f\u901a\u3001\u8425\u9500\u4f20\u64ad\u3001\u54c1\u724c\u4ef7\u503c\u2026\u2026\u54c1\u724c\u5316\u6210\u957f\uff0c\u4f01\u4e1a\u9700\u8981\u7cfb\u7edf\u5316\u7684\u601d\u8003\uff0c\u8981\u7528\u7cfb\u7edf\u4e4b\u7f8e\uff0c\u63a2\u5bfb\u54c1\u724c\u786e\u5b9a\u6027\u589e\u957f\u3002<\/p>\n

\u7ad9\u57282025\u5e74\u5230\u6765\u524d\u8fd9\u4e00\u8282\u70b9\uff0c\u6211\u4eec\u8be5\u5982\u4f55\u627e\u5230”\u5185\u8d28\u7684\u65b0\u610f”\uff1f\u5982\u4f55\u5e94\u5bf9\u6240\u8c13\u7684\u6d6e\u8e81\u4e0e\u5185\u5377\uff0c\u771f\u6b63\u7a7f\u8d8a\u5468\u671f\uff0c\u5b9e\u73b0\u9ad8\u8d28\u91cf\u4e0e\u786e\u5b9a\u6027\u589e\u957f\uff1f<\/p>\n

11\u670821\u65e5\u4e0b\u5348\uff0c\u300c\u54c1\u724c\u2014\u7cfb\u7edf\u4e4b\u7f8e\u300d\u5206\u8bba\u575b\u4e0a\u7740\u91cd\u63a2\u8ba8\u4e86\u597d\u54c1\u724c\u7a7f\u8d8a\u5468\u671f\u7684\u7b54\u6848\u3002\u6765\u81ea\u5361\u592b\u4ea8\u6c0f\u3001\u767d\u8c61\u3001Meltwater\u878d\u6587\u3001\u7231\u4e01\u987f\u96c6\u56e2\u3001\u4eac\u4e1c\u96f6\u552e\u3001\u4e2d\u514d\u65e5\u4e0a\u7b49\u4f01\u4e1a\u7684\u5609\u5bbe\u4ece\u5404\u4e2a\u89d2\u5ea6\u8c08\u5230\u4e86\u81ea\u5df1\u5bf9\u4e8e\u54c1\u724c\u53d1\u5c55\u7684\u7406\u89e3\u3002\u6b64\u5916\u8fd8\u6709\u4e5d\u53f7\u516c\u53f8\u3001\u9ad8\u68b5\u3001\u521b\u7c73\u6570\u8054\u3001\u589e\u957f\u9ed1\u76d2\u7b49\u901a\u8fc7\u6f14\u8bb2\u53ca\u5706\u684c\u8ba8\u8bba\u7684\u5f62\u5f0f\u5206\u4eab\u4e86\u5728\u54c1\u724c\u589e\u957f\u4e0a\u7684\u6df1\u523b\u6d1e\u5bdf\u3002<\/p>\n

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\u5168\u7403\u5316\u6210\u4e3a\u52bf\u4e0d\u53ef\u6321\u7684\u8d8b\u52bf\uff0c\u4e2d\u56fd\u4f01\u4e1a\u5728\u63a5\u4e0b\u6765\u7684\u51fa\u6d77\u4e2d\uff0c\u8be5\u5982\u4f55\u57fa\u4e8e\u5168\u7403\u5316\u54c1\u724c\u548c\u672c\u5730\u5316\u5171\u632f\u7684\u63a2\u7d22\uff0c\u6253\u9020\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\uff1f\u54c1\u724c\u5728\u63a5\u4e0b\u6765\u76842025\u5e74\u53c8\u8be5\u4ee5\u600e\u6837\u7684\u65b9\u5f0f\u901a\u8fc7\u5168\u7403\u672c\u5730\u5316\uff0c\u5f62\u6210\u5177\u6709\u5168\u7403\u5f71\u54cd\u529b\u7684\u54c1\u724c\uff1f<\/p>\n

\u5728\u4e0b\u5348\u7684\u300c\u5168\u7403\u5316\u2014Go Glocal\u300d\u8bba\u575b\uff0c\u5927\u4f1a\u805a\u7126\u589e\u957f\u4e3b\u7ebf\uff0c\u9080\u8bf7\u4e86\u5fae\u8f6f\u5e7f\u544a\u3001\u949b\u52a8\u79d1\u6280\u3001\u5de6\u70b9\u3001\u500d\u601d\u5947\u3001TYMO\u3001Newme\u3001GANCUBE\u7b49\u4f01\u4e1a\uff0c\u5206\u4eab\u4ed6\u4eec\u5728\u5546\u4e1a\u589e\u957f\u548c\u4e2d\u534e\u6587\u5316\u8868\u8fbe\u65b9\u9762\u7684\u72ec\u5230\u89c1\u89e3\u3002\u540c\u65f6\uff0cSnapchat\u548cLoopMe\u7b49\u5e73\u53f0\u548c\u4f01\u4e1a\u4e5f\u5bf9\u54c1\u724c\u51fa\u6d77\u7684\u65b0\u673a\u9047\u8fdb\u884c\u4e86\u89e3\u8bfb\u3002<\/p>\n

2024\u5e74\u4f5c\u4e3aAI\u5e94\u7528\u5143\u5e74\uff0c\u65e0\u6570\u5e94\u7528\u96e8\u540e\u6625\u7b0b\u822c\u5192\u51fa\uff0c\u540c\u65f6\u4e5f\u6709\u65e0\u6570AI\u6280\u672f\u5e94\u7528\u5230\u4ece\u751f\u4ea7\u5230\u8425\u9500\u7684\u5404\u884c\u5404\u4e1a\uff0c\u5f00\u8f9f\u51fa\u4e86\u54c1\u724c\u8425\u9500\u548c\u65b0\u8d28\u751f\u4ea7\u529b\u7684\u4e00\u6761\u65b0\u8def\u3002<\/p>\n

\u8fd1\u51e0\u5e74\uff0c\u751f\u6210\u5f0fAI\u6210\u4e3a\u4e86\u8425\u9500\u754c\u7684\u70ed\u95e8\u8bdd\u9898\u3002\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u4e2d\uff0c\u5728AI\u6280\u672f\u7684\u63a8\u52a8\u4e0b\uff0c\u6570\u5b57\u8425\u9500\u9886\u57df\u7ecf\u5386\u4e86\u524d\u6240\u672a\u6709\u7684\u53d8\u9769\u3002\u4f20\u7edf\u884c\u4e1a\u7684\u751f\u4ea7\u529b\u88ab\u5f7b\u5e95\u98a0\u8986\uff0c\u5a92\u4f53\u5f62\u6001\u548c\u7528\u6237\u4e92\u52a8\u65b9\u5f0f\u53d1\u751f\u4e86\u6839\u672c\u6027\u8f6c\u53d8\uff0c\u5185\u5bb9\u521b\u4f5c\u4e0e\u8425\u9500\u7b56\u7565\u4e4b\u95f4\u7684\u754c\u9650\u4e5f\u65e5\u6e10\u6a21\u7cca\u3002\u5f53\u98de\u901f\u53d1\u5c55\u7684AI\u6280\u672f\u8fdb\u51652025\u5e74\uff0c\u53c8\u5c06\u4e3a\u8425\u9500\u884c\u4e1a\u5e26\u6765\u54ea\u4e9b\u98a0\u8986\u6027\u7684\u53d8\u9769\u548c\u6539\u9020\uff1f<\/p>\n

\u672c\u6b21\u5927\u4f1a\u7279\u522b\u8bbe\u7f6e\u4e86\u300c\u6570\u667a\u573a\u2014\u6570\u667a+AI\u300d\u8bba\u575b\uff0c\u9080\u8bf7\u4e86\u4f0a\u5229\u96c6\u56e2\u3001\u56fd\u9645\u7f8e\u5986\u96c6\u56e2\u3001\u8fbe\u80fd\u4e9a\u592a\u3001\u79d1\u5927\u8baf\u98de\u3001\u82cf\u6cca\u5c14\u3001\u827e\u521b\u79d1\u6280\u3001Ringconn\u7b49\u4f01\u4e1a\uff0c\u63a2\u8ba8AI\u5728\u751f\u4ea7\u529b\u65b9\u9762\u5e26\u6765\u7684\u53d8\u5316\uff0c\u4ee5\u53ca360\u3001\u949b\u9541AI\u3001\u5fae\u64ad\u6613\u7b49\u516c\u53f8\u5728\u6570\u5b57\u8425\u9500\u5168\u94fe\u8def\u7684AI\u5b9e\u8df5\u6210\u679c\u3002<\/p>\n

2025\u5e74\u5373\u5c06\u5230\u6765\uff0c\u5305\u62ec\u6e38\u620f\u548c\u5e94\u7528\u5728\u5185\u7684\u6574\u4e2a\u79fb\u52a8\u5e94\u7528\u5e02\u573a\u4ecd\u7136\u5904\u4e8e\u6311\u6218\u4e0e\u590d\u82cf\u4ea4\u7ec7\u7684\u9636\u6bb5\u3002<\/p>\n

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\n<\/div>\n

SOURCE Morketing<\/p>","protected":false},"excerpt":{"rendered":"

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