{"id":9499,"date":"2025-04-07T02:39:00","date_gmt":"2025-04-07T02:39:00","guid":{"rendered":"https:\/\/moneycompass.com.my\/cn\/wpp-%e6%94%b6%e8%b4%ad-infosum%ef%bc%8c%e5%a4%a7%e5%8a%9b%e6%8a%95%e8%b5%84%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e6%95%b0%e6%8d%ae%e6%9c%8d%e5%8a%a1\/"},"modified":"2025-04-07T02:39:00","modified_gmt":"2025-04-07T02:39:00","slug":"wpp-%e6%94%b6%e8%b4%ad-infosum%ef%bc%8c%e5%a4%a7%e5%8a%9b%e6%8a%95%e8%b5%84%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e6%95%b0%e6%8d%ae%e6%9c%8d%e5%8a%a1","status":"publish","type":"post","link":"https:\/\/moneycompass.com.my\/cn\/wpp-%e6%94%b6%e8%b4%ad-infosum%ef%bc%8c%e5%a4%a7%e5%8a%9b%e6%8a%95%e8%b5%84%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%a9%b1%e5%8a%a8%e7%9a%84%e6%95%b0%e6%8d%ae%e6%9c%8d%e5%8a%a1\/","title":{"rendered":"WPP \u6536\u8d2d InfoSum\uff0c\u5927\u529b\u6295\u8d44\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1"},"content":{"rendered":"<p>\u6b64\u6b21\u6536\u8d2d\u6807\u5fd7\u7740\u00a0WPP \u5728\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1\u7684\u91cd\u8981\u6218\u7565\u8fc8\u8fdb\uff0c\u4e3a\u00a0WPP \u7684\u5ba2\u6237\u5e26\u6765\u66f4\u5177\u5e7f\u5ea6\u548c\u89c4\u6a21\u7684\u6570\u636e\u667a\u80fd\uff0c\u8d85\u8d8a\u4e86\u4f20\u7edf\u7684\u57fa\u4e8e\u8eab\u4efd\u4fe1\u606f\u7684\u89e3\u51b3\u65b9\u6848WPP \u7684\u5ba2\u6237\u80fd\u591f\u5c06\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u4ef7\u503c\u6700\u5927\u5316\uff0c\u540c\u65f6\u4ee5\u5f3a\u5316\u9690\u79c1\u4fdd\u62a4\u7684\u65b9\u5f0f\u8fde\u63a5\u81f3\u6570\u636e\u63d0\u4f9b\u5546\u548c\u5a92\u4ecb\u5408\u4f5c\u65b9\uff0c\u4e3a\u8d2f\u7a7f\u5e02\u573a\u8425\u9500\u751f\u6001\u7684\u8425\u9500\u6d3b\u52a8\u8d4b\u80fdWPP Open \u5c06\u5d4c\u5165\u652f\u6301\u4eba\u5de5\u667a\u80fd\u3001\u5b89\u5168\u53ef\u9760\u7684\u57fa\u7840\u67b6\u6784\uff0c\u4e3a\u00a0WPP \u53ca\u5ba2\u6237\u63d0\u4f9b\u6570\u636e\u9a71\u52a8\u7684\u5e02\u573a\u8425\u9500\uff0c\u4ee5\u53ca\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u8bad\u7ec3<\/p>\n<p><span class=\"legendSpanClass\">\u4e0a\u6d77<\/span><span class=\"legendSpanClass\">2025\u5e744\u67087\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; <span>2025\u5e744\u67083\u65e5\uff0c<\/span>WPP \u5ba3\u5e03\u6536\u8d2d\u5168\u7403\u9886\u5148\u7684\u6570\u636e\u534f\u4f5c\u5e73\u53f0 InfoSum\u3002InfoSum \u5c06\u52a0\u5165 WPP \u65d7\u4e0b\u5a92\u4ecb\u6295\u8d44\u96c6\u56e2 GroupM \u7fa4\u9091\uff0c\u4ee5\u5176\u884c\u4e1a\u5185\u9886\u5148\u7684\u5f3a\u5927\u3001\u5b89\u5168\u7684\u6570\u636e\u57fa\u7840\u67b6\u6784\uff0c\u52a9\u529b\u4e3a\u5ba2\u6237\u6253\u9020\u65b0\u4e00\u4ee3\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u521b\u65b0\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/2658793\/WPP_GroupM_Infosum_2568x1445.html\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>                        \n                <\/p>\n<\/div>\n<p>\u6b64\u6b21\u6536\u8d2d\u662f\u00a0WPP \u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1\u7684\u91cd\u8981\u6218\u7565\u8fc8\u8fdb\uff0c\u4f7f\u00a0WPP \u53ca\u5ba2\u6237\u80fd\u591f\u7acb\u5373\u8bbf\u95ee\u884c\u4e1a\u5185\u89c4\u6a21\u9886\u5148\u7684\u8de8\u5e73\u53f0\u8d44\u6e90\uff0c\u5c06\u9690\u79c1\u5b89\u5168\u548c\u53ef\u64cd\u4f5c\u7684\u6570\u636e\u6e90\u7528\u4e8e\u8425\u9500\u60c5\u62a5\u3001\u53d7\u4f17\u5b9a\u4f4d\u548c\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u8bad\u7ec3\u3002<\/p>\n<p>InfoSum \u62e5\u6709\u4e13\u5229\u7684\u8de8\u4e91\u6570\u636e\u534f\u4f5c\u6280\u672f\uff0c\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u4f01\u4e1a\u751f\u6210\u53d7\u4f17\u6570\u636e\u7684\u65b9\u5f0f\uff0c\u80fd\u591f\u5728\u4e0d\u79fb\u52a8\u6216\u66b4\u9732\u6570\u636e\u7684\u60c5\u51b5\u4e0b\u8fde\u63a5\u81f3\u8425\u9500\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u6570\u636e\u6e90\u3002\u901a\u8fc7\u5c06\u00a0InfoSum \u7684\u5f3a\u5927\u529f\u80fd\u878d\u5165\u00a0WPP Open\uff08WPP \u7684\u667a\u80fd\u8425\u9500\u64cd\u4f5c\u7cfb\u7edf\uff09\uff0cWPP \u7684\u5ba2\u6237\u80fd\u591f\u5b89\u5168\u5730\u6316\u6398\u5176\u987e\u5ba2\u6570\u636e\u7684\u5de8\u5927\u4ef7\u503c\uff0c\u5e76\u501f\u52a9\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u6280\u672f\u52a0\u4ee5\u63d0\u5347\u3002<\/p>\n<p>\u901a\u8fc7\u8054\u90a6\u5b66\u4e60\u6280\u672f\uff0cWPP \u7684\u5ba2\u6237\u5c06\u80fd\u591f\u57fa\u4e8e\u5176\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u4ee5\u53ca\u901a\u8fc7\u00a0InfoSum \u7f51\u7edc\u3001WPP \u6570\u636e\u8d44\u4ea7\u548c\u7fa4\u9091\u5a92\u4ecb\u6570\u636e\u6240\u63d0\u4f9b\u7684\u4e30\u5bcc\u6570\u636e\u4fe1\u53f7\uff0c\u751f\u6210\u5168\u65b0\u7684\u8425\u9500\u6d1e\u5bdf\u3002\u5ba2\u6237\u53ef\u4ee5\u5feb\u901f\u6784\u5efa\u3001\u8bad\u7ec3\u548c\u90e8\u7f72\u4f7f\u7528\u8fd9\u4e9b\u591a\u6837\u5316\u6570\u636e\u96c6\u7684\u5b9a\u5236\u4eba\u5de5\u667a\u80fd\u6a21\u578b\uff0c\u8fc5\u901f\u751f\u6210\u8425\u9500\u6d1e\u5bdf\u548c\u53d7\u4f17\uff0c\u4f18\u5316\u6253\u901a\u5e02\u573a\u8425\u9500\u751f\u6001\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4ec5\u9700\u6570\u5c0f\u65f6\uff0c\u800c\u975e\u6570\u5468\uff0c\u5373\u53ef\u5b9e\u73b0\u53ef\u91cf\u5316\u7684\u8425\u9500\u6d3b\u52a8\u6548\u679c\u63d0\u5347\u3002<\/p>\n<p>InfoSum \u5e9e\u5927\u7684\u5168\u7403\u6570\u636e\u7f51\u7edc\u6c47\u96c6\u4e86\u6570\u5343\u4ebf\u6570\u636e\u4fe1\u53f7\uff0c\u591a\u7ef4\u5ea6\u6db5\u76d6\u6765\u81ea\u5305\u62ec\u00a0Channel 4\u3001DIRECTV\u3001ITV\u3001Netflix\u3001News Corp\u3001Samsung Ads \u7b49\u5a92\u4f53\u5e73\u53f0\uff0c\u5168\u7403\u4e3b\u8981\u96f6\u552e\u5546\uff0c\u4ee5\u53ca\u00a0Experian\u3001TransUnion\u3001Circana\u3001Dynata\u3001NCSolutions \u7b49\u8eab\u4efd\u4fe1\u606f\u548c\u6570\u636e\u5408\u4f5c\u65b9\u3002<\/p>\n<p>\u672c\u6b21\u6536\u8d2d\u63a8\u8fdb\u4e86\u00a0WPP \u4e3a\u5ba2\u6237\u6253\u9020\u7684&#8221;\u8d85\u8d8a\u8eab\u4efd\u4fe1\u606f\u7684\u667a\u80fd\u6570\u636e&#8221;\u7684\u8fdb\u7a0b\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u5b8c\u5168\u5229\u7528\u5546\u4e1a\u60c5\u62a5\uff0c\u540c\u65f6\u8d85\u8d8a\u4e86\u4f20\u7edf\u7684\u57fa\u4e8e\u8eab\u4efd\u4fe1\u606f\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u540e\u8005\u4f9d\u8d56\u4e8e\u9648\u65e7\u7684\u6570\u636e\u5e93\uff0c\u5e76\u56e0\u00a0Cookie \u6dd8\u6c70\u3001\u5e73\u53f0\u788e\u7247\u5316\u548c\u53d7\u4f17\u5339\u914d\u7387\u964d\u4f4e\u800c\u65e5\u6e10\u8870\u9000\u3002<\/p>\n<p>WPP \u9996\u5e2d\u6267\u884c\u5b98\u777f\u667a\u5fb7\uff08<span class=\"xn-person\">Mark Read<\/span>\uff09\u8868\u793a\uff1a&#8221;WPP \u4e00\u76f4\u5728\u6784\u5efa\u6280\u672f\u548c\u6570\u636e\u57fa\u7840\u67b6\u6784\uff0c\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\uff0c\u8fd9\u5c06\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5e26\u6765\u72ec\u7279\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u5c06\u00a0InfoSum \u7eb3\u5165\u00a0WPP\uff0c\u6807\u5fd7\u7740\u6211\u4eec\u7684\u6570\u636e\u5b9e\u529b\u3001\u4e3a\u5ba2\u6237\u5e26\u6765\u6210\u6548\u7684\u91cd\u8981\u8fdb\u6b65\uff0c\u4f7f\u5ba2\u6237\u80fd\u591f\u5b8c\u5168\u638c\u63a7\u5176\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u540c\u65f6\u4ee4\u4ed6\u4eec\u80fd\u591f\u83b7\u5f97\u66f4\u591a\u9ad8\u54c1\u8d28\u4e14\u7b26\u5408\u9690\u79c1\u6cd5\u89c4\u7684\u6570\u636e\uff0c\u4ee5\u53ca\u76ee\u524d\u5e02\u573a\u4e0a\u72ec\u4e00\u65e0\u4e8c\u7684\u524d\u6cbf\u6280\u672f\u3002&#8221;<\/p>\n<p>\u7fa4\u9091\u9996\u5e2d\u6267\u884c\u5b98\u00a0Brian Lesser \u8868\u793a\uff1a&#8221;\u76f4\u63a5\u6574\u5408\u00a0InfoSum \u7684\u5168\u7403\u6570\u636e\u7f51\u7edc\u548c\u6280\u672f\u57fa\u7840\u67b6\u6784\uff0c\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u4ece\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u4e2d\u521b\u9020\u66f4\u591a\u4ef7\u503c\uff0c\u4e5f\u80fd\u591f\u4ee4\u6211\u4eec\u4ee5\u524d\u6240\u672a\u6709\u7684\u89c4\u6a21\u548c\u901f\u5ea6\uff0c\u4f7f\u7528\u6765\u81ea\u6700\u591a\u6570\u636e\u6e90\u3001\u6700\u5927\u91cf\u7684\u6570\u636e\u4e3a\u5ba2\u6237\u8bad\u7ec3\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u3002\u6211\u4eec\u8ba4\u53ef\u8eab\u4efd\u6570\u636e\u5bf9\u5f53\u4e0b\u8425\u9500\u7b56\u7565\u7684\u91cd\u8981\u6027\uff0c\u800c\u4e8e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u91c7\u7528\u7684\u7b56\u7565\u662f\u8d85\u8d8a\u8fd9\u4e00\u70b9\uff0c\u800c\u521b\u9020\u51fa\u65e0\u9650\u7684\u589e\u957f\u673a\u9047\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u5ba2\u6237\u4f7f\u7528\u6211\u4eec\u4eba\u5de5\u667a\u80fd\u4f18\u5148\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u6bcf\u4e2a\u5ba2\u6237\u6a21\u578b\u3001\u6bcf\u4e2a\u53d7\u4f17\u3001\u6bcf\u573a\u8425\u9500\u6d3b\u52a8\u90fd\u5c06\u4ece\u7f51\u7edc\u6548\u5e94\u4e2d\u83b7\u76ca\uff0c\u4ece\u800c\u4f7f\u5176\u6570\u636e\u667a\u80fd\u548c\u7ade\u4e89\u4f18\u52bf\u500d\u589e\u3002&#8221;<\/p>\n<p>InfoSum \u9996\u5e2d\u6267\u884c\u5b98\u00a0Lauren Wetzel \u8865\u5145\u9053\uff1a&#8221;InfoSum \u7684\u4f7f\u547d\u59cb\u7ec8\u662f\u91cd\u65b0\u6784\u60f3\u6570\u636e\u5982\u4f55\u9a71\u52a8\u8425\u9500\u2014\u2014\u4ee5\u5b89\u5168\u3001\u9690\u79c1\u81f3\u4e0a\uff0c\u4e14\u6700\u91cd\u8981\u7684\u662f\uff0c\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u548c\u6d88\u8d39\u8005\u800c\u8a00\u5177\u6709\u5f71\u54cd\u529b\u7684\u65b9\u5f0f\u3002WPP \u548c\u7fa4\u9091\u662f\u5b8c\u7f8e\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5e2e\u52a9\u6211\u4eec\u771f\u6b63\u5730\u5728\u5168\u7403\u8303\u56f4\u5185\u52a0\u5927\u5f71\u54cd\u529b\u3002\u5728\u9690\u79c1\u548c\u5b89\u5168\u5df2\u6210\u4e3a\u5171\u8bc6\u7684\u4eca\u5929\uff0c\u6211\u4eec\u975e\u5e38\u9ad8\u5174\u80fd\u643a\u624b\u7fa4\u9091\u56e2\u961f\uff0c\u800c\u4eba\u5de5\u667a\u80fd\u5c06\u52a9\u529b\u6211\u4eec\u91cd\u65b0\u5b9a\u4e49\u5e7f\u544a\u4e3b\uff0c\u4ee5\u53ca\u6211\u4eec\u5a92\u4ecb\u548c\u6570\u636e\u5408\u4f5c\u4f19\u4f34\u7684\u65e0\u9650\u53ef\u80fd\u3002&#8221;<\/p>\n<p>InfoSum \u7684\u6280\u672f\u4f7f\u00a0WPP \u7684\u5ba2\u6237\u80fd\u591f\u5feb\u901f\u90e8\u7f72\u9488\u5bf9\u8054\u90a6\u5b66\u4e60\u4f18\u5316\u7684\u5b89\u5168\u6570\u636e\u73af\u5883\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u6bd4\u4ee5\u5f80\u66f4\u5feb\u3001\u66f4\u8f7b\u677e\u5730\u5feb\u901f\u6269\u5c55\u5b9a\u5236\u5316\u7684\u4eba\u5de5\u667a\u80fd\u6a21\u578b\uff0c\u4ee5\u53ca\u5bfc\u5165\u5176\u6570\u636e\u3002InfoSum \u7684\u57fa\u7840\u67b6\u6784\u5c06\u4e0e\u73b0\u6709\u5e73\u53f0\u548c\u5408\u4f5c\u4f19\u4f34\u4fdd\u6301\u4e92\u64cd\u4f5c\u6027\uff0c\u4ee5\u786e\u4fdd\u73b0\u6709\u548c\u672a\u6765\u5ba2\u6237\u80fd\u591f\u7ee7\u7eed\u901a\u8fc7\u5b89\u5168\u7684\u6570\u636e\u534f\u4f5c\u63a8\u52a8\u589e\u957f\u3002\u6709\u610f\u5411\u6210\u4e3a\u5408\u4f5c\u4f19\u4f34\u7684\u516c\u53f8\u53ef\u4ee5\u524d\u5f80\u00a0<a href=\"https:\/\/www.infosum.com\/company\/our-partners\" target=\"_blank\" rel=\"noopener\">https:\/\/www.infosum.com\/company\/our-partners<\/a>\u00a0\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n<p>\u4f5c\u4e3a\u672c\u6b21\u6536\u8d2d\u7684\u4e00\u90e8\u5206\uff0cLauren Wetzel \u5c06\u7ee7\u7eed\u62c5\u4efb\u00a0InfoSum \u9996\u5e2d\u6267\u884c\u5b98\u3002Wetzel \u5c06\u540c\u65f6\u51fa\u4efb\u7fa4\u9091\u9996\u5e2d\u89e3\u51b3\u65b9\u6848\u5b98\uff0c\u8eab\u517c\u591a\u804c\u4e3a\u00a0WPP \u548c\u7fa4\u9091\u7684\u5ba2\u6237\u5f00\u53d1\u6570\u636e\u9a71\u52a8\u7684\u4ea7\u54c1\u548c\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>SOURCE  WPP<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6b64\u6b21\u6536\u8d2d\u6807\u5fd7\u7740\u00a0WPP \u5728\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1\u7684\u91cd\u8981\u6218\u7565\u8fc8\u8fdb\uff0c\u4e3a\u00a0WPP \u7684\u5ba2\u6237\u5e26\u6765\u66f4\u5177\u5e7f\u5ea6\u548c\u89c4\u6a21\u7684\u6570\u636e\u667a\u80fd\uff0c\u8d85\u8d8a\u4e86\u4f20\u7edf\u7684\u57fa\u4e8e\u8eab\u4efd\u4fe1\u606f\u7684\u89e3\u51b3\u65b9\u6848WPP \u7684\u5ba2\u6237\u80fd\u591f\u5c06\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u4ef7\u503c\u6700\u5927\u5316\uff0c\u540c\u65f6\u4ee5\u5f3a\u5316\u9690\u79c1\u4fdd\u62a4\u7684\u65b9\u5f0f\u8fde\u63a5\u81f3\u6570\u636e\u63d0\u4f9b\u5546\u548c\u5a92\u4ecb\u5408\u4f5c\u65b9\uff0c\u4e3a\u8d2f\u7a7f\u5e02\u573a\u8425\u9500\u751f\u6001\u7684\u8425\u9500\u6d3b\u52a8\u8d4b\u80fdWPP Open \u5c06\u5d4c\u5165\u652f\u6301\u4eba\u5de5\u667a\u80fd\u3001\u5b89\u5168\u53ef\u9760\u7684\u57fa\u7840\u67b6\u6784\uff0c\u4e3a\u00a0WPP \u53ca\u5ba2\u6237\u63d0\u4f9b\u6570\u636e\u9a71\u52a8\u7684\u5e02\u573a\u8425\u9500\uff0c\u4ee5\u53ca\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u8bad\u7ec3 \u4e0a\u6d772025\u5e744\u67087\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 2025\u5e744\u67083\u65e5\uff0cWPP \u5ba3\u5e03\u6536\u8d2d\u5168\u7403\u9886\u5148\u7684\u6570\u636e\u534f\u4f5c\u5e73\u53f0 InfoSum\u3002InfoSum \u5c06\u52a0\u5165 WPP \u65d7\u4e0b\u5a92\u4ecb\u6295\u8d44\u96c6\u56e2 GroupM \u7fa4\u9091\uff0c\u4ee5\u5176\u884c\u4e1a\u5185\u9886\u5148\u7684\u5f3a\u5927\u3001\u5b89\u5168\u7684\u6570\u636e\u57fa\u7840\u67b6\u6784\uff0c\u52a9\u529b\u4e3a\u5ba2\u6237\u6253\u9020\u65b0\u4e00\u4ee3\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u521b\u65b0\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002 \u6b64\u6b21\u6536\u8d2d\u662f\u00a0WPP \u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1\u7684\u91cd\u8981\u6218\u7565\u8fc8\u8fdb\uff0c\u4f7f\u00a0WPP \u53ca\u5ba2\u6237\u80fd\u591f\u7acb\u5373\u8bbf\u95ee\u884c\u4e1a\u5185\u89c4\u6a21\u9886\u5148\u7684\u8de8\u5e73\u53f0\u8d44\u6e90\uff0c\u5c06\u9690\u79c1\u5b89\u5168\u548c\u53ef\u64cd\u4f5c\u7684\u6570\u636e\u6e90\u7528\u4e8e\u8425\u9500\u60c5\u62a5\u3001\u53d7\u4f17\u5b9a\u4f4d\u548c\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u8bad\u7ec3\u3002 InfoSum \u62e5\u6709\u4e13\u5229\u7684\u8de8\u4e91\u6570\u636e\u534f\u4f5c\u6280\u672f\uff0c\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u4f01\u4e1a\u751f\u6210\u53d7\u4f17\u6570\u636e\u7684\u65b9\u5f0f\uff0c\u80fd\u591f\u5728\u4e0d\u79fb\u52a8\u6216\u66b4\u9732\u6570\u636e\u7684\u60c5\u51b5\u4e0b\u8fde\u63a5\u81f3\u8425\u9500\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u6570\u636e\u6e90\u3002\u901a\u8fc7\u5c06\u00a0InfoSum \u7684\u5f3a\u5927\u529f\u80fd\u878d\u5165\u00a0WPP Open\uff08WPP \u7684\u667a\u80fd\u8425\u9500\u64cd\u4f5c\u7cfb\u7edf\uff09\uff0cWPP \u7684\u5ba2\u6237\u80fd\u591f\u5b89\u5168\u5730\u6316\u6398\u5176\u987e\u5ba2\u6570\u636e\u7684\u5de8\u5927\u4ef7\u503c\uff0c\u5e76\u501f\u52a9\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u6280\u672f\u52a0\u4ee5\u63d0\u5347\u3002 \u901a\u8fc7\u8054\u90a6\u5b66\u4e60\u6280\u672f\uff0cWPP \u7684\u5ba2\u6237\u5c06\u80fd\u591f\u57fa\u4e8e\u5176\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u4ee5\u53ca\u901a\u8fc7\u00a0InfoSum \u7f51\u7edc\u3001WPP \u6570\u636e\u8d44\u4ea7\u548c\u7fa4\u9091\u5a92\u4ecb\u6570\u636e\u6240\u63d0\u4f9b\u7684\u4e30\u5bcc\u6570\u636e\u4fe1\u53f7\uff0c\u751f\u6210\u5168\u65b0\u7684\u8425\u9500\u6d1e\u5bdf\u3002\u5ba2\u6237\u53ef\u4ee5\u5feb\u901f\u6784\u5efa\u3001\u8bad\u7ec3\u548c\u90e8\u7f72\u4f7f\u7528\u8fd9\u4e9b\u591a\u6837\u5316\u6570\u636e\u96c6\u7684\u5b9a\u5236\u4eba\u5de5\u667a\u80fd\u6a21\u578b\uff0c\u8fc5\u901f\u751f\u6210\u8425\u9500\u6d1e\u5bdf\u548c\u53d7\u4f17\uff0c\u4f18\u5316\u6253\u901a\u5e02\u573a\u8425\u9500\u751f\u6001\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4ec5\u9700\u6570\u5c0f\u65f6\uff0c\u800c\u975e\u6570\u5468\uff0c\u5373\u53ef\u5b9e\u73b0\u53ef\u91cf\u5316\u7684\u8425\u9500\u6d3b\u52a8\u6548\u679c\u63d0\u5347\u3002 InfoSum \u5e9e\u5927\u7684\u5168\u7403\u6570\u636e\u7f51\u7edc\u6c47\u96c6\u4e86\u6570\u5343\u4ebf\u6570\u636e\u4fe1\u53f7\uff0c\u591a\u7ef4\u5ea6\u6db5\u76d6\u6765\u81ea\u5305\u62ec\u00a0Channel 4\u3001DIRECTV\u3001ITV\u3001Netflix\u3001News Corp\u3001Samsung Ads \u7b49\u5a92\u4f53\u5e73\u53f0\uff0c\u5168\u7403\u4e3b\u8981\u96f6\u552e\u5546\uff0c\u4ee5\u53ca\u00a0Experian\u3001TransUnion\u3001Circana\u3001Dynata\u3001NCSolutions \u7b49\u8eab\u4efd\u4fe1\u606f\u548c\u6570\u636e\u5408\u4f5c\u65b9\u3002 \u672c\u6b21\u6536\u8d2d\u63a8\u8fdb\u4e86\u00a0WPP \u4e3a\u5ba2\u6237\u6253\u9020\u7684&#8221;\u8d85\u8d8a\u8eab\u4efd\u4fe1\u606f\u7684\u667a\u80fd\u6570\u636e&#8221;\u7684\u8fdb\u7a0b\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u5b8c\u5168\u5229\u7528\u5546\u4e1a\u60c5\u62a5\uff0c\u540c\u65f6\u8d85\u8d8a\u4e86\u4f20\u7edf\u7684\u57fa\u4e8e\u8eab\u4efd\u4fe1\u606f\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u540e\u8005\u4f9d\u8d56\u4e8e\u9648\u65e7\u7684\u6570\u636e\u5e93\uff0c\u5e76\u56e0\u00a0Cookie \u6dd8\u6c70\u3001\u5e73\u53f0\u788e\u7247\u5316\u548c\u53d7\u4f17\u5339\u914d\u7387\u964d\u4f4e\u800c\u65e5\u6e10\u8870\u9000\u3002 WPP \u9996\u5e2d\u6267\u884c\u5b98\u777f\u667a\u5fb7\uff08Mark Read\uff09\u8868\u793a\uff1a&#8221;WPP \u4e00\u76f4\u5728\u6784\u5efa\u6280\u672f\u548c\u6570\u636e\u57fa\u7840\u67b6\u6784\uff0c\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\uff0c\u8fd9\u5c06\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5e26\u6765\u72ec\u7279\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u5c06\u00a0InfoSum \u7eb3\u5165\u00a0WPP\uff0c\u6807\u5fd7\u7740\u6211\u4eec\u7684\u6570\u636e\u5b9e\u529b\u3001\u4e3a\u5ba2\u6237\u5e26\u6765\u6210\u6548\u7684\u91cd\u8981\u8fdb\u6b65\uff0c\u4f7f\u5ba2\u6237\u80fd\u591f\u5b8c\u5168\u638c\u63a7\u5176\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u540c\u65f6\u4ee4\u4ed6\u4eec\u80fd\u591f\u83b7\u5f97\u66f4\u591a\u9ad8\u54c1\u8d28\u4e14\u7b26\u5408\u9690\u79c1\u6cd5\u89c4\u7684\u6570\u636e\uff0c\u4ee5\u53ca\u76ee\u524d\u5e02\u573a\u4e0a\u72ec\u4e00\u65e0\u4e8c\u7684\u524d\u6cbf\u6280\u672f\u3002&#8221; \u7fa4\u9091\u9996\u5e2d\u6267\u884c\u5b98\u00a0Brian Lesser \u8868\u793a\uff1a&#8221;\u76f4\u63a5\u6574\u5408\u00a0InfoSum \u7684\u5168\u7403\u6570\u636e\u7f51\u7edc\u548c\u6280\u672f\u57fa\u7840\u67b6\u6784\uff0c\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u4ece\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u4e2d\u521b\u9020\u66f4\u591a\u4ef7\u503c\uff0c\u4e5f\u80fd\u591f\u4ee4\u6211\u4eec\u4ee5\u524d\u6240\u672a\u6709\u7684\u89c4\u6a21\u548c\u901f\u5ea6\uff0c\u4f7f\u7528\u6765\u81ea\u6700\u591a\u6570\u636e\u6e90\u3001\u6700\u5927\u91cf\u7684\u6570\u636e\u4e3a\u5ba2\u6237\u8bad\u7ec3\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u3002\u6211\u4eec\u8ba4\u53ef\u8eab\u4efd\u6570\u636e\u5bf9\u5f53\u4e0b\u8425\u9500\u7b56\u7565\u7684\u91cd\u8981\u6027\uff0c\u800c\u4e8e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u91c7\u7528\u7684\u7b56\u7565\u662f\u8d85\u8d8a\u8fd9\u4e00\u70b9\uff0c\u800c\u521b\u9020\u51fa\u65e0\u9650\u7684\u589e\u957f\u673a\u9047\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u5ba2\u6237\u4f7f\u7528\u6211\u4eec\u4eba\u5de5\u667a\u80fd\u4f18\u5148\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u6bcf\u4e2a\u5ba2\u6237\u6a21\u578b\u3001\u6bcf\u4e2a\u53d7\u4f17\u3001\u6bcf\u573a\u8425\u9500\u6d3b\u52a8\u90fd\u5c06\u4ece\u7f51\u7edc\u6548\u5e94\u4e2d\u83b7\u76ca\uff0c\u4ece\u800c\u4f7f\u5176\u6570\u636e\u667a\u80fd\u548c\u7ade\u4e89\u4f18\u52bf\u500d\u589e\u3002&#8221; InfoSum \u9996\u5e2d\u6267\u884c\u5b98\u00a0Lauren Wetzel \u8865\u5145\u9053\uff1a&#8221;InfoSum \u7684\u4f7f\u547d\u59cb\u7ec8\u662f\u91cd\u65b0\u6784\u60f3\u6570\u636e\u5982\u4f55\u9a71\u52a8\u8425\u9500\u2014\u2014\u4ee5\u5b89\u5168\u3001\u9690\u79c1\u81f3\u4e0a\uff0c\u4e14\u6700\u91cd\u8981\u7684\u662f\uff0c\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u548c\u6d88\u8d39\u8005\u800c\u8a00\u5177\u6709\u5f71\u54cd\u529b\u7684\u65b9\u5f0f\u3002WPP [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":9500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-9499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WPP \u6536\u8d2d InfoSum\uff0c\u5927\u529b\u6295\u8d44\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1 - Money Compass CN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moneycompass.com.my\/cn\/wpp-\u6536\u8d2d-infosum\uff0c\u5927\u529b\u6295\u8d44\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP \u6536\u8d2d InfoSum\uff0c\u5927\u529b\u6295\u8d44\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1 - Money Compass CN\" \/>\n<meta property=\"og:description\" content=\"\u6b64\u6b21\u6536\u8d2d\u6807\u5fd7\u7740\u00a0WPP \u5728\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1\u7684\u91cd\u8981\u6218\u7565\u8fc8\u8fdb\uff0c\u4e3a\u00a0WPP 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\u5ba3\u5e03\u6536\u8d2d\u5168\u7403\u9886\u5148\u7684\u6570\u636e\u534f\u4f5c\u5e73\u53f0 InfoSum\u3002InfoSum \u5c06\u52a0\u5165 WPP \u65d7\u4e0b\u5a92\u4ecb\u6295\u8d44\u96c6\u56e2 GroupM \u7fa4\u9091\uff0c\u4ee5\u5176\u884c\u4e1a\u5185\u9886\u5148\u7684\u5f3a\u5927\u3001\u5b89\u5168\u7684\u6570\u636e\u57fa\u7840\u67b6\u6784\uff0c\u52a9\u529b\u4e3a\u5ba2\u6237\u6253\u9020\u65b0\u4e00\u4ee3\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u521b\u65b0\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002 \u6b64\u6b21\u6536\u8d2d\u662f\u00a0WPP \u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u636e\u670d\u52a1\u7684\u91cd\u8981\u6218\u7565\u8fc8\u8fdb\uff0c\u4f7f\u00a0WPP \u53ca\u5ba2\u6237\u80fd\u591f\u7acb\u5373\u8bbf\u95ee\u884c\u4e1a\u5185\u89c4\u6a21\u9886\u5148\u7684\u8de8\u5e73\u53f0\u8d44\u6e90\uff0c\u5c06\u9690\u79c1\u5b89\u5168\u548c\u53ef\u64cd\u4f5c\u7684\u6570\u636e\u6e90\u7528\u4e8e\u8425\u9500\u60c5\u62a5\u3001\u53d7\u4f17\u5b9a\u4f4d\u548c\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u8bad\u7ec3\u3002 InfoSum \u62e5\u6709\u4e13\u5229\u7684\u8de8\u4e91\u6570\u636e\u534f\u4f5c\u6280\u672f\uff0c\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u4f01\u4e1a\u751f\u6210\u53d7\u4f17\u6570\u636e\u7684\u65b9\u5f0f\uff0c\u80fd\u591f\u5728\u4e0d\u79fb\u52a8\u6216\u66b4\u9732\u6570\u636e\u7684\u60c5\u51b5\u4e0b\u8fde\u63a5\u81f3\u8425\u9500\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u6570\u636e\u6e90\u3002\u901a\u8fc7\u5c06\u00a0InfoSum \u7684\u5f3a\u5927\u529f\u80fd\u878d\u5165\u00a0WPP Open\uff08WPP \u7684\u667a\u80fd\u8425\u9500\u64cd\u4f5c\u7cfb\u7edf\uff09\uff0cWPP \u7684\u5ba2\u6237\u80fd\u591f\u5b89\u5168\u5730\u6316\u6398\u5176\u987e\u5ba2\u6570\u636e\u7684\u5de8\u5927\u4ef7\u503c\uff0c\u5e76\u501f\u52a9\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u6280\u672f\u52a0\u4ee5\u63d0\u5347\u3002 \u901a\u8fc7\u8054\u90a6\u5b66\u4e60\u6280\u672f\uff0cWPP \u7684\u5ba2\u6237\u5c06\u80fd\u591f\u57fa\u4e8e\u5176\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u4ee5\u53ca\u901a\u8fc7\u00a0InfoSum \u7f51\u7edc\u3001WPP 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\u7b49\u5a92\u4f53\u5e73\u53f0\uff0c\u5168\u7403\u4e3b\u8981\u96f6\u552e\u5546\uff0c\u4ee5\u53ca\u00a0Experian\u3001TransUnion\u3001Circana\u3001Dynata\u3001NCSolutions \u7b49\u8eab\u4efd\u4fe1\u606f\u548c\u6570\u636e\u5408\u4f5c\u65b9\u3002 \u672c\u6b21\u6536\u8d2d\u63a8\u8fdb\u4e86\u00a0WPP \u4e3a\u5ba2\u6237\u6253\u9020\u7684&#8221;\u8d85\u8d8a\u8eab\u4efd\u4fe1\u606f\u7684\u667a\u80fd\u6570\u636e&#8221;\u7684\u8fdb\u7a0b\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u5b8c\u5168\u5229\u7528\u5546\u4e1a\u60c5\u62a5\uff0c\u540c\u65f6\u8d85\u8d8a\u4e86\u4f20\u7edf\u7684\u57fa\u4e8e\u8eab\u4efd\u4fe1\u606f\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u540e\u8005\u4f9d\u8d56\u4e8e\u9648\u65e7\u7684\u6570\u636e\u5e93\uff0c\u5e76\u56e0\u00a0Cookie \u6dd8\u6c70\u3001\u5e73\u53f0\u788e\u7247\u5316\u548c\u53d7\u4f17\u5339\u914d\u7387\u964d\u4f4e\u800c\u65e5\u6e10\u8870\u9000\u3002 WPP \u9996\u5e2d\u6267\u884c\u5b98\u777f\u667a\u5fb7\uff08Mark Read\uff09\u8868\u793a\uff1a&#8221;WPP \u4e00\u76f4\u5728\u6784\u5efa\u6280\u672f\u548c\u6570\u636e\u57fa\u7840\u67b6\u6784\uff0c\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\uff0c\u8fd9\u5c06\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5e26\u6765\u72ec\u7279\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u5c06\u00a0InfoSum \u7eb3\u5165\u00a0WPP\uff0c\u6807\u5fd7\u7740\u6211\u4eec\u7684\u6570\u636e\u5b9e\u529b\u3001\u4e3a\u5ba2\u6237\u5e26\u6765\u6210\u6548\u7684\u91cd\u8981\u8fdb\u6b65\uff0c\u4f7f\u5ba2\u6237\u80fd\u591f\u5b8c\u5168\u638c\u63a7\u5176\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u540c\u65f6\u4ee4\u4ed6\u4eec\u80fd\u591f\u83b7\u5f97\u66f4\u591a\u9ad8\u54c1\u8d28\u4e14\u7b26\u5408\u9690\u79c1\u6cd5\u89c4\u7684\u6570\u636e\uff0c\u4ee5\u53ca\u76ee\u524d\u5e02\u573a\u4e0a\u72ec\u4e00\u65e0\u4e8c\u7684\u524d\u6cbf\u6280\u672f\u3002&#8221; \u7fa4\u9091\u9996\u5e2d\u6267\u884c\u5b98\u00a0Brian Lesser \u8868\u793a\uff1a&#8221;\u76f4\u63a5\u6574\u5408\u00a0InfoSum \u7684\u5168\u7403\u6570\u636e\u7f51\u7edc\u548c\u6280\u672f\u57fa\u7840\u67b6\u6784\uff0c\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u4ece\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u4e2d\u521b\u9020\u66f4\u591a\u4ef7\u503c\uff0c\u4e5f\u80fd\u591f\u4ee4\u6211\u4eec\u4ee5\u524d\u6240\u672a\u6709\u7684\u89c4\u6a21\u548c\u901f\u5ea6\uff0c\u4f7f\u7528\u6765\u81ea\u6700\u591a\u6570\u636e\u6e90\u3001\u6700\u5927\u91cf\u7684\u6570\u636e\u4e3a\u5ba2\u6237\u8bad\u7ec3\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u3002\u6211\u4eec\u8ba4\u53ef\u8eab\u4efd\u6570\u636e\u5bf9\u5f53\u4e0b\u8425\u9500\u7b56\u7565\u7684\u91cd\u8981\u6027\uff0c\u800c\u4e8e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u91c7\u7528\u7684\u7b56\u7565\u662f\u8d85\u8d8a\u8fd9\u4e00\u70b9\uff0c\u800c\u521b\u9020\u51fa\u65e0\u9650\u7684\u589e\u957f\u673a\u9047\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u5ba2\u6237\u4f7f\u7528\u6211\u4eec\u4eba\u5de5\u667a\u80fd\u4f18\u5148\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u6bcf\u4e2a\u5ba2\u6237\u6a21\u578b\u3001\u6bcf\u4e2a\u53d7\u4f17\u3001\u6bcf\u573a\u8425\u9500\u6d3b\u52a8\u90fd\u5c06\u4ece\u7f51\u7edc\u6548\u5e94\u4e2d\u83b7\u76ca\uff0c\u4ece\u800c\u4f7f\u5176\u6570\u636e\u667a\u80fd\u548c\u7ade\u4e89\u4f18\u52bf\u500d\u589e\u3002&#8221; 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