BANGKOK, July 21, 2025 /PRNewswire/ — In 2025, Cremo Ice Cream has achieved a series of milestones. With its Choco Crush series products gaining international recognition, the brand has completed a comprehensive brand upgrade and launched new consumer engagement campaigns, generating strong market response.
Product Innovation Recognized by International Authorities
Cremo’s Choco Crush series received the 2025 Superior Taste Award from the International Taste Institute (ITI) through blind tasting evaluations. Often hailed as the “Oscars of the food industry,” the award is evaluated by a panel of 250 professional judges from 20 countries, based on core criteria such as taste, texture, and innovation.
In recent years, Cremo has consistently delighted consumers by integrating world-leading dairy processing technologies with local flavor innovations. In 2025, the Choco Crush series introduced three new products. Among them, the Cremo Choco Crush Thai Tea flavor — featuring a perfect balance between savory cheese and Thai tea — was shortlisted for the 2025 World Dairy Innovation Awards (WDIA) in the “Best Ice Cream/Frozen Dessert” category, showcasing the brand’s commitment to local innovation.
Comprehensive Brand Upgrade and Consumer Engagement Campaign
In 2025, Cremo underwent a comprehensive brand upgrade, including a refreshed visual identity and updated product packaging. At the same time, the brand announced renowned Thai artist Billkin as its official spokesperson, a collaboration that generated significant buzz across social media platforms.
To align with the refreshed brand image, Cremo launched a consumer engagement campaign in April called “Scan to Win” (กัด ฟิน ว้าว, in Thai). Participants purchasing designated products could scan the QR code on the packaging to enter prize draws and gift redemptions. According to the brand, the campaign has attracted over 130,000 interactions since its launch. The prizes include both physical gifts and redeemable points.
Accelerating Channel Expansion and Development
With the support of Yili Group, Cremo products are now available across major retail channels in Thailand, including supermarkets, convenience stores, and foodservice outlets. The brand has now expanded internationally to 13 countries and regions, including Singapore, Malaysia, France, and Australia.
In May 2025, the Cremo team showcased its award-winning products at THAIFEX – ANUGA ASIA 2025 in Bangkok. At the exhibition, Cremo set up a dedicated area featuring its brand ambassador, drawing significant visitor attention and demonstrating the brand’s strong product strength and growing market influence.
Industry observers believe that Cremo’s recent market moves reflect a strengthened global presence. Looking ahead, the brand’s ongoing innovation and channel expansion efforts are expected to remain in the spotlight.
