SINGAPORE, March 25, 2025 /PRNewswire/ — Brilliance Capital Pte. Ltd. is pleased to present an exceptional opportunity to acquire a freehold conservation two-storey shophouse with an attic at 350/350A Tanjong Katong Road. This rare offering is available for sale via Expression of Interest (EOI), with a guide price of S$7.98 million. The palatable and attractive price quantum makes this an ideal acquisition for a wide spectrum of buyers, including investors, family offices, co-living operators and end-users seeking a strategic foothold in Singapore’s attractive conservation shophouse property market.
The property is fully tenanted, with the ground floor leased to an F&B operator and the upper floors to an established co-living operator, offering immediate rental income. With URA no longer granting new restaurant use approvals in the Tanjong Katong and East Coast Road area, the existing F&B-approved ground floor makes this an even more compelling investment. The strong tenant profile, alongside strategic repositioning initiatives, has allowed the property to command premium rental rates, maximizing its investment potential.
Under the URA Master Plan 2019, the site is zoned for “Residential with Commercial at 1st Storey”, with a gross plot ratio of 3.0. The property is also within the Tanjong Katong Conservation Area and falls under the Secondary Settlements zoning, ensuring the preservation of its architectural character while allowing for modern enhancements. Based on the site area of approximately 1,386 sq ft, there is potential to intensify the gross floor area to approximately 4,158 sq ft, with a rear extension of up to 4 storeys, subject to relevant approvals. This presents an exciting opportunity for investors looking to maximize the property’s built-up potential while preserving its historical value.
The strategic location and accessibility of the property further enhance its investment appeal. Situated in one of Singapore’s most vibrant heritage and lifestyle districts, 350/350A Tanjong Katong Road enjoys seamless connectivity. The property is just a short walk to the Tanjong Katong MRT Station (TE25) and within minutes of major lifestyle hubs such as i12 Katong, Kinex Mall, Parkway Parade, and Paya Lebar Quarter (PLQ). The surrounding area, known for its rich cultural heritage, is also seeing the emergence of luxury condominiums, underscoring the strong rental market and capital appreciation prospects. The property is also just minutes from the East Coast Parkway (ECP) and Pan-Island Expressway (PIE), providing seamless access to the CBD, Changi Airport, and other key business districts. With continued rejuvenation in Tanjong Katong, the district is poised for further transformation, and this asset is well-positioned to capture future rental upside and capital and long-term value growth.
Beyond its prime location and rental appeal, the vendor has made significant efforts to refurbish the shophouse in recent years to boost its’ aesthetic appeal. The meticulous restoration enhances the property’s long-term desirability, making it a turnkey investment for buyers seeking a well-maintained conservation asset.
With the growing demand for alternative housing solutions and flexible living spaces, this property presents an attractive opportunity for co-living operators and aspiring co-living operators looking to establish or expand their footprint in a sought-after city-fringe district. The upper floors’ efficient layout, modern amenities, and strong rental demand make them well-suited for co-living accommodations, catering to expatriates, young professionals, and digital nomads drawn to the convenience and vibrant lifestyle of the Katong area.
Ms. Sammi Lim, Founder and Executive Director of Brilliance Capital Pte. Ltd., commented, “Freehold conservation shophouses in well-established lifestyle districts like Tanjong Katong are highly coveted. The appeal of shophouses remains strong for both end-users and investors, particularly among family offices, high-net-worth individuals, co-living operators, and boutique investment firms. The limited supply of freehold conservation shophouses in prime districts ensures continued strong demand for these assets. With its rare F&B-approved ground floor, immediate rental income, and future upside, this property is an exceptional investment for those looking to secure a valuable piece of Singapore’s heritage real estate. It offers capital preservation, long-term appreciation potential, and stable rental yields, making it an ideal wealth preservation asset for discerning investors.
Tanjong Katong is an increasingly prestigious district, known for its blend of heritage charm and modern lifestyle offerings. With a growing expatriate and professional community, the area presents a strong customer base for premium F&B, boutique businesses, and co-living concepts, ensuring sustained rental stability and long-term growth.”
Brilliance Capital is the exclusive marketing agent for this sale. The Expression of Interest (EOI) exercise closes on 16 May 2025, Friday at 3:00 PM.
About Brilliance Capital Pte. Ltd.
Brilliance Capital is a premier real estate agency specializing in bespoke advisory and transaction services for high-net-worth individuals, family offices, property developers, and institutions in Singapore and globally.
Founded and led by Sammi Lim, our team of top-tier professionals excels in selling and leasing luxury residential, commercial, and industrial properties, as well as collective sales. We also offer tailored consultancy and advisory services, addressing personal, professional, and investment needs with precision and care.
Backed by deep market insight and a robust international network, Brilliance Capital is dedicated to building lasting relationships and delivering exceptional real estate outcomes.
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SOURCE Brilliance Capital
