HONG KONG, April 7, 2025 /PRNewswire/ — The annual ITE Hong Kong in 2025 comprises 39th ITE (Leisure) and 20th ITE MICE, will be held from June 12 to 15 in Hong Kong Convention & Exhibition Centre, first two days for trade and last two days for public. Named MEGA EVENT by government, ITE Hong Kong 2025 also its 5th live edition since Covid-19.
Asia’s leading international travel fair, the annual ITE Hong Kong has separate B2B and B2C days, promotions and programs, provides effective one stop business platform for exhibitors establishing business contacts and conducting business with Asian travel trade and premium FIT market (include Private Leisure and MICE Group)
Highly international, ITE2024 had 515 exhibitors (87% non- HK) from 68 countries and regions (36% non-Asia); included some 70 NTOs many regularly held official pavilions / stands; and used 5 halls which same as in 2019. Again, mainland China staged ITE’s largest pavilion inside which Chinese provinces built own pavilions with unique design.
Among ITE2024’s 7023 buyers and trade visitors 46% from outside Hong Kong (Specifically, 30% from mainland China; and 16% from other Asian cities), though the organizer only subsidized buyers and trade delegations instead of fully hosting.
Asian travel trade welcome applying online for ITE2025’s free Trade Visitor Badge. Besides free admission, ITE’s subsidy scheme includes free lunch / dink coupon, cloak room services etc., while subsidized visitors shall attend Seller-Meeting-Buyer session.
Attracting more mainland Chinese audiences, this year trade seminar series on “New / Niche Destinations & Products” start having English to Mandarin simultaneous interpretation. Besides NTO presentations, exhibitor’s seminars, Meeting KOLs and Industry Forum on Sustainability, themes like Green tourism and Youth Travel will be highlighted.
Positive responses from repeating and new exhibitors, ITE2025 expecting more non-HK resident exhibitors. Among the popular NE Asian destinations, South Korea will this year feature two official pavilions, respectively by Korea Tourism Organization and Seoul with a combined 50% expansion. For faraway, new or niche destinations, for examples, there from EUROPE, AMERICAS & PACIFIC are Armenia, Bulgaria, Canada, Czech, Georgia, Germany, Iceland, Marianas and Poland; CENTRAL & WEST ASIA are Afghanistan, Iran, Kazakhstan, Mongolia, Nepal, Pakistan, Turkmenistan and Uzbekistan; AFRICA & INDIAN OCEAN are Ethiopia, Seychelles, Tanzania and Zimbabwe.
ITE public days gather some 60000 premium FIT, who shop around, plan and book holidays online by mobile inside the exhibition halls. Last year 7000 attended 80 seminars. Welcome asking for free tickets.
Organized by TKS Exhibition Services Ltd., ITE strongly supported by Ministry of Culture and Tourism, P.R.China with Hong Kong Tourism Board etc. as Supporters. Details / Registration: https://www.itehk.com Contact: [email protected] | WhatsApp: +852 69361271
