LOS ANGELES, July 9, 2025 /PRNewswire/ — This month, Insta360 marks a major milestone: 10 years of innovation, creativity, and community. Since 2015, Insta360 has redefined how the world captures and shares life, from immersive 360 storytelling to versatile AI-powered cameras. Now, Insta360 celebrates a decade of breakthroughs and thinking bold with its global community of creators—and a clear message: the future of smarter imaging technology starts here.
 
Insta360 Celebrates 10-Year Anniversary—and 5 Years as the No. 1 US Market Leader in 360º Cameras
From humble beginnings to becoming the No. 1 US Market Leader in 360º Cameras*†, Insta360 has built a rich and diverse portfolio that redefined what cameras can do. With an unmatched product lineup—including the best-selling 360-degree X Series, the ultra-portable GO Series, and the innovative ONE RS Series—Insta360 has consistently stayed ahead of the curve, delivering tools that transform imagination into reality. Insta360’s commitment to software innovation, AI tools, and community-first development has earned it a dedicated global following and established it as an industry leader.
Insta360 Celebrates 10-Year Anniversary _Key Visual
“Insta360 was born from the idea that people deserve to capture their stories in ways never before possible,” said JK Liu, Founder of Insta360. “Ten years later, that mission is stronger than ever—and it’s all thanks to our incredible community of creators who keep inspiring us to push boundaries. Insta360 exists because creators wanted more—more freedom, more flexibility, and more ways to share their stories. We’re honored to have grown alongside them over the last 10 years. This celebration is as much theirs as it is ours.”
Insta360 shines a spotlight on its incredible community with “Dear Creators”—a video celebrating the passion, creativity, and bold spirit that have defined the past decade.
Celebrating With Our Community: The Insta360 Summer Challenge
To mark this major milestone, Insta360 is inviting creators worldwide to take part in the Insta360 Summer Challenge—a celebration of creativity, bold ideas, and unforgettable stories. Running from June through September, the challenge calls on participants to share their most compelling footage for a chance to win a share of US$35,000, be featured across Insta360’s global platforms, and attend exclusive Insta360 events.
This challenge celebrates not just a company, but a community—a global network of creators who made Insta360 what it is today.
Looking Ahead: Bold as Ever
Insta360’s innovation shows no signs of slowing. As new players enter the space, Insta360’s decade-long leadership, user-first design, and deep roots in the creator community ensure it remains at the forefront of the industry. With a legacy of industry firsts and award-winning technology, Insta360 continues to shape the future of 360 storytelling.
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*Source: Circana, LLC, Retail Tracking Service, US, Camcorders by Brand, 360 Degrees Capable, Dollar & Unit Sales, Jan 2020 – Feb 2025 Combined |
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†360° Camera is defined by Circana as camcorders with video and 360-degree view capability. |
About Insta360
With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
For more details visit: http://www.insta360.com
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