– Kia and Samsung collaborate to enhance the digital ecosystem of Kia’s Platform Beyond Vehicles (PBVs) for business
– Samsung’s B2B IoT platform – ‘SmartThings Pro’ – will be integrated into Kia PBVs for seamless connectivity between vehicles and business environments
– The ‘Plug & Play’ business model will allow small business owners to quickly and flexibly customize their PBVs to suit their specific needs
– Kia and Samsung plan to explore new IoT solutions and global expansion, building on Korea’s reputation for smart technology
SEOUL, South Korea and TARRAGONA, Spain, Feb. 27, 2025 /PRNewswire/ — Kia Corporation has entered into a strategic partnership with Samsung Electronics Co., Ltd. to introduce next-generation ‘Internet of Things’ (IoT) solutions for its Platform Beyond Vehicles (PBVs) offerings.
The two companies signed a Memorandum of Understanding during Kia’s 2025 EV Day in Spain, marking a significant step toward redefining both the ‘In-Vehicle’ and ‘Out-of-Vehicle’ experience for PBV customers.
The signing ceremony was attended by Sangdae Kim, Head of Kia’s PBV Division, and Chanwoo Park, Executive Vice President of B2B Integrated Offering Center at Samsung Electronics.
The collaboration aligns with Kia’s wider Platform Beyond Vehicle strategy, which seeks to expand the role of PBVs beyond transportation into customized business solutions that can be integrated into broader digital ecosystems.
“Kia PBVs are designed to be more than just vehicles, they are intelligent business solutions that connect seamlessly with digital ecosystems,” said Sangdae Kim, Head of Kia’s PBV Division. “We anticipate that our business collaboration with Samsung, leveraging its AI B2B solution SmartThings Pro, will extend the vehicle user experience for our business customers beyond PBVs into the broader IoT ecosystem. This partnership is expected to create new opportunities for discovering customer value.”
Kia will integrate Samsung’s IoT platform, ‘SmartThings Pro’, into its PBVs, enabling wireless control of connected devices and technologies through a ‘Plug & Play’ service. This solution allows business customers to integrate and manage IoT-enabled appliances without complex installations, simply by attaching a smart connector.
“By integrating SmartThings Pro into Kia PBV, we plan to present an intelligent new way for businesses to be connected to their customers,” said Chanwoo Park, Executive Vice President of B2B Integrated Offering Center at Samsung Electronics. “We will provide an optimized integrated store management experience based on customized solutions to cater for a range of B2B customers including the self-employed and small business owners.”
Connectivity between PBVs and business environments
By integrating SmartThings Pro into its PBVs, Kia is enabling automated connectivity between vehicles and business spaces. This integration allows B2B customers to configure business routines, activating the appropriate routine based on the destination entered in the PBV’s ‘In-Vehicle Infotainment’ (IVI). This allows for seamless and secure management and monitoring of external business operations, even while on the road.
Expanding PBV business solutions for global B2B customers
Alongside SmartThings Pro integration, Kia and Samsung plan to develop specialized IoT solutions tailored to the unique needs of PBV business customers across various industries.
The two companies will first launch pilot services for small business owners and self-employed customers as part of this partnership. Moving forward, they will work on developing IoT product lines specifically for PBVs and bundled solutions tailored to the needs of B2B clients. They also aim to create new business models and extend their services to B2B customers globally.
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