SAN MATEO, Calif., Aug. 5, 2025 /PRNewswire/ — As U.S. shoppers increasingly seek quality and value, OIWAS is quickly becoming a go-to brand for smart, stylish, and durable bags and luggage – offering the craftsmanship of premium brands without the markup. With 30 years of global manufacturing experience and a Manufacturer-to-Consumer (MTC) business model, OIWAS delivers award-winning designs at prices that make sense.
OIWAS blends premium award-winning design with everyday functionality—available now across the U.S. and Canada.
Whether commuting, traveling, or heading back to school, customers are turning to OIWAS for products that balance function, style, and price – without compromise.
Premium Design. Accessible Pricing. Direct from the Source.
OIWAS isn’t just another bag brand—it’s the manufacturer behind some of the world’s most recognized names in luggage and soft bags. With its vertically integrated factories, OIWAS designs, engineers, and produces all of its own products – removing middlemen and passing the value directly to consumers.
“Our customers often tell us our products remind them of high-end brands they’ve used before – but at a fraction of the price,” said Pramod K C, General Manager of OIWAS International Business. “That’s the power of the MTC model: we don’t outsource anything, and we invest heavily in quality and innovation.”
Award-Winning Design & Everyday Functionality
From airport terminals to college campuses, OIWAS products are crafted with modern users in mind. Signature features include:
– Durable water-resistant and sustainable materials
– Smooth 360° Hinomoto spinner wheels
– Anti-theft zippers and ergonomic shoulder straps
– Multi-compartment organizers with laptop and tech storage
– Lightweight ultra durable hardshell suitcases with TSA locks
OIWAS’s product excellence has been recognized globally, with wins from the Red Dot, iF Design, Muse Design, and A’Design awards.
Sustainability with Purpose
As part of its commitment to environmental responsibility, OIWAS is introducing eco-conscious collections using recycled and sustainable materials. These innovations are designed to minimize footprint without sacrificing performance or style.
A Moment for Back-to-School
With the back-to-school season in full swing, OIWAS’s versatile backpacks, messenger bags, and rolling luggage have become a favorite for students and parents alike – offering standout durability, modern style, and functional storage at prices that won’t break the budget.
Available Now on Amazon U.S. & Canada
Following strong momentum in Asia and growing popularity in Europe, OIWAS is now expanding its presence in North America, with direct-to-consumer sales on Amazon U.S. and Amazon Canada, supported by exceptional U.S. based customer service.
Explore the full product range or get in touch for OEM/private label partnerships:
www.oiwasbag.com — for branded retail
www.trunkmakers.com — for OEM/ODM manufacturing
About OIWAS
Founded in 1995, OIWAS is a global leader in bag and luggage manufacturing, offering in-house design, testing, and production capabilities. With a focus on quality, sustainability, and design innovation, OIWAS serves both branded and OEM clients in over 30 countries.
Media Contact:
Pramod K C
[email protected]
