Thursday, July 3, 2025
CN
  • About
  • Advertise
  • Careers
  • Contact
Money Compass
  • Home
  • Financial News
  • Investment News
  • Other News
    • Bursa News
    • Government News
    • Listing Companies News
    • Oversea Financial & Investment News
  • Interviews
    • Features Interviews
    • Corporate Interviews
  • Financial & Investment Articles
  • PR Newswire
  • Login
No Result
View All Result
Money Compass
Home PR Newswire

Osaka Overtakes Kyoto to Claim #1 Spot as World’s Most Attractive Tourism City

Money Compass by Money Compass
July 2, 2025
in PR Newswire
0
Osaka Overtakes Kyoto to Claim #1 Spot as World’s Most Attractive Tourism City
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter

Yanolja Research Announces ‘Global Tourism City Attractiveness Index’

SEOUL, South Korea, July 2, 2025 /PRNewswire/ — Yanolja Research, a global research institute specializing in the travel and tourism industry, today announced the inaugural “Yanolja Attractiveness Index” at the <2025 Global Tourism City Attractiveness Evaluation> seminar. This new index objectively assesses the appeal of major tourism cities worldwide from the perspective of the tourists themselves.

Related posts

Tencent Cloud to Uplift South Korea’s Web-based Enterprises with AI and Media Technologies

Tencent Cloud to Uplift South Korea’s Web-based Enterprises with AI and Media Technologies

July 3, 2025
Tencent Cloud to Uplift South Korea’s Web-based Enterprises with AI and Media Technologies

Tencent Cloud to Uplift South Korea’s Web-based Enterprises with AI and Media Technologies

July 3, 2025

Developed jointly by Yanolja Research, Purdue University’s CHRIBA Institute in the U.S., and Kyung Hee University’s H&T Analytics Center in Seoul, Korea, the index evaluated the attractiveness of 191 tourism cities using global social media data in 14 languages, provided by Brandwatch in the UK. In the 2025 evaluation, Osaka, Japan, rose two ranks from its 3rd place in 2024 to secure the top spot overall, while Kyoto, which held the #1 position in 2024, shifted to 3rd place. Beyond Osaka and Kyoto, Japan demonstrated its status as a world-class tourism powerhouse with a total of six tourism cities ranking within the top 20, including Okinawa (10th), Fukuoka (11th), Tokyo (12th), and Sapporo (18th).

New Metric Evaluates Tourism Cities Through ‘Psychology’ and ‘Emotion’

Unlike traditional “tourism competitiveness” evaluations that focus on supply-side factors like transportation, accommodation, infrastructure, and policy, the “Yanolja Attractiveness Index” prioritizes measuring a tourism city’s “appeal” from the perspective of actual travel consumers. To achieve this, it uses two core pillars: “Tourism City Attractiveness,” which indicates how positively a specific tourism city is viewed, and “Tourism City Reputation,” which reflects how widely known and discussed it is.

Based on these two pillars, Yanolja Research conducted a comprehensive evaluation by segmenting a tourism city’s attractiveness into four key dimensions: ▲Beauty and Natural Scenery of the City ▲Culture and History of the City ▲Experiential Content of the City ▲Hospitality of the City.

Components of the Yanolja Attractiveness Index
Components of the Yanolja Attractiveness Index

2025 Global Tourism City Attractiveness: Japan’s Dominance and Asia’s Strong Performance

In the 2025 overall rankings, the dominant performance of Japanese tourism cities was evident. Osaka surged from 3rd place in 2024 to 1st, and Kyoto maintained its top-tier position at 3rd. Furthermore, Okinawa (11th→10th) and Sapporo (22nd→18th) saw their rankings climb, while Tokyo (12th) and Fukuoka (11th) consistently held top positions, proving the broad appeal of Japanese tourism. In the Asian continental rankings, Osaka and Kyoto secured 1st and 2nd place respectively, solidifying their status as the region’s premier tourism cities.

Globally, Asian tourism cities showed significant progress. Southeast Asian tourism cities like Bangkok (16th→7th), and Chiang Mai (61st→20th) saw their rankings soar, emerging as new popular tourism cities. Conversely, while European tourism cities such as Paris (2nd), London (6th), and Rome (8th) still exhibited strong brand power, some traditionally popular tourism cities like Madrid (17th→29th) and Barcelona (19th→25th) experienced drops in their rankings, indicating they are facing shifting tourism trends. In the Americas, U.S. tourism cities, led by New York (4th), continued to demonstrate strength.

Commenting on the research findings, Dr. SooCheong Jang, Professor at Purdue University and Head of Yanolja Research, stated, “The ‘Yanolja Attractiveness Index’ is the first attempt to analyze a tourism city’s ‘appeal’ factors through the actual voices of tourists, going beyond infrastructure-centric evaluations. The strong performance of Japanese tourism cities, including Osaka, and the significant progress of other Asian tourism cities demonstrate how dynamically tourist preferences are changing. Moving forward, for tourism cities to lead the global market, discovering and communicating their unique charm will be a core strategy.”

Yanolja Research plans to regularly announce the “Yanolja Attractiveness Index” annually to track global tourism trends and changes in tourism city competitiveness. Detailed results and analysis of the Global Tourism City Attractiveness Index, released on July 2, can be found on the official Yanolja Research website (https://www.yanolja-research.com).

[Appendix] Top 20 Cities in the 2025 Global Tourism City Attractiveness Index

Rank

City

Country

1

Osaka

Japan

2

Paris

France

3

Kyoto

Japan

4

New York

United States

5

Seoul

South Korea

6

London

United Kingdom

7

Bangkok

Thailand

8

Rome

Italy

9

Dubai

United Arab Emirates

10

Okinawa

Japan

11

Fukuoka

Japan

12

Tokyo

Japan

13

Washington, D.C.

United States

14

Los Angeles

United States

15

Singapore

Singapore

16

Jeju

South Korea

17

Chicago

United States

18

Sapporo

Japan

19

Hong Kong

China

20

Chiang Mai

Thailand

 

​ 

Previous Post

Trinasolar Debuts High-Efficiency PV+Storage Solutions in Thailand at ASEW 2025

Next Post

Narada’s Center L Ultra 6.25MWh Liquid-Cooled Energy Storage System Ready for Global Delivery

Next Post
Narada’s Center L Ultra 6.25MWh Liquid-Cooled Energy Storage System Ready for Global Delivery

Narada's Center L Ultra 6.25MWh Liquid-Cooled Energy Storage System Ready for Global Delivery

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BROWSE BY CATEGORIES

  • Blog
  • Bursa News
  • Corporate Interviews
  • Features Interviews
  • Financial & Investment Articles
  • Financial News
  • Government News
  • Investment News
  • Listing Companies News
  • Oversea Financial & Investment News
  • PR Newswire

BROWSE BY TOPICS

2018 League Balinese Culture Bali United Budget Travel business Champions League Chopper Bike Doctor Terawan industrial Istana Negara Malaysia Market Stories National Exam net zero emissions targets 2025 Renewable energy Visit Bali

Recent News

  • Tencent Cloud to Uplift South Korea’s Web-based Enterprises with AI and Media Technologies
  • Tencent Cloud to Uplift South Korea’s Web-based Enterprises with AI and Media Technologies
  • HNSE Asia AI Hardware Battle 2025 Adds Japan Retail Showcase for Top 10 Winners; Application Deadline Extended to July 12

Category

  • Blog
  • Bursa News
  • Corporate Interviews
  • Features Interviews
  • Financial & Investment Articles
  • Financial News
  • Government News
  • Investment News
  • Listing Companies News
  • Oversea Financial & Investment News
  • PR Newswire
  • About
  • Advertise
  • Careers
  • Contact

Copyright © 2024 Money Compass Media (M) Sdn Bhd. All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Features Interviews
  • Government News
  • Financial News
  • Investment News
  • Listing Companies News
  • Corporate Interviews
  • Bursa News
  • Financial & Investment Articles
  • Oversea Financial & Investment News

Copyright © 2024 Money Compass Media (M) Sdn Bhd. All Rights Reserved