– Flagship K-Ramen, Jin Ramen, Accelerates Global Market Penetration, Showcasing a K-drama inspired the Love Story for Jin Ramen under the Concept of ‘Jinjja Love, Jin Ramen‘
– Updated Jin Ramen Global Package Design Features the Likeness of BTS’ Jin and Includes Sticker Seals
SEOUL, South Korea, April 21, 2025 /PRNewswire/ — OTOKI has launched a global campaign for its flagship K-ramen, Jin Ramen, with the release of a new campaign video featuring Jin of 21st century pop icons, BTS, under the concept of “Real Love”, in order to further penetrate the global market.
The new campaign video stars BTS’ Jin, which portrays a love story dedicated to Jin Ramen under the concept ‘Jinjja Love Jin Ramen’, the title “Jinjja Love” means real love in Korean.
The video begins like a scene from a romantic K-drama, showing Jin walking in the spring rain, revealing his melancholic side hidden beneath an umbrella. With the message ‘I really miss you’, the video expresses affection and sincerity for Jin Ramen, like a romantic drama, vividly capturing the experience of savoring the unique deep and rich broth of Jin Ramen. The campaign video is available on OTOKI’s official global YouTube, Instagram, and TikTok channels.
Since last month, consumers worldwide will be able to purchase Jin Ramen featuring BTS’ Jin on the packaging. The packaging will be applied to both bowl and cup products, showcasing the unique appeal of Jin Ramen’s Mild and Spicy flavors. Jin Ramen multi-packs will include one of four stickers featuring Jin. This is expected to attract consumers in various countries and regions.
Following a positive reception at the 2025 Winter Fancy Food Show in the United States, in January, where OTOKI introduced the new Jin Ramen package featuring ‘Jin’ prominently, OTOKI plans to leverage the campaign video release to accelerate its overseas market expansion. This follows the rebranding of the company’s English name to ‘OTOKI’ in August last year, further speeding up to enhance communication with international consumers.
An official from OTOKI stated “With the launch of the global campaign for flagship K-ramen, Jin Ramen, starting with the release of the campaign video, we aim to connect with domestic and international consumers by enhancing the appeal of Jin Ramen with Jin of 21st century pop icons, BTS.
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SOURCE OTOKI
