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YIWU, China, June 19, 2025 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. This year, the pet economy has seen explosive growth, with the pet products market continuing to expand. Data from Yiwugo reveals that since the opening of the Yiwu market in 2025, the search popularity for “pet supplies” has remained exceptionally high. For nearly half a year up to early June, “pet supplies” consistently ranked among the top 50 most-searched keywords on Yiwugo. It is reported that the pet supplies zone in Block 5 of the Yiwu International Trade Market covers 8,000 square meters, with annual sales exceeding 2 billion RMB. Over 80% of these products are exported to Europe, the Americas, Africa, and Southeast Asia, accounting for approximately 10% of China’s total pet supplies exports.
The related products displayed on Yiwugo.
An article published on the Yiwu Index on June 6, 2025 covering the pet economy stated, “Yiwu’s pet supplies sales reached 3 billion RMB in 2024, representing about 15% of China’s total pet supplies exports. Yiwu has become the largest specialized pet supplies market in China, offering over 30,000 distinct product items, covering every aspect of pet care, from food and apparel to housing, travel, and daily essentials.”
Regarding the rapid growth in product variety and professional specialization within Yiwu’s pet supplies market, Mr. Wang Sheng, who is in charge of Zhejiang Fengpei Pet Articles Firm, and the Secretary-General of the Yiwu China Small Commodities City Pet (Aquatic) Supplies Industry Association, is particularly well-positioned to comment. Since entering the industry with his wife in 2008, Wang has focused on building a one-stop pet supplies procurement base. Today, their company boasts an extensive catalog of nearly 30,000 product items.
As a vertically integrated company combining manufacturing and trade, Fengpei far surpasses industry standards in both product design and quality.
In 2016, the company was among the first to identify the gap between the diverse market demand for pet harnesses and the limited supply options available. Determined to enhance product quality and create more exquisite harnesses, Wang meticulously researched the market and collaborated with a professional design team. That year, Fengpei launched several original harness designs, featuring superior raw materials, reinforced thickness, significantly improved strap durability, and extended service life. They quickly became popular in the domestic pet supplies market and soon gained traction internationally, with overseas buyers competing for orders. Mr. Wang stated, “during the peak year, we sold more than one million units.”
Since then, harnesses have become Fengpei’s signature product, establishing the company as a premium industry player. While continuously elevating product professionalism and expanding its categories, Wang has also implemented a systematic management structure across all levels of production and sales. This has propelled the company to become a supplier to multiple renowned domestic and international brands.
Now serving as Secretary-General of the Yiwu China Small Commodities City Pet (Aquatic) Supplies Industry Association, Wang shoulders greater responsibility for industry development. Some of Fengpei’s long-term clients, originally mom-and-pop shops, have grown into branded enterprises with thousands of employees. Aided by Yiwugo platform, the company has secured increasing orders from high-quality domestic and international companies, providing crucial momentum during its recent growth surge.
Mr. Wang recalled that a few years ago, a well-known overseas chain supermarket contacted him via Yiwugo requesting product samples. After several rounds of supplier evaluations, the company won the order by leveraging Yiwu’s unique advantages in raw materials and logistics, coupled with outstanding product quality and exceptional cost-effectiveness. The partnership continues strongly to this day, with annual orders for certain products exceeding one million RMB during peak seasons.
As a merchant who has personally witnessed the booming development of Yiwu’s pet supplies market, Wang is profoundly grateful for the support from both the Yiwu market and Yiwugo platform. He firmly believes that as more industry players enter and enrich the market, the pet supplies sector in Yiwu will continue to flourish with even greater vitality!
