REIMS, France and HOLLYWOOD, Calif., March 11, 2026 /PRNewswire/ — Piper-Heidsieck, the Most Awarded Champagne House of the Century*, returns to Hollywood’s most storied night, pouring at the Oscars®, Governors Ball, and Academy Museum Gala on March 15, 2026. From 2015 to 2021, Piper-Heidsieck served as the official champagne of the Oscars®, cementing its place on cinema’s most prestigious stage — reflecting a natural alliance between craftsmanship, artistic excellence and glamour.
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For more than two centuries, Piper-Heidsieck has been associated with the brightest personalities and the most vibrant stages, a succession of unforgettable moments worth celebrating. In 2026, Piper-Heidsieck continues this legacy by uniting cinema, art, and glamour, being the champagne served at the Oscars®, Governors Ball, and Academy Museum Gala, with its presence extending through all Academy events through 2026 & 2027. At the heart of this year’s festivities will be the House’s signature Cuvée Brut, an emblematic and vibrant expression of excellence and joy, raised in tribute to the storytellers and visionaries who define their era.
“Attending the Oscars® is more than a moment — it is an embrace of Hollywood’s timeless glamour, where every sip of champagne on the red carpet becomes part of cinema’s golden legacy.” said Stéphane Decaux, CEO of Piper-Heidsieck. “Since 1785, Piper-Heidsieck has been driven by a bold vision: to turn every celebration into a spark of joy, every toast into a legacy.”
A Legacy Intertwined with Cinema
Piper-Heidsieck’s relationship with the silver screen spans nearly a century. The House was the first Champagne ever to appear on film in 1933 – “Sons of the Desert” with Laurel and Hardy — establishing its place in cinematic history long before red carpets became global spectacles.
Over the decades, Piper-Heidsieck has appeared in more than 300 films and television series worldwide. From classic Hollywood to contemporary cinema, the House has remained a symbol of celebration where stories shine brightest.
Honoring a Timeless Icon
This year’s return also coincides with the 100th anniversary of Marilyn Monroe’s birth. The House shares a historic connection with Monroe, who famously declared, “To Piper, my favorite.” As part of this celebration, Piper-Heidsieck will honor Monroe through a series of global tributes.
From the Oscars® to the centennial year of Marilyn Monroe, Piper-Heidsieck will be at the heart of the most unforgettable moments, blending French craftsmanship with Hollywood glamour and continuing its storied relationship with cinema.
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SOURCE PIPER-HEIDSIECK
