Kuala Lumpur, 17 September 2025 – Syarikat Takaful Malaysia Keluarga Berhad (“Takaful Malaysia” or “the Group”), Malaysia’s pioneering and leading family takaful operator as well as the country’s second-largest general takaful operator, continues to demonstrate resilience and reinforce its leadership in the takaful industry. The Group is committed to building on its solid foundation, further strengthening its competitive position, and driving strategic initiatives that deliver sustainable value for customers, shareholders, and business partners.
The Group delivered a resilient performance in the first half of the year, with takaful revenue rising 9% year-on-year to RM1.85 billion, an increase of RM159.2 million from RM1.69 billion in 2024. As of June 2025, Takaful Malaysia strengthened its market leadership with a 28% share in the family takaful segment and a 23% share in the general takaful segment. The Group remains focused on expanding its market share across both segments, recognising that sustained leadership is vital to supporting long-term earnings visibility.
“Takaful Malaysia’s consistent performance, innovation, and leadership in the takaful sector underscore our ability to adapt and grow even in times of market adjustments,” said Nor Azman Zainal, Group Chief Executive Officer of Takaful Malaysia. “Our focus remains on creating long-term shareholder value while delivering meaningful solutions to our customers. By preserving and expanding our market share, we aim to sustain investor confidence and uphold a healthy market valuation. Despite market headwinds, we are confident in our ability to continue providing Shariah-compliant protection solutions and delivering long-term value to our customers, business partners, and the community we serve.”
As part of its growth strategy, the Group is expanding its portfolio beyond its core strengths of credit-related products and motor takaful business by introducing individual life protection offerings. This forward-looking move aligns with sustainable living trends and positions Takaful Malaysia to capture new growth opportunities in emerging customer segments.
Takaful Malaysia is poised to expand its general takaful business beyond motor coverage. With only four players currently active in this segment, the Group identifies significant opportunities to strengthen its presence and gain a competitive advantage by offering comprehensive non-motor takaful solutions, including fire, solar, personal accident, and other asset protection products.
The Group is also expanding into the family retail market, focusing on life protection and critical illness, which presents vast opportunities for Takaful Malaysia to penetrate the untapped market due to its low penetration rate. With a takaful penetration rate of approximately 21%, the segment presents opportunities for growth. Building on strong momentum, Takaful Malaysia has garnered notable gains in the regular contribution segment over the past two years. In line with the Group’s strategic expansion, Takaful Malaysia is actively reaching customers directly through its digital platform, Kaotim, offering Malaysians competitive, comprehensive, and affordable online protection plans.
In a major milestone, Takaful Malaysia has secured an exclusive 20-year bancatakaful partnership with RHB Islamic Bank, one of the most significant and long-term collaborations in the Malaysian takaful industry. This exclusive agreement grants Takaful Malaysia sole rights to distribute its family and general takaful solutions across RHB’s extensive branch network, while also tapping into RHB’s wealth management clientele. This partnership reinforces the Group’s leading position in bancatakaful and provides a strong foundation for recurring revenue growth over the next two decades.
Takaful Malaysia recently proposed a RM1 billion Tier 2 Sukuk Wakalah Programme to reinforce its financial strength and growth capacity. This initiative strengthens the Group’s capital base, enabling continued investment in digitalisation and technology infrastructure, and supports Takaful Malaysia’s ambition to be the market leader in digital takaful solutions and customer experience.
“These initiatives reflect our proactive approach to future-proofing Takaful Malaysia. By investing in innovation, expanding distribution, and diversifying our product mix, we are positioning the Group for sustained earnings growth and long-term shareholder value creation. Equally, our unwavering focus on strengthening market share will be a key driver in supporting sustainable profitability and maintaining positive market sentiment,” added Nor Azman Zainal.
With a robust balance sheet, strong fundamentals, and clear growth strategies, Takaful Malaysia remains well-positioned to capture opportunities in FY2025, FY2026, and beyond. The Group remains committed to delivering sustainable returns to shareholders, while reinforcing its role as the nation’s leading provider of family takaful solutions and the second-largest general takaful operator.