MANILA, Philippines, March 25, 2025 /PRNewswire/ — The Philippines’ credit-led digital bank Tonik has partnered with Robinsons Appliances, one of the country’s top three market leaders in consumer durables retail, to expand its Shop Installment Loan offering.
This collaboration is a major addition to the bank’s robust network of over 2,500 stores nationwide, enhancing its position and impact as the only digital bank with a significant focus on Shop Installment Loans.
Robinsons Appliances, known for its wide selection of high-quality home and lifestyle products, has built a strong reputation for reliability and value for money, making it an ideal partner in Tonik’s mission to provide accessible financing solutions to more Filipinos.
The Shop Installment Loan features a fully digital application process, minimal requirements, and fast approvals, allowing more consumers to access financing for essential home appliances. The loan is seamlessly integrated into the Tonik App, ensuring a straightforward and secure borrowing experience.
“At Tonik, we believe in breaking barriers to financial access,” said Greg Krasnov, Founder and President of Tonik. “Our partnership with Robinsons Appliances enables more Filipinos to access regulated credit with convenience, giving them the financial flexibility they need to improve their everyday lives.”
More than 80% of Tonik’s Shop Installment Loan customers are new to credit, marking the product as their inclusion into the formal financial system and offering a safe alternative to informal lending options.
Supporting Growth in Digital Lending
Tonik is currently the only digital bank in the Philippines to achieve positive unit profitability across three credit inclusion product groups, demonstrating its ability to scale lending sustainably. The bank’s loan portfolio grew at a 119%1 in 2H 2024, making it the fastest-growing digital bank in organic lending.
It also leads key financial metrics, holding #1 rankings in Average Revenue Per User (ARPU), Net Interest Margin (NIM), and Loan-to-Deposit Ratio (LDR). Additionally, Tonik maintains a 5-10x higher ARPU compared to payment-led digital banks, reinforcing its lending-first approach as a primary driver of growth.
This positions the bank’s products as both a powerful tool for financial inclusion and a sustainable, scalable model in the rapidly growing digital lending market.
“We believe that Shop Installment Loans serve as an important first step for many Filipinos new to formal credit,” said Addi Valdezco, Head of Retail Partnerships at Tonik. “Through our partnership with Robinsons Appliances, we’re making this financing option more accessible, helping more consumers start and build their credit history with a trusted digital bank.”
“Partnering with Tonik allows us to offer customers payment flexibility in purchasing essential appliances,” added Donna San Luis, Marketing Manager of Robinsons Appliances. “With Tonik’s financing solutions, more consumers can avail of needed appliances and gadgets at easy to own installment options.”
With a nationwide presence and a commitment to providing top-tier appliances at competitive prices, Robinsons Appliances continues to be a go-to destination for Filipino households.
Its extensive store network and trusted service make it a valuable partner in bringing seamless financing solutions to more consumers, ensuring they have access to the best home and lifestyle appliances and gadgets with greater financial ease.
Launched initially in select Robinsons Appliances stores in Q4 2024, the partnership is set to expand to more locations nationwide in the months ahead.
1 Compound Annual Growth Rate
About Tonik
Tonik is the first digital-only neobank in the Philippines, providing loan, deposit, and payment products to consumers on a highly secure digital banking platform. The neobank operates based on the first digital bank license issued by the Bangko Sentral ng Pilipinas (BSP).
Tonik is led by a team of retail finance veterans who have previously built and scaled multiple retail banks and fintechs across global emerging markets. It is backed by top international investors, including Sequoia India, Point72 Ventures, and Mizuho Bank. Tonik’s tech stack is integrated in partnership with world-class banktech vendors including Mastercard, Finastra, Amazon Web Services, Google, Genesys and Daon. Tonik operates out of hubs in Singapore (HQ), Manila, and Chennai.
For media contact:
Nix Policarpio
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SOURCE Tonik Digital Bank, Inc.
