BANGKOK, May 27, 2025 /PRNewswire/ — Unilever Food Solutions successfully hosted the FUTURE MENUS EVENT 2025 IN BANGKOK, bringing together over 330 chefs, entrepreneurs, and food service experts to explore the future of dining.
Under the theme “Unleash the Taste of Asia,” the event spotlighted four key trends shaping innovation in the evolving restaurant industry. Attendees engaged with forward-thinking ideas through immersive experiences, panel discussions, and live cooking demonstrations, redefining modern dining.
Key Trends Shaping the Future of Dining
- Street Food Couture elevated bold street flavors into premium cuisine, featuring Spicy Fermented Salmon Salad in Pani Puri Shells (Thailand) and Small Crab Sticky Rice (Vietnam).
- Culinary Roots honored heritage flavors with Arsik Ikan Fish (Indonesia) and Nasi Lemak (Malaysia), celebrating Southeast Asia’s rich culinary traditions.
- Borderless Cuisine blended global influences, exemplified by Beef Pares Style Tacos (Philippines) and Green Peppercorn “Tigermilk” (Singapore).
- Diner Designed – A showcase of personalization in dining, focusing on bespoke culinary experiences rather than specific menu offerings. Creativity and customization took center stage.
Culinary Innovation Meets Data-Driven Strategy
Beyond food trends, the event emphasized the power of data in modern dining. Entrepreneurs Krittikul Chumkaew (After Yum) and Rungsun Promprasith (QueQ Thailand) shared insights on using data to optimize restaurant operations and enhance customer experiences.
An Inspired Culinary Finale & Industry Insights
Future Menus 2025 culminated in a stunning four-course dinner curated by Chef Pam – Pichaya Soontornyanakij and the Unilever Food Solutions chef team, featuring dishes inspired by event trends.
Reflecting on the event’s impact, Kulnipa Lertpimonchai, Managing Director of Unilever Food Solutions SEA Mainland, described Future Menus 2025 as more than just a trend showcase. She emphasized its significance as a platform where visionaries can exchange ideas and drive progress in the food service industry.
Meanwhile, Angela Klute, Global Chief Marketing Officer of Unilever Food Solutions, underscored the industry’s evolving landscape, as Gen Z embraces personalization, Asian flavors gain global popularity, and consumers seek accessible luxury. She reinforced Future Menus 2025 as a key driver helping chefs and restaurateurs adapt to these transformative shifts.
With its resounding success, Future Menus 2025 solidified its position as a landmark event driving culinary innovation in Southeast Asia, reinforcing Unilever Food Solutions’ commitment to shaping the industry through creativity and forward-thinking ideas.
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SOURCE Unilever Food Solutions
