WASHINGTON, July 9, 2025 /PRNewswire/ — WePlay, the global social entertainment platform, has officially announced a strategic partnership with the popular and adorable IP, Peach Cat! From June 6th to June 12th, WePlay is launching the “Dreamy Summer Adventure” themed collaboration exclusively in the United States. This exciting event aims to blend the real world with the charming “moe” dimension, using “social + cuteness” as its core to create an unprecedented immersive interactive experience for Gen Z users. It’s all about empowering players to “play with attitude and meet like-minded friends.”
Image provided by WePlay
Cuteness Unleashed: Your Summer Adventure Starts Now!
The collaboration’s IP partner, Peach Cat, is a top-tier healing and “moe” IP, renowned for its charming pink aesthetic and its core spirit of “being yourself is cool,” which has made it a global social media sensation. To fully immerse players in the delightful universe of Peach Cat, WePlay has meticulously crafted exclusive collaboration content:
- Moe Makeover: Unlock limited-edition Peach Cat-themed virtual avatars, exquisite cards, avatar frames, and emojis. Transform into a “Peach Cat Warrior” and embark on your unique adventure.
- Mission Unlocks: Easily collect adorable props by daily sign-ins or completing platform tasks, lighting up your adventure compendium.
This collaboration is not just a deep fusion of brand cultures; it’s designed to bring users a brand-new social entertainment feast filled with “all things cute!” Every interaction promises to be full of surprises and a sense of healing.
Another Successful Collaboration, Building a Diverse Entertainment Ecosystem
The successful partnership with Peach Cat marks another brilliant achievement in WePlay’s IP collaboration strategy. It showcases the platform’s global influence and recognition beyond its local origins, further solidifying its leading position as an innovative entertainment and social platform. WePlay will continue to expand its portfolio of global premium IP collaborations, offering users richer and more novel entertainment experiences, and is committed to building a diverse and vibrant social entertainment ecosystem.
WePlay: Connecting Joy, Playing Together
As a platform that integrates multiple popular games with rich social features, WePlay consistently focuses on providing unique experiences for young users worldwide, creating endless possibilities for fun and making friends:
- Vast Game Playground: Offers a wealth of fun and relaxing games like “Space Werewolf,” “Guess My Drawing,” and “Who’s the Spy,” allowing you to team up and play with friends or new acquaintances anytime.
- Easily Expand Your Social Circle: Smart social matching features help you safely and conveniently connect with like-minded strangers, battling alongside them in games and chatting freely in voice rooms, making every encounter full of surprises.
Looking Ahead: Deepening Global Expansion, Creating a New Era
The launch of the collaboration with Peach Cat in the US market is a significant milestone in WePlay’s global strategy. In the future, the platform will continue to explore innovative integrations with various cultural elements from different regions and expand diverse social scenarios. As the WePlay team stated, “We are committed to co-creating a new era of game-socialization filled with possibilities and innovation with our players.”
About WePlay
WePlay, a subsidiary of Singapore-based WeJoy, is a new-generation global social entertainment platform that combines a variety of games with entertainment functions. With the mission “Bring joy and friends to young people around the world” and the vision “Bring people together through games, lead the trend of global online social entertainment,” WePlay continues to partner with leading global IPs to create a vibrant social ecosystem that better meets the needs of young people.
