SINGAPORE, Sept. 25, 2025 /PRNewswire/ — Recently, Yili’s premium liquid milk brand, Satine, made its debut in Singapore. Introducing local consumers a new choice of premium dairy products originating from China.
Championing organic standards and wellness, Satine has quickly gained popularity in Singapore. Ms. Delphine, a 35-year-old barista, shared: “I value my family’s healthy diet and Satine is rich and smooth, making it well-received by both children and the elderly. The simple yet elegant packaging is also convenient for both at-home consumption and on-the-go use. “
The procurement director of a leading local supermarket revealed: “Satine’s sales exceeded our expectations, and the repeat purchase rate was very high.”
Besides Satine, Yili’s other flagship products—such as AMBPOMIAL Greek Style Yogurt, Youngfun milk beverage, Joyday and Cremo ice cream, and Westgold butter—continue to perform strongly in Singapore. Together, they have built a strong presence across all major dairy categories, including liquid milk, yogurt, ice cream, and butter.
To further engage local consumers, Yili has actively participated in Singapore’s community through events, mall promotions, and themed marketing campaigns. Events such as product sampling, family craft workshops, and health awareness sessions have allowed more consumers to experience Yili’s quality firsthand.
A local mother who participated in one of the promotions said her son loved Yili’s events and added: “Joyday ice cream, with its rich flavor, is the kids’ favorite. AMBPOMIAL, thick and creamy, paired with fruit, has now become a nutritious and delicious part of our breakfast routine.”
Yili’s market share in Singapore continues to grow, solidifying its reputation as one of the best-known and most trusted international dairy brands among local consumers.
As Asia’s leading dairy producer for 12 consecutive years, Yili has built a global industry chain covering R&D, production, and sales. Today, Yili’s products reach more than 60 countries and regions, earning widespread recognition in overseas markets.
Committed to the Southeast Asian market, Yili remains consumer-centric. The launch of Satine in Singapore reflects Yili’s dedication to winning the trust of consumers through premium quality and thoughtful service. Looking ahead, Yili will continue to strengthen its investment in R&D and distribution networks across international markets, driving growth through innovation and securing long-term success through uncompromising quality.
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SOURCE SATINE
