HONG KONG, July 23, 2026 /PRNewswire/ — American Express and ALL Accor, Accor’s booking platform and loyalty program, announced a new global partnership rolling out beginning in 2026 across 12 locations, introducing elite status matching and a new Membership Rewards® points transfer option for eligible Card Members.
Launching in phases across Hong Kong, Australia, Austria, Canada, France, Germany, Italy, Japan, Mexico, Singapore, the United Kingdom and New Zealand, the partnership is designed to elevate the travel journey, from booking and planning to on-property recognition and rewards, across Accor’s portfolio of more than 45 brands worldwide, including Raffles, Fairmont and Sofitel.
“Travel remains an important part of the lifestyle of many of our Card Members in Asia, and we are increasingly seeking experiences that are more personalized, rewarding and connected,” said Walter Liu, Head of Asia Region at American Express. “Together with Accor, we’re amplifying the value of two trusted global brands by pairing meaningful recognition with greater redemption flexibility to deliver elevated, end-to-end experiences for our Card Members in Hong Kong and beyond.”
“At Accor, we are committed to creating richer and more personalized travel experiences through our diverse brand portfolio and global hotel network.” said Kent Zhu, CEO of Greater China at Accor. “Our partnership with American Express builds on the strengths of both organizations to offer Hong Kong American Express Card Members greater flexibility and more travel choices. Whether travelling for business, leisure or discovering destinations around the world, members can enjoy a wide range of hospitality, dining and lifestyle experiences across Accor’s brands.”
Anchored by elite status matching into ALL Accor and complemented by a new Membership Rewards® points transfer option to ALL Accor, the partnership expands the power and value of American Express Membership.
Membership Rewards® Points Transfer
The partnership expands the flexibility and value of American Express Membership Rewards®, giving eligible Card Members a new option to transfer points to the ALL Accor loyalty program. Eligible Card Members in Hong Kong can transfer their Membership Rewards points at a rate of 25 Membership Rewards points to 1 ALL Accor Reward point. The minimum Membership Rewards points required to transfer to ALL Accor Reward Point are 25,000 Membership Rewards points, in multiples of 12,500 Membership Rewards points, in the same transfer.
Transferred points may be redeemed within the ALL Accor program across its vast global hotel network of 45 hotel brands, dining, experiences, and more than 110 partners, in accordance with ALL Accor program terms and conditions.
Elite Status Match for Eligible Card Members
Eligible American Express Card Members will be able to match their American Express status to an equivalent tier within ALL Accor, unlocking enhanced travel benefits and meaningful on-property recognition when staying at participating Accor properties around the world, including:
American Express Platinum® Card Members will be eligible to receive ALL Accor Gold status which includes free Wi-Fi, welcome amenities, late check-out, complimentary room upgrades (subject to availability) and bonus ALL Accor points. Details of the launch date for the Elite Status Match benefit in Hong Kong will be announced at a later date.
ABOUT AMERICAN EXPRESS
American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.
Founded in 1850 and headquartered in New York, American Express’ brand is built on trust, security and service, and a rich history of delivering innovation and Membership value for our customers. With over a hundred million merchant locations across our global network, we seek to provide the world’s best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations.
For more information about American Express, visit americanexpress.com/hk, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.
ABOUT ALL ACCOR
ALL Accor is a booking platform and loyalty programme embodying the Accor promise during and beyond the hotel stay. Through the ALL.com website and app, customers can access an unrivalled choice of stays from more than 45 Accor brands in 110 countries, always at the best price. The ALL Accor loyalty programme gives members access to a wide range of rewards, services and experiences, along with over 100 renowned partners. ALL Accor supports its members daily, enabling them to live their passions with over 7,000 events worldwide each year: local activities, chef masterclasses, major sports tournaments and the most eagerly awaited concerts. ALL Accor is the loyalty program preferred by travellers.
Discover ALL Accor: ALL.com
For media inquiries, please contact:
American Express
Eric Chan
Tel: +852 3970 4072
Email: [email protected]
Edelman
Crystal Poon
Tel: +852 9839 4965
Email: [email protected]
ALL Accor / Accor
Phyllis Sio
Email: [email protected]
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SOURCE American Express; ALL Accor
