QINGDAO, China, Sept. 30, 2026 /PRNewswire/ — A report from iQingdao: Co‑hosted with global fashion media FashionTV, the Celebrate Gala of 2026 Qingdao Fashion Week at the Olympic Sailing Center adopts the theme “MAISON: Craft Initiation • Boundless Symbiosis”. Transforming the coastal landscape of Fushan Bay into an international fashion venue, the event integrates the city landmark with an international fashion IP. Held from September 4 to 6 at Lover’s Dam of the Olympic Sailing Center, it draws on Qingdao’s century‑old textile heritage and coastal tourism resources, featuring model contests, brand runway shows, country‑themed presentations, a pet‑fashion crossover show and B2B fashion showroom sessions.
On September 4, the FTV International Supermodel Contest China Final and the international opening runway show kicked off, with participation by Chinese and overseas brands including Bosideng. September 5 featured Korea Brand Runway, collaborating with Seoul Fashion Week to boost Sino‑Korean fashion industrial cooperation. On September 6, home‑grown designers delivered the closing runway, alongside an innovative pet‑fashion show. Parallel Korean and Chinese fashion showrooms were set up to link runway presentations with order placement.
Combining targeted invitations with semi‑open public access, the event welcomed citizens and tourists, supported by full‑scale live‑streaming online. It hosted nearly 3,500 on‑site invited attendees and generated over 50 million total online impressions. Repurposing Olympic legacy sites as an international fashion exchange hub, the gala nurtures emerging talent, supports local brands’ global expansion, creates new “fashion‑plus‑ocean” tourism‑consumption scenarios, and fuels Qingdao’s development as an international fashion and creativity hub.
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SOURCE Iqingdao
