KUALA LUMPUR: CommercePay, the e-payment arm of the Commerce.Asia Group, has announced a collaboration with Pine Labs to strengthen its credit card instalment payment plan offering, in a move aimed at helping merchants boost sales conversion, increase transaction values and offer customers greater payment flexibility.
This collaboration enables CommercePay merchants to offer seamless credit card instalment payment options across a wider network of issuing banks, making higher-value purchases more accessible to consumers without the burden of full upfront payment.
Commerce.Asia Group CEO Wilson Leong said that this development comes as merchants face growing pressure to improve checkout performance and meet rising consumer demand for more affordable and flexible ways to pay.
“By expanding our instalment payment capabilities, CommercePay is going beyond being a payment gateway to serve as a full payment solutions provider that helps merchants with both payment acceptance and sales uplift,” said Leong.
“This partnership reflects our continued focus on building payment solutions that go beyond transaction processing to support real business growth,” he added. “Payments today are no longer just about enabling a transaction, as merchants are also looking for ways to improve conversion, increase basket size and create a better checkout experience for customers.”
The instalment payment plan solution enables customers to split purchases made on credit cards into manageable monthly payments, with 0% interest options and tenures ranging from three to 36 months.
For merchants, the offering is expected to help reduce cart abandonment, improve conversion rates, increase average transaction value and attract more customers looking for affordable payment options. For consumers, it provides a more flexible and convenient checkout experience while helping them manage cash flow more effectively.
The solution is integrated through CommercePay’s single API, making implementation seamless for merchants operating across online channels. It currently supports nine banks, namely HSBC Bank, Affin Bank, AmBank, Standard Chartered Bank, OCBC, Alliance Bank, RHB Bank, UOB and Bank Simpanan Nasional, collectively covering nearly 60% of credit cardholders in Malaysia.
All transactions are processed through secure and compliant infrastructure aligned with industry standards and regulatory requirements.
Approved by Bank Negara Malaysia to provide merchant acquiring services, CommercePay continues to expand its capabilities to meet the evolving needs of digital commerce, supporting merchants not only in accepting payments efficiently but also in enhancing customer experience and driving stronger business outcomes.
