NEW YORK and HONG KONG, Sept. 10, 2026 /PRNewswire/ — CSTS Enterprises (“CSTS”) and ShanKai Sports today announced the launch of CSTS Hospitality, a new joint-venture established to become the region’s leading platform for premium sports hospitality and global event experiences.
Combining CSTS’ capabilities across international sports, entertainment, travel technology, and experiential marketing including FIFA World Cup 2026, with ShanKai Sports’ China-leading sports hospitality expertise, as well as its experience in sponsorship development and talent management, CSTS Hospitality will create and deliver world-class hospitality programmes, corporate hosting solutions, VIP experiences, and premium travel offerings around the world’s most sought-after sporting events and beyond.
Created to meet growing demand for premium live experiences, especially in Asia, CSTS Hospitality will connect rights holders, brands, and fans through curated premium access to major international sports properties.
A New Force in Sports Hospitality
Headquartered in New York and Hong Kong, CSTS Hospitality will be led by Chairman Abel Zhao, Group CEO of CSTS Enterprises, and CEO Larry Zheng, Vice President of ShanKai Sports International, with operations in Beijing, Lausanne, New York, Shanghai, Singapore, and the Company roadmap includes several cities that are under final review, with announcements scheduled for the near term.
The new company will focus on:
- Official premium hospitality programmes for major sporting events
- Corporate hosting and client entertainment solutions
- VIP travel and accommodation packages
- Sponsorship activation and guest engagement programmes
- Bespoke experiences for brands, rights holders, and clients
Together, the partners believe the convergence of sport, travel, entertainment, and experiential marketing represents one of the most compelling opportunities in the global experience economy.
Abel Zhao, Chairman of CSTS Hospitality and Group CEO & Executive Director, CSTS said: “The launch of CSTS Hospitality marks an important milestone in our ambition to build a world-class platform at the intersection of sport, travel, entertainment, and premium experiences. As demand for high-value experiences continues to grow across China and Asia, we see a significant opportunity to create a business that connects IP owners, rights holders, brands, and fans in more meaningful ways. Together, we are building a platform uniquely positioned to deliver exceptional experiences and become the preferred partner for major international sports events.”
Larry Zheng, CEO of CSTS Hospitality and Vice President, ShanKai Sports, added: “For many years, ShanKai Sports has helped connect clients and fans to some of the world’s most prestigious sporting events. Both companies already have strong foundation in sports hospitality and premium experiences, and CSTS Hospitality creates an opportunity to build on that success. By combining ShanKai Sports’ expertise and relationships in China with CSTS’ scale, innovation, and global reach, we are well positioned to expand our market presence, deepen strategic partnerships, deliver greater value to rights holders, brands, and fans – and set new standards in sports hospitality and premium experiences.”
Looking Ahead
As global demand for premium event experiences continues to grow worldwide, CSTS Hospitality aims to establish itself as the leading gateway connecting brands, corporate clients, and fans to the world’s most prestigious sporting events.
Further announcements relating to event programmes, partnerships, and market initiatives will follow in the coming months.
About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. The company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with local and regional audiences across the world. In addition to its own initiatives, including Generation C and PremierX, it collaborates with international IPs such as the FIFA World Cup, Formula 1, and Waterbomb.
CSTS integrates experiential marketing, tourism, data, and technology to deliver connected audience experiences. The company engages consumers across physical events and digital channels, working with clients to execute at scale across markets, turning complex activations into co-ordinated, measurable outcomes.
About ShanKai Sports
Founded in 2009, ShanKai Sports is one of China’s leading international sports management companies. The company provides sports business solutions across sponsorship, hospitality, sports travel, event operations, media, and consulting, and has played a key role in connecting Chinese companies and consumers with major global sporting events.
About CSTS Hospitality
CSTS Hospitality is a premier sports hospitality and experience company connecting brands, corporate clients, rights holders, and fans to major sporting events worldwide such as FIFA World Cup 2026™and UEFA EURO 2028™. The company delivers end-to-end solutions – including official hospitality programmes, VIP travel and accommodation, corporate hosting and sponsorship activation. Combining deep industry expertise with service-led delivery, CSTS Hospitality creates seamless, memorable live experiences for clients across Greater China and global markets.
CSTS Hospitality is a joint venture between CSTS Enterprises and SHANKAI Sports.
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SOURCE CSTS Enterprises
