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NEW YORK, Sept. 2, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), the integrated media, entertainment, sports, and travel technology group, today announced the promotion of Selina Zhou to Regional General Manager, Supply Chain & Product Management. This strategic appointment follows a remarkable achievement where CSTS and its subsidiary Connexus delivered the highest official World Cup hospitality sales in history for Greater China.
Selina Zhou is promoted to Regional General Manager, Supply Chain & Product Management, CSTS Enterprises.
The promotion underscores CSTS’ ongoing commitment to strengthening operational excellence, fostering deeper collaboration across the Group’s diverse business units—spanning integrated media, entertainment, sports, and travel technology—and supporting the next phase of global growth. In this capacity, she will focus on building structural synergies, optimizing vendor economics, and unlocking scalable cross-selling opportunities across the CSTS ecosystem.
Since joining CSTS, Zhou has driven the Group’s expansion across Greater China, leveraging her expertise in commercial strategy and operational execution. She has led initiatives in market expansion, travel, and global sports hospitality, most notably spearheading CSTS’ Greater China efforts for the FIFA World Cup 2026 official hospitality programme to deliver significant commercial success that supported CSTS’ continued expansion.
Prior to joining CSTS, Zhou had an extensive experience in travel and hospitality, specializing in supply chain management and distribution partnerships. Her leadership experience spans scaling international supplier networks, optimizing channel performance, and expanding Asia-Pacific market access through roles overseeing Australia and New Zealand market development, B2B China distribution, and channel integration at GreenTree Hospitality Group, a listed hotel group.
“Selina is a visionary leader who consistently bridges product innovation, strategic partnerships, and market demands to deliver undeniable enterprise value,” said Wenbin Wang, Co-founder and Chief Product Officer, CSTS Enterprises. “We look forward to reaching remarkable new milestones as she takes the helm of this expanded role.”
“I am honoured to take on this expanded responsibility to accelerate our next phase of innovation and growth at such an exciting time in CSTS,” said Selina Zhou, Regional General Manager, Supply Chain & Product Management, CSTS Enterprises. “Partnering with our exceptional teams, I am tasked with delivering transformative value for our customers while fuelling CSTS’ continued market momentum.”
CSTS has built an exceptional portfolio of businesses, brands, partnerships, talent, and through this strategic leadership appointment, the company will fortify its supplier ecosystem, accelerate innovation, and unlock new avenues for sustainable growth.
Selina Zhou (L) and the CSTS team achieved the highest hospitality sales in World Cup history for Greater China, photographed at the FIFA World Cup 2026 final match on July 19, 2026, at the New York New Jersey Stadium
About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. The company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with local and regional audiences across the world. In addition to its own initiatives, including Generation C and PremierX, it collaborates with international IPs such as the FIFA World Cup, Formula 1, and Waterbomb.
CSTS integrates experiential marketing, tourism, data, and technology to deliver connected audience experiences. The company engages consumers across physical events and digital channels, working with clients to execute at scale across markets, turning complex activations into co-ordinated, measurable outcomes.