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Tens of thousands of spectators and young players gather as CSTS and BVB inspire the next generation through global fan engagement and youth development.
NEW YORK, Oct. 13, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, announced the successful rollout of a high-energy joint campaign with Borussia Dortmund (BVB) during the BVB World Street Series New York, transforming Times Square into a vibrant celebration of football. It attracted tens of thousands of young players, football fans and spectators, reinforcing CSTS’ growing role in connecting premier global sports properties with audiences worldwide.
CSTS and BVB successfully launched a high-energy joint campaign in Times Square, New York
The collaboration also underscores the shared commitment of CSTS and BVB to youth development. As part of the activation, 480 young players participated in the World Soccer Series Cup matches, standout young players were recognized on stage and presented with “Street Soccer USA TIMES SQUARE CUP”, and “CSTS Best Players” trophies by representatives from CSTS and BVB, celebrating their achievements and inspiring the next generation of football talent. CSTS and BVB are expanding their partnership globally and plan to bring football festivals and fan experiences to additional markets around the world.
This partnership further cements CSTS’ expanding influence across the international sports landscape. This activation builds directly on the company’s successful delivery for the Official Hospitality Programme of the FIFA World Cup 2026™ in Greater China and recent appointment as exclusive sales agent for UEFA EURO 2028™ Official Hospitality across Mainland China, Hong Kong SAR, Taiwan region, Macau SAR, Singapore and South Korea. These marquee mandates demonstrate CSTS’ proven capabilities to commercialize premier sports properties and accelerate its vision of building an integrated sports, travel and entertainment ecosystem dedicated to next-generation fan engagement.
Abel Zhao, Group CEO and Executive Director of CSTS Enterprises said: “Borussia Dortmund is one of the most respected and recognizable brands in the world. As we continue to expand CSTS’ international sports platform, this campaign demonstrates how strategic partnerships can create meaningful brand exposure, deepen fan engagement and unlock opportunities across markets. We look forward to growing our collaboration with BVB while creating lasting value for fans, partners and communities.”
Carlos Pulido, Regional Director of Sports, CSTS Enterprises added, “The BVB World Street Series provides a unique platform to showcase the strength of the partnership between CSTS and Borussia Dortmund. Activations such as this not only elevate visibility for both brands but also create new opportunities to engage audiences, strengthen commercial relationships and support the continued growth of football globally.”
About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation C™ and PremierX™, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.
CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.
CSTS and BVB successfully launched a high-energy joint campaign in Times Square, New York
BVB Street Soccer USA Times Square Cup and CSTS Best Players Trophies to showcase shared commitments for youth development
Jason Liu (in CSTS’ signature green polo), Regional Director, CSTS USA giving out champion trophy to the winning team.
CSTS and BVB successfully launched a high-energy joint campaign in Times Square New York on Oct 10th, 2026
CSTS and BVB successfully launched a high-energy joint campaign in Times Square New York on Oct 10th, 2026
Tens of thousands of fans and visitors experience football culture as CSTS and BVB transforming Times Square into a vibrant football festival.
