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– Operated Jongga and O’Food booths at Toronto’s leading food exhibition from April 29 to May 1
– Highlighted the excellence of global strategic products—kimchi, seaweed, sauces, and home meal replacement (HMR)—while engaging visitors with tastings and giveaways
SEOUL, South Korea, May 5, 2025 /PRNewswire/ — Daesang announced on May 2 that it successfully promoted its flagship brands, Jongga and O’Food, at SIAL Canada 2025, held in Toronto from April 29 to May 1, further reinforcing its global competitiveness in the North American market.
Daesang Showcases Jongga and O’Food at SIAL Canada 2025, Strengthening Its Presence in North America
Recognized as one of North America’s top three food industry exhibitions, SIAL Canada serves as a critical gateway for companies expanding into the region. Alternating annually between Montreal and Toronto, the event covers a broad range of sectors including—retail, food service, and food processing—and attracts over 1,000 companies and brands from 44 countries, along with visitors in excess of 21,000 from 77 countries each year.
At the exhibition, Daesang operated dedicated booths for its kimchi brand Jongga and its global food brand O’Food, spotlighting the excellence of four core strategic product categories: kimchi, seaweed, sauces, and home meal replacements (HMRs). The Jongga and O’Food booths drew significant attention from buyers throughout the event. Daesang achieved notable results, engaging in discussions with major retailers such as Loblaws and Costco regarding the expansion of store placements and the introduction of new products. Currently, Jongga kimchi and O’Food pastes and sauces are available through major mainstream distribution channels in Canada, including Costco, Walmart, Loblaws, Sobeys, and T&T, consistently garnering strong support from local consumers.
During the exhibition, Daesang organized tasting events that offered a diverse culinary experience. Highlights included hors d’oeuvres featuring Jongga’s signature products—Mat Kimchi, Hanip Chonggak Kimchi (ponytail radish kimchi), LF(Lightly Fermented) Baek Kimchi (white kimchi), and Crunch Kimchi—as well as modern reinterpretations of Korean flavors such as Gochujang Ranch and Ssamjang Mayo, all of which received enthusiastic praise from visiting buyers. Other showcased dishes, such as Jongga Kimchi Ramen, known for its light and clean broth flavor, and Jang Ramen, celebrated for its rich traditional sauce, also earned high acclaim.
To further engage visitors, Daesang hosted a series of giveaway events at the booths. Guests who followed the official Jongga Global and O’Food Global Instagram accounts on-site received a complimentary O’Food × Jongga Kimchi Ramen, while participants in the QR code event were gifted eco-friendly tote bags, adding energy and excitement to the booth atmosphere.
Jennifer Lee, Head of Global Kimchi Business Unit, Daesang Corporation, said: “Participating in SIAL Canada 2025 was a tremendous opportunity to showcase the excellence of Jongga and O’Food products to the North American market and strengthen connections with local buyers.” Lee added, “Having reaffirmed our global competitiveness, we will continue to pursue targeted strategies—such as developing products tailored to local tastes and expanding our distribution networks—to further drive our growth in global exports.”
About Daesang Corporation
Founded in 1956, Daesang Corporation has been one of the world’s largest producers of fermented food products for over 60 years, and has grown to be the global leading Korean based food company by operating global brands such as Jongga, and O’Food which provides sauce, ready-to-eat meals, and many more products. Headquartered in South Korea, the company has also manufacturing subsidiaries in United States, Poland, China, Indonesia, and Vietnam. Visit www.daesang.com/en for more information.
About Jongga
In Korean, the word ‘Jongga’ refers to the careful craft and mastery of passing down authentic recipes from one generation to the next. Since 1956, Daesang Corporation has been a leader in Korean pantry staples, and its Jongga brand has been the number one producer of authentic kimchi in Korea since 1987. As the first brand to commercialize packaged kimchi globally, it is also the leading imported Korean kimchi brand in the United States.
Jongga Kimchi products are made with quality ingredients, are plant-forward, gluten-free, probiotic-rich, and are available across the world. Since developing the starter bacteria to control the vegetable fermentation process, Jongga Kimchi encourages lactic acid and bacteria while discouraging other microbes, making the fermentation process safe and stable, delivering high quality kimchi with deep flavor. This also makes kimchi a probiotic-rich dish with many health benefits, helping to balance the immune system, offering antiviral effects.
About O’food
O’food is a leading global Korean food brand, introducing a variety of Korean comfort foods to the world. O’food is committed to make people’s lives and food more enjoyable and surprising by adding a Korean Twist. As such, ‘O’ stands for our ongoing creative effort to put a Korean twist on global taste.
