CYBERJAYA, Malaysia, Oct. 8, 2025 /PRNewswire/ — SICPA, a global leader in secure authentication, traceability, and anti-illicit trade solutions, has officially launched its cutting-edge Digital Market Intelligence (DMI) module in Malaysia following its recent successful global launch. This innovative system marks a significant milestone in the country’s efforts to combat illicit trade and enhance enforcement capabilities through digital transformation.
For decades, excisable products in Malaysia have been protected using multilayered paper based secure tax stamps embedded with banknote-grade security features, including unique, secure codes, enabling product serialization and traceability across the supply chain while serving as proof of duty payment and helping deter counterfeiting- features recognized by the World Health Organization as “enhanced tax stamp”
The newly launched DMI module builds on this foundation by integrating artificial intelligence (AI) and open-source intelligence (OSINT) with SICPA’s secure coding and traceability systems. Each product is marked with a unique code and recorded, capturing key production and supply chain events. This allows authorities to track the journey of each item—from manufacturing to marketplace—and identify anomalies or weak points in the distribution network.
What sets the DMI module unique is its ability to process vast amounts of data using AI-powered analytics. By cross-referencing internal system data with external intelligence sources, the module generates actionable insights validated by SICPA’s anti-illicit trade experts. These insights empower enforcement agencies to shift from broad, resource-intensive inspections to targeted operations focused on high-risk areas.
“This launch represents a major step forward in Malaysia’s digital capacity building for local enforcement authorities,” said a local SICPA spokesperson. “The Digital Market Intelligence module not only enhances enforcement operational efficiency but also strengthens accountability and transparency across the supply chain. This is an essential addition in our decades-long commitment to supporting public authorities in tackling the shadow economy.”
The implementation of this module is expected to significantly reduce the prevalence of illicit trade in excisable goods such as tobacco, alcohol, and other regulated products. It also aligns with Malaysia’s broader digitalization agenda and commitment to safeguarding public revenue and consumer safety.
SICPA’s DMI module is now operationally ready to support Malaysian authorities in their mission to protect legitimate trade and ensure compliance with national regulations alongside with SICPA state-of-the-art forensic technologies, a unique capability that makes it the only company in its sector to have achieved this level of expertise. This advancement enables the high-frequency production of forensic reports, providing judicial authorities with bulletproof evidence to close the enforcement loop and secure convictions against perpetrators of contraband.
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SOURCE SICPA
