VILLARREAL, Spain, Sept. 10, 2026 /PRNewswire/ — GAC has entered into a strategic partnership with Villarreal CF, becoming the LaLiga club’s Official Automotive Partner. The agreement was signed at the Estadio de la Cerámica. Under the partnership, the GAC logo will appear on the left sleeve of Villarreal CF’s first-team match shirts as the club competes in LaLiga and the UEFA Champions League.
Known as the Yellow Submarine, Villarreal CF is recognized for teamwork, resilience and sustained sporting performance. These qualities align with GAC’s focus on innovation, product quality and continuous improvement, providing a shared foundation for the partnership.
Two key models in GAC’s European lineup, the AION V and AION UT, will feature in related brand and fan activities. The AION V is an electric SUV developed for European families, while the AION UT is a compact electric hatchback designed for everyday mobility. The discipline, teamwork and resilience associated with football reflect the focus on safety, quality and practical usability that guides the development of both vehicles.
GAC and Villarreal CF plan to cooperate across match-related communications, brand experiences and fan engagement. Through football, a sport followed across markets and cultures, GAC aims to build closer connections with European consumers and communicate its positioning as a high-quality, high-tech and reliable mobility brand. Planned activities will combine the club’s reach with opportunities for fans to experience GAC vehicles and learn more about the brand.
Europe is a strategic market in GAC’s international development and an important center for automotive innovation and lower-carbon mobility. The company has advanced its European Market Plan through new product introductions, sales channel development, service support and localized operations. The Villarreal CF partnership adds a consumer engagement platform as GAC works to build a long-term presence and become more closely integrated into local markets.
GAC is also advancing its One GAC 2.0 global strategy across Asia-Pacific, the Middle East and Africa, Europe, the CIS and Latin America. Guided by its Local For Local approach, the company works to integrate into individual markets, serve local customers and create long-term value with local partners. From Latin America to Europe, football partnerships help GAC connect with audiences through a shared interest. GAC will continue to work with international partners to support greener and more intelligent mobility.
For more information about GAC, visit https://www.gacgroup.com/en or follow GAC on social media.
SOURCE GAC
